Chris Dufey Podcast

Most people think views equal success. They don't. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable than a video with 1 million views and 100 followers, and how viral content can quietly damage your brand by attracting the wrong audience. They also explain why they do not run ads or chase virality for personal brands, how trust is built at scale, and how to think about content like an actual growth engine instead of a guessing game. If you are posting every day but not seeing real business results, this episode will completely change how you think about content, growth, and what actually matters. This is how professionals use content to build real businesses. —— In this video: 00:00 — Why most people misunderstand content and growth 01:05 — Content vs business, what is the difference 02:10 — Awareness without revenue is not a business 03:20 — The real goal of social media 04:15 — Why followers to revenue is the only metric that matters 05:40 — Followers gained per video explained 07:10 — View velocity and why it predicts winners in 24 hours 09:05 — The metric nobody tracks, view to follower ratio 11:10 — Why viral videos can destroy your brand 13:00 — 250k views vs 10k followers, what actually wins 15:10 — Why Sam and Chris do not run ads on personal brands 17:00 — How facial impressions affect trust and conversion 18:40 — Editing, thumbnails, and reacting to momentum in real time 20:00 — Followers vs clients, lagging vs leading metrics 22:10 — How content turns into a sales pipeline 24:00 — What high quality audience really means 26:30 — Protecting your brand while you scale 28:30 — Final thoughts on content that actually makes money —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: "What do I actually want from my life?" Not the "Instagram answer." Not the "entrepreneur answer." Not the "be a good husband, father, provider" answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore. Doubt can chain you down. But if you're honest enough to face it… it can also become a compass. So I went downstairs. Opened my journal. And poured everything out. What came out turned into the deepest personal reset I've ever had. 16 powerful "dials" I now use to recalibrate my life, my business, my relationships, my purpose. In this video, I'm sharing them. Not polished. Not performative. Not "guru wisdom." Just the raw, unfiltered reflections of an entrepreneur, husband, father, and human trying to build a life that actually feels meaningful… not just impressive. You'll hear me talk about: Why "success" nearly cost me my peace and my family presence The brutal truth about imbalance, burnout, and ambition How I define purpose now (and how totally different it is) Legacy, love, leadership, and why impact matters more than metrics Why harmony matters more than "work-life balance" Gratitude, impermanence, joy, and being truly alive And why the world doesn't need more "successful" people… It needs more grounded, fulfilled, fully-present ones. If you've ever woken up in the middle of the night questioning your direction… If you're "doing great" externally but wrestling internally… If you want a life that feels aligned, not just impressive… This one's for you. __ In this video: 00:00 — The 3:02AM Question That Changed Everything 01:06 — Turning Chaos Into Clarity (16 Life "Dials") 01:12 — The One Question That Unraveled a Thousand Others 01:45 — My Notes, My North Star: The "Dials" That Guide My Life 02:06 — When Success Crashes Into Reality 03:07 — Finally Asking: "What Do I Truly Want?" 03:35 — Why Fulfillment Doesn't Live in Your Bank Account 04:43 — Meaning Isn't Found. It's Built. 05:03 — Aligning Work With Your Soul (Not Just Your Goals) 05:40 — My Personal Mission (And Why It Matters Now More Than Ever) 06:04 — Waking Up With Purpose Changes How You Live 06:17 — Purpose Lives in the Small, Ordinary Moments 07:28 — Real Friends vs Deal Friends 07:59 — We're Wired for Connection 08:06 — Success Is a Team Sport 08:38 — You Will Never Outperform Your Environment 09:09 — Why I Built a Private Mastermind 09:30 — Radical Self-Awareness (No More Hiding) 10:29 — Growth Never Stops (If You're Honest With Yourself) 11:09 — Redefining Success: Impact Over Income 11:31 — The Joy of Watching Others Win 11:57 — Legacy, Mortality, and What Actually Lasts 13:15 — Work-Life Harmony (Not Balance) 14:18 — Rejecting the Lie: "Something Must Break for You to Win" 15:44 — Gratitude That's Actually Felt, Not Forced 16:03 — Contentment: Realizing You Already Have So Much 16:52 — Accepting Impermanence and Finding Peace 17:39 — Living Authentically (Even When It Costs You) 18:31 — Integrity: Being Who You Say You Are 20:39 — Remembering to Choose Joy 21:39 — Finding Beauty in Simplicity 22:15 — A Meaningful Life Is Built One Decision at a Time 22:53 — Embracing Doubt, Chaos, Clarity, and Courage 23:12 — Final Reflections + What I Hope You Take From This ___ If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don't need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you're listening to