Trade Show Talk Podcast

Diversity, equity, inclusion, and BELONGING… All things that are important with regard to how and why conference organizers select their speakers. Troy does a great job of helping us understand his perspective as a Black man and Megan adds gender equity into the conversation. We talk about speaking up about diversity on stages – solidarity also enters the chat.  While we absolutely need more women and people of color on stages at our events, it's important that you have them talking about what they are subject matter experts on, and not just about DEI (Troy talks about this towards the end). We also have new TSNN team member Danica Tormohlen who is now joining us to kick off each show with industry news! Show sponsors: SMT - PipeAndDrapeSucks.com and epIQ - epIQCreativeGroup.com Our guest Troy Sandidge is an award-winning growth marketing strategist, startup growth advisor, and B2B RevOps specialist known as the Strategy Hacker® who builds strategies, systems, and solutions for emerging brands to become more sustainable, scalable, and profitable. The author of Strategize Up and host of the Webby-nominated podcast iDigress, has generated over $175M in revenue for clients worldwide. Troy is the Founder of Strategy Hackers, COO at No Middle, and a keynote speaker who has spoken at over 600 events on five continents. His mission is to empower 1,000 marginalized businesses over the next five years. ~*~*~ The "Trade Show Talk" podcast is publishing two episodes per month, tackling the most important issues the meetings and events industry is facing. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd SHARE, rate, and review episode 25, & the show!

With this episode, we kick-off season two of Trade Show Talk! We speak with two industry leaders on this one about the state of the exhibitions industry -- we talk about where we have been and we look at where we're headed. "We just got the third quarter results. And what we have found is that about 14% of those shows that were held in the first - third quarters of this year (2022) have surpassed their pre-pandemic levels." -Cathy Breden The industry is recovering, but we do have a way to go. IAEE and CEIR are two industry-leading associations, so who better to hear from than their leadership? Our guests Cathy Breden - CEO of the Center for Exhibition Industry Research (CEIR) Breden provides strategic direction and manages the day-to-day activities and business operations of CEIR. CEIR conducts primary, exhibition-related research studies to help exhibition stakeholders with evolving norms, shifting marketing trends, and other issues that can have an impact on the channel itself or how to use it effectively in light of trends. Reports include digital/technology, attendee/exhibitor engagement, attendee acquisition and retention, generational workforce shifts, economic performance and impact, and exhibitor studies evaluating motivations for use of the exhibition marketing channel. She has been working with CEIR since 2006. Cathy also serves in the capacity of Executive Vice President/COO of the International Association of Exhibitions and Events® (IAEE), a trade association representing the exhibitions and events industry. She began her association management career in 1984. She is the 2022 Chairperson of the Events Industry Council Board of Directors. She earned the Certified Meeting Professional (CMP) designation in 1990, the Certified Association Executive (CAE) designation in 1995, the Certified in Exhibition Management (CEM) designation in 2019 and was recognized as a CMP Fellow in 2022. David DuBois - President and CEO of the International Association of Exhibitions and Events® (IAEE) As IAEE's president, DuBois is responsible for the management of 25 full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fundraising efforts, advocating for the industry and the organization's members, and providing organizational leadership and strategic counsel to the board. Also, he serves as the association's representative with industry coalitions, partner organizations and strategic alliances. In 2019, DuBois was inducted into the Events Industry Council's "Hall of Leaders," one of the industry's most prestigious honors. His storied career started with Sheraton Corporation in various sales positions including Regional Director of Sales and the Director of Marketing Programs, and has included senior leadership positions for other industry organizations, PCMA and MPI, and the Fort Worth CVB. Of course, he has also served on many boards of directors including ASAE, Dallas-Fort Worth Tourism Council, EIC, and Destinations International. He currently serves on the Board of Directors for the Meetings Mean Business Coalition and the U.S. Travel Association. ~*~*~ The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd share, rate, and review episode 23 and the show also!

In Episode 70 of Trade Show Talk, Host Danica Tormohlen speaks with Ben Welgus, Head of Sustainability at Informa, about the evolving landscape of sustainability in the trade show industry. They discuss the successes and challenges faced in 2025, the launch of the Better Stands initiative, and the goals for 2026, including the importance of achieving net zero emissions. The conversation highlights the significance of sustainability in enhancing business value and the need for industry-wide collaboration to create a positive impact. In our monthly advocacy update, we talk with Tommy Goodwin, Executive VP for the Exhibitions and Conferences Alliance. They discuss ECA's policy agenda for 2026, including an update on tariffs, international travel and the new Global Policy Forum planned for May in Washington, D.C.   Key Takeaways  The Faster Forward program aims for zero carbon and zero waste.  Better Stands initiative promotes reusable exhibition stands.  Exhibitors, particularly those outside of the U.S.. are motivated by recognition in sustainability efforts. More than 1,000 exhibitors in Europe have been recognized by the Better Stands initiative.  Net zero goals require significant carbon emission reductions.  Sustainability is becoming embedded in business practices.  Informa has reduced carbon emission by 80% in the last decade.  Natural Products Expo West, winner of the TSNN Sustainability Award in December 2025, exemplifies comprehensive sustainability efforts.  Investing in renewable energy is crucial for sustainability.  Tariffs and international travel remain key policy issues for ECA in 2026.   New Global Policy Forum launches May 29, 2026, in Washington, D.C. Chapters  00:00 Introduction to Sustainability in Trade Shows  04:06 Reflecting on 2025: Wins and Challenges  05:55 Unpacking the Faster Forward Program  08:00 Looking Ahead: Sustainability Goals for 2026  09:51 The Game-Changer: Better Stands Initiative  15:29 Net Zero Goals: Current Status and Challenges  25:44 Sustainability in Business: Reality vs. Perception  30:48 Celebrating Success: Natural Products Expo West  33:20 Getting to Know Ben Welgus  36:27 Future Trends in Sustainability for 2026  40:26 Tommy Goodwin's Policy Agenda for 2026  45:00 Global Policy Forum and Future Trends    Guest bios Ben Wielgus, Head of Sustainability, Informa plc A 25 year veteran of sustainability in large corporates, Ben Wielgus joined Informa in spring 2016 in the newly created Head of Sustainability role. His briefing: to create a competitive advantage from sustainability, building stronger relationships with customers, colleagues and other stakeholders. In 2023, he was short-listed as Sustainability Leader of the Year in the EDIE awards. Over the last 10 years, FTSE100 member Informa has repeatedly been recognised as one of the most improved businesses in sustainability and is currently listed in the top 1% of sustainable media business according to Dow Jones and MSCI. In 2020, Informa launched its FasterForward sustainability programme setting out an ambitious set of goals to become a zero carbon, zero waste business where sustainability is embedded within each of its products. Informa's multi award-winning Sustainable Event Fundamentals are now being used across more than 500 events globally. Before joining Informa, Ben spent nearly 15 years working as part of KPMG's Sustainability Advisory Group.  He was responsible for leading dozens of engagements working with senior audiences in large, global organisations helping them understand how sustainability can be an asset that returns on the investment in it rather than acts as a cost.  Ben specialises in helping organisations understand how the risks and opportunities from sustainability can affect an organisation's overall strategy.  He works with them to build suitable governance and embed responses to the challenges. About Informa: Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. It is listed on the London Stock Exchange and is a member of the FTSE 100. Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute. Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy has also received several industry awards including: CEO Update/Association Trends: Leading Association Lobbyist (2023) American Society of Association Executives (ASAE): ASAE Fellow (2022) DCA Live: Association Innovation Leader (2022) Trade Show news Network: Industry Support Award (2022) MeetingsNet: Changemaker (2022) Podcast Host Bio: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as immediate past president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few.  

