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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7.7%. Ferrari doesn't beat the competition. Ferrari plays a completely different game. We break down exactly how Ferrari does it and what you can take from it for your marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARK...
Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by y...
This is your Marketing News for the week of February 18th, 2026. Here's the marketing headlines: Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specif...
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered. Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing. After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice. We’ll look at the or...
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy. Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research. We wrap up with three specific ways to use anchoring in y...
This is your Marketing News for the week of February 11th, 2026. This week’s marketing theme across all the marketing news… Proof. Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week. Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data ...
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podca...
This is your Marketing News update for the week of February 6th 2026. Three big marketing stories for you this week… 1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think. 2) Reddit just launched an AI ad platform that's crushing performance metrics. 3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform. Please follow the Marketing Podcast in your pod...
This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes where ads show up. LinkedIn created an ad product that makes B2B advertising predictable for the first time. And AirOps published research that's going to force you to rethink everything about your brand visibility. After you’ve heard all of the stories, you see what's really happening. One of them means you might be spending your budget in the w...
Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week. First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings. Second, a new consumer survey reveals some genuinely surprising data about email marketi...
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series. You've built your 11-slide deck and learned how to present it in the last episode. Now we're covering the 100 questions investors will ask you at some point in the diligence process. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to ...
This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor presentation. In this episode, we're covering 3 main things you need to know about using your Investor Pitch Deck: 1) how to format your investor pitch deck so it looks professional 2) how to time your pitch 3) what to do when things go off-script And one last critical thing... How to build inv...
This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create the last two slides in your investor pitch deck. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll...
This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next two pitch deck slides: your Financials and Team Slides. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested eleven slide pitch ...
This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next three pitch deck slides: your Market Slide, Go to Market Slide and Competition Slide. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tes...
This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. In this episode you create your first three pitch deck slides: your Elevator Pitch, Problem Slide and Solution Slide. About the Pitch Deck for Investors Masterclass Mini-Series This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level. Follow this simple, proven, battle tested...
Welcome to the Pitch Deck for Investors Masterclass Mini-Series where I’m walking you through how to create a pitch deck to raise money from investors for your company using the 11 slide template. There are 7 episodes in this mini-series and this is episode 1/7 This episode is important to listen to until the end because I explain how I developed the 11 investor pitch deck slides, give you a quick overview of each of the 11 slides so you know what’s coming, and then quickly give you 3 pieces ...
Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category. Reference links if you want to dive deeper State of eMail Newsletters 2026 https://www.beehiiv.com/blog/...
We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years. We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business. This is a marketing case study.&nbs...
Marketing News for the week ending Jan 2, 2026 New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening. This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about. Here are the seven biggest ma...
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