Claim OwnershipThe Revenue Room™, by H2K Labs
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Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
47 Episodes
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In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Mark Shashoua, CEO of Hyve Group, to unpack how Hyve has built a portfolio of market-leading, founder-led events backed by private equity while maintaining performance, culture, and long-term growth. Mark shares Hyve’s acquisition philosophy, why protecting founder vision matters, and how events are shifting from floor space and sponsorships to data-driven meetings, performance guarantees, and year-round ecosy...
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Marilu Paez, managing director and co-founder of Events Venture Group (EVG), for an insightful conversation on why operational know-how and strategic guidance are just as critical as capital for early-stage event ventures. Marilu shares how she transitioned from 17 years in senior leadership roles across major tech companies in Mexico to building EVG in Miami—a nonprofit consortium connecting event founders with ...
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Lia Bliss, CEO of Bliss Magic Consulting, for a timely and eye-opening conversation on why LinkedIn has become one of the most misunderstood yet most powerful revenue platforms in the digital economy. Lia breaks down how executives are still treating LinkedIn like a digital resume or announcement board and why that mindset is quietly limiting reach, credibility, and enterprise value. Drawing on proprietary Linked...
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Philip Thomas, Chief Creative Officer at Informa PLC and Chairman of Cannes Lions, to unpack why creativity, experience, and human connection have become some of the most powerful revenue levers in today’s data- and AI-driven economy. From the transformation of Cannes Lions into a global brand ecosystem, to why public markets consistently undervalue event businesses, Philip shares a candid, operator-level view ...
In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Jason Bateman, Vice President of Community at XPRIZE, for a deep exploration of what it truly takes to build, scale, and sustain high-impact communities. Jason brings more than 25 years of experience designing and growing elite membership organizations, from Vistage to XPRIZE. He shares hard-earned insights on why community is not a “nice-to-have,” but a strategic growth engine when executed with intention, dis...
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Janice Liu, the Mantis Group CEO reveals why "every company is a data company" whether they like it or not. Janice breaks down her proprietary methodology for appraising data assets—often proving they are worth more than a company's traditional operating business—and explains how this valuation can radically increase M&A multiples. We dive deep into "shadow inefficiencies," the mechanics of brokering data deals wit...
In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. ...
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was shaped in high-velocity environments at PennWell and Future PLC, why clean data is the ultimate stabilizer in disruption, and how she built the business analyst role that now powers insights and decisi...
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Sean Griffey, co-founder and former CEO of Industry Dive, one of the biggest B2B media success stories of the past decade. Sean shares the real playbook behind scaling Industry Dive from five scrappy newsletters into a multi-vertical powerhouse that reached millions of executives, generated $100M+ in revenue, and ultimately sold to Informa for over $500M. Heather and Sean unpack what made the model work—from niche-audi...
In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, Chief Marketing Officer at EndeavorB2B, to unpack how one of the industry’s largest B2B media and intelligence platforms is transforming into a modern data-driven growth engine. From rebranding a legacy publisher into a full-scale intelligence business, to redefining audience value, to building privacy-first data systems that still unlock revenue—Amanda offers a candid, strategic look at what it really...
In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life. Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached s...
In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments. Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the ...
In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth. Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural s...
In this episode of Revenue Room™, Jerry Li shares his hard-won lessons on building, scaling, and thriving in the age of AI. From navigating the leap from startup scrappiness to sustainable scale, to reshaping work and leadership for the next economy, Jerry’s playbook is equal parts visionary and practical. You’ll learn how to: Rethink growth strategies beyond short-term winsLead teams through rapid innovation cyclesHarness AI without losing the human edgePrepare your business for the economy...
In this episode of The Revenue Room™, Pete Pachal, founder of The Media Copilot and longtime tech journalist, joins Heather Holst-Knudsen for a sharp, future-forward conversation on how AI is reshaping the media landscape. From the decline of brand trust to the rise of zero-click content, Pete unpacks the brutal clarity that AI brings—and why it may force media companies to finally prove their real value. Key Topics Discussed: Why AI’s biggest disruption isn’t productivity—it’s radical transp...
In this episode of The Revenue Room™, Samantha Skey, CEO of SHE Media, shares her bold, human-centered take on leadership, AI disruption, and the future of digital publishing. From reframing imposter syndrome as a systemic issue to building a diversified media model grounded in authenticity, Samantha offers a masterclass in leading with courage, clarity, and purpose in a time of massive change. Key Topics Discussed: -How Samantha approaches leadership with a focus on ethics, empathy, and lo...
What do hamster photos, AI-powered marketing, and global event domination have in common? In this episode, Heather Holst-Knudsen sits down with Laura Davidson, CEO and co-founder of Tag Digital, to uncover how she turned a scrappy startup into a global performance marketing powerhouse for events. From their first client win with UBM to building AI-powered digital twins and tackling the zero-click future, Laura shares bold insights on data, creative, authenticity, and the leadership grit it ta...
In this episode of The Revenue Room, host Heather Holst-Knudsen speaks with Michelle Troop, Chief Revenue Officer of Ai4, the world’s largest artificial intelligence event. Michelle shares how she helped scale Ai4 from boutique gatherings into an 8,000+ attendee juggernaut—and how her entrepreneurial mindset has led to multiple successful event acquisitions. She breaks down the playbook behind Ai4’s revenue transformation, including: How to enable your sales team to go beyond square footageWh...
In this episode, Heather sits down with Brian Weaver, the innovative mind behind Chronicle, MEDQOR's proprietary data platform that is redefining how B2B media companies deliver performance and prove ROI. Brian shares the story of acquiring MEDQOR in 2009—then a traditional print publisher—and turning it into a data-powered marketing engine that delivers buyer intelligence, real-time leads, and measurable outcomes. He pulls back the curtain on how Chronicle combines AI, CRM integration, and p...
In this episode of The Revenue Room Podcast, Heather Holst-Knudsen sits down with Anne Lafère, Co-CEO of Easyfairs, to explore how the company is transforming the events industry through deep digital integration, centralized technology, and a fiercely data-driven culture. Anne shares how Easyfairs uses AI to improve personalization, predict attendee no-shows, and enhance both customer and employee experience. They discuss the company’s transition from family-owned to private equity-backed, th...
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