Sold Out Events

Are you considering adding paid events or webinars for your business? Join Zach Hesterberg, for today’s episode of Sold Out Events where he breaks down the four critical skill sets you must master to nail your first event: offer positioning, effective advertising, marketing tech and automation, and powerful one-to-many selling (stage selling).  Learn why your first event is all about learning before earning, and how to set realistic expectations to ensure long-term growth. Zach shares tips on market research, audience acquisition, optimizing funnels, nurturing leads, and elevating your sales from one-to-one to one-to-many. If you’re ready to scale your high-ticket services, boost show rates, and build a self-propelling business growth engine, this episode is a must-listen!  New here? Subscribe for more weekly sales event and coaching business insights!   Zach Discusses:   Mindset for event success Learning before earning from events Offer positioning for cold audiences Effective advertising and promo cycles Marketing technology and funnels optimization Mastering one-to-many stage selling Analyzing event data for improvement   Timestamps:   00:00 Mastering High-Ticket Offer Positioning 04:11 Market Research and Advertising Strategy 08:30 Automation Funnel Setup Guide 10:36 Mastering One-to-Many Sales Delivery 15:47 Mastering Events: Learn Before Earning 17:45 Monetize Learning Through Paid Events   About Zach Hesterberg:   Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg is breaking down the five seasons of business: planting, growing, harvesting, pruning, and silence, and how entrepreneurs, especially coaches and consultants, can navigate fluctuations in revenue and momentum without panic. Drawing wisdom from Ecclesiastes 3, Zach reveals parallels between seasonality in nature and the inevitable cycles of business, encouraging listeners to embrace every stage as a necessary part of growth. Whether you're just starting out and grinding through the planting season, experiencing rapid growth, reaping the rewards of your hustle, needing to prune back what's not working, or finding space for much-needed rest and reflection, this episode will equip you to identify, maximize, and prepare for your current season. Zach also shares practical advice on financial planning, team restructuring, and the value of Sabbath rest for sustained success. If you're an entrepreneur committed to building a business that not only prospers but aligns with your faith, this episode is packed with biblical insights, strategic encouragement, and actionable steps for every phase of your journey. Don’t forget to subscribe and share with a fellow entrepreneur who needs encouragement in their current season!   Zach Discusses: Seasonality in business and nature parallels Five distinct seasons of business cycles Embracing challenging seasons—planting and pruning Importance of rest—season of silence Stewardship and preparation during harvest Scripture as foundation for entrepreneurial advice Encouragement through business hardships and transitions   Timestamps: 00:00 Planting and Growth Seasons Explained 05:21 Preparing Beyond the Harvest 08:42 Season of Silence: Rest & Reflection 12:11 Faith, Business, and Growth Insights 13:21 Share Support, Spread Love   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Ever heard the theory that every time you triple your business, it’ll break? In this episode of Sold Out Events, host Zach Hesterberg goes deep into the challenges entrepreneurs face when their businesses triple in size or revenue, and why growth often reveals existing bottlenecks. Drawing from real-life experiences with his own business, and proven strategies, Zach shares actionable advice on overcoming operational, marketing, and sales bottlenecks, optimizing your systems, and building a resilient team for sustainable business growth.Whether you're aiming for your first million or scaling to eight figures, Zach unpacks practical frameworks for recruiting the right team members, revising infrastructure, and creating client acquisition systems that support exponential growth. Plus, learn how the Paid Events model can leverage event-based selling to multiply your revenue without burning out.If you're a coach, consultant, or entrepreneur ready to multiply your business, this episode is packed with expert insights and real-world examples to guide you.Multiply your business with clarity, confidence, and the right systems—subscribe for more weekly insights from Sold Out Events! Zach Discusses: How business growth reveals hidden organizational bottlenecksHow scaling requires revising systems, teams, infrastructureHealthy growth versus chaotic, unsustainable scalingThe importance of marketing, sales, operations departmentsSolving problems before they affect businessUpgrading employees and systems for expansionLeveraged selling and one-to-many event strategy Timestamps: 00:00 Building Foundations for Growth06:14 Scaling Without Overworking: Key Insights09:41 Optimizing Client Success Strategies11:00 Business Breakpoints and Solutions14:37 Focus on Key Business Problems18:43 Identifying and Addressing Business Bottlenecks20:41 Scaling Peacefully Through Paid Events23:57 