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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it. STUDY CITATIONS Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541. Please follow the Marketing Podcast in your podcast player and...
We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put your brand inside the discussions your buyers are reading before they decide. I built my first company almost entirely on organic search. I was the sniper getting to the conversations before my competitors even saw the posts on other sites. Now you'll have the same marketing playbook to beat your competitors in the SEO/GEO game. EPISODE DOWN...
We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales. STUDY CITATIONS Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis ...
This is your marketing news for the week of March 11th, 2026. Three stories this week Meta made two moves already this week that marketers don’t want to miss And there's a new marketing industry report that came out yesterday morning from people managing over a billion dollars a month in ad spend with some insights that will help your marketing strategy. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT...
Today we’re giving you Zappos' Marketing Playbook. We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make this marketing work for your business. STUDY CITATION Wangenheim, F. & Bayón, T. (2007). "The Chain From Customer Satisfaction via Word-of-Mouth Referrals to New Customer Acquisition." Journal of the Academy of Marketing Science, 35, 233–249. Please follow ...
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives ...
This is your Marketing News for the week of March 4 ,2026. Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMMeta Changed How Your Ads Get Credit Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketin...
We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing. STUDY CITATIONS: Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Hu...
We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing...
This is your Marketing News for the week of February 25th, 2026. Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know about. A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on. The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par? Please follow the Marketing Podc...
In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7.7%. Ferrari doesn't beat the competition. Ferrari plays a completely different game. We break down exactly how Ferrari does it and what you can take from it for your marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARK...
Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by y...
This is your Marketing News for the week of February 18th, 2026. Here's the marketing headlines: Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specif...
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered. Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing. After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice. We’ll look at the or...
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy. Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research. We wrap up with three specific ways to use anchoring in y...
This is your Marketing News for the week of February 11th, 2026. This week’s marketing theme across all the marketing news… Proof. Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week. Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data ...
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podca...
This is your Marketing News update for the week of February 6th 2026. Three big marketing stories for you this week… 1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think. 2) Reddit just launched an AI ad platform that's crushing performance metrics. 3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform. Please follow the Marketing Podcast in your pod...
This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes where ads show up. LinkedIn created an ad product that makes B2B advertising predictable for the first time. And AirOps published research that's going to force you to rethink everything about your brand visibility. After you’ve heard all of the stories, you see what's really happening. One of them means you might be spending your budget in the w...
Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week. First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings. Second, a new consumer survey reveals some genuinely surprising data about email marketi...
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