In the 69th episode of the Trade Show Talk podcast, host Danica Tormohlen interviewed Kinsey Fabrizio, president of the Consumer Technology Association (CTA) and producer of the Consumer Electronic Show (CES). They discuss what's new for CES 2026, which is expected to welcome more than 140,000 attendees from 150+ countries to Las Vegas in January.    The 2026 tech extravaganza will debut the CES Foundry focused on AI and quantum technologies, a show sector that will be held at Fontainebleau Las Vegas. Fabrizio shared insights from her recent trip to the UFI Global Congress in Hong Kong and outlined how CTA is leveraging AI to enhance attendee experiences through the event's mobile app.     Additionally, there's an advocacy update from Exhibitions & Conferences Alliance EVP Tommy Goodwin on the latest government and tariff developments affecting the trade show industry.    This episode is brought to my Trade Show News Network and is sponsored by Marriott.    Chapters   00:00 Introduction to Trade Show Talk  01:26 Meet Kinsey Fabrizio: Background and Achievements  02:47 Insights from the UFI Global Congress  05:06 Preview of CES 2026  06:25 Exciting New Features at CES 2026  08:18 The Role of Robotics and Health Tech at CES  12:42 Kinsey's Fabrizio's Journey and Leadership at CTA  22:54 Advocacy and AI in the Tech Industry  30:14 Personal Interests and Hobbies  31:10 Favorite Gadgets and Wishlist  35:27 Travel Tips and Hacks  39:06 Advocacy Update with Tommy Goodwin  39:33 Government Reopening and Tariff Discussions  46:05 Visa Fee and Industry Impact  50:17 Conclusion and Farewell    Guest bio: Kinsey Fabrizio Kinsey Fabrizio is president of the Consumer Technology Association (CTA)®, which represents more than 1,200 consumer technology companies and owns and produces CES® - the most influential tech event in the world. In this role, Fabrizio serves on CTA's Executive board and directs strategy and operations across all business units.  Since joining CTA in 2008, Fabrizio has driven transformation at both CTA and CES. As senior vice president, she oversaw CES conferences and show operations, led an expansion of CES products, and spearheaded a modernization of CTA's membership infrastructure and categories.  Earlier in her career, she drove strategic growth in emerging tech categories. A pioneer in the digital health space, Fabrizio created CTA's Health Division, launched a healthcare provider program for doctors at CES 2015, and debuted CES's first Continuing Medical Education (CME)-accredited conference in 2019. She also spearheaded the Video Division Board's 4K and 8K TV initiatives, founded the Content and Entertainment Council, and launched CTA's Disruptive Innovation Council in 2016 to engage companies with breakthrough technologies and services.  Fabrizio's leadership earned her recognition as one of Washingtonian's Most Powerful Women in 2025 and a Washingtonian Tech Titan in 2024 and 2025. She also received the 2023 Women in CT Legacy Award for her contributions to the consumer technology industry.  Fabrizio is a member of the George Mason University Costello College of Business Dean's Advisory Council and the Washington Economic Club. She holds a BA from George Mason University and an MBA from the University of Maryland Global Campus. She lives in Arlington, VA, with her husband and two children.  Guest bio: Tommy Goodwin Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years working for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute. Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy has also received several industry awards including: CEO Update/Association Trends: Leading Association Lobbyist (2023) American Society of Association Executives (ASAE): ASAE Fellow (2022) DCA Live: Association Innovation Leader (2022) Trade Show news Network: Industry Support Award (2022) MeetingsNet: Changemaker (2022) Host bio: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries. Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. Keywords: CES, Kinsey Fabrizio, Consumer Technology Association, AI, trade shows, event industry, technology trends, advocacy, digital health, robotics 