Business Insights and Future Content About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.comIn this Faith Forward Friday episode of Sold Out Events, Zach explores the question: What would Jesus do if He were in charge of growing your business? He shares personal revelations from prayer and scripture, discussing how Jesus’ approach to reaching the masses through high-leverage actions, like delivering powerful sermons, can transform the way you approach business growth. Discover how virtual events, webinars, advertising, and digital presence can help you reach more clients efficiently and effectively. Zach also unpacks lessons from Acts chapter 2 and the feeding of the 5,000 to illustrate the unparalleled impact of speaking to groups over one-on-one meetings. Whether you’re a coach, consultant, or entrepreneur, you’ll gain actionable strategies to multiply your impact and revenue while staying rooted in faith-driven values. Join Zach as he challenges you to take one high-leverage action for exponential growth.Zach Discusses:Applying biblical principles to business growthHigh-leverage actions for entrepreneursJesus’ ministry strategies as business modelsPower of speaking to the massesPaid virtual events for scaling impactEfficiency versus one-on-one meetingsIntegrating faith into marketplace leadershipTimestamps:00:00 Biblical Principles for Business Growth05:50 High Leverage Business Growth Strategies08:27 Faith Forward Fridays InsightsAbout Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.—---------------------------------------------------------To Connect With Zach:Book a free event discovery call at: https://www.paidevents.comDownload your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbookSubscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterbergFollow Zach on Instagram: https://www.instagram.com/zachhesterberg/ Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.comLearn the secrets to creating a high-ticket offer for your mindset coaching business in this episode of Sold Out Events with Zach Hesterberg. If you're a mindset, spirituality, or identity coach struggling to sell intangible services, this episode gives you a step by step framework to help you design, package, and position your offer for the premium clients you need to scale your business.Zach shares actionable strategies on targeting the right avatar, solving expensive problems, and delivering measurable outcomes that justify a $5,000+ price point. You’ll learn how to build a compelling client journey, set up a unique mechanism or framework (like the Million Dollar Mind), and add tangible deliverables including plug-and-play systems, decision-making cards, and on-demand training portals.This episode guides you through pricing psychology, handling common objections, and leveraging testimonials to de-risk your offer for buyers. Whether you're just getting started or looking to scale your coaching business, this episode is a masterclass in creating a high-ticket offer for intangible services.Don't miss the tips on selling through one-on-one calls or hosting virtual workshops that convert multiple clients in a single event! Zach Discusses: Crafting irresistible high-ticket coaching offersIdentifying and targeting the right avatarSolving expensive, tangible problems for clientsCreating a unique framework for deliveryTangible deliverables and client journey mappingPricing strategies and value justificationPre-handling objections and reducing purchase risk Timestamps: 00:00 Crafting Irresistible High-Ticket Offers04:15 Scaling to Seven Figures08:58 Team Mindset Transformation Framework10:08 Client Journey Framework15:58 Coaching Structure and Tools Overview17:26 Pricing High-Value Coaching Offers23:23 Overcoming Time and Skill Barriers24:33 Risk vs. Growth Investment28:42 Building a Rock-Solid Offer About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event  👉🏼 https://www.paideventsecrets.comAre you an entrepreneur or business owner facing difficult decisions and feeling stuck by inconvenient timing or financial uncertainty? In this Faith Forward Friday episode of Sold Out Events, paid events expert Zach Hesterberg discusses overcoming hesitation and taking bold action, drawing inspiration from Ecclesiastes 11:4-6.Discover how biblical wisdom can directly apply to your business, helping you move past analysis paralysis, excuses, and the fear of uncertainty that often keeps entrepreneurs from planting the seeds needed for future growth. Zach unpacks practical strategies for making clear decisions, even when you have to choose between two great opportunities, and highlights why action, rather than waiting for perfect conditions, is the foundation for business success.Whether you’re a course creator, coach, or consultant weighing between new investments, hiring decisions, or marketing strategies, this episode delivers faith-driven motivation and tactics you can use immediately. With his friendly, relatable style, Zach offers actionable takeaways and scripts a pathway for cultivating obedience, faith, and strategic risk-taking in your entrepreneurial journey.Don’t forget to join the conversation in the comments: What’s the seed you feel called to plant in your business right