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© 2026 The Crowded Market
Description
The Crowded Market is the podcast built for B2B marketers who want to grow, lead and stay ahead.
Hosted by Luke Barnett, founder of LRB, the show shares real conversations with marketers and business leaders who are navigating the challenges and opportunities of B2B today.
Each episode is packed with useful advice, practical tips and honest insight from people doing the work at a high level. From content and campaigns to leadership and career growth, this is where B2B marketers come to hear what actually works.
If you're building brands, managing teams or simply looking to sharpen your thinking, this podcast is made for you.
3 Episodes
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In finance, pharma, and corporate B2B, the classic advice to “fail fast” can get you fired. In this episode of The Crowded Market, Global Social Media Manager Holly Kerr breaks down why experimentation is riskier in strict sectors, how marketers can still innovate without crossing compliance lines, and what happens when things go catastrophically wrong. Holly also shares a genuinely terrifying story about losing 2 million followers in 24 hours, and the career lesson it forced her to learn the...
Most B2B companies still treat YouTube as an afterthought. Long webinars, poor thumbnails, inconsistent branding and no clear strategy. In this episode of The Crowded Market, YouTube strategist Lee Glynn breaks down how business channels can start generating real inbound demand instead of sitting idle with a handful of subscribers. Lee shares the exact process he uses when auditing B2B YouTube channels, including how to fix the homepage “storefront”, how to position content around real busine...
George Terry, LinkedIn expert and co-founder of Inbox, joins The Crowded Market to expose the #1 mistake businesses make with LinkedIn ads — and how to fix it. We cover wasted budgets, audience targeting, retargeting, and the future of LinkedIn content. Essential listening for B2B marketers in 2025. 🎥 Watch on YouTube https://www.youtube.com/@TheCrowdedMarket 🎧 Listen on Spotify https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w 🎧 Listen on Apple Podcasts https://podcasts.apple.com/us/...
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