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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service. STUDY CITATIONS Shampanie...
We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all of them, and how to know if it's working. GEO WORKBOOK CHEATSHEET DOWNLOAD STUDY CITATIONS Qwairy. (January–March 2026). Analysis of 118,000 AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. Cited in: Probert, C. Perplexity vs ChatGPT vs Gemini: How AI Engines Cite Content. Whitehat SEO. March 21, 2026. Sp...
We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business. STUDY CITATIONS Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketi...
This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content. Google. Instagram and Apple Podcasts. We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic. Then we'll talk about what Meta confirmed Monday t...
We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook. STUDY CITATIONS De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Ras...
We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying. STUDY CITATIONS Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.Ovsianki...
Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you: Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matte...
Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it. The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service. STUDY CITATIONS Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16. ...
This is your marketing news for the week of March 17, 2026. Three big marketing stories this week: One is about where AI tools go when they answer your buyers' questions — and which platform just became the most valuable real estate you're probably ignoring.Two is a quiet Meta change to Facebook ads that could actually work in your favor if you catch it early.And three — a HubSpot survey of 1,500 marketers has a number in it about how people now discover brands that you need to hear. P...
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it. STUDY CITATIONS Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541. Please follow the Marketing Podcast in your podcast player and...
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide. I built my first company almost entirely on organic search. I was the sniper getting to the conversations before my competitors even saw the posts on other sites. Now you'll have the same marketing playbook to beat your competitors in the SEO/GEO game. EPISODE DOWN...
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales. STUDY CITATIONS Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis ...
This is your marketing news for the week of March 11th, 2026. Three stories this week Meta made two moves already this week that marketers don’t want to miss And there's a new marketing industry report that came out yesterday morning from people managing over a billion dollars a month in ad spend with some insights that will help your marketing strategy. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT...
Today we’re giving you Zappos' Marketing Playbook. We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make this marketing work for your business. STUDY CITATION Wangenheim, F. & Bayón, T. (2007). "The Chain From Customer Satisfaction via Word-of-Mouth Referrals to New Customer Acquisition." Journal of the Academy of Marketing Science, 35, 233–249. Please follow ...
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives ...
This is your Marketing News for the week of March 4 ,2026. Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMMeta Changed How Your Ads Get Credit Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketin...
We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing. STUDY CITATIONS: Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Hu...
We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing...
This is your Marketing News for the week of February 25th, 2026. Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know about. A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on. The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par? Please follow the Marketing Podc...
In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7.7%. Ferrari doesn't beat the competition. Ferrari plays a completely different game. We break down exactly how Ferrari does it and what you can take from it for your marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARK...
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