now? Zach Hits On: Taking action despite uncertaintyBiblical principles for business decisionsDangers of waiting for perfect timingFaith versus fear in entrepreneurshipImportance of planting seeds earlyConvenience is not required for obedienceTrusting God with business outcomes Timestamps: 00:00 Faith-Based Decision Making05:28 Trust the Process, Take Action06:24 Take Action Without Delay12:45 Prayer for Bold Obedience16:12 Subscribe, Share, Encourage, Repeat About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.comReady to craft your first successful high-ticket coaching offer? In this power-packed episode of Sold Out Events, host Zach Hesterberg, founder of Paidevents.com and high-ticket event expert, delivers a detailed mini-masterclass on building, refining, and selling your first $5,000 coaching or consulting program. Designed specifically for coaches, course creators, and consultants, this episode breaks down all the essential components of a premium offer that actually converts.Zach shares over a decade of hands-on experience growing multiple high-ticket service offers, including the proven framework that helped him scale to six-figure months. You’ll learn how to solve expensive problems, choose the right target audience, and craft a crystal-clear customer journey. Topics include defining a tangible outcome, creating a compelling service delivery model, skill-stacking for coaches, handling objections, and much more.Whether you’re struggling to launch your first premium offer or trying to troubleshoot why your current program isn’t selling, this episode is full of real-world strategies and step-by-step action items to help you attract and convert the right clients. Be sure to grab your notepad, because you’ll want to capture every insight!Don’t forget to subscribe for new entrepreneurial insights and business growth strategies every week, and check out paideventsecrets.com to join Zach’s upcoming event! Zach Discusses: Crafting high-ticket offers that sellIdentifying and solving expensive problemsFocusing on wealth, health, and relationshipsDefining clear, tangible client outcomesChoosing a specific, qualified customer avatarBuilding a results-driven framework and journeyOvercoming objections and increasing offer value Timestamps: 00:00 Scaling a High-Ticket Offer04:06 Health Motivation and Urgency Factors09:18 Solving Urgent, Persistent Problems10:27 Achieving Clear, Measurable Goals14:37 Confidently Securing a Higher Raise19:15 Choosing the Right Target Avatar25:28 Clear Steps for Getting Raises30:09 Measuring and Maximizing Your Value34:26 Value Beyond Just Information38:18 Time-Saving Offer for Beginners42:02 Clarifying Value to Overcome Objections44:51 Combining Skills for Specific Impact46:44 Sales Strategy and Facebook Ads52:11 Refining Your 5K Offer About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant feeling overwhelmed by a big vision for your business? In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg digs deep into the power of purpose-driven leadership inspired by the story of Nehemiah. Discover how Biblical principles can transform your marketplace mission, fuel your entrepreneurial spirit, and help you overcome the impossible.Zach Hesterberg unpacks three tangible takeaways from Nehemiah’s journey: seeking favor, securing resources, and gathering the right people to bring your God-sized vision to life. Learn practical, faith-based strategies for building authority, praying for provision, and forming a dream team, even if you’re starting out without resources or support. This episode empowers aspiring marketplace movers and shakers with actionable steps, encouragement, and scriptural insights perfectly tailored for event-driven entrepreneurs, non-profit founders, and faith-centered business owners.If you’re building something bigger than yourself, this episode is your roadmap to success, combining Biblical wisdom with real-world application.Watch, comment, and join the Sold Out Events community for more faith-driven business strategies! Zach Discusses:Nehemiah’s story as marketplace inspirationImportance of seeking divine favorPraying for and receiving resourcesBuilding with the right peoplePower of obedience and bold action Timestamps:00:00 Nehemiah's Prayer and Favor05:58 Faith, Resources, and Stewardship08:59 Pray for Vision, Favor, Resources12:58 Share Your Mission and Prayers About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event 👉🏼  www.paideventsecrets.com Welcome to another episode of Sold Out Events! In this episode host Zach Hesterberg, a paid events expert and founder of paid events dot com, discusses a powerful leadership dilemma every entrepreneur faces: choosing between two different values you hold dear. This episode is packed with real-life business advice for coaches, consultants, and event organizers looking to master virtual event strategy and effective team leadership.Zach shares a behind-the-scenes look at how he navigated a pivotal decision within his own business while planning a virtual event. He candidly discusses the tough choice between sticking to deadlines or delaying them for the sake of quality, and offers practical tips for balancing values, communicating with your team, and