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© 2026 Beauty Pro To CEO
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Debbie Mulhall is a 7-figure beauty entrepreneur, CEO and mentor,
Debbie provides support to many Salon owners who want to take ownership of their beauty businesses and leading them to design lives of purpose, success and true freedom.
20 Episodes
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You wrote the script. You got excited. You started taking steps. And then — out of nowhere — everything felt hard, scary and wrong. That is not failure. That is the terror barrier. And it means you are closer than you think. In this episode Debbie gets into one of the most important concepts in the entire Rise and Thrive programme — why fear shows up exactly when you are about to break through, the six fears that steal most people's dreams, and the one and only antidote that actually works. R...
Episode Overview In the most personal episode of the series so far, Debbie gets honest about the concept that she believes is the single most powerful thing you can work on — your self image. Not just how you look in the mirror, but the deep internal picture you hold of who you are, what you deserve, and what is possible for you. Debbie shares the story of her own Vitality Script — a detailed self image exercise she wrote three years ago around her health — and how slowly, one by one, the ...
Your Habits Are Your Energy — And They're Attracting Everything Episode Overview Why do the same patterns keep showing up in your life — the same ceiling in your business, the same dynamics in your relationships, the same feelings about money? In this episode Debbie breaks down what is actually happening beneath the surface. Your habits are not just the things you do every day — they are energy. They are operating at a frequency. And right now, whether you know it or not, they are drawin...
Why the Inner Game Determines Everything We spend so much of our lives chasing the next thing — the goal, the achievement, the milestone — believing that when we get there, we'll finally feel good. But what if the real game has nothing to do with any of that? In this episode, Debbie gets honest and personal about the inner game — why it is the only game that really matters, why there is no summit, no finish line, and how building a strong inner world is what will actually determine the qualit...
Episode Overview Have you ever changed jobs, overhauled your diet, ended the relationship, and found yourself back in the same place six months later? In this episode, Debbie gets into why that keeps happening, and why the answer is never where most of us look for it. This one will change how you see your results, your patterns, and your own potential. What You'll Learn Why everything you've ever created in your life started as an idea — and what that means for your futureWhat a paradig...
Episode Overview In this season opener, Debbie shares the mindset principles that have transformed every area of her life — from health and business to happiness and day-to-day peace. If you've ever set goals and missed the mark, or wondered why motivation doesn't stick, this episode gives you a new way to think about growth, success, and showing up for yourself. The three types of goals — and why most people are only setting Type A Why Big Hairy Audacious Goals (Type C) change who you be...
What's the ONE thing that could completely transform your salon in 2026? It's not a new treatment. Not a marketing tactic. Not even hiring more staff. In this episode, I'm revealing the single most important shift you can make—and sharing how NOT doing it cost me €200,000. In this episode, you'll discover: The ONE thing that separates surviving salon owners from thriving onesMy €200K mistake (and how to avoid it)Why you ARE a CEO—even if you don't feel like oneThe difference between operation...
Beauty, Business, Marketing, January Promotions, Client Retention, Spa Services, Beauty Industry, Podcast, Business Strategies, Client Engagement Summary In this episode of the Beauty Pro CEO podcast, host Debbie Mulhall shares insights on preparing for a busy January in the beauty industry. She discusses the importance of creating irresistible offers, effective marketing strategies, and building strong client relationships. Debbie emphasizes the need for business owners to prioritize thei...
Ready to stop reactive discounting and start making real money from strategic launches? In this special behind-the-scenes episode, I'm pulling back the curtain on the exact launch strategy I've been using to generate massive cash injections in my clinic—including a recent $28K launch with ZERO paid ads. Whether you need to fund new equipment, cover payroll during slow months, or create automated holiday sales, this episode breaks down the framework that turned January from our slowest month i...
In this brutally honest episode, Debbie shares the story of 2025 - the year that nearly broke her 7-figure Urba Clinics. From losing 6 key team members in just months to battling a severe autoimmune flare, she reveals how robust systems and processes became her business lifeline. Despite being down 150K in revenue, Debbie explains why she's not panicking and how her rebuilt team has achieved something remarkable - full bookings across both clinics. This unfiltered behind-the-scenes look demon...
