Beyond Normal

Everybody wants to work with creators. Fewer brands understand how to do it well. Bree Flemings is the founder and CEO of Jem Social, a platform built to connect brands with creators and make those partnerships easier to manage. In this episode of The Beyond Normal Podcast, Bree joins Kenny Groom to talk about her journey from DJ and content creator to building a technology company inside the growing creator economy. Bree shares how losing more than $30,000 in DJ bookings during the pandemic ...

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Shari “Sunni” Faircloth, founder and creative director of Sunni Aesthetics, to talk about creativity, authenticity, and building a brand that feels like you. Sunni shares how working behind the scenes in Atlanta’s film industry shaped her approach to storytelling. She explains why the story behind a brand matters, how small visual details influence the way people experience a business, and why founders do not need a mass...

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Mbere Monjok, Technical Program Manager at Google, to talk about building real value in this new AI wave. Mbere shares the biggest mistake she sees founders make: leading with "we're AI-powered" instead of the problem they actually solve. She digs into where AI is delivering real ROI right now (turning unstructured, messy data into dashboards and decisions), why founders should treat AI as a thinking partner rather than ...

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Ty Smith, co-founder of Big Stage Energy and founder of Optical Diversity Telecom, to discuss how conferences, networking, and strategic relationships can create real business opportunities and career growth. Ty shares his journey from enterprise telecom sales into building a conference community focused on helping professionals gain access to the right rooms, build meaningful relationships, and navigate industry events ...

Can the NBA afford for LeBron James to retire? In Part 2 of this Beyond Normal Media conversation, Kenny Groom and Less Bless dive into one of the biggest questions facing professional basketball. As international stars continue to dominate the league and player brands become larger than ever, what happens when the NBA's biggest attraction eventually walks away? From LeBron James' economic impact to the rise of Victor Wembanyama, player empowerment, and the future of American basketball, this...