building trust, no matter your niche. You’ll also learn why practicing what you preach is crucial in the coaching industry, how to prepare and promote profitable virtual events, and the ripple effects of strategic decisions on your brand’s reputation and client relationships.Whether you’re a growth-focused coach, a consultant, or an event leader, this episode is designed to help you make confident, value-driven decisions that drive your business forward. Zach Hits On:Balancing conflicting personal and business valuesLeadership integrity and trust with teamsUpholding high standards of excellenceCommunicating tough decisions to your teamStrategic event planning and executionThe impact of deadlines on team moraleClient perception and business reputation Timestamps:00:00 Balancing Values in Business Decisions05:06 The Cost of Imperfection07:32 Explaining Deadline Decision Process09:48 Prioritizing Trust and Excellence15:46 Fuel Growth, Share Impact17:19 Share Your Business for Feedback About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Ready to multiply your business using biblical wisdom? In this Faith Forward Friday episode of "Sold Out Events," Zach Hesterberg dives into the timeless principles found in Proverbs to help entrepreneurs, coaches, and consultants unlock the ultimate ROI for their business: wisdom. Whether you're interested in scaling your event-based business, launching virtual events, or simply growing as a marketplace leader, this episode uncovers why investing in wisdom delivers better returns than silver or gold.Zach Hesterberg unpacks Proverbs 3:13-14, sharing how King Solomon, known as the wisest and richest man to ever live, built his fortune not just through authority, but by offering wisdom as a consultant. Discover practical takeaways for acquiring actionable wisdom, through scripture, mentorship, masterminds, and coaching, and why personal growth is crucial for event entrepreneurs. Learn how prioritizing wisdom over quick wins or shortcuts paves the way for true business multiplication. Zach Hits On:Acquiring wisdom for business growthBiblical principles and Proverbs contextKing Solomon’s wisdom and consultingValue of investing in mentorshipPractical application of acquiring skillsPaying attention by financially investingIntegrating faith into entrepreneurial leadership Timestamps:00:00 Proverbs Context and King Solomon04:12 Queen of Sheba's Journey06:19 Wisdom Over Wealth09:50 Accelerating Growth Through Learning13:55 What Do You Truly Need?16:56 Prayer for Business Growth20:27 Spread Love and Share Impact About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Unlock business growth with the right mindset in this episode of the Sold Out Events podcast! Join paid events expert Zach Hesterberg as he dives deep into the three phases of learning new skills that every entrepreneur must embrace. Perfect for coaches, consultants, and entrepreneurs looking to grow their business, this episode uncovers the mindset shifts and practical steps you need to avoid being your own bottleneck.Zach uses a relatable scenario, helping a child learn baseball, to reveal the importance of setting healthy expectations when tackling new business skills. Discover the three essential phases of skill acquisition: Clumsy, Competent, and Confident. Learn why embracing initial failures is crucial for long-term success, how to know when to delegate, and why true mastery protects your business. He also shares actionable advice on whether to learn skills solo or invest in a mentor, plus tips on accelerating your growth with expert coaching.If you’re ready to thrive in the events space and scale your business through smart skill-building and mindset strategies, don’t miss this episode! Zach Hits On: Embracing the learning curve in businessExpecting to be bad at new skillsThe clumsy, competent, confident skill journeyMindset and realistic expectations for entrepreneursThe danger of delegating too quicklyImportance of mentorship and coachingPerseverance and not quitting too early Timestamps: 00:00 Overcoming Skill-Building Pitfalls05:37 Embrace Failure When Learning Skills06:51 Embrace Clumsy to Master Skills09:58 Embrace Clumsy Before Competence14:35 Skills Over Money in Business19:44 Learn Alone or With Help?21:45 Steps to Becoming an Expert24:22 Sales Funnel and Event Mastery About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Are you a Christian entrepreneur looking for deeper purpose and clarity in your business journey? In this episode of Sold Out Events, host Zach Hesterberg dives into the thought-provoking topic: "Are we turning to ChatGPT before God? As a paid events expert who coaches and equips entrepreneurs, Zach gets personal and candid about the challenges of relying on AI tools like ChatGPT and Google for quick solutions, sometimes at the expense of turning to prayer and scripture first.Discover why true creativity, discernment, and wisdom in business don’t start with technology, but with God. Zach explores the difference between seeking information versus embracing revelation, and the importance of aligning your strategies and goals with God’s will for multiplication and supernatural results.You’ll hear practical encouragement on cultivating