D.Coded Podcast

In this episode, Saeema and Melisa welcome Dr. Samuel Bailey, a professor and entrepreneur, to discuss innovation and entrepreneurship in the context of home safety technologies. Samuel shares insights into his journey from academia to launching his own company, Skyrad, which focuses on developing preventative devices like PIPA, an AI-powered stove safety monitor, and LeakBot, a leak detection system. He emphasises the importance of data-driven decision-making in product development, highlighting how he identifies market needs through statistical analysis and real-world testing. The conversation delves into the challenges of creating new markets for innovative products, particularly in the realm of home safety, where consumer awareness and education are crucial for adoption.Chapters03:03 The Development of PIPA: A Fire Prevention Device09:36 Creating a Market for New Technologies16:54 Introducing Yo-go: A Sustainable Urban Vehicle20:13 Product Development and User Testing26:19 Public Reception and User Experience30:05 Challenges and Vandalism31:03 Societal Acceptance and Market Creation36:56 Insights from Dragon's Den42:56 Marketing and Product Development Strategies

In this conversation, Melisa, Saeema, and Clive explore the evolving landscape of design, focusing on the concept of 'redesigning thinking' as a new methodology that extends beyond traditional design thinking. They discuss the importance of service design, the impact of digital technologies and AI on design practices, and the significance of empathy in creating meaningful design solutions. Clive shares insights from his Project Love initiative, emphasizing the role of design in fostering love and empathy in society. The conversation concludes with key takeaways on the value of design and the need for designers to assert their role in shaping the future.

SummarySaeema & Melisa explore designing for the planet with guest Rachel Bronstein, Design Council. She describes the Skills for Planet Movement and the Design Council's ambition to upskill a million designers. They explore the importance of embedding green design skills in education, the co-creation process of the Skills for Planet Blueprint, and the challenges faced in industry adoption. The conversation also touches on the needs beyond skills to make change. How can we ensure the needs of industry are met? The need for policy support and the importance of building a movement to empower designers to create positive change for the planet.Keywords: design, sustainability, green skills, education, design council, skills for planet, environmental impact, design innovation, systems thinking, design for planetTakeawaysDesign has evolved from industrial focus to addressing environmental challenges.The Skills for Planet Movement aims to upskill 1 million designers by 2030.There is a significant skills gap in green design skills among designers.Co-creation with industry leaders is essential for developing relevant skills.Embedding green skills in education is crucial for future designers.Policy changes are needed to support sustainability in design education.Industry adoption of green skills faces challenges due to competing priorities.A narrative connecting sustainability and profit is necessary for industry buy-in.Tools and processes must accompany skills development for effective implementation.Designers have the power to influence positive environmental outcomes.Chapters00:00 The Evolution of Design and Its Responsibilities09:00 Green Skills for Designers: The Skills for Planet Movement17:28 Embedding Green Skills in Education and Industry26:26 Bridging the Gap: Profit and Sustainability in Design28:30 The Role of Design in the Green Transition29:54 Policy and Advocacy in Design30:50 Exploring Vocational Levels and Design Education32:32 Building the Skills for Planet Movement33:35 Upskilling Designers for a Sustainable Future39:46 Understanding Regenerative Design44:13 The Need for Tools in Sustainable Design46:29 AI and Its Relationship with Design for Planet

In this episode, we challenge the traditional notions of design and discuss how the world of products is evolving beyond the physical. From apps to behavioural shifts, design can take many forms. What do you think the future of products looks like? Let’s hear your ideas! #FutureOfDesign #ProductEvolution #DigitalDesign #InnovativeThinking #Podcast #DesignCommunity #AI #Sustainability #UserBehavior

In this inaugural episode of 'Decoded', hosts Melisa Leñero and Prof Saeema Ahmed-Kristensen explore the evolving landscape of design amidst rapid technological and societal changes. They discuss the complexities of the term 'design', the responsibilities of designers in addressing wicked problems, and the importance of a mindset that embraces ambiguity. The conversation also touches on the future of design, including the integration of AI and biomaterials, and the necessity for collaboration across disciplines to tackle pressing global challenges. Music by Alé Prada