isn't a polished interview. It's a real working conversation. The same type of call we run with partners and clients when we're diagnosing growth bottlenecks and mapping the fastest path forward. Not theory. No "just post more content" nonsense. —— In this video: 00:00 — Inside a real scaling strategy session 00:14 — Why Brian's a rocketship (and why that matters) 01:06 — Why most coaches are stuck on the content hamster wheel 01:38 — Diagnosing bottlenecks in a growing business 01:52 — The 3 key buckets behind multi-seven-figure growth 02:09 — Engineering ads and funnels that actually convert 02:22 — Staying in your zone of genius as you scale 02:32 — Why you can't stay a one-person operation 02:41 — Building a team without chaos 02:53 — Measuring success without guessing 03:09 — The system that turns attention into revenue 03:29 — Why live workshops still work 03:49 — Repositioning calls for warmer buyers 04:19 — Fixing call fatigue and market skepticism 05:11 — Why you're not "one funnel away" 05:20 — The 3-bucket growth framework (know → trust → convert) 05:55 — Eliminating operational drag 06:12 — What actually creates rapid, clean growth 06:22 — Lead generation tools that still work 06:46 — Using WhatsApp and messaging correctly 07:12 — Outbound done the right way 07:21 — Where to go deeper (RMAS system) 07:35 — The critical numbers most coaches ignore 08:04 — Removing uncertainty from growth 08:22 — How this system works end-to-end 08:45 — Going deeper with the full model 08:58 — Doing it yourself —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- If you're stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you. Because most businesses aren't stalled because funnels don't work, ads don't work, or content doesn't work. Most people aren't stuck because funnels don't work, ads don't work, or the content doesn't work. They're stalled because they're optimizing the wrong part of the business. I've sold a multi–seven-figure coaching business. Launched a consulting offer to a $1M run rate in 63 days. Scaled an agency to $200k/month in under 90 days. And after working behind the scenes of some of the most profitable info and coaching businesses out there, I can tell you this: Growth is way simpler than people make it. In this video, I walk you through: • The 3 biggest mistakes keeping businesses stuck • Why random acts of marketing kill momentum • How to diagnose the real bottleneck slowing growth • The Precision Cycle: diagnose → install → optimize → repeat • Why scaling broken systems makes everything worse • The 10K-a-Day Plan for mechanical growth • The 8 foundational playbooks every business needs • The 5 core departments every business must be built on • Why freedom has to be designed, not hoped for This isn't theory. It's the exact framework we use with members to remove guesswork and make growth predictable. You don't need a longer to-do list. You need clarity on what matters right now. Watch this with the intention to apply it, not just understand it. If you want to see the full system and how to install it properly, check the link below. —— In this video: 00:00 — Why this might piss you off (and why that's good) 00:24 — Why funnels, ads, and content aren't the real problem 00:31 — Proof: scaling to $1M, $200k/month, and beyond 00:53 — The one thing that actually drives growth 01:35 — What growth should really feel like 01:41 — The 3 mistakes keeping businesses stuck 01:56 — Mistake #1: Random acts of marketing 02:21 — Mistake #2: Working on the wrong thing 02:27 — Diagnosing the real bottleneck 02:56 — The Precision Cycle explained 03:13 — Why business is just problem-solving 03:27 — Mistake #3: The Frankenstein effect 04:13 — Introducing the 10K-a-Day Plan 04:44 — Why foundations make growth mechanical 05:23 — The 8 core foundational playbooks 05:38 — Irresistible offer explained 05:55 — Content that attracts the right people 06:09 — Copy, fast cash, DMs, and ads at scale 06:49 — Tracking, optimizing, and not flying blind 07:03 — The Freedom Engine 07:39 — Adding $30k–$100k/month after foundations 08:02 — The 5 core departments of every business 08:24 — Founder systems: freedom, vision, energy 08:50 — Identity calibration (why discipline isn't enough) 09:32 — Money & wealth systems 09:47 — The 30-day vacation test 10:02 — Time and capacity design 10:14 — Why most people fail: guessing 10:33 — What you should focus on each week 11:14 — Don't scale broken systems 11:21 — The Rainmakers Growth OS 11:38 — Acquisition, delivery, and operations working together 12:19 — Why systems make everything easier 12:22 — How to see the full breakdown 12:39 — Final warning: stop working on the wrong thing 13:01 — Next steps and where to go deeper —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Most people think scaling means more. More offers. More funnels. More hires. More chaos. That's the lie. In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked. This came right after I sold my last multi–seven-figure business. I was burnt out. Overbuilt. Drowning in complexity. So I made