In this intimate episode, Debbie sits down with her close friend Gill Carroll, a successful restaurant owner who transformed her business through disciplined systems and processes. Gill shares her journey from young entrepreneur to business freedom, including how she built systems that allow her restaurant to run without her presence. The conversation covers their life-changing experience at Tony Robbins' Business Mastery event, the importance of knowing your numbers, and how Gill...
In this episode, Debbie Mulhall explores the concept of cycle syncing for female entrepreneurs, emphasizing how understanding the menstrual cycle can enhance productivity and well-being in business. She discusses the four phases of the menstrual cycle—inner winter, inner spring, inner summer, and inner autumn—and how each phase affects energy levels, creativity, and decision-making. Debbie encourages women to align their work tasks with their cycle phases to optimize performance and reduce ...
Ask, Show, Tell: A Powerful Framework for Leading Your Team with Confidence 💡 Leadership in the beauty industry isn’t just about giving orders—it’s about empowering your team to grow, perform, and thrive. In this episode, Debbie Mulhall introduces her powerful three-part leadership framework—Ask, Show, Tell—and explains how to use it to guide your team with clarity, confidence, and care. Whether you're training a junior stylist, managing a seasoned pro, or stepping into leadership yourself, t...
Pricing for Profit: How to Raise Your Prices with Confidence and Clarity 💡 Are you nervous about raising your prices? Wondering how to do it without losing clients—or your confidence? In this episode, Debbie Mulhall tackles one of the biggest challenges beauty professionals face: pricing. She breaks down how to price for profit, overcome fear and guilt, and set your services up for long-term success. What You’ll Learn in This Episode: - Why You Need to Raise Your Prices (And How to Know When...
From Burnout to Breakthrough: A Real Talk with Sonia Magnier on Business, Balance & Bold Moves 💡 In this heartfelt and empowering episode, Debbie Mulhall welcomes her very first guest, Sonia Magnier, a former salon owner turned coach and mentor, for an inspiring conversation about growth, change, and living in alignment with your purpose. Together, they explore burnout, fear of exiting, evolving values, and the freedom that comes when you finally create space for what truly matters. What...
The Silent Exit Crisis: How to Prepare Your Salon for a Profitable Sale (Before It's Too Late) 💡 Salons closing overnight. Owners burning out. Businesses sold for far less than they're worth—or simply shut down with nothing to show for years of hard work. In this eye-opening episode, Debbie Mulhall uncovers a growing crisis in the beauty industry: silent exits with zero return. Whether you're just starting out or nearing the end of your salon journey, this episode is a must-listen for long-te...
Empowering Your Team: Promotions, Growth & Career Pathways 💡 As your business grows, your team needs to grow with it. In this episode, Debbie Mulhall shares her approach to promoting team members, encouraging personal and professional growth, and creating a supportive, joy-filled business culture. Whether you’re navigating team promotions or wondering how to keep your staff engaged, this episode is full of practical strategies and inspiring insights. What You’ll Learn in This Episo...
Weathering the Storm: Leading Your Beauty Business Through Challenges Every business faces tough times—but how you handle them makes all the difference. In this episode, Debbie Mulhall shares real-life lessons from leading her beauty business through unexpected challenges. Using the metaphor of "weathering a storm," Debbie dives into leadership, decision-making, and profit protection strategies that every beautypreneur needs to know. What You’ll Learn in This Episode: Leading with Clarity in...
Therapists Going Solo: The Realities, Challenges, and Success Strategies Are you a beauty therapist thinking about going solo? Or a salon owner navigating staff transitions? In this episode, Debbie Mulhall shares expert insights on why therapists leave, the biggest challenges of working solo, and how salon owners can build a strong business ecosystem to protect against turnover. What You’ll Learn in This Episode: Why Therapists Decide to Go Solo – From rising costs to the desire for more fle...
The Truth About Salon Ownership: What Social Media Doesn’t Show You Ever feel like every salon owner on social media has it all figured out? Perfect posts, thriving teams, and endless success? In this episode, Debbie Mulhall pulls back the curtain on salon ownership and reveals the realities behind the polished Instagram feeds. What You’ll Learn in This Episode: Perception vs. Reality in Salon Ownership – Why a flawless social media presence doesn’t always mean a thriving business.The Compar...
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