"At RX, we celebrate failure, which is kind of a strange thing to say," said RX CEO Hugh Jones on the November 2025 edition of Trade Show Talk.  Why?   "Failure is actually a part of the executive process and making great choices," he said In this episode, Host Danica Tormohlen delves into this topic and more with Jones, who shares the company's recent growth and strategic bets in the trade show industry.   Jones discusses a broad range of topics, including RX's expansion into Saudi Arabia, digital product development, and the importance of celebrating failures to drive innovation and leadership.   For context: RX, a division of public company RELX and ranked No. 2 on the Stax Top 20 Exhibition Organizers List (by revenues), produced 282 face-to-face events in 25 countries in 2024, and these events served 41 industry sectors and attracted more than 6 million participants, according to its 2024 Annual Report. Some of RX's flagship events include New York ComicCon, JCK, ISC West, and FIBO Global Fitness. In its most recent earnings report in August, RX saw 8% growth year over year for the first half of 2025.  The episode also features interviews with Legends Global GM Rodney Falk on the Cincinnati convention center's reopening in January 2026 and Exhibitions and Conferences Alliance Executive VP Tommy Goodwin on the U.S. government shutdown's impact on the industry.  00:00 Introduction to Trade Show Talk  00:34 Meet Hugh Jones, CEO of RX  01:22 Sponsorship Message from Legends Global  02:08 Hugh Jones' Background and Philosophy  04:17 Interview with Hugh Jones Begins  04:24 The Importance of Taking Risks  07:16 RX's Expansion and Acquisitions  08:36 Digital Transformation at RX  11:39 Innovative Approaches in Trade Shows  15:16 Navigating the Pandemic and Strategic Changes  20:25 Value-Based Selling and Customer Focus  29:08 Advocacy, Sustainability, and Talent in the Trade Show Industry  37:40 The Importance of Standardization in Events  40:30 Digital Innovation and Future Trends  44:42 Real-Time Matchmaking and Industry Trends  46:08 AI in Trade Shows: Strategy and Implementation  49:41 Personal Insights: Monday Morning Routine  52:24 Upcoming Events and Travel Plans  54:35 Hobbies and Family Life  55:55 Worst Business Advice Ever Received  58:25 Cincinnati Convention Center Update  01:14:27 Advocacy Update with Tommy Goodwin  01:22:03 Conclusion and Upcoming Episodes    This episode is brought to you by Legends Global.   Legends Global is the premier partner to the world's greatest live events, venues, and brands. Legends Global delivers a fully integrated suite of premium services—from feasibility and consulting to venue management, sales, merchandise, hospitality, partnerships, content and booking. The company's white-label approach keeps partners front and center while leveraging the power of their global network with more than 450 venues, 20,000 events, and 165 million guests annually. Learn more at LegendsGlobal.com.     Guest bio: Hugh Jones   Chief Executive Officer   Every executive has to place bets in order for the value propositions to remain relevant to the customers, but not every bet has to work. Hugh believes that executives learn by both our successes and our failures. That philosophy has served Hugh well over the years since joining RELX in 2011, following the purchase of Accuity where he was Chief Executive Officer. In addition to leading Accuity to become one of the world's largest and most significant companies in the payment routing and Anti Money Laundering sectors, Hugh has also led Fircosoft, NRS, I.C.I.S, Estates Gazette (EG) and Cirium; and before joining RX he was Global Managing Director within the Risk and Business Analytics Division.   Hugh's philosophy has seen him lead large scale acquisitions and subsequent integrations of many companies that now reside and prosper within the RELX portfolio. Hugh joined RX as CEO at the start of 2020, bringing with him plenty of experience in public company protocol and all facets of business management including P&L oversight, talent development, forecasting, sales execution, technology innovation and product discovery, launch and growth.   Hugh's experience has been invaluable in navigating RX's response to challenges and his strategic understanding of technological innovation has accelerated the use of digital and data products and services across RX events, as an ongoing core component of RX face to face events. Passionate about building a culture of collaboration, exploring, risk taking, accountability and courage, Hugh champions the creation of a psychologically safe and inclusive workplace for all.  versed in public company protocol and all facets of firm management including P&L oversight, talent development, forecasting, sales, technology and product innovation, discovery, launch and growth.   A mélange of exceptional investment and overall management qualifications, combined with superior analytical leadership. Accustomed to and effective in high-profile executive roles, making high-stakes investment decisions with world-class clients and customers. Versed in leading investor forums at a publicly traded firm, commercializing data streams, contributing forward-thinking vision and overcoming complex business obstacles.   More than two decades of experience building corporate value by creating rich data streams that provide new solutions to difficult corporate challenges. Successful at developing and coaching top executive teams, leading sales efforts, and negotiating complicated corporate and functional business deals with financial institutions, corporations and governmental agencies.  • Member of the Young President's Organization (YPO) since 2009 • Served on numerous Boards for the benefit of Private Equity firms • Winner of the 2013 Ernst & Young Entrepreneur of the Year Award in Financial Services for the Midwest Region • Holds a BA in economics from Yale University cum laude and an MBA from the University of Michigan  Guest bio: Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape.     Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate.     Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds several certifications including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE).     Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy was also named a "Leading Association Lobbyist" by CEO Update/Association TRENDS in 2023. He has also been elected as a Fellow by ASAE (2022), named an "Association Innovation Leader" by DCA Live (2022), received the "Industry Support Award" from Trade Show News Network (2022), and recognized as an events industry "Changemaker" by MeetingsNet (2022).     Tommy currently serves on the advisory boards of Factum Global and The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Executive Management Professionals Advisory Council and Advocacy Council.    Host bio: Danica Tormohlen    Meet Danica Tormohlen, a dynamic force in the trade world who's been telling compelling stories for more than 30 years. As VP of Group Content at Informa, she's the mastermind behind Trade Show News Network, bringing the pulse of the industry to life. When she's not crafting engaging content, you'll find her behind the microphone hosting the Trade Show Talk podcast, where she chats with industry movers and shakers.    A proud Mizzou Journalism School grad (go Tigers!), Danica has left her mark across the events industry landscape, from SISO to Trade Show Executive. Her trophy shelf sparkles with journalism awards, but what really gets her excited is breaking new ground for women in the industry. As a founding member and current president of the Women in Exhibitions Network North America, she's passionate about lifting others up while climbing the ladder herself.    When she's not reporting on trade shows and events, you'll spot Danica pounding the pavement as an enthusiastic runner or rolling up her sleeves with the National Charity League, proving that giving back is always in style. Her secret sauce? A perfect blend of journalistic integrity, industry insight, and boundless energy.     Catch Danica's latest thoughts on LinkedIn and X, where she's always sharing industry insights with a personal twist.   

