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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately. STUDY CITATIONS Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4 (6), 227–228. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence...
We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying...
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both. STUDY CITATIONS Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining...
This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories. OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed. Google dropped another core update and sites started feeling it over the weekend. And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move. Please follow the Marketing Podcast in your podcast player ...
This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories. Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different. Then, the Google search box. Google just redesigned the Google Search Box for the first time ever. And a new study landed on a number that changes how all of us should think about content strategy. Please follow the Marketing Podcast in your podcast player and...
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