one promise to myself: This one has to feel light. No 15-person team. No bloated Slack channels. No pretending I love to grind. Just a clean system that prints cash without running my life. Here's what actually moved the needle: • Why most offers sound clever but don't solve real pain • The "hell yes" test your offer must pass • How simplifying to one offer, one funnel, one metric changed everything • Why leverage isn't automation… it's efficiency • How I rebuilt delivery so clients win faster with less of me • The exact message that filled my calendar with high-value clients • The timeline exercise that shows you what to cut (and what to keep) No standard 'guru' speak. No 47-module programs. No outdated hustle advice. Just a simple machine that works even when you're offline. If your business feels heavier than it should… If you're working harder but not scaling cleaner… If you want a path to growth that doesn't wreck your life… This episode is for you. 👇 Subscribe and turn on notifications if you're done chasing bigger and ready to build better. And grab the link in the description to book a free demo and see the exact system installed step-by-step. You don't need to work harder. You need a cleaner path. —— In this video: 00:00 — The lie about scaling 00:38 — How I hit a $1M run rate in 63 days 01:05 — Selling my last business and starting over 02:10 — The promise: this one had to feel light 02:55 — Why your business feels heavier than it should 03:25 — One offer, one path, one result 04:05 — Why most offers sound clever but don't solve pain 04:45 — The "hell yes" test 05:25 — The Rainmakers offer breakdown 06:05 — Why leverage isn't automation 06:40 — Designing delivery around outcomes, not effort 07:20 — The 8-week delivery model 08:10 — Why most marketing confuses instead of converts 08:40 — Selling clarity instead of tactics 09:15 — The one line that filled our calendar 09:45 — Clean offer + lean delivery + clear message 10:15 — The Shiran timeline exercise 11:00 — Cutting what doesn't matter 11:30 — The cleanest path to $1M without wrecking your life 12:05 — What to do next —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Most people say they want financial freedom. Very few ever define what that actually means. And that's where everything goes wrong. This video isn't about getting rich. It's about getting free. For real. I'm sharing this because I've lived both sides. Sleeping on a couch. My wife pregnant with our first child. Halfway across the world in Dubai. Selling everything I owned with one question looping in my head: "Can I actually give them the life they deserve?" I was trapped in time-for-money. Burnt out. Chasing cash thinking it would fix how I felt inside. It didn't. What changed everything was understanding this: True freedom is downstream from financial freedom. But money alone isn't the goal. In this episode, I break down: • Why most people misunderstand financial freedom • The difference between external freedom and internal peace • What "f*ck you money" really means • Why a financial cushion changes how you choose clients, projects, and life • The mistake I made that nearly wiped us out financially • How scarcity destroys joy  (Yes, even when you're "successful") • The invisible scorecards that actually define a rich life • Why most people chase status instead of fulfillment • A simple, boring wealth-building strategy that actually works • How to define your version of "enough" This is honest. Raw. Sometimes uncomfortable. Because financial freedom isn't about Lamborghinis or renouncing money altogether. It's about: • peace • choice • alignment • integrity • being able to say no without fear It's about building a life you're proud of before you get there, not postponing happiness until some future number. If you're building a business… If you're providing for a family… If you feel that internal pull for more meaning, not just more money… Don't just watch this. Use it. —— In this video: 00:00 — The real question behind financial freedom 01:00 — Sleeping on a couch, wife pregnant, starting over 02:00 — The time-for-money trap 03:00 — Why chasing money didn't bring peace 04:05 — The five essential freedoms (and why money comes first) 05:15 — External freedom vs internal freedom 06:40 — Why success without peace isn't success 07:20 — What "fuck you money" actually means 08:40 — Saying no without fear 09:30 — The danger of scarcity-driven decisions 10:45 — The mistake that nearly wiped us out 12:00 — Financial freedom as the foundation 13:10 — How much money is actually enough? 