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Description
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
31 Episodes
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In this episode, Ulrike Rohn talks with Ksenija Djuricic, an expert in entrepreneurship and foresight. They discuss the concept of entrepreneurial foresight, emphasizing its importance as a learned competence that combines deep and broad knowledge. The conversation explores how entrepreneurs can build future-oriented visions, the significance of contextual knowledge, and the role of weak signals in identifying trends. Ksenija shares insights from her experiences working with various entrepren...
In this episode of the ScreenME Podcast, host Ulrike Rohn talk to Alice Kattago, alumna of Tallinn University's BFM and co-founder of SyncHub, a platform aiming to make music licensing simpler, faster, and more transparent. Starting from her journey through music publishing, artist management, and pan-European music industry research, Alice explains what music sync actually is—and why licensing music for film, advertising, games, and other audiovisual media is still such a painful process. T...
In this episode of the Screen Meet podcast, Ulrike Rohn interviews Christian Zabel about the evolving landscape of influencers as entrepreneurs. They discuss the changes in influencer operations over the years, the unique characteristics that differentiate influencers from traditional entrepreneurs, and the key competencies required for success in this field. The conversation also touches on the importance of market knowledge, the role of AI in the influencer economy, and what should be taugh...
In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Ermo Säks, a PhD researcher at BFM and member of Tallinn University’s EXU (Enterprise x University) team, who brings nearly two decades of entrepreneurial and television-production experience into the academic world. Together, they explore why entrepreneurship education is becoming increasingly important for media students, drawing on examples such as the FilmEU Challenge and teaching practices at BFM. The conversation dive...
In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Philippe Rixhon, chair of management board at Valunode, about one of the most pressing challenges facing today’s creative industries: how to manage and protect content rights in a world of generative AI and global digital distribution. Philippe shares his journey from early research and policy consulting for the European Commission to developing Valuenode, a groundbreaking solution that leverages blockchain technology,...
Media work can feel like a dream—and still make you sick. In this ScreenME episode, host Ulrike Rohn talks with Mark Deuze (University of Amsterdam) about his new book, Well-Being and Creative Careers: What Makes You Happy Can Also Make You Sick (Intellect). Drawing on industry surveys and occupational health research, Deuze unpacks three structural stressors that repeatedly show up across film/TV, journalism, games, music, and advertising: excessive workload, a lack of organizational justice...
In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Marta Materska-Samek—assistant professor at Jagiellonian University, Chair of the Creative Industries Working Group at the Polish Ministry of Development and Technology, and expert in cultural innovation and policy. Their wide-ranging conversation dives into the concept of the triple transformation—digital, green, and social—and how this framework is reshaping the creative industries, particularly film. Marta explains how en...
In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Niall O’Leary from the Hincks Centre for Entrepreneurship Excellence at Munster Technological University, Ireland. Together, they dive into how evidence-based entrepreneurship research can reshape training for film producers, drawing from the CresCine project that aims at understanding and enhancing the international competitiveness of the European film industry. Niall reflects on his work across diverse industries—fr...
In this episode of the ScreenME Podcast, host Ulrike Rohn is joined by Martin Aadamsoo, one of the key figures behind Estonia’s transformation from a collapsed post-Soviet film landscape to a thriving, internationally recognized audiovisual ecosystem. Martin shares his firsthand experience building crucial institutions—including the Baltic Film, Media and Arts School (BFM) and Estonia’s first regional film fund—and reflects on how a startup-like mindset helped Estonia achieve rapid growth in ...
In this episode, host Ulrike Rohn is joined by Tanya Escudero to delve into an often-overlooked area in academic training: the entrepreneurial mindset. Drawing on their experience designing and teaching a course for PhD researchers at Tallinn University in Estonia, developed within the framework of the C-Accelerate project funded by the European Union, Ulrike and Tanya discuss how entrepreneurial thinking can help early career researchers navigate uncertainty, build resilience, and take owner...
In this episode of the ScreenME podcast, host Ulrike Rohn is joined by Päivi Maijanen, Associate Professor at LUT University Business School in Finland and Visiting Professor at University of Trento, Italy. Päivi brings decades of experience studying strategic leadership and organizational change in media companies, with a particular focus on how technology — and more recently, generative AI — is transforming the industry and leadership. The conversation dives deep into the real-world ...
Description: In this episode of ScreenMe Podcast, Ulrike Rohn sits down with Chad Bowser, a producer, entrepreneur, and innovator who is challenging traditional filmmaking models. With a background in Hollywood, tech startups, and music production, Chad is now exploring how AI, virtualization, and decentralized collaboration can reshape the way films are made. Chad shares his vision of a "new-generation studio" that moves beyond the limitations of traditional production, making high-quality f...
In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action cam—to becoming an award-winning producer collaborating with major brands like McDonald's, Tele2, and leading Estonian music artists. A highlight of ...
In this compelling episode of the ScreenMe Podcast, host Ulrike Rohn from Tallinn University's Baltic Film, Media and Art School dives into the world of narrative journalism and media entrepreneurship with Daniel Vaarik, a well-known innovator in the media industry in Estonia. Daniel is the founder of Levila, a groundbreaking media channel that produces investigative stories, documentaries, and podcasts, all rooted in a mission to tell stories that engage and inform audiences without polarizi...
In this episode of the ScreenME podcast, Ulrike Rohn sits down with Fidel Namisi, a Kenyan-born, South Africa-based screenwriter and producer with multiple international awards to his name. Fidel shares the journey that led him to launch his own production company, following a frustrating experience in a theoretically focused film school that pushed him to seek hands-on creative experiences. Fidel dives into the story of his most cherished productions, including an ambitious dance film that b...
In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of various innovation labs, discusses the importance of innovation champions, and highlights the challenges faced by media organizations in implementing inn...
In this episode of the ScreenMe podcast, Ulrike Rohn engages in a conversation with Silver Laadoga, an expert with 20 years of experience in video and audio streaming. Silver shares his journey as the founder of Videolevels—a company that helps businesses to launch their custom streaming platforms. They delve into the future of video content, the importance of companies owning their own streaming platforms, the role of storytelling in the digital age, and how businesses can adapt to engage wi...
In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of Film Incubator, which supports filmmakers in developing and commercializing their ideas. The conversation highlights the need for filmmakers to be ...
In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Apurva Ganoo, a lecturer in entrepreneurship at Aalto University School of Business in Finland. Together, they dive deep into the critical aspects of teaching entrepreneurship and redefining the concept of value in this field. Apurva shares his insights on creating an engaging, inclusive, and practical entrepreneurship education that prepares students for the challenges and opportunities in the entrepreneurial wor...
This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized. In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the significant potential and future implications of Web3 technology for the media industry. The podcast delves into the transformative impact of bloc...
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