Claim OwnershipThe Founders and Leaders Series
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© 2026 Insight Platforms
Description
Mike Stevens of Insight Platforms interviews the tech entrepreneurs and business leaders building the future of research, insights and analytics.
12 Episodes
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Episode Overview Kathy Cheng, founder and CEO of inca, on why better survey experiences produce better data — and what the industry needs to change. Episode Highlights From qual to quant — by accident. Kathy built inca out of frustration with traditional surveys, bringing qualitative thinking — projective techniques, conversational flow, participant engagement — into quantitative research at scale.The participant experience problem. Poor data quality is not the fault of respondents. It is the...
Episode Overview Angelique Taylor, founder of AddMaple, shares how frustration with fragmented data tools inspired a visual-first exploration platform built for insights teams. Episode Highlights From UX researcher to founder: Ange's background in user research — spanning qualitative interviews, SQL data, and survey analytics — led her to build a tool that bridges the gap between different data types in a single visual interface.What AddMaple does: AddMaple is a visual-first data exploration ...
Episode Overview Frédéric-Charles Petit, Founder and CEO of Toluna, on building a 25-year-old consumer insights company for the age of AI. Episode Highlights Four pillars, one platform. Toluna's model combines a global consumer panel, proprietary technology, specialist methodology, and people to deliver integrated consumer insight at scale for enterprise brands.Synthetic personas grounded in real data. Toluna's AI-driven synthetic personas were built on a foundation of first-party panel data ...
Episode Overview Andrew Cooper, founder and CEO of Verve, on synthetic personas, the respondent crisis, and a new model for AI-powered insight. Episode Highlights From access panels to AI simulations: Andrew traces Verve's evolution from one of the early online panel companies to a specialist in AI-powered synthetic personas — built on the conviction that "a good simulation is better than an average sample."Addressing the respondent crisis: Rather than replicating large samples artificially, ...
Episode Overview Olaf Lenzmann discusses Market Logic's AI evolution, synthetic personas, innovation workflows and the lessons from building a research tech platform over 15 years. Episode Highlights AI-powered insights platforms: How Market Logic's DeepSights connects internal and external data sources, transforming knowledge management into active decision support through generative AI capabilitiesThe rise of synthetic personas: Why AI-generated personas based on proprietary research data a...
Episode Overview Daniel Graff-Radford explores the evolution of research tech platform Discuss, combining qual research with the Voxco survey and Ascribe AI text analytics platforms. Episode Highlights The merger story: How Discuss brought together Voxco's quantitative surveys, Ascribe's text analytics, and Discuss's qualitative platform to create an integrated research solution marking the company's 50th anniversaryAI as thought partner, not replacement: Why AI should enhance researcher expe...
Episode Overview Tobi Andersson shares his journey founding and scaling Dapresy to 100+ employees, the formation of Forsta, and his insights on AI in market research. Episode Highlights Building Dapresy from a single-employee Swedish startup to a global company with operations across all regions, focused solely on visualising market research dataHow the merger of Dapresy, Confirmit and FocusVision created Forsta's integrated platform for sample, data collection, reporting and analyticsAI appl...
Episode Overview Hakan Yurdakul, CEO of Bolt Insight, discusses AI-native research, dynamic personas, and how conversational AI is transforming market research. Episode Highlights Pioneer in AI Research: Bolt Insight created the world's first AI-native conversational research platform, predating the ChatGPT boom by training proprietary models on human-moderated interviewsHuman + AI Approach: How combining human expertise with AI technology creates better research outcomes, moving beyond simpl...
Episode Overview AI-powered research platform Conveo transforms market insights through AI-moderated video interviews, delivering deeper consumer understanding at scale. Episode Highlights The Future of Data Collection: How AI moderators are revolutionizing consumer research by conducting natural video conversations that capture not just what people say, but how they say it and what they show Multimodal Analysis Breakthrough: Advanced AI capabilities that analyze facial expressions, emotions,...
Episode Overview Co-founder Tanika McLeod discusses OneCliq's AI-powered qualitative insights platform and her journey from researcher to startup founder. Episode Highlights From Researcher to Founder: How Tanika combined her seven years of qualitative research experience with generative AI expertise to solve the painful, time-consuming aspects of analyzing unstructured text dataQualitative Insights at Scale: OneCliq's breakthrough approach using unsupervised classification to analyze thousan...
Episode Overview AI-powered research meets human expertise: Matteo Cera explores how AI moderated interviews bridge qual and quant research for faster, deeper insights. Episode Highlights AI Moderated Interviews (AIMIs): How voice-based AI interviews deliver insights 10-15x faster and 2-3x cheaper than traditional methods by combining survey structure with conversational depth The Evolution of Research Methodologies: Why the boundaries between qualitative and quantitative research are blurrin...
Episode Overview In this inaugural episode, we sit down with Aneesh Dhawan, Founder and CEO of Knit, the AI-powered market research platform. The conversation explores both the ways that AI is transforming market research and the crucial role human researchers will continue to play. Episode Highlights The Emergence of "Researcher-Driven AI": Aneesh discusses Knit's framework that positions researchers as orchestrators who direct AI tools rather than being replaced by them.Balancing Efficiency...
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