"I spend a lot of time talking about customer obsession," Liz Irving, CEO of Clarion Events North America, said in this episode of Trade Show Talk with host Danica Tormohlen.   They discuss Irvings's extensive career in the exhibition industry—from her beginnings helping her father to her current role leading the fourth largest independent trade show company.   She shares insights on Clarion's approach to leadership, culture, digital transformation, and sustainability. She also highlights the importance of customer obsession, innovation, and meaningful experiences.   Additionally, there's an update on the current state of the federal budget and tariffs from Tommy Goodwin of Exhibitions & Conferences Alliance.  00:00 Introduction to Trade Show Talk  00:28 Meet Liz Irving, CEO of Clarion Events North America  01:23 Liz Irving's Early Career and Inspirations  05:04 Liz Irving's Leadership Journey  08:17 Clarion's Culture and Development Programs  13:22 Strategic Acquisitions and Integrations  16:37 Digital Innovation and AI at Clarion  19:26 Industry Involvement and Leadership Insights  23:45 Cion Cares: Giving Back to Communities  24:39 Challenges in Sustainability  25:31 Emerging Trends in Trade Shows  27:25 Growth Strategies for North America  29:33 Innovative Event Experiences  30:30 Personal Insights and Fun Questions  35:00 Advocacy Update with Tommy Goodwin  42:40 Conclusion and Future Episodes  This podcast is brought to you by Trade Show News Network and sponsored by Marriott  Guest Bio: Liz Irving, CEO, Clarion Events North America   Liz's endless curiosity, desire for learning, and passion for building relationships infuse her responsibilities as the Chief Executive Officer of Clarion Events North America. With over 25 years of experience in the events industry, she has transformed businesses through her strategic vision, customer-centric approach, and dedication to deliver measurable commercial outcomes.   In her current role, Liz oversees the strategic direction for Clarion's North American business, focusing on customer and behavioral insights, commercial effectiveness, digital platform development, and innovation. She collaborates with portfolio directors to identify growth opportunities that enhance existing events and develop new digital offerings. Liz's forward-thinking mindset ensures that both face-to-face and digital experiences evolve to deliver ever-increasing value for customers and communities.   At the heart of Liz's leadership is a commitment to fostering a culture of employee engagement, collaboration, and innovation. She has built an environment at Clarion that nurtures inclusivity, creativity, and continuous improvement, empowering teams to deliver exceptional outcomes for customers. Recognizing the importance of a thriving workplace culture, Liz prioritizes initiatives that inspire trust, encourage diverse perspectives, and drive shared success. Her efforts have made Clarion a destination for top talent and a hub for industry innovation.   Liz's passion for events began early, helping her father set up his local food distributor events. This hands-on experience sparked a lifelong interest in the industry. She later worked in roles with the Convention & Visitors Bureau during college before joining the corporate events world. Prior to Clarion, Liz spent 14 years at Reed Exhibitions in various marketing leadership roles, including overseeing the leading jewelry media brand, JCK.   Liz earned her bachelor's degree from Niagara University, a master's degree from the University of New Haven, and a digital marketing certificate from Cornell University. She remains deeply connected to the industry, serving as the Chair of SISO's Marketing Special Interest Group, a member of SISO's Board of Directors and UFI- The Global Association of the Exhibition Industry Board of Directors. Liz is an active participant in the Women In Exhibitions Network North American Chapter and several Event Technology Advisory Boards.   Outside of work, Liz is dedicated to her family and community. She volunteers with her sons' sports teams, managing communications and events, and is proud to call Connecticut home, where she lives with her husband, two boys, two dogs, and a cat.  Bio: Tommy Goodwin, Executive Vice President for the Exhibitions & Conferences Alliance Tommy Goodwin is Executive Vice President for the Exhibitions & Conferences Alliance (ECA), the advocacy association for the business events industry. In this role, he leads ECA's work on behalf of the interconnected ecosystem of exhibitors, event and meeting organizers, suppliers, venues, and destinations that comprise the global business events landscape. Prior to joining ECA, Tommy spent more than 20 years leading social impact, member value, public affairs, and international engagement efforts for several globally recognized associations and corporations, including Oracle, AARP, and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the international political and legal environment in which businesses and social enterprises operate. Tommy has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds several certifications including a Project Management Professional from PMI, a Certified Meeting Planner from the Events Industry Council, and a Certified Association Executive from the American Society of Association Executives (ASAE). Recognized by The Hill in its list of association "Top Lobbyists" every year since 2020, Tommy was also named a "Leading Association Lobbyist" by CEO Update/Association TRENDS in 2023. He has also been elected as a Fellow by ASAE (2022), named an "Association Innovation Leader" by DCA Live (2022), received the "Industry Support Award" from Trade Show News Network (2022), and recognized as an events industry "Changemaker" by MeetingsNet (2022). Tommy currently serves on the advisory boards of Factum Global and The Iceberg. He is also a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Executive Management Professionals Advisory Council and Advocacy Council. Bio: Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few.

In this episode of Trade Show Talk, hosted by Danica Tormohlen and brought to you by Trade Show News Network, we engage in an insightful conversation with Greg Hitchen, Group CEO of Terrapinn, a global events company.   Greg shares his journey and the strategic moves, including acquisitions and industry diversification, which have propelled Terrapinn into the top 20 exhibition organizers globally by revenues.   We discuss the challenges and opportunities presented by AI, geopolitical factors, and the evolving landscape of trade shows.   Listen in as Greg provides valuable insights into Terrapinn's growth strategy, the importance of event scaling, and the impact of global networking and acquisitions on their success.   00:00 Introduction to Trade Show Talk  01:17 Meet Greg Hitchen: Group CEO of Terrapinn  02:16 Terrapin's Journey to the Top 20  05:07 The Origin Story of Terrapinn  08:11 Scaling and Revenue Strategies  14:29 Acquisitions and Future Growth  24:12 Evaluating Vendor Integrity  25:00 Scoring Acquisitions and Vendor Integrity  26:47 LinkedIn and Industry Trends  27:21 Terrapinn's Global Presence  30:08 AI in Business Media  33:09 Revenue and Growth Challenges  35:51 Personal Insights and Hobbies  39:39 Industry Events and Networking  41:07 Conclusion and Farewell    Special thanks to our sponsor, Marriott, for supporting this content. 

  In this episode of Trade Show Talk, host Danica Tormohlen interviews Alice Mathu, VP of Business Development and Partnerships at the International Association of Amusement Parks and Attractions (IAAPA).  Mathu shares her remarkable career journey from Kenya to the U.S. and dives into IAAPA's global expansion, including their highly anticipated events in Europe, Asia, and the Middle East. The conversation also highlights the innovative strategies and attractions at IAAPA's flagship Expo in Orlando.   Additionally, Tommy Goodwin, EVP for the Exhibitions and Conferences Alliance, provides a timely advocacy update, discussing key issues such as tariffs, workforce development, and potential government shutdowns.  00:00 Introduction to Trade Show Talk  01:10 Meet Alice Matthew: A Powerhouse in the Global Exhibitions Industry  02:58 Alice's Journey from Kenya to the US  04:06 Discovering a Passion for Events  06:37 Joining IAAPA and Early Career Highlights  10:56 Challenges and Innovations in the Exhibition Industry  20:10 Expanding IAAPA's Global Reach  28:08 Effective Communication with Stakeholders  28:35 Shanghai Show Overview  29:30 Unique Challenges in China  31:20 Middle East Expo Expansion  35:08 Strategic Partnership with Licensing International  38:57 Personal Insights and Fun Questions  44:28 Advocacy Update with Tommy Goodwin  51:23 Government Shutdown Concerns  54:21 Conclusion and Farewell    This episode is brought to you by Legends/ASM Global. 

