DiscoverMarketing in Minutes with CMCI
Marketing in Minutes with CMCI
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Marketing in Minutes with CMCI

Author: Villanova CMCI

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Marketing moves fast and so do we. Marketing in Minutes is brought to you by Villanova’s Center for Marketing and Consumer Insights. In  five minutes, we’ll unpack a powerful marketing insight with the help of faculty and expert alumni. CMCI brings you a 5-minute deep dive into a niche marketing topic with insights from Villanova Faculty and alumni experts. From emerging trends to timeless strategies, these quick episodes give you the edge to think like a marketer and stand out in your career.

7 Episodes
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Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).
Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.
Marketing Hot Takes

Marketing Hot Takes

2026-02-2304:57

Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.
The Affiliate Effect

The Affiliate Effect

2026-02-1604:48

Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.
Brand Building

Brand Building

2026-02-0905:21

Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.
Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.
Senior Marketing major Aleko Zeppos and Villanova faculty member Tim McCullough explain why Gen Z will utilize tech to be the best salespeople.
What does private equity have to do with marketing? Join host Nashla Estefan-Diaz '26 VSB as she talks to Nick Karrat P'26, '29 about skills for building a defensible brand.
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