14:20 — Making money vs building wealth 15:15 — The simple wealth-building flywheel 16:30 — Internal vs external scorecards 18:00 — Status games vs a life you're proud of 19:30 — Why happiness can't be delayed 20:45 — Defining your own version of freedom 21:50 — Final thoughts and what to do next —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Most people think money fixes everything. It doesn't. It just exposes what you never defined in the first place. My recent conversation with Sharran Srivatsaa (Acquisition.com President) starts with a quiet tension: building something big while trying not to lose the people who matter most. Fatherhood. Money. Ambition. Guilt. All colliding at once. The truth is this: More income without a framework doesn't buy freedom. It buys anxiety with better branding. In this episode, we go deep on what actually works: • Why freezing your lifestyle is the real cheat code • The exact definition of financial freedom (no vibes, just math) • How to run a family P&L like a real business • Why most entrepreneurs are chasing income instead of equity • The parenting framework that removes guilt without quitting the mission • How to stop "working harder" and start diagnosing what's broken • The difference between growth and scale (and why confusing them keeps you stuck) Not with SMART goals. Not with KPIs. Not with OKRs or any of that MBA bullshit. But with simple rules, clear scoreboards, and decisions you can actually live with. One line hit hard: "If you don't know what 'enough' is, you'll never feel like you're winning." This isn't theory. It's lived experience. Five exits. 20+ years. Millions made (and millions lost). And a framework that now runs: the business the money and the family (without everything bleeding into everything else). If you're building fast but feeling off… If money keeps increasing but peace doesn't… If you're winning on paper but questioning the cost… This episode is for you. Watch it slowly, and take notes. Then decide what enough actually means for you. 👇 Share it with someone who's grinding without a scoreboard. And subscribe. More like this is coming. —— In this video: 00:00 — Building the dream while missing the moments 02:10 — Why guilt is the wrong scoreboard 04:35 — Be where your feet are 07:20 — The 4-domain parenting framework 10:45 — Why more money doesn't create peace 13:30 — Income vs equity (the real game) 17:05 — Freezing your lifestyle is the cheat code 20:50 — Run a family P&L like a business 24:30 — Defining financial freedom (200% rule) 27:40 — What do you actually want? 31:10 — Creating safety without micromanaging 34:55 — Money in karmic balance 38:20 — Why most operators get stuck 41:35 — Maxims as decision guardrails 45:10 — Growth vs scale (stop confusing them) 49:40 — Buy vs build thinking 53:20 — The moment everything clicks —— 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time. Subscribe, drop a comment, and let's build a business you actually enjoy running.

Most funnels don't fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don't have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here's the truth no one wants to say out loud: Most funnels suck. Unless you're already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you're just a damn good coach who wants great clients consistently? Without living inside content calendars, DMs, or ad dashboards? That's what this video is about. In this episode, I break down the one funnel that beat everything else every single time, because it's: • Simple • Clean • Built on trust (not hype) • Scales without big ad budgets • Works even with a small or nonexistent audience We talk about why: • Followers don't equal buyers • Daily content farms lead to burnout, not scale • DM closing repels high-trust clients • Most funnels fail because the market doesn't believe anymore And what actually works instead. I call it the Trust Engine. It's the highest-converting system we've ever tested and we've installed it in 200+ coaching businesses across niches. Health. Business. Relationships. Agencies. Service pros. Same result. Because it's built on three things: 1. A strong, obvious offer 2. Smart nurture that builds trust before the call 3. A clean sales process with zero pressure No "only 3 spots left" bullshit. Just a system that helps serious buyers make serious decisions. And this isn't theory. We've helped: • Coaches go from $32k → $108k/month in 90 days • Coaches hit $240k in a quarter after years of funnel hopping • Coaches with zero audience book 21 calls in 10 days and close $40k If your business feels noisy… If your funnel isn't converting… If you're doing too much for too little return… This episode will save you months of wasted effort. —— In this video: 00:00 — I tested every funnel so you don't have to 00:35 — Why most funnels fail 01:05 — The myth of massive followings 01:40 — Why daily content leads to burnout 02:15 — The DM closing lie 02:50 — What actually works: the Trust Engine 03:20 — Why trust beats tactics 03:55 — The 3 pillars of a high-converting funnel 04:30 — Why your offer matters more than the funnel 05:05 — Smart nurture vs pressure selling 05:40 — Clean sales with zero gimmicks 06:10 — Real client results (across niches) 07:00 — Why most funnels fail in today's market 07:40 — Engineering trust at scale 08:20 — Finding the choke point in your business 08:55 — Stay in your zone of genius 09:35 — What to do next —— If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6-9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.  