Join host Danica Tormohlen on Trade Show Talk as she dives deep into the trade show industry with Lisa Malikow, Senior Vice President, Restaurant Show for Informa Connect Foodservice.   Malikow shares her impressive career journey, behind-the-scenes highlights from The National Restaurant Association Restaurant, Hotel-Motel Show, and innovative ideas that have shaped the event.   Also, don't miss an exclusive update from Tommy Goodwin, executive vice president for the Exhibitions and Conferences Alliance (ECA), on recent legislative wins and industry developments. Tune in for valuable insights and the latest industry trends!  00:00 Introduction to Trade Show Talk Podcast  00:26 Guest Introduction: Lisa Malikow  01:08 Lisa's Career Journey  04:10 Early Career and First Trade Show Experience  05:20 Advancing in the Trade Show Industry  09:46 Highlights of the The National Restaurant Association Restaurant, Hotel-Motel Show 11:46 Fun and Engagement at the Show  15:51 Innovative Attendee Experiences  27:52 Future Plans and Content Focus  30:18 Introduction to the Mats O Council  30:54 Challenges and Community in Large Show Organizing  35:50 MATSO Meetings and Events  39:09 Rapid Fire Fun Questions  45:29 Advocacy Update with Tommy Goodwin  53:13 Conclusion and Farewell 

In this episode of the Trade Show Talk podcast, Host Danica Torman engages in an insightful conversation with Fernando Fisher, President of the Americas for RX. Fernando elaborates on RX's growth strategies, focus on attendee and exhibitor experience, and the implementation of sales analytics and AI tools.   The episode also features an interview with Andy Conklin, Executive Vice President of Sales and Marketing at Visit Cincy, who discusses the major redevelopment of Cincinnati's Convention District and its impact on future events.   Additionally, Tommy Goodwin from the Exhibitions and Conferences Alliance provides an advocacy update on legislative progress, tax reform, and tariffs affecting the industry.   This episode is a must-listen for anyone involved in the exhibitions and events sector, offering a wealth of information on the latest trends and innovations.   00:00 Introduction to Trade Show Talk 00:26 Meet Fernando Fisher: RX President of the Americas 02:34 RX's Growth Strategy and Focus Areas 04:07 Enhancing Exhibitor and Attendee Experience 06:35 Customer Expectations and ROI Metrics 10:59 Sales Team Training and Readiness 18:53 Innovative Sponsorship and Activation Models 23:19 Spotlight on Cincinnati's Convention District 31:25 Exploring Cincinnati's Sports and Entertainment Districts 32:56 Sharonville Convention District Expansion 33:53 Upcoming Milestones for Cincinnati's New Hotel 35:23 Ensuring Safety and Cleanliness in Cincinnati 38:56 The Importance of Data in Decision Making 45:12 Enhancing Customer Journeys with Technology 53:19 Advocacy Update: Legislative Action Day and Tariffs 58:59 Conclusion and Future Episodes   This episode is brought to you by Visit Cincy, Duke Energy Convention Center and ASM Global.

Advocating for the Trade Show Industry: Highlights from Legislative Action Day   In this episode of Trade Show Talk, hosted by Danica Tormohlen, trade show industry leaders share their experiences from the Exhibitions & Conferences Alliance's Legislative Action Day 2025 in Washington, DC.   The event saw record attendance with 170 industry leaders from 30 states advocating for key issues such as taxes, talent, and tariffs. The podcast features insights and firsthand accounts from 10 key participants who met with over 130 elected officials to emphasize the economic impact of the trade show industry, which contributes $426 billion annually and supports 2.6 million jobs.   Guests discuss the importance of advocacy, share personal stories of their interactions with lawmakers, and highlight the critical need for policies that support workforce development and reduce tariff-related uncertainties.   The episode underscores the ongoing commitment required to ensure the industry's growth and competitiveness.   00:00 Introduction to Trade Show Talk Podcast 00:26 Special Event: Legislative Action Day Overview 01:04 Key Issues: Taxes, Talent, and Tariffs 01:20 Firsthand Accounts from Industry Leaders 02:22 Interview with Tommy Goodwin, Executive VP, Exhibitions & Conferences Alliance 10:38 Interview with Hervé Sedky, President & CEO of Emerald Holding Inc., and Chair of ECA 17:57 Interview with Jeff Quade, President, GES Exhibitions - North America 24:05 Interview with Sarin Bachmann, Senior Vice President, Jewelry Portfolio, RX 28:26 Interviw with Steve Walker, Executive Director, City Wide Sales at MGM Resorts International 34:12 Interview with Martha Donato, Founder & President, MAD Event Management LLC and UFI North America Regional Director 39:43 Interview with Larry Grossenbacher, President, General Contracting Division, CSI Worldwide 44:35 Interview with Nicole Bowman, VP, Marketing & Communications, International Association of Exhibitions & Events (IAEE) 49:57 Interview with Dan Liberatore, President & CEO, Purpose1 54:30 Interview with Marc Ghafoori, Founder, Alpha Tooth  58:53 Conclusion and Advocacy Call to Action

