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SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
63 Episodes
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Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
One urgent email changed everything. When a European health agency asked for a metadata registry no one else could provide, we didn’t spin up a pitch deck—we built. That moment of raw product–market fit set Sam Spencer, CEO of Aristotle Metadata, on a decade-long journey of scaling with focus, process, and a bias for the next achievable step. We talk about the unglamorous truths of SaaS: why your first competitor is almost always Excel; how a scrappy prototype beats a perfect plan; and where...
Start with a sharp truth: AI isn’t taking your job, but someone who knows how to use it will. From there, we unpack a practical playbook for modern HR with Amy Farner—how to align people strategy with business goals, why data makes work more human, and where AI actually delivers outcomes you can defend in the boardroom. Amy traces the evolution from early retention models and conjoint analysis to today’s AI agents that turn trusted research into answers, plans, and work products. We go...
"The volume game is over." These powerful words from Jeremy Chatelaine, founder and CEO of QuickMail, set the tone for a conversation that challenges everything you thought you knew about cold outreach. After sending billions of emails over the past decade, Jeremy has discovered what truly works—and it's not what most "influencers" are teaching. The secret starts with a fundamental mindset shift: send emails people actually want to receive. This means thinking from your recipient's perspecti...
Trust in B2B relationships has reached a critical low point. According to recent research, B2B consumers—particularly millennials and Gen Z decision-makers—have grown increasingly skeptical of traditional marketing and sales approaches. So what happens when prospects no longer believe your case studies, doubt your testimonials, and avoid your demo requests? Braydan Young - SlashExperts, co-founder and CEO of SlashExperts, has pioneered a revolutionary answer: buyer-led growth. After scaling ...
What happens when everyone becomes an AI-powered "thought leader" overnight? How do you cut through the noise when ChatGPT can generate seemingly expert content on any topic? Tyler Lubben, co-founder of multiple SaaS platforms, offers a provocative solution: weaponized intelligence. Tyler's approach turns conventional wisdom on its head. Rather than competing with AI, he exploits its blind spots by harvesting data from places large language models can't access. By scraping Reddit forums, tra...
Ever wondered how construction companies manage the chaos of coordinating office teams, on-site workers, and independent tradespeople—all while staying profitable? Jordan Powell did more than wonder. He built a solution. Powell, a builder by trade and CEO of Loop Logics, takes us behind the scenes of his journey from construction manager to tech founder. His mission? Creating software that makes construction companies safer, easier, and more profitable—a tall order in an industry where thous...
What happens when you combine traditional market research expertise with cutting-edge technology? Stephanie Clapham, Director of Research at Latana, joins us to reveal how next-generation brand tracking is transforming how SaaS companies measure their brand health. Despite companies investing billions in brand marketing annually, most struggle to accurately measure whether these investments make a difference. Traditional brand tracking methods often deliver unreliable data at premium prices,...
Sam Zammit's journey from military service to co-founding Karmo reveals how unconventional career paths often lead to the most innovative business solutions. After completing his MBA and gaining experience at Uber, Sam joined forces with longtime friend to revolutionise how Australians access vehicles through a subscription model that challenges traditional ownership. The car subscription concept addresses a startling reality: most Australians dramatically underestimate their vehicle costs. ...
Ever witnessed that moment of pure wonder when someone experiences virtual reality for the first time? That childlike innocence – that "wow" moment – was exactly what convinced Angus Stevens that Start Beyond was onto something revolutionary. Now approaching its 10-year anniversary, Start Beyond has transformed how organisations approach training, turning it from a dreaded chore into an experience employees actively seek out. At the heart of Start Beyond's success is a carefully balanced app...
Want to scale your SaaS company without burning out your team or your strategy? In this episode, Dave Boyce—a SaaS veteran with a track record of 50%+ growth across multiple companies—shares the real drivers of sustainable success. With deep experience across product, sales, marketing, and customer success, Dave doesn’t speak in buzzwords—he speaks in business truth. This conversation is a masterclass in focus, alignment, and go-to-market maturity. If you’re navigating growth decisions, build...
What can SaaS founders learn from a company tracking 5 million brands in real time? In this episode, Alex Nitsenzon, CEO of Charm, takes us behind the scenes of a lean SaaS company that's quietly revolutionising how e-commerce data is collected, categorised, and actioned. But this conversation isn't just about e-commerce—it’s a playbook for SaaS companies building in complex, data-rich markets. From AI-powered classification systems to scoring models that distil messy signals into clarity, Al...
We explore why technical founders often struggle with sales and how shifting from product-focused to people-focused transforms business growth. Matthew Wyatt, founder of Tech Torque shares powerful strategies for building trust and closing enterprise deals. • Tech founders struggle with sales because they come from a linear, engineering mindset that conflicts with the "soft and spongy" nature of sales psychology • The best product rarely wins – it's about trust, reach, and communication...
Daniel founded TLV Tech in 2018 to address the fundamental conflict in vendor-client relationships where vendors prioritize selling hours while clients aim to minimize costs. • Grew from garage startup to a 50-person global team serving clients from pre-seed ventures to Fortune 50 companies • Uses a "gear system" to adapt working styles between startups (speed-focused) and enterprises (process-oriented) • Prioritizes hiring engineers passionate about technology over specific experience or te...
The true essence of Account-Based Marketing isn't just adopting new tactics—it requires a fundamental shift in how B2B organisations structure their revenue operations. In this illuminating conversation, Andrew Seidman, co-founder of Digital Reach Agency, cuts through the buzzwords to reveal why many ABM initiatives fail despite good intentions. Most companies struggle with ABM because they change their inputs without adjusting their goals and incentives. When sales teams are still measured ...
What does it take to build and sustain high-performing teams in today's rapidly evolving business landscape? Gearl Loden, a leader with 27 years of experience spanning education, tech, SaaS, and real estate, brings surprising insights drawn from both classroom leadership and corporate environments. Loden shares a powerful perspective on imposter syndrome that plagues even accomplished leaders: "It's better to be yourself than try to be John Maxwell." This philosophy forms the foundation of h...
In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech. Leah shares how a chance meeting at Telstra sparked her career in tech, the early disruptor days of cloud-based hospitality solutions, and what it really means to drive product-led growth in a fast-evolving industry. We explore how SightMinder matches the right guests with the right hotels, the ...
What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game? In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the evolving landscape of influencer marketing, Taryn shares the real, unfiltered version of startup life—and what she’s learned along the way. Key Takea...
Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death. We Discuss: • The Critical Info platform and how it helps people learn about end-of-life choices. • Catherine's "My Loved One Died. What Do I Do Now?" guide walks people through steps in the first hours, days, weeks and months. • The importance of getting to know you...
💰 Is your SaaS company scaling… or spiraling? 💰 Many founders focus on product and growth, but neglect the one thing that can make or break their business—financial strategy. In this episode, we sit down with Anthony Nitsos, SaaS CFO and founder of SaaS Gurus, to uncover the financial blind spots that put startups at risk—and how to fix them before it's too late. 🚀 He offers different strategies to whether you're bootstrapped or venture-backed. Managing cash flow and forecasting correctl...
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