Claim OwnershipThe Freelance Remuda: Navigating the Equine Media Frontier
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The Freelance Remuda is a podcast co-hosted by seasoned freelance professionals Abigail Boatwright and Kate Bradley Byars exploring the trials and triumphs surrounding life as an equine media professional. The show also shares valuable tips from equine media editors and creatives doing what they love. Find us online: freelanceremuda.com, on Facebook and Instagram @freelanceremuda.
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We talk a lot about writing and photography on this podcast, but another important role in equine media is graphic design. Graphic artists are critical to producing eye-catching logos, layouts, infographics and websites…the list is endless. Here to talk with us today is Avery Shifflett from Denim and Velvet, an all-in-one agency serving Western brands. We are so excited to chat with Avery, and we think you'll enjoy our conversation.
Lindsay Keller is the daughter in the mother-daughter duo behind The Bell Mare Book Company. Together with her mother Marilyn Domer, Lindsay has created several children's books surrounding the cowboy way of life. With authenticity born from their own ranching lives, Lindsay and Marilyn have created two delightful books and a coloring book enjoyed by children and their parents alike. We loved hearing about their company vision and the process to make their books.
2020 threw us a collective curveball, am I right? Thanks to a global pandemic transforming the way we worked this year, and uncertainty on many fronts, those of us carving out careers as equine media professionals have met our share of challenges this past year. But amid the chaos, there have been good things to come our way as well. Looking ahead, here at The Freelance Remuda, we thought we'd do a bit of reflecting on what we've learned this past year and share some of our individual (and Freelance Remuda) goals with you.
Kelly Artz is the founder and CEO of Entrigue Consulting, a dedicated full-service marketing company. Her company speclizes in helping brands connect with brand ambassadors—businesses sponsoring riders, for example. Kelly's company offers a variety of services to small businesses, particularly in the horse industry. Kelly herself is a horsewoman, and we're excited to talk with her today about how she started her company, and how marketing for equine brands is a different breed. The Freelance Remuda Podcast explores the trials and triumphs surrounding life as a freelancer in equine media, while sharing valuable tips from equine media editors and creatives doing what they love. Visit freelanceremuda.com for more.
In today's podcast episode, we talked with Olie Moss, the founder of Olie's Images and Equine Photo School. Olie is a veteran equine event photographer, covering mainly roping competitions and barrel races. He's shot events all over the West, including The Patriot and Wrangler Team Roping Championships. We're so excited to share this conversation with you—listen close, he shares a huge announcement about his company during our talk. And don't miss his educational blog post from our Event Photographer Series from earlier this month. Olie, welcome to the show!
Milt Toby is an attorney and the president of the American Society of Journalists and Authors, an organization dedicated to helping independent non-fiction writers. Milt also serves as legal counsel for the American Horse Publications, and is a frequent presenter on publishing contracts, copyright and other legal issues affecting writers at AHP seminars and other national meetings. He's also an author, and his latest book, Taking Shergar was named the best horse racing book at the EQUUS Film & Arts Fest in 2019. Milt has been a great source of knowledge for the American Horse Publications community, as well as our Freelance Remuda group. I've learned so much from talking with him, and I hope y'all will too. Today we're going to focus on some pending laws that may affect freelancers in the United States. show notes: http://www.freelanceremuda.com/blog/2020/1/28/episode-33-freelancer-laws-with-milt-toby
Jessica Hein is the Senior Director of MemberCare & Publications for the American Paint Horse Association. She brought a lifetime of agricultural and equine experience to her role at APHA, and during her tenure at the association, she has moved up through the ranks of its multiple publications to her current position. An award-winning writer and photographer, Jessica lives just outside Fort Worth in Justin, Texas, with her husband, horses and dogs—and soon, a new baby. Abigail worked with Jessica at APHA for nearly five years, and she had a huge role in shaping the writer and journalist she is today. Both Kate and Abigail consider Jessica a great asset to the equine media industry, and we're so pleased to have her on our show today. We look forward to her sharing her advice and wisdom, and we think you will too.
In this episode, hosts Abigail Boatwright and Kate Bradley Byars talk to Jamie Samples, the creator of Yellow Barn Media which is a full-service marketing firm geared toward equine businesses. This Michigan native thrives on helping companies attract and develop loyal customers, and she does it on a variety of platforms: e-courses, webinars, masterminds, coaching, speaking engagements, etc. Jamie is passionate about helping businesses in our industry, and we're excited to hear her advice for freelancers on how to promote ourselves on social media. View other episodes in the Archive at FreelanceRemuda.com
We are staring down the end of the year—and of the decade! In this episode, Kate and Abigail sat down to talk shop for the first time in a while. We recapped 2019, discussed some changes we're seeing in equine media and how to roll with the punches, and talked about our goals for 2020. Thanks for sticking with us—we're so thankful for our Freelance Remuda community. We have learned so much from y'all, and you inspire us so much! We hope you have a 2020 that's everything you've hoped for. Show notes at:
The Freelance Remuda Podcast launched in January, and since then, we have produced two episodes each month that focused on the equine media industry. We interviewed guests including established editors and young up-and-coming media entrepreneurs, inviting them to share their expertise with you and hopefully, helping to educate and inspire you. Now, we are jumping off into a new venture with The Freelance Remuda, but don't worry. We aren't abandoning you. This episode, we're going to reflect on 2017, set goals for 2018 and forecast our next step.