Most entrepreneurs claim they're building their business for their family, but their calendar tells another story. In this video, I share how I built a "successful" business on paper. Revenue was climbing, Stripe was pinging, everyone thought I was winning. But behind the scenes, I was overworked, disconnected from my wife and kids, and losing myself in the grind. Until I got a wake-up call I couldn't ignore. This is the true story of how I simplified everything, leaned on systems, and built a business that no longer runs me—so I could scale without sacrifice. In this video: 00:00 Starting the lie we all buy 00:08 Chasing growth over presence 00:17 Revenue up, but why was I doing it? 00:27 The "grind harder" mindset trap 00:35 Why hustle felt heroic 00:41 The lie I told myself it was for my family 01:03 When it stopped being worth it 01:07 10–14 hour days, living in "busy" 01:14 The wake‑up call from my wife 01:29 The moment my daughter asked for time 01:54 Realizing growth without health/family is destruction 02:02 I stopped the madness, not the business 02:20 My business runs when I step away 02:37 Who this message is for (coaches/consultants) 03:17 What's possible with systems, not hustle 03:53 The real cost of chasing revenue only 04:03 What the true scoreboard is: peace, presence, purpose 04:18 If you feel stuck, here's your choice 05:26 What I want you to walk away with 05:51 Final thoughts and next steps ___ 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M profit with tiny teams, clean systems, and more freedom. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're a coach or consultant working hard but still stuck, growth not matching effort, and the freedom you started for still feels out of reach, you're in the right place. I'm not here to sell hype or funnels. I built and sold my own coaching biz. I helped agencies hit $200K/month. I consulted 7 to 9 figure founders. Now I'm here to help you build a business that works without burning you out. In this video: 00:00 Why a million dollar month is possible 00:20 It's not magic, it's a system 00:35 Why most coaches stay stuck 01:07 Real results, real numbers 02:18 How the Rainmakers Model was built 03:17 Why this is worth your time 03:48 How the model works 04:21 Retention and client lifetime value 05:24 Lock in consistent profit 05:41 The 8 accelerators 07:03 More leads, better conversions, bigger deals 08:59 Reduce churn and increase retention 11:02 Add more offers, build ascension 12:28 Grow your total market 13:30 Profit matters 15:06 Build a business that runs without you 17:09 Spot what's missing 18:47 What working with us looks like 19:57 Why we vet every partner 20:26 Already have a team? We plug in 20:43 No hype promises, just real talk 21:17 What time you need to invest 21:52 Why we call it a true partnership 22:51 Why we limit how many partners we take 23:39 How to apply 24:22 What kind of results are possible 24:58 What to expect after you apply 25:25 Is 15 minutes worth it 25:45 What to do next — If this is our first time meeting, hey 👋🏼 I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4hrs a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. Quick timeline: 18: Became a trainer to get fit 21: Built a PT agency 25: Moved to Dubai, started a business 27: Moved to Bali to figure it out 28: Launched and lost a supplement brand 29: Started coaching fitness pros 31: Founded Coaches Cartel 35: Sold it 36: Consulted 6–9 figure CEOs 38: Started The Rainmakers This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're still stuck selling, delivering, and scrambling for the next sale, this will hit home. One client added $318,000 in recurring revenue in 30 days. No viral reels. No fancy funnels. No massive team. Just a better system. Most coaches are trapped on the high-ticket hamster wheel. Make a sale, deliver, repeat. It feels like growth, but it's just a business built on burnout. The moment leads dry up, panic sets in. And the cycle starts all over again. I'll show you how to break free from that trap and install the same 3-part system we use to scale coaches to $100K–$300K+ months without chaos. In this video: 00:00 Why most coaches stay stuck 00:08 How one client hit $318K fast 00:26 The trap of one-off sales 00:54 What happens when leads dry up 01:24 Real 7–9 figure businesses don't rely on hustle 01:45 Turning clients into recurring revenue 02:00 Why freedom lives in the backend 02:30 The Recurring Revenue Engine explained 03:00 Ascension paths and doubling LTV 03:30 Fulfillment systems that run without you 04:10 The Trust Engine: show-up rates and conversions 05:30 Real numbers from real clients 07:00 Scaling with systems, not stress 08:00 Why personalization beats more free info 08:30 How to install this in your business 09:00 Your next move if you're done guessing — 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This channel is for founders who want simple, scalable businesses that buy back time. Subscribe, drop a comment, and let's build a business you actually enjoy running.