a heart posture that prioritizes prayer, plus scriptural insights from Proverbs Chapter 2. Whether you’re building your coaching or consulting business, planning your next big event, or feeling the pressure to always optimize, this Faith Forward Friday episode will inspire you to root your work in faith and seek God’s wisdom above all. In this episode, Zach discusses: Turning to prayer before using ChatGPTValue of wisdom over mere informationCreativity sourced from God, not just AIEfficiency vs. true revelation and discernmentDangers of relying on quick solutionsDistinction between optimization and multiplication Timestamps: 00:00 Listening to God vs. Outsourcing05:16 Prayer Over AI for Guidance08:47 Prayer for Divine Guidance10:06 Faith and Business Unpacked Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Want to create irresistible offers? In this episode of Sold Out Events, host Zach Hesterberg explains the Five Essential Buyer Beliefs every coach, consultant, and entrepreneur must establish to skyrocket event sales, boost conversions, and confidently grow a thriving coaching business. With extensive experience building multiple seven-figure businesses and working alongside top six, seven, and eight-figure coaching brands, Zach Hesterberg shares powerful insights to help you master marketing psychology for group events and one-to-many selling.Discover why your marketing promotions and webinar ads may be underperforming, and learn how to strategically instill the beliefs needed for prospects to take action NOW. Key topics include identifying customer pain points, positioning your method as the best solution, leveraging strategic testimonials, and differentiating your personal brand through core values. Zach Hesterberg also reveals expert tips on creating urgency, building trust in a skeptical market, and using emotional motivators to convert attendees into high-ticket clients.If you’re ready to take your business to the next level, this episode is packed with actionable frameworks and real-world stories you can implement today. In this episode, you’ll learn: The five essential buyer beliefs for coachesHow to instill belief in buyers through marketingThe value of differentiating with personal values and brandingHow to leverage external and internal motivatorsHow you can create exponential growth through one-to-many selling Timestamps: 00:00 Instilling Doubt to Drive Action03:19 Webinars: The Superior Solution06:36 Overcoming Objections with Testimonials09:48 Busy Professional's Fitness Challenges15:52 Leveraging Widely Accepted Beliefs18:33 Early Adopter Advantage in Marketing21:58 Time for Change in Business26:29 Mastering Sales Through Events About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode of Sold Out Events, host and paid events expert Zach Hesterberg dives into the biblical principle of pruning and reveals how it can be a game-changer for entrepreneurs, coaches, and consultants. Learn why letting go of unproductive systems, offers, marketing strategies, expenses, and even team members is essential for business growth, success, and stepping into your next God-given season. Drawing from scriptures like Matthew 3:10 and John 15:1-2, Zach explains that pruning isn't punishment, it's preparation for greater multiplication and breakthrough in your life and business.In this episode, you’ll learn:The spiritual and practical foundations of pruning in entrepreneurshipReal-world examples of what to prune in your coaching, consulting, or event-based businessThe mindset shift needed to make tough but fruitful decisions, including letting go of team members or outdated strategiesProven steps to analyze your systems, offers, marketing tactics, expenses, and relationships for optimal growthHow to maintain a continual heart posture for ongoing improvement and stewardship Whether you’re leading a six-figure launch or just getting started with live events, this episode is packed with actionable insights to help you honor your calling, maximize your results, and serve your community with excellence. Timestamps:00:00 Power of Pruning05:29 Letting Go and Trusting God09:31 Letting Go of Old Systems13:24 Embrace Change, Prune for Growth16:21 Continual Pruning for Growth17:58 Praying for Courage and Vision About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Unlock the mindset shift that will transform your coaching business in this episode of Sold Out Events! Host Zach Hesterberg, paid events expert, dives deep into what truly separates average coaches from thriving coaching business owners. If you’re a coach or consultant serious about increasing revenue, scaling operations, and making a bigger impact in 2026 and beyond, this episode is a must.Discover the critical difference between being a coach and being an entrepreneur in the coaching industry. Zach Hesterberg shares practical examples and strategies to help you step out of the one-on-one coach mentality and into business owner mode, covering topics like building impactful systems, leveraging group coaching programs, making smart investments, and setting ambitious financial goals. You'll learn why shifting your focus from client results alone to expanding your vision, infrastructure, and