The Shorthorn Bull Pen

Bovine congestive heart failure is a costly and growing challenge for the cattle feeding industry, greatly affecting performance and profitability. In a first-of-its-kind partnership, the American Shorthorn Association and Simplot Livestock collaborated to identify genetics associated with lower risk for BCHF. Early results are incredibly promising for the British breed, with the first 10,000 genotypes showing much lower risk for developing BCHF than other breeds and crosses Simplot Livestock...

A decade with the American Shorthorn Association brings plenty of stories to tell. Shelby Diehm and Heather Lange join Montie Soules as they revisit their early days with ASA and how their roles have grown alongside the organization over the past 10 years. From the move to Kansas City to advances in tissue sampling, data processes and junior program growth, their conversation highlights a transformative period for the breed. Enjoy this tribute to two team members whose work helps keep the ass...

What risks exist from the emerging threat of the New World screwworm? In this latest episode of The Bull Pen, Montie Soules, CEO of the American Shorthorn Association, visits with Dr. Jason Cleere of Texas A&M AgriLife Extension. Dr. Cleere discusses the need for industry awareness and preparedness, drawing on his expertise in beef cattle health, nutrition, and extension education at Texas A&M. Cleere explores how and why cattle moving into and out of Texas and other states are free o...

Season 3 of "The Shorthorn Bull Pen” kicks off with Kenny Stauffer from Neogen. This episode dives into the scale and scope of Neogen’s global genomics business, its deep ties to breed associations, and how DNA technology continues to shape beef production. Stauffer also addresses the company’s transition to new ownership and what that means for customers, data integrity, and innovation moving forward. Enjoy this candid, forward-looking conversation that sets the tone for what’s ahead.

This episode of The Shorthorn Bull Pen takes you inside the boardroom as Montie Soules visits with all nine members of the 2024–2025 American Shorthorn Association Board of Directors. The conversation offers a unique look at the leadership guiding the breed forward. Each director reflects on their time serving the ASA, the experiences that have shaped their perspective and the shared commitment that unites them in working for the betterment of the Shorthorn breed, even with differing opinions.