If you're a coach or consultant stuck on calls, solving every problem, and still waiting for freedom, this is for you. I've built and sold coaching businesses, scaled new ones to $200K months in under 90 days, and helped 7–9 figure founders grow clean, profitable companies that don't depend on them. This podcast is about building a business that gives you your life back. No "hustle" or productivity hacks, just real systems that work. -------- In this episode: 00:00 Tired of working hard with no freedom? 00:13 Who I am and what we do 00:32 Why I started this channel 00:41 Million-dollar growth after non-compete 00:50 Agency to $200K/mo in 90 days 00:56 Consulting 7–9 figure businesses 01:11 Success but still stuck 01:20 You're the bottleneck 01:35 Business shouldn't feel like a job 01:51 The endless growth trap 02:03 Scaling something you hate 02:21 The one new rule 02:28 What this channel isn't 02:48 A cleaner, low-stress model 03:18 Is this channel for you? 03:30 Simple scaling, no extra headaches 03:47 What's working right now 04:02 What to do next 04:30 Welcome to the new way — 👋🏼 If this is our first time meeting, I'm Chris Dufey, founder of The Rainmakers. We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day. A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived. She showed up. I wasn't ready. Now, I've got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don't depend on me. This podcast is for founders who want simple, scalable businesses that buy back time. Don't forget to subscribe, and let's build a business you actually enjoy running.

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Not sure if it's for you? You'll know in the first 2 minutes.) ---------------------------------------------------------------- Woke up at 3:02am with one question I couldn't shake... I've built the million-dollar businesses. Sold them. Consulted for the big names behind the scenes. But none of that helped when I hit a wall at 3am. The question? "What do I actually want out of my life?" So I got out of bed, opened my journal, and started writing. What came out were 16 lessons that have quietly shaped everything— My business, my marriage, how I show up as a dad. This isn't a "tips and tactics" video. It's the stuff behind the spreadsheets. It's the inner game I wish I focused on 10 years ago. Here's what's inside: • The mindset that turns self-doubt into your best decision-making tool • Why growing fast nearly cost me the things I was growing for • The sentence my wife said that hit harder than any P&L • Why most "successful" businesses are just pretty prisons • How I use a simple dial system to recalibrate life (not balance—actual alignment) • The one belief shift that saved my business and my marriage • What I've learned about legacy, joy, integrity, and presence • And the brutal truth about what makes this all worth it This one's not for clicks. It's for clarity. If you're tired of chasing growth that doesn't feel good, If your business looks successful but feels off... This is what you need. Listen to the episode. Then take 5 minutes. Ask yourself the same question I did.

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Not sure if it's for you? You'll know in the first 2 minutes.) ---------------------------------------------------------------- Hitting $100K/month once is luck. Doing it every month with your sanity intact? That's a system. In this episode, I walk you through the exact 8-part Flywheel we use with our Rainmakers partners to generate $100K–$250K/month consistently. This is what added: • $566K in one month for a partner • $177K in 30 days • $4M/year in pure profit for another And they're not working more. They're working smarter. Inside, you'll learn: • The 3 growth levers that fuel predictable new clients—even in saturated markets • The 8-part Flywheel we've used to scale $4M profit/year • Why most "client retention strategies" are wrong—and what actually works • What to do when your marketing "looks good" but the Stripe balance doesn't • The one ruthless audit we run every 90 days to find the next 7-figure lever If your business feels harder than it should, this is the fix. 👇 Click below if you're ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime ------ Chapters 0:00 – Why "smart" isn't enough 1:15 – Proof this model works 2:08 – Where the Rainmakers Model came from 3:37 – The 3-part growth engine 5:33 – Accelerator 1: Increase Leads 6:52 – Accelerator 2: Boost Conversions 7:35 – Accelerator 3: Increase Transaction Size 8:48 – Accelerator 4: Retain Clients Longer 10:25 – Accelerator 5: Expand Your Offers 11:53 – Accelerator 6: Grow Your TAM 13:04 – Accelerator 7: Maximise Profit 14:07 – Accelerator 8: Operational Efficiency 15:33 – Can you take a 1-month sabbatical? 16:22 – The Traffic Light Audit 17:32 – Finding Your Bottleneck 18:43 – What Happens When You Partner With Us 20:54 – The Real Reason Business Feels Hard 22:51 – How to Apply 24:25 – What's the Worst Case?