Arizona author Carly Kade's first book, "In the Reins," has been an Amazon best seller for more than 10 weeks, is an EQUUS Film Festival Literary Award Winner for Best Western Fiction and earned her a loyal group of followers. Married with a full-time job as Manager of Strategic Talent for a Fortune 200 Energy Company, shows her Paint horse, and mom to two adopted dogs, Carly still finds time to write. In fact, Cowboy Away, the sequel to her first book will be out this year. She juggles a successful career and pursues her dream as a freelance author, and today, Carly is going to tell us how she does it!
This episode of The Freelance Remuda Podcast features Jennifer Paulson, the editor-in-chief of Horse & Rider magazine, one of the leading Western training magazines on newsstands today. The magazine provides practical training tips from professional trainers, horsekeeping advice and insight into living the Western horse life. A horse enthusiast herself based in Colorado, Jennifer has worked at Horse & Rider since 2010. Horse & Rider is such a respected publication, and we know you'll enjoy hearing from Jen about how the magazine has evolved, what she looks for in freelancers, and what it takes to produce the right content.
John Harrer and his wife Ranae host the Whoa Podcast about Horses and Horsemanship. Podcasts about horses are few and far between, and the Whoa Podcast was an early entry into the medium. Over the last five years and more than 120 episodes in, the Harrers have carved a place in the podcast space. They interview horse people from all walks of life and equine disciplines, introducing listeners to interesting horsemen and women. The weekly show is practical and entertaining. Both hosts are avid horse enthusiasts themselves, so listeners follow along with their adventures in training, trail rides and travel.
Since 2009, Ryan T. Bell has made a living as a freelancer travelling to Russia, South America, Canada and around the U.S. gathering stories and photographs about the Western way of life. He has been published in Western Horseman, and also in magazines like Outside, Town & Country and National Geographic. Ryan is a Fulbright-National Geographic Storytelling Fellow, has a bachelor of arts in history from the University of Colorado and a Master of Fine Arts in Creative NonFiction from the University of Montana. From Montana, Ryan and his family—wife Madeline, daughters Octavia and Esme and dog Bandito—now reside in Washington state. Ryan is pretty much a badass and in this episode, we picked his brain on his process, favorite projects and his philosophy on journalism. Worth the listen!
Shelley Paulson is an accomplished equine photographer based in Minnesota. A horse lover herself, Shelley's unconventional background includes studying to be an opera singer, an Apple support technician, a web designer and now a photographer and filmmaker. Today, she captures beautiful images for portraits and commercial use—and she's begun using a drone for innovative film and photography. Shelley has 13 years of experience as a professional photographer, and we're so excited to have her on The Freelance Remuda Podcast today.
This is the second part of our business tax and legal series. Today, we'll be talking to James Decker, a lawyer based in the West Texas town of Stamford. James provides advice to clients about business and property ownership, including agriculture, estate planning and probate, real estate, oil and gas, business and entrepreneurship.
Welcome to our milestone episode 60! In our first segment, we have important news to share about our Freelance Remuda podcast—you don't want to miss it. In our second segment, we have a great interview with Tayler Bicandi, Chief Social Strategist with Incanto Sports Group. She's an equine media pro who leads digital storytelling for top Western athletes and brands. We hope you enjoy our conversation!
Welcome to Episode 59, where we are unpacking media package pricing! The rise of private media hasn't slowed, and more freelancers are finding their niche helping clients shine at horse shows. Today, we have Chelsea Lothrop of Chelsea Lothrop Photography with us, who covers English events for clients. Chelsea loves numbers, so she helps break down pricing for packages, plus we chat about creating media at an event and deliverables for clients. It's all facts here!
In today's episode, Abigail & Kate talk about our summer activities—work related and otherwise— and then visit with Ross Hecox, who we've both worked with in various capacities. We talk about his career and shifting with the times, and we really appreciated his insights on the state of publishing, and being lifelong storytellers. We hope you enjoy!
We have a nice long episode for you today! Kate and Abigail discuss their hectic recent weeks, including a fun story-gathering trip and Freelance Remuda retreat together in South Dakota, then we chat with Solo Select Horses founder Melanie Smith about how she uses marketing to promote her multiple equine businesses. Lastly, fellow equine media pro Jennifer Denison joined us during our Freelance Remuda retreat to recap the American Horse Publications conference.
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