In this episode of Trade Show Talk, host Danica Tormohlen interviews Chris Skeith, CEO and Managing Director of UFI, the Global Association of the Exhibition Industry, who started in this role in January 2025I. Skeith shares insights about his career path, including his tenure at the Association of Event Organizers UK, and discusses his new role at UFI, aiming for evolution and not revolution. The conversation highlights his top priorities in his first 100 days, focusing on member needs and improving the organization's functionality. They delve into global trends affecting the events industry, such as talent acquisition, sustainability, and the growing role of AI. The episode also covers UFI's 100th-anniversary celebrations and their significant events scheduled for 2025. Skeith shares his optimism about the future of face-to-face events and provides a glimpse into his personal experiences, including receiving an Officer of the Most Excellent Order of the British Empire (OBE) for his services to the industry during COVID-19.  Our guest Chris Skeith, who has served in the exhibition industry for more than 30 years, is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents more than 900 organizations in more than 90 countries who build, maintain, and support the world's market places: trade show organisers, venue owners and operators, service providers, and national, as well as international associations, of our industry.  Skeith has built a career in the not-for-profit sector, starting his exhibition career in media auditing at the Audit Bureau of Circulations, where he later led on the development of their auditing products for the event sector.  In 2006, Skeith started working in the associations sector in the UK, merging two event associations in the service supplier sector to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA's sister association, AEV (Association of Event Venues). In 2014, he took the role of CEO of their sister association, AEO (Association of Event Organisers), which represents UK-based organisers who operate worldwide.  During this time, AEO created groups and events which connected the community which grew to over 100 members via special interest groups, and class leading events. He also held several voluntary positions to help raise the profile of the sector to Government and regulators, including Chair of the UK Government's Events Industry Board for the Department of Culture Media and Sport, member of the Department for Business and Trades Professional Business Services Committee, and Chair of UKEVENTS a partnership of all leading associations in the UK event industry. He has previously served as an UFI Board Member and chair of their associations committee.  In the Queen's Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry.  Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

After leading Tarsus Group through multiple decades of global growth and eventually a $940 million acquisition by Informa in 2023, industry heavyweight Doug Emslie is back with a bold new move: investing in Belgium-based trade show organizer Easyfairs through his investment firm Cuil Bay Capital.   In an exclusive interview with TSNN, Emslie shares why Easyfairs' tech-forward, exhibitor-friendly approach and niche market strategy are uniquely positioned to disrupt the U.S. events landscape—and why now is the time to double down on events.  From launching industrial shows in Detroit to targeting high-growth verticals and frictionless exhibitor experiences, Easyfairs is making its mark—and Emslie, now a board member, is helping steer the ship. 

Emerald's Strategic Acquisitions in the Luxury Travel and InsureTech Sectors   In this episode, Herve Sedky, President and CEO of Emerald, discusses the company's recent acquisition of This is Beyond, which adds several B2B luxury travel events to Emerald's portfolio. The acquisition bolsters Emerald's presence in the luxury market, which is known for its resilience to economic fluctuations.   This strategic move also solidifies Emerald's international footprint, particularly in the UK. Additionally, Herve sheds light on another recent acquisition — InsurTech Insights, which focuses on the insurance and technology sectors, further expanding Emerald's international reach and growth in technology-focused events.   00:00 Introduction and Announcement Overview 00:35 Details of the Acquisition 01:17 Strategic Importance of Luxury Market 02:08 Acquisition Process and Competitive Bidding 03:39 Emerald's International Expansion Strategy 06:46 InsureTech Insights Acquisition 09:50 Conclusion and Future Outlook  

In this special episode of the Trade Show Talk podcast, host Danica Tormohlen celebrates the achievements of the 2024 King's Glove Award recipient, Bruno Giaccio, CEO of Metro Multimedia.     Recorded at the International Association of Exhibitions and Events (IAEE) Awards Luncheon at the Javits Center in New York, the episode features interviews with several industry leaders including Alan Steel, CEO of the Javits Center; Abby Nero, Regional VP for Map Your Show; Mike Fiorentino, President of Rev Up; Tom Malek, EVP of Client Experience for T3 Expo; and Kelly Curtin, EVP, New York City Tourism + Conventions.     The podcast also highlights the activities and impact of the New York IAEE chapter, emphasizing professional development, networking, and the importance of getting involved. Additionally, the episode includes a segment with Tommy Goodwin, VP of the Exhibitions and Conferences Alliance, discussing the implications of the recent election results on the trade show industry.    00:00 Introduction to Trade Show Talk Podcast  01:01 Upcoming Events and Sponsor Acknowledgements  01:36 Special Episode from IAEE Awards Luncheon  03:38 Interview with Bruno Giacchio  04:32 Bruno's Reflections and Industry Insights  06:48 Legacy and Mentorship in the Trade Show Industry  12:51 Innovations and Future of AV in Events  27:05 Empowering Women in the Industry  27:50 Reflecting on the Pandemic and Industry Challenges  29:52 Honoring Industry Leaders and Achievements  31:02 Sustainability and Innovation at Javits Center  35:58 Navigating the Pandemic and Future Strategies  40:26 Leadership and Legacy at Javits Center  46:34 Insights from the Trade Show Industry  01:01:24 Community Building and Networking  01:02:41 Advice for Young Professionals  01:04:06 Path to the Board  01:06:11 Volunteering with Girls on the Run  01:08:42 Interview with Mike Florentino  01:18:20 Interview with Kelly Curtin  01:32:42 Public Policy Issues with Tommy Goodwin  01:39:26 Conclusion and Farewell 