scalability is key to building a sustainable, profitable coaching business.This episode also dives into faith-based entrepreneurship, the Be-Do-Have principle, and how to multiply your impact for both clients and your wider community. Whether you’re running events, scaling online programs, or planning to build a coaching empire, Sold Out Events is your go-to resource for actionable, inspirational advice! Zach Hits On: Coach vs. Entrepreneur mindsetBuilding scalable coaching businessesImportance of systems and infrastructureInvesting in skill acquisitionSetting strategic, actionable goalsLeveraging time for higher impactPower of self-identification and vision Timestamps: 00:00 Coach vs. Business Owner Mindset03:06 Coach vs. Coaching Business Mindset07:02 Maximizing Time Through Group Coaching11:25 Building Business Beyond Core Skills13:12 Building a Business, Not Coaching17:23 Scalable Sales Strategies Explained21:55 Coaching Identity and Income Insights24:03 Think Like an Entrepreneur25:52 Can Your Business Run Alone? About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.  Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant looking to align your business goals with a higher purpose? In this inspiring episode of "Sold Out Events," host and paid events expert Zach Hesterberg shares how letting God set the vision for your business can transform your results and bring spiritual fulfillment. Dive deep as Zach reveals his journey of surrendering his entrepreneurial plans to God, the powerful breakthroughs that followed, and actionable steps you can take to invite divine guidance into your business strategy.In this episode, Zach discusses scriptural foundations from Proverbs on planning versus divine direction, the importance of stewardship, and why trusting in God's wisdom leads to pathways that may not always look easy, but are always purposeful. Hear real-life stories, including how Zach’s business pivoted, the faith-filled risks he took, and the supernatural confirmations that validated his path.Whether you're striving to multiply your impact, seeking clarity for your next business move, or wanting to infuse your events with faith and purpose, this episode provides wisdom, encouragement, and practical advice for moving forward. Zach Hits On: Letting God set business goalsShifting from self-driven to God-driven visionPrayer as guidance for entrepreneurshipObedience to God's specific instructionsBalancing faith and action in businessBiblical principles applied to business leadershipTrusting God during challenges and uncertainty Timestamps: 00:00 Let God Shape Your Goals04:51 Let God Lead Your Business06:15 Setting a Faith-Driven Goal12:49 Paid Virtual Events Breakthrough14:30 Clarity in Purpose and Goals18:31 All-In Strategy for Success20:55 Let God Guide You23:45 Fueled by Faith in 2026 About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

Are you ready to take your coaching or consulting business to the next level in 2026? In this episode of Sold Out Events, host Zach Hesterberg breaks down the proven growth strategies every coach and consultant needs to hit ambitious revenue goals. Discover how to break through growth plateaus, smash that glass ceiling, and create exponential momentum in your business by leveraging the power of one-to-many selling systems.Zach Hesterberg, a renowned paid events expert and founder of PaidEvents.com, shares his step-by-step framework for maximizing your revenue through more consistent and higher-quantity offers. You’ll learn innovative tactics like paid virtual events, webinars, and event sponsorships, including real-life examples and data-driven advice for increasing show rates and sales conversions. He also discusses simplifying your offer suite, planning consistent events, and making strategic investments that multiply growth.Practical advice covers evergreen funnels, effective organic marketing, and the mindset shifts necessary to commit fully to your goals. Whether you’re celebrating a record year, experiencing incremental growth, or feeling stuck at a plateau, Zach’s warm, no-nonsense approach delivers the motivational (yet actionable) boost you need to win in 2026! Zach Hits On:Breaking revenue plateaus and mindset shiftsImportance of making more consistent offersOne-to-many selling systems for growthSimplifying and focusing offer suitesConsistent revenue generation between big eventsTaking bigger, calculated business risksCommitment, standards, and accountability for success Timestamps:00:00 Grow Revenue Through More Offers03:04 Maximizing Offers for Sales Success09:14 Sponsorship Benefits for Business Growth14:21 Consistency in Selling Offers19:15 Organic Marketing and Outreach Strategies23:59 Focus on One High-Ticket Offer29:42 Growth Through Calculated Risks31:36 Coaches Must Master Business Fundamentals33:56 Goals vs. Standards: The Difference About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

