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Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.
101 Episodes
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If you need my help building your SaaS - whether it’s a complete roadmap or instant developer access, just go to this link: https://saasmastery.com/?video=e_mKQEtT1xIOr prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=e_mKQEtT1xIWorkbook from this video: https://pages.saasmastery.com/service-to-saas-blueprint?video=e_mKQEtT1xI----Generic SaaS ideas are crowdedThe real opportunity is building software around problems you already understand.In this video, I share a complete framework for turning a service business into a million-dollar SaaS.You’ll learn:0:00 - Intro 0:25 - Service to opportunity 4:59 - How to extract SaaS ideas from your agency or service business 12:36 - Validating SaaS idea 16:34 - Building a SaaS prototype 21:17 - Pre-selling a SaaS product to early adopters 22:11 - Building an MVP that’s ready for real users 23:37 - How to choose the right developers for your SaaS 26:42 - Getting the first 100 SaaS customers with a simple Go-To-Market Strategy 33:37 EndingThis guide is made for service business owners, consultants, agency owners and operators who want to transform their expertise into a scalable SaaS business.
Launch your MVP in 2-6 months: https://www.saasmastery.com/call
The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of MVPs fail or stall, how iteration costs kill bootstrapped SaaS during the "Long Slow Ramp of Death," and what to do instead: the Minimum Viable Offer framework with a working prototype to pre-sell and validate before the full build. Real examples from Slack, Airbnb, and Atlassian, plus the roadmap that turns raw SaaS ideas into launched products in 2-6 months
Chapters
(00:00:00) - Why 90% of MVPs Fail(00:01:49) - Why Most MVPs Fail and Why They're Not Worth It(00:07:10) - Non-Technical Software Founders: What They Need to Know(00:08:41) - The broken MVP model
Non‑technical CEOs don’t fail for lack of code, they fail for lack of control. This video breakdown how to manage a tech team, from grooming a backlog that kills developer idle time to separating Product Lead vs Tech Lead so every sprint ships value on schedule. If hiring is stalled or junior devs are slowing everything down, this playbook also covers force‑multiplier hiring, quarterly fractional CTO audits, and a simple system to maximize engineering velocity and hit MVP timelines.
Chapters
(00:00:00) - How to Manage a Dev Team on Time(00:02:33) - Hiring a Junior Developer is Stupid(00:04:39) - 3 Mistakes All Tech Companies Make(00:07:21) - 3 Tips for Non-Technical Founders(00:11:51) - The 5 Biggest
Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see over and over again—from choosing the wrong tech lead to building in silence, over-engineering too early, and falling in love with software instead of the business. If you want to avoid the traps that quietly kill most SaaS startups before they ever get traction, this is a must-listen.
Chapters
(00:00:00) - 5 Mistakes All Non-Technical Startups Make(00:00:52) - 7 Startup Mistakes You're Making(00:03:57) - The Tech Lead Nightmare(00:05:12) - The 2 Biggest Mistakes Startup Founders Make(00:06:56) - 3 Mistakes of Over Engineering and Under Engineering(00:09:41) - 3 Reasons Why You're Building Something Nobody Will Want(00:11:31) - 3 Mistakes All Startups Make(00:13:46) - 5 Most Common Mistakes First-Time SaaS Founders Make
Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers before you write a single line of code. From problem validation to hiring developers - this is the exact playbook that works.
Video Description In this episode, we dive deep into the transformative impact of AI on the world of software development, exploring the current state and future prospects as of 2025. We’ll discuss how AI is reshaping the roles of developers at all levels—from senior engineers who can leverage AI to boost their productivity, to junior […]
Video In this video, Victor discusses when and how to leverage cultural diversity in software development teams, sharing real insights from managing teams across Pakistan, Latin America, and other global regions. Learn about: 1. The right timing to introduce cultural diversity in your team. 2. How to avoid common pitfalls in cross-cultural team […]
Video In today’s video, Victor talks about a common consideration by SaaS Founder, which is – Should I give equity to my software house? This video takes a look a the two primary considerations that you should take a look at when deciding whether or not to give equity to […]
Video In today’s video, Victor talks about how software houses or software agencies work. What do they excel at when you should choose a software house to develop your software, and what do they struggle with? Having worked with software houses for years, this video takes an objective view to […]
Today’s video is from this year’s SaaS Academy Intensive in Chicago, which took place in October 2024. Victor and Miguel hosted a lunch-and-learn session about the hidden strategies for leading and hiring your first one to five developers. Miguel breaks down what developers look for when considering working for a company, how […]
Video In today’s video, Victor discusses a common problem faced by most founders and even managers: how to delegate effectively and start delegating responsibility in your company, allowing you to focus on the areas that matter most in your business. Here are other videos you might like! Do Small […]
Video In today’s video, Victor answers one of the most burning questions in every SAAS Founder’s mind right now: Will AI kill my business? What impact will it have on our business model, and how can we adapt? Victor also looks at the latest trends and trajectory and which SAAS […]
Video In today’s video, Victor talks about the things you need to pay attention to, clarify, and align when hiring remotely in order to succeed with remote hiring, hire the right people and of course have a smooth onboarding process. This will also allow your new hires to understand how […]
Video In today’s video, Victor answers one of the most common questions about how to prepare for an acquisition and what buyers and investors look for in terms of tech due diligence. How can you prepare your business so that you get the best possible valuation, don’t leave money on […]
In this episode, Miguel answerers one of the most common questions we receive from our clients which is - If we have a small development team, do we still need a product roadmap? The short answer to this is yes. Every time, regardless of the size needs a product roadmap. It will just be tailored to meet the capacity of the team
Learn how to really protect your startup idea from being stolen.
Video In today’s video, episode 3 of a four-part series, we sat down with Omeed Tabiei to discuss hiring and working with remote software developers and everything you need to know about contracts and jurisdiction. Omeed is the Managing Partner at Optimist Legal, a law firm focusing solely on SaaS businesses. The firm helps founders […]
Video In today’s video, which is episode 2 of a 4 part series, we sat down with Omeed Tabiei to talk about equity distribution and everything you as a founder need to know about setting up your business in a way that allows you to distribute equity to your employees easily and appropriately. Omeed is […]
Video In today’s video, we sat down with Omeed Tabiei, the Managing Partner at Optimist Legal, a law firm specializing on SaaS, helping founders set up their business, handle all things legal even up to the point of exiting and selling your business. In this first episode, which is part of a 4 part series, […]
Video In today’s video, part of a multi-part series, Miguel talks about Fractional advisors and what these seasoned professionals bring. In this first episode, we’ll talk about the Fractional CTO. We’ll define who they are, the roles and responsibilities of a Fractional Chief Technology Officer, and how you can maximize […]
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