Trade Show Talk Podcast Host Danica Tormohlen interviews Carina Bauer, CEO of IMEX Group, at the IMEX America 2024 event in Las Vegas. They cover Bauer's career journey from her first IMEX Frankfurt show in 2003 to overcoming challenges like digital transformation and sustainability. They discuss empowering teams to stay ahead of trends by attending various events, experimenting with new technologies, and enhancing customer experiences with innovations like Blue Dot technology for Google Maps-style navigation on the show floor. Strategic conversations around attendee engagement were highlighted, noting the increase in pre-scheduled meetings and attendance despite impacts from Hurricane Milton. Plans for future events at Mandalay Bay through 2027 are confirmed, and Bauer's upcoming engagements include attending a Brand USA event in London and preparing for next year's goals.  Plus, we are introducing a new segment to Trade Show Talk where we discuss the latest public policy issues impacting our industry with Tommy Goodwin, VP of the Exhibitions and Conferences Alliance. Our goal to inform event professionals about ECA's work on Capitol Hill in Washington, DC, and in state houses and city halls nationwide, to advocate for public policies that will allow the exhibitions and conferences industry—which employs 2.6 million Americans and drives $399 billion in spending annually—to continue to serve as growth engines for entrepreneurs, small businesses, and communities nationwide. In this episode, we talk all about the November 5th election in the U.S. Goodwin shared insight on the recent launch of ECA Votes, a one-stop resource for everything the business events industry needs to know about the November 2024 election. Our guest: Carina Bauer, CEO, IMEX Group  Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. She also takes a keen interest in leadership development, and organizational best practice and culture.   Throughout her career, Bauer has been an active member of the meetings industry. She's past chair of the AEO Council (2021-2023) and the EIA (2021-2022), as well as past president of the SITE Foundation (2020). She previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.   Bauer is the proud recipient of a number of industry awards including the SITE Richard Ross Past Presidents' Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Awards (2018). In 2023, she was inducted into the Events Industry Council Hall of Leaders. Earlier this year, she received AEO's Outstanding Contribution to the Industry Award.  Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team.   She enjoys spending time with her family (she's a mother to two boys) and traveling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Bauer works with a variety of local charities and is chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.   Connect with her on LinkedIn here or email at carina.bauer@imexevents.com Our guest: Tommy Goodwin, VP of Exhibitions & Conferences Alliance (ECA)  Thomas F. (Tommy) Goodwin is the Vice President of the Exhibitions & Conferences Alliance (ECA), an umbrella association of leading professional, industry, and labor organizations that represent the unified advocacy voice of the business events industry. In this role, he leads ECA's efforts on behalf of the interconnected ecosystem of exhibitors, show and event organizers, suppliers, venues, and destinations that comprise the business events sector.  Prior to joining ECA, he spent more than 20 years leading a wide range of government relations and public affairs efforts for several globally recognized organizations, including Oracle, AARP, and the Project Management Institute (PMI). He was also a research fellow at Harvard Business School focused on the international political and legal environment in which businesses operate.  Recognized by The Hill as one of Washington, DC's "Top Lobbyists" each year since 2020, he was also named a Leading Association Lobbyist by CEO Update in 2023, an Association Innovation Leader by DCA Live in 2022, and and one of the Top 21 in 2021 advocacy leaders by The Advocacy Association. Within the business events industry, he received the 2022 Industry Support award from TSNN and was named a 2022 Changemaker by MeetingsNet.  He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University, and a Postgraduate Diploma in European Union Law from King's College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE), where he is an ASAE Fellow, a Project Management Professional certification from PMI, and a Certified Meeting Professional certification from the Events Industry Council.  He is a past president of the National Institute of Lobbying & Ethics and a past chair of ASAE's Advocacy Council.  Connect with him on LinkedIn here. Podcast Host: Danica Tormohlen  An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

In this episode of Trade Show Talk, host Danica welcomed Chris Griffin, President and CEO of CREW XP, a company that has been providing trade show labor and event services since 1994. He shared his career journey—starting from his first job at Putnam Investments in college to becoming a sales executive at Skyline in Dallas and eventually a business owner. He talked about his company's specialization in turnkey exhibit solutions for other exhibit houses and experiential agencies, highlighting their operations in Orlando, Fla., and Las Vegas. Discussion topics included the industry's response to the pandemic, challenges with labor and cost, visa delays affecting international participation, and the importance of choosing the right business focus. Finally, he offered advice for first-time entrepreneurs, based on his 20+ years of experience as a business owner.   Join Griffin at the Randy Smith Memorial Golf Classic on Sept. 26 at Chateau Elan in Braselton, GA. The golf tournament is a fundraiser to help families in the exhibition industry who have suffered severe tragedies or face insurmountable medical expenses. Since its inception in 1995, the Randy Smith Memorial Golf Classics have provided more than $2 million in assistance to more than 170 trade show families. Donate here or apply for assistance here.  Our guest: Chris Griffin, President and CEO, CREW XP  Chris Griffin is the President and CEO of CREW XP, a provider of turnkey exhibit solutions and logistical support. With more than 25 years in the trade show and experiential marketing industry, Griffin is a distinguished leader and advocate. He has authored numerous online and instructor-led courses, training thousands of industry professionals. He has served for a decade on the board of the Exhibitor Appointed Contractors Association (EACA), including two years as President, and currently holds positions on the Board of Directors for the Experiential Designers and Producers Association (EDPA) and as Secretary/Treasurer of the Exhibitions and Conferences Alliance (ECA).  A respected industry advocate on Capitol Hill, Griffin is also an active trainer and lecturer, teaching trade show courses at the University of Central Florida and advising the Orange County Convention Center's Intern Training Program. Under his leadership, CREW XP continues to excel in providing innovative solutions across major event cities in the U.S., with fabrication facilities in Las Vegas and Orlando, Fla.  Griffin is also the host the Experience Builders Podcast, featuring interviews on business fundamentals that help experiential agencies and exhibitors.  Connect with him on LinkedIn here.  Podcast Host: Danica Tormohlen  An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries.  Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few.  Thanks to our sponsor Connect Marketplace: Where Events Business Get Done. Connect Marketplace is hosting five regional events this fall and winter in Seattle, Los Angeles, Greenville, SC, Frisco, TX and Washington DC. Don't miss your opportunity to join passionate event experts for unparalleled networking, one-on-one business meetings, and inspiring education sessions. Find out more at Connectmeetings.com 

Gaby Appleton joined Trade Show Talk to share her experience as Chief Digital Product Officer at RX, a public company that produces more than 400 events in 22 countries. In this newly created position that she's now held for three years, Appleton and her team have been building and commercializing digital products that enhance the value of RX events, by connecting buyers and sellers across 43 different industry sectors. With more than 20 years of experience in product development, sales and marketing, digital transformation and strategy, she told us she loves tackling complex problems. In fact during the pandemic, she led the UK's National Health Service (NHS) Covid-19 contact tracing app, which was the second-most downloaded free app in the UK in 2020 with 30 million users.  At RX, she has overseen the rollout of the company's own registration system Mercury, the mobile badge-scanning app Emperia and an Exhibitor Dashboard to analyze their results and improve their performance. Most recently, RX introduced Colleqt QR, where visitors can capture information about RX exhibitors, sponsors, and their products by scanning Colleqt QR codes at exhibitor booths and at product feature zones with their mobile phones. We talked about the company's digital strategy and execution. She shared insight on how and when RX determines whether to build proprietary systems vs. buy services from vendors. Find out the scoop on what's working to increase adoption and engagement of RX's digital products.    Our guest: Gaby Appleton, Chief Digital Product Officer for RX  Appleton is a customer-focused digital leader, with board- and C-level experience with more than 20 years of experience in product development, sales and marketing, digital transformation and strategy, gained at RELX, Procter & Gamble, the NHS and McKinsey. She also serves as a non-executive director at LSL plc, one of the UK's largest providers of services to mortgage brokers, estate agents and lenders.  She helps organizations find data-driven ways to serve customers better, and to grow revenues as a result. She loves tackling complex problems, working in networked and global environments, and building empowered teams with high levels of trust and collaboration. She holds a BA from Cambridge University in Natural Sciences, and in her spare time she plays touch rugby and tries to improve her DJ skills.   Our sponsor: Connect Marketplace Connect Marketplace: Where Events Business Get Done. Connect Marketplace is headed to Milwaukee from August 27 to 29. Don't miss your opportunity to join thousands of passionate event experts from around the globe for unparalleled networking, one-on-one business meetings, innovative education sessions, and a dynamic tradeshow overflowing with the latest event solutions. Find out more at    Connectmeetings.com  