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (Note sure if it's for you? You'll know in the first 2 minutes.) ---------------------------------------------------------------- You don't want a business that looks good on paper but feels like hell to run. I'm qualified to say this because I built one (more than once). Seven figures, great margins, solid team. And it nearly cost me everything that actually mattered. My energy. My family. My freedom. So I burned it to the ground. Just kidding, but I did sell it. Took the lessons. Rebuilt better. Now I help other founders avoid the same trap. This episode breaks down what actually gets you from $100K/month and stuck... to $250K+/month with a life you actually want to wake up to.   Here's what we cover: • Why most coaches plateau at $100K/month (and what to do about it) • The real shift from founder to CEO • The structural changes needed to scale without killing your lifestyle • The chessboard strategy: how to pick your piece (or leave the board entirely) • The moment I realised "being the CEO" was my biggest bottleneck • What team culture really takes (hint: it starts with how you show up) • The power of removing your own label and playing a better role • Why selling the company didn't mean retiring... it meant choosing a better game If you're scaling a coaching or expert business... And it's starting to feel more like a prison than a pathway, This one's for you. And it's the truth I wish I'd heard earlier. Chapters: 00:00 – Why Most Coaching Businesses Become Prisons 00:35 – The Trap of "Looking Successful" but Feeling Miserable 01:30 – The $100K/Month Plateau (And What Breaks It) 02:40 – How Big Do You Actually Want to Grow? 03:25 – $250K/Month vs $1M/Month: Two Totally Different Games 04:10 – The Chessboard Analogy: Picking the Right Role 05:20 – Why I Replaced Myself as CEO 06:30 – Transcending the Chessboard: From King to Player 07:25 – Labels, Identity, and Playing a Bigger Game 08:30 – What Being a Great Leader (and Dad) Actually Requires 09:45 – Culture Starts with You: The Asana Lesson 10:50 – My Real Role as Founder: Architect and Operator 11:45 – The Cost of Too Much Freedom 12:30 – Final Thoughts: Build the Business That Serves Your Life

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You'll know if it's for you in the first 2 minutes) ---------------------------------------------------------------- Everyone wants $1M/month. Almost nobody makes it. The ones who do? They play by rules you've never been told. In this episode, I (Chris Dufey, Rainmakers founder, $52M/year in coaching sales) break down the hard-won lessons from 220+ hours with 6-8 figure CEOs and why most coaches will never scale past 7 figures. Here's what you'll discover: • The hidden mistake that quietly kills most founders • The overlooked traits that separate $100K/month coaches from $1M/month CEOs • The counterintuitive reason problems are proof you're on the right path • The chessboard test that reveals whether you're really built to scale • The $25K/month model Chris scrapped (and what he built instead) • The formula vs. the not formula (and why most coaches are on the wrong list) • The biggest lie in entrepreneurship and why it keeps you stuck • Why Chris turned down the 9-figure chase most people would die for • The conversation with a global icon that rewired how he thinks about business and life If you want to scale big without hating your business, this episode is your blueprint. 👇 Click below if you're ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime -------- Chapters: 0:00 The fastest path from $100K a month to $1M a month 0:25 What 220 hours with 6 and 8 figure CEOs really revealed 0:41 Why $1M a month is a vanity metric 0:52 The traits that separate winners from wannabes 1:05 Why problems are proof you are doing it right 1:14 The chessboard test for founders 2:00 Inside Rainmakers $52M a year coaching model 3:11 Life after selling a business and entering the tunnel 4:28 From $25K a month retainers to something bigger 5:29 The fatal gap most coaches ignore 6:05 The formula vs the not formula 6:44 The biggest lie that keeps founders stuck 7:59 What most entrepreneurs really want but rarely admit 8:16 How Rainmakers was born 10:23 Why Chris builds people, not just businesses 11:42 Why he turned down a 9 figure dream 12:16 The lessons Derek Sivers shared that changed everything 13:48 Building a business and a life worth admiring 13:53 Closing thoughts and what comes next

