DemandLane - The Legal Growth Lab

In this episode, host Michael Stanisci sits down with Paul Liebman, VP of Business Development at Torticity, to discuss how law firms can scale efficiently using outsourced back-office support. Paul shares insights from his 25-year Wall Street background and explains how Torticity manages the heavy lifting for Mass Tort, Personal Injury, and specialized sex abuse cases.Key Discussion Points:Scaling without Overhead: How to grow a firm without hiring massive internal teams by leveraging specialized support.MVA Program Economics: A breakdown of Torticity’s $1,500 flat-fee "White Glove" service that keeps firms cash-flow positive.Trauma-Informed Intake: The specialized process for handling sensitive institutional sex abuse cases with licensed therapists.AI vs. Human Empathy: Why Paul believes AI should enhance human efficiency rather than replace the critical human touch in legal intake.Emerging Torts: Insights into social media addiction and hair relaxer litigation.Connect with our Guest and Host :Paul Liebman (Guest): https://www.linkedin.com/in/paul-liebman-a8271855/Michael Stanisci (Host): https://www.linkedin.com/in/michaelstanisci/

What happens when billion-dollar corporations put profits over people? Attorney Joseph Fantini of Rosen Injury Lawyers joins Michael Stanisci to break down two of the most important Mass Tort cases of 2026 and why they matter to everyday families.In this episode, we cover:1. Social Media Addiction LawsuitsBig Tech platforms like TikTok, Instagram, and Facebook have engineered algorithms specifically designed to keep children hooked and the mental health consequences are devastating. Depression, anxiety, eating disorders, and suicidal ideation are showing up in kids across the country. Joe breaks down why the blame doesn't fall on parents, how the Section 230 immunity defense was beaten back, and what real accountability looks like for these companies.2. Chemical Hair Relaxer LawsuitsFor years, women disproportionately African American women used chemical hair straightening products with zero warning that they could cause uterine, breast, and ovarian cancer. Joe explains where this litigation stands, what qualifies a potential claimant, and why the Daubert hearing coming up this spring is a pivotal moment for the case. Whether you're a potential claimant who was harmed, a personal injury attorney exploring these torts, or someone who simply wants to understand how mass tort litigation works, this conversation is for you.Join Michael and Joe's Live Webinar — February 25th at 2PM ET / 11AM PTSign Up: https://www.webinar.demandlane.com/A live underwriting breakdown of both cases covering legal viability, science, case economics, and co-counsel pathways.If you or someone you know has been impacted by social media addiction or has used chemical hair relaxers and received a cancer diagnosis, reach out to learn about your legal options.

How should law firms think about underwriting a mass tort before committing capital? In this episode, Michael Stanisci from Demandlane sits with Joseph Fantini of Rosen Injury Lawyers to break down his framework on assessing emerging torts and real-world tort opportunities. If you’re a PI firm looking to scale smarter and evaluate risk with confidence, this is a must-watch.SIGN UP FOR OUR UPCOMING WEBINAR ON 25TH FEB, 2026: https://us06web.zoom.us/webinar/register/WN_7M-z1f2uQoe8wMBDV1oTww#/registration

Scott Blackburn, a legal industry veteran with over 15 years of experience, pulls back the curtain on the operational mastery and technical expertise required to scale a law firm responsibly. Discover why the traditional focus on "signed retainers" is being replaced by viability status as the ultimate KPI for sustainable growth in a landscape riddled with fraud. Scott shares hard-earned lessons on the hidden dangers of third-party lead brokering and how to protect your law firm's reputation and bar card from non-compliant marketing practices. Explore the cutting-edge future of AI-driven triage and secondary verification processes designed to filter out "trash" leads before they drain your firm's resources. Learn how to master the "trinity" of communication between law firms, marketers, and intake centers to ensure the injured party always receives the justice they deserve. Scott views the legal vendor ecosystem as a 4x4 relay race, where success isn't just about individual speed, but the seamless "baton handoff" of data and trust between partners.

Mikal Watts, founder and lead trial attorney at Watts Law Firm, LLP, joins The Legal Growth Lab to discuss the high-stakes world of Mass Tort case acquisition, compliance, and integrity. Watts, who has spent decades securing billions for clients, reveals the non-negotiable criteria he uses when vetting partnerships and fighting fraud.In this must-watch episode, Watts explains why a marketing partner gets one chance to deliver on their word? He also warns that firms who don't embrace this technology—which he compares to the advent of the printing press or the wheel—will be made extinct. His blunt advice for firms dealing with vendors that don't operate a closed ecosystem: "you shouldn't demand anything. You got to take your two legs and run away".• The underrated KPI that determines a campaign's true value is "how much time does it take you to deliver medical records that prove what you say".

This episode of The Legal Growth Lab, featuring Jacob (Mass Tort Ad Agency, formerly X social), dives deep into the challenge of scaling responsibly and navigating the conflict between volume and verification in legal marketing. The conversation issues a stark warning about the prevalence of fraud in the industry and raises the million-dollar question: should buyers 100% avoid marketing vendors who do not generate their leads in-house? They discuss why shifting risk onto marketers often leads to a "race to the bottom" and introduces bad leads or fraud, resulting in cases that are least compensatory. Learn why achieving "ultimate control" requires full transparency and doing marketing in-house, and discover how AI is transforming intake by ensuring a neutral process and the speed necessary to follow up on leads within minutes. Finally, the experts look to the future, discussing how firms can move away from an "investing mentality" and leverage a "groundbreaking piece of technology" to identify new mass torts and avoid heavily saturated markets.

What makes a great marketing partner? In this debut episode, we sit down with veteran Mass Tort litigator Brandon Bogle of Levin Papantonio, to talk real-world lessons from the field—communication, transparency, risk, and the art of choosing the right partner. They dig into emerging litigations like Roblox and institutional sex abuse, how to read case value early, and why firms should treat marketing spend like an investment portfolio. A grounded, honest conversation for any Mass Tort firm navigating today’s rapidly shifting landscape.