Bob Priest-Heck joined Trade Show Talk to share his experience as CEO of Freeman, a privately owned global events company that employs more than 4,500. As he prepares to step down from his role on June 28 after 15 years at Freeman and six years at the helm, Priest-Heck reflected on the risks and rewards of his career that spans more than 35 years in the events industry. We talked about the early days when he was on the show management side and had a front-row seat to launching and producing massive tech events during the Internet boom. Under his leadership at Freeman, the company was recognized by Forbes as #4 in the Best Employers for Women and also as a Best Large Employer, and Chief Marketer named Sparks, a Freeman Company, to its Top Marketing Agencies of 2022. He shared insight on succession planning, design thinking and the transformation of live events post-pandemic. Find out the scoop on what's next for his gap year.    Our guest: Bob Priest-Heck, CEO & Board Member, Freeman   Priest-Heck is known as a visionary leader of people and events. His extensive experience across industries, technologies, and geographies brings a forward-thinking view to people development, business strategy, and the industry at large.   Under his leadership, Forbes recognized Freeman as #4 in the Best Employers for Women and also as a Best Large Employer, AdAge listed Freeman as the world's largest global event marketing company in their World's 50 Largest Agency Companies list, and Chief Marketer named Freeman to its Top Marketing Agencies of 2022.   An advocate of design thinking, Priest-Heck inspires by demonstrating innovation, made possible in a diverse and risk-tolerant environment. He encourages and motivates employees to integrate and optimize new technologies, championing Freeman's vision to transform the world of live engagements.   Priest-Heck has always worked at the forefront of innovation in the events industry.  In the emergence of digital technology, he managed and created specialized trade events for early internet developers. He was a contributor when the first user-friendly web browser, Mosaic, was relaunched as Netscape Navigator. He moved to Japan to unveil the first major tech event produced outside of the U.S., NetWorld+Interop, and built a market for disruptive technology events. He helped host the first JavaOne conference for developers while working with Sun Microsystems, acted as an executive coach to Google leadership, consulted UBM (now Informa) on key acquisitions, and helped Dwell magazine expand its media platform into the new world of brand experiences.   Priest-Heck continues in the spirit of transformation and is respected for his progressive efforts in technology, advocacy, sustainability, and safety. He is optimistic about the future of the events industry and its evolution as the world's markets change. At the forefront of the pandemic, Bob brought together over 80 industry leaders to form Go LIVE Together, facilitating legislative action to support the industry. This effort lives on as the Exhibitions & Conferences Alliance (ECA), for which Bob serves as a board member. He also collaborated with John Cordier, CEO of Epistemix, on the creation of EnVision, a conference that brings together top health officials, scientific experts, and industry executives.   Most recently, Priest-Heck was part of the CEO advisory group that launched the Net Zero Carbon Events pledge at the UN Climate Change Conference, COP26. Additionally, he has been honored among BizBash's 2021 Most Influential Event Management & Consulting Professionals, received the 2021 Catalyst Award from Smart Meetings as an agent of change in the meetings industry, and was named by Meetings Today as one of the top twenty 2020 Meetings Trendsetters, recognizing those who stepped up when the industry needed them most.   Through Priest-Heck's leadership, Freeman continues to transform live events, working as a team to reshape experiences — virtual, in-person, or integrated — that unite people for the moments that matter, no matter the format or timeframe.   Related: FREEMAN NAMES JANET DELL AS CEO WHEN BOB PRIEST-HECK RETIRES IN JULY  

Elli Riley joined Trade Show Talk to share her experience as the VP, HIMSS Global Conference & Exhibition, for Informa Markets. Riley joined the Healthcare Information and Management Systems Society (HIMSS) in December 2002 and has more than 28 years of experience in the meetings industry. Last summer, the HIMSS Global Health Conference & Exhibition was acquired by public company Informa, and Riley joined the Informa team in September 2023. Today Riley is the business lead for the HIMSS Global Conference & Exhibition and oversees the marketing, sales, content and operations teams. In March, the 2024 HIMSS Global Health Conference & Exhibition attracted 26,800 healthcare technology professionals and 971 exhibitors across 440,066 square feet of exhibit space at the Orange County Convention Center in Orlando, Fla. We talked about moving from the association to the independent organizer side. She shared insight on what was new at this year's trade show — the first to be produced under Informa's ownership. Our guest Elli joined the Healthcare Information and Management Systems Society (HIMSS) in December 2002 and has more than 28 years of experience in the meetings industry.    While at HIMSS, Elli successfully managed the growth of the annual conference exhibition, which doubled in size and number of exhibitors and sponsorships during her tenure at association. She was also part of the core team that launched two of the HIMSS international conferences in Europe and Asia. Last summer, the HIMSS Global Health Conference & Exhibition was acquired by Informa, and Elli joined the Informa team in September of last year. After making the move from the association to the independent organizer side, today Elli is the business lead for the HIMSS Global Conference and oversees the marketing, sales, content and operations teams.   In March, the 2024 HIMSS Global Health Conference & Exhibition attracted 26,800 healthcare technology professionals and 971 exhibitors across 440,066 sq. ft. at the Orange County Convention Center in Orlando, Fla. Elli has a B.S. from Ball State University where she majored in Communications with a minor in Public Relations and is currently seeking her masters degree. She grew up in northeast Indiana and now resides outside Nashville, TN with her husband, two children and two pups.  Podcast Host: Danica Tormohlen An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries. Tormohlen currently serves on the executive committee for the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few. Thank you to our sponsor!  What if you could prove your event is working with hard facts and learn how to make it even better? With Zenus's Ethical Vision AI, you can protect your budget and have detailed reporting. Learn how that's all possible at Zenus.AI