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You'll know if it's for you in the first 2 minutes) ---------------------------------------------------------------- Most founders think their offer is solid. But if it's not converting? The market's already voted. In this episode, we break down exactly why good offers flop and how to fix yours before wasting another dollar on ads, funnels, or email campaigns. You'll learn the timeless principles behind offers that actually sell. The kind that keep growing even when CPMs skyrocket and attention drops. If your growth has stalled… this is probably why. Inside this episode: • The real reason most offers die before they scale • Why selling to broke 20-somethings is a losing game (even with good copy) • The 3-part offer filter that separates winners from money pits • Why your 2017 playbook will bankrupt you in 2025 • The only 2 questions that determine if your offer has legs • How to future-proof your marketing—even in a downturn • The invisible advantage top marketers use to stay relevant for a decade • What makes the difference between a $1M launch and a $30M business If ads are getting more expensive, your offer isn't clicking, or your audience is getting tougher, watch this before you do anything else. 👇 Tap below if you're ready to install the systems in your business that actually work. https://jointherainmakers.com/choosetime

🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You'll know if it's for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches build businesses that look successful… But really they're drowning in delivery, wearing 17 hats, and praying to the funnel gods. In this episode, I give you a peek inside a private strategy session with some of our publishing partners (already doing $50K–$70K/month) and show you how we're helping them scale to $300K–$500K/month without becoming the bottleneck. No flexing. No "secret scripts." No gatekeeping. Just the actual system that's working right now in 2025. Here's what you'll discover: • The weird reason "done-for-you" might be killing your business (and what to do instead) • How one $99 Workshop floods your pipeline with high-ticket leads (without ads) • The two numbers every 7-figure coach must obsess over—but almost none track • Why most offers stall at $50K/month… and the simple fix that scales to $500K • The $100K offer you didn't know you could sell (until now) • The sneaky mistake that makes Facebook bring you tyre-kickers (and how to stop it) • What to do before your next event if you want buyers lining up at the back • How to scale faster by doing less (seriously) • The one funnel map we use with partners to build businesses that print clients If you want to scale fast, stay sane, and keep your genius intact… Hit play. 👇 Then tap below if you're ready to install it. https://jointherainmakers.com/choosetime

Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I'll send you all the details. No pressure. Just the system that's working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You'll know if it's for you in the first 2 minutes) ---------------------------------------------------------------- Most coaches are playing the wrong game. They're busy chasing likes and followers from people who will never buy. Meanwhile, we're bringing in 20+ high-ticket clients every week. In this episode, I break down exactly what's working right now to sign high-ticket clients fast... ...pulled straight from the data across our partner portfolio. Here's just a taste of what you'll discover: • The counterintuitive reason you don't need a huge audience (and what matters 100x more) • How to flip one tiny test into a flood of leads in weeks, not months • The platform most coaches are sleeping on that makes Instagram look like child's play • Three painful mistakes I made early on that cost me millions (you'll want to avoid these) • The worst advice I ever followed—and the simple truth that replaced it • The invisible ceiling that keeps most coaches stuck, and how to shatter it Take the insights, and if you use them (recommended)… you might not recognise your business in 12 months. 👇 Then tap below if you're ready to install it. https://jointherainmakers.com/choosetime

Want help building it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I'll send you all the details. No pressure. Just the system that's working best in 2025. ---------------------------------------------------------------- 🔥 Want to Add $50k–$250k/Month to Your Coaching Business? 👉🏼 Get your FREE Demo Now: https://jointherainmakers.com/demo (You'll know if it's for you in the first 2 minutes) ---------------------------------------------------------------- If you're still stuck at $10K months, wearing 14 hats, and praying your next post goes viral... don't skip. I'm not here to sell you some recycled funnel hack or "just post more" pep talk. I'm walking you through the same system that's helped coaches hit $250K+ months (yes, actual cash. Not Stripe screenshots with refunds pending). Here's what's inside: • The 4 silent killers choking most coaching businesses • Why you're working harder and earning less (and how to flip it) • The 3-stage path from "WTF am I doing" to "holy sh*t this works" • The exact playbooks we use to bring in 5–20 high-ticket clients/month This isn't theory. This is what we actually build and run behind the scenes for 7- and 8-figure coaches. (Keep in mind this has been built out of necessity after MANY mistakes that I'm hoping to help you avoid) It's not sexy. It's not magic (I wish). But it works. And if you're tired of duct-taping your business together and hoping next month will be better… watch this. 👇 Then tap below if you're ready to install it. https://jointherainmakers.com/choosetime