In this week’s Faith Forward Friday, Zach Hesterberg dives deep into the power of your environment, your network, and the standards you set as an entrepreneur. Discover how the wisdom of Proverbs 13:20, “Walk with the wise and become wise, for a companion of fools suffers harm,” can strategically transform your business and personal growth.In this episode, Zach Hesterberg shares compelling first-hand stories of his journey, moving from small-town coffee meetings to high-power masterminds filled with seven- and eight-figure earners. Learn actionable strategies to elevate your standards, break free from limiting environments, and transition from playing the game of addition to a mindset of multiplication. This episode is perfect for entrepreneurs seeking faith-driven, tactical advice on scaling their revenue, leveraging paid virtual events, and applying biblical principles to business success.Tune in to gain biblically-based insights and discover how choosing your circle can determine whether your next year is one of substantial growth, or stagnant maintenance. Zach Hits On:The power of your business environmentThe importance of a high-value networkHow standards dictate business growthThe principles of multiplication vs. additionContinual growth as a calling Timestamps: 00:00 Walk with the Wise05:33 Achieving Seven-Figure Event Paydays10:06 Mindset for Growth and Potential14:09 Multiplication Over Addition in Growth14:58 Business Growth Through New Strategies About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

In this episode of Sold Out Events, expert event strategist Zach Hesterberg breaks down the two essential types of events for coaches and consultants: fulfillment events and conversion events. Whether you're looking to cultivate a thriving community, boost client loyalty, or scale your client acquisition, you'll discover actionable insights on which event format fits your business goals.Zach explores the pros and cons of masterminds, meetups, conferences, bootcamps, virtual events, and workshops, highlighting when and how to implement them for maximum impact. You'll learn the differences between in-person and online events, the leadership mindset required, and key considerations like cost, profit margins, attendee experience, and audience readiness. Plus, Zach shares insider tips on event marketing, ticket pricing, and common pitfalls to avoid so you can confidently create sold-out events, whether you're just starting out or ready to scale.Tune in for real-world strategies, professional guidance, and the steps you need to take your coaching business to the next level using powerful event models! Zach Hits On:The 2 main event types: fulfillment, conversionPros and cons of fulfillment eventsCosts and challenges of live eventsCommunity building and client loyalty benefitsWhen to host fulfillment versus conversion eventsVirtual versus in-person event considerationsStrategies for successful paid conversion events Timestamps:00:00 Building Community Through Conferences05:30 Challenges of Fulfillment Events07:49 Virtual Events: Scaling Attendance Limitlessly09:37 Hosting Events: Not for Beginners12:40 Scaling Engagement Through Events18:32 Launching High-Ticket Offers Strategically20:47 Authentic Expertise Over Perfection24:40 Paid Event Strategies for Coaches27:49 Promoting Paid Events Simplified About Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.  Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/

In this “Faith Forward Friday” episode of Sold Out Events, host Zach Hesterberg, a renowned paid events expert for coaches and consultants, digs deep into how scripture and entrepreneurial principles intersect for greater business growth. Focusing on the biblical Parable of the Talents (Matthew 25:14-30), Zach explores why entrepreneurs are called not just to maintain their businesses, but to multiply them with courage, integrity, and faith.Throughout this insightful discussion, you'll learn how stewardship in the marketplace goes beyond simple maintenance and involves intentional multiplication of the talents, resources, and opportunities God gives each entrepreneur. Zach Hesterberg breaks down practical action steps to adopt a faith-driven entrepreneurial mindset, replace fear with faith, and take bold actions that lead to exponential impact. He emphasizes the importance of seeing your business as God’s business and shares strategies to unlock growth, inspire your team, and glorify God through your work.If you’re a coach, consultant, or faith-driven business owner seeking godly wisdom and practical growth strategies for your events or business, this episode is a must-listen!Zach Hits On:Multiplication vs. maintenance in businessBiblical stewardship and responsibilityParable of the talents explainedPractical steps for business growthTimestamps:00:00 Parable of the Talents Summary03:14 Parable: Fear, Savings, and Action07:31 Stewardship and God's Multiplication11:50 Faith and Action Are Connected13:00 Take the Faith-Fueled Step17:13 Prayer19:13 Faith & Business MultiplicationAbout Zach Hesterberg:Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.—-------------------------------------------------------------To Connect With Zach:Book a free event discovery call at: https://www.paidevents.comDownload your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbookSubscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterbergFollow Zach on Instagram: https://www.instagram.com/zachhesterberg/ Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/