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© 2026 LifeSci Continuum with Bill Schick
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I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.
This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.
Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive.
From commercialization to full life cycle product management and marketing, learn about the latest trends in pharmaceutical, biotech, med device and healthcare marketing, product management, and branding.
From groundbreaking startups to exit-stage brands, we uncover the secrets to success in the life sciences, reflecting the ongoing evolution that defines our industry.
As a fractional CMO in the life sciences, I can help you establish, track, and optimize the right metrics and KPIs that align with your business objectives. This includes defining what success looks like for your specific stage of growth, whether it's early lead generation, nurturing prospects, or moving toward commercialization. I'll ensure that your marketing efforts are measured using data-driven insights, helping to identify opportunities, optimize campaigns, and make informed decisions to accelerate growth and ROI while minimizing wasteful efforts.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
39 Episodes
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You can’t outsource judgment, but you don’t have to do it alone. If you’re navigating go-to-market decisions in a regulated space, work with Bill through MESH as your fractional CMO. Talk with Bill at MESH. https://meshagency.com/about-bill-schick/ About this episode: Early-stage medtech founders often treat regulatory strategy as a checklist item. That mistake can cost years, capital, and credibility. In this episode, I sit down with Thomas Moore, founder of PTL Solutions, to underst...
Need investor traction now? Bring in a fractional CMO to package your story, de-risk your milestones, and turn Tim’s engineering plan into an investable go-to-market narrative. Let’s align tech, timeline, and TAM. Book a strategy call with Bill. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder-friendly, investor-real talk. In his second visit to LSC, Tim Looney (Northeast Biomedical) explains how to turn prototypes into investor-ready products: DHF done right, p...
Built a life-science product that works, but growth stalled? Talk to Bill about diagnosing your commercialization path before you spend years selling to the wrong buyer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Physical therapist turned founder Shehla Rooney (GoKnee, https://www.linkedin.com/in/shehlarooney/ ) shares how early success selling to clinicians masked a deeper problem and why realizing the patient was the true buyer changed everything. This podcast f...
Need go-to-market that sales actually uses? Book a 20-minute Fractional CMO consultation with Bill to align marketing, VOC, and field execution—so reps stop “pushing” and start solving. - Visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ to learn more. Pete Tortorelli (GM/Managing Director, Revvity) breaks down how to build life science sales teams that scientists actually trust. We cover application-specific selling, channel orchestration, hiring for integr...
Need product-market fit and pipeline fast? Book a 30-min MESH sprint audit with Bill. https://meshagency.com/lets-connect/ In this episode, Founder/CEO Mike Pyne, Medoh Health shares how he turned short-form video + AI into a doctor-specific knowledge platform that saves hours of repetitive patient Q&A. We cover testing in the clinic (not just the cloud), communicating by text vs. QR, when to hire (and not hire) sales, and the founder mindset for speed without sacrificing quality. ...
Have the engineering plan but need the market plan? Hire a Fractional CMO to de-risk launch and accelerate adoption. Book a strategy call. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ President/CEO Tim Looney (Northeast Biomedical) breaks down the engineering plan founders actually need (DHF, phased reviews, and right-sized documentation) to move faster without tripping FDA/CE. We cover startup blind spots, big-company constraints, and how to “do it right once...
Not seeing investor-grade pipeline from your science? Bill is the Fractional CMO for complex medtech & life-sci GTM. Book a 20-min diagnostic. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ • Connect with Dave Iannetta on LinkedIn: https://www.linkedin.com/in/dave-iannetta/ • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344 00:00 The IPO Playbook 02:30 Being Unprepared ...
Ready to launch faster? A fractional CMO can help. Talk to MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder Peter Attia built Family Vitals, an iOS app that helps families securely organize, collaborate on, and understand their medical records—without reinventing a risky data stack. We cover validation before code, scoping to ship, leveraging Apple Health, surviving App Store review, and why security is the feature. Great listen for solo founders and health-tech...
Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Connect with Jim MacLeod: https://www.linkedin.com/in/jimmacleod/ - Jim’s Book: https://book.jimmacle...
Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill https://www.linkedin.com/in/founderandcdo/ Connect with Dave Kern https://www.linkedin.com/in/david-kern-dkny/ Product stalls aren’t engineering problems—they’re listening problems. Dave Kern joins us to unpack practical Voice of Customer (VOC), why brand awareness matters before the sales call, and simple, low-cost wa...
Partner sprawl stalling progress? A Fractional CMO prioritizes what moves revenue now. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Greg Lange https://www.linkedin.com/in/greg-lange-70bab04/ Early-stage medtech moves faster with the right partners. Greg Lange (Symbex) shares how to de-risk early, pick partners you can trust, and keep product + commercialization in lockstep. We cover founder archetypes, when to bring in reg/reimbursement, and the operat...
Stuck in gridlock? Learn how a Fractional CMO can transform misalignment into momentum. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill: https://www.linkedin.com/in/founderandcdo/ Connect with Kata: https://www.linkedin.com/in/katalinszegner/ Biotech product leader Katalin “Kata” Szegner shares how to replace meeting chaos with structure: silent ideation, equal airtime, clear decision ownership, and customer-centric differentiation. We cover ending g...
Work with Bill: https://meshagency.com/lets-connect/ - Aaron Joseph https://www.linkedin.com/in/ajosephprofile/ - Russ Singleton https://www.linkedin.com/in/russellsingleton/ Here’s the link to their blog series: https://www.mpo-mag.com/author/russell-m-singletonrodmaneditors-mpo-com/ 00:00 Introduction and guest bios (Aaron Joseph & Russ Singleton) 01:40 Backgrounds in medtech, compliance, and product development 03:40 What is Phase Zero in medical device development? 05:30 Why ...
Contact Bill: https://meshagency.com/lets-connect/ Follow Jack O’Callaghan - https://www.linkedin.com/in/jack-o-callaghan-5672636/ Founders don’t fail for lack of ideas—they fail for ignoring payers, regulators, and real user needs. Today I sit down with Jack O’Callaghan (Director, Business Development, Northeast Biomedical) about this very challenge. Jack explains why “build it and they will come” collapses in medtech. We get practical about payer and regulatory realities, user-needs...
Connect with Bill on LinkedIn: https://www.linkedin.com/in/founderandcdo/ Discover how an on-demand Fractional CMO can sharpen your story and accelerate growth—visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Follow Elizabeth: https://www.linkedin.com/in/elizabethnoellumpkin/ 00:00 Intro 02:30 Miscommunication in Medicine 06:40 Founders Miscommunication 11:35 Assumptions in Language 14:25 Identifying Your Audience 16:40 Communicating Painpoints & Needs 20:32 ...
In this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.” Learn how I can help you buid a bridge between your business strategy and real growth as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Shreya Divatia https://www.linkedin.com/in/shr...
In this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity). Timestamps: 00:00 Intro 01:24 Pete’s Story 02:07 COVID19 Case Study 07:20 Good Marketing is Hard to Find 12:00 Working with MESH Interactive 13:32 Lead Generation 14:50 Measuring KPIs 17:20 The Value of a FCMO 24:30 Marketing Education 26:05 Marketing Competition 28:45 Traditional Marketing is Dead 31:15 Founder & CEO Advice When 2020 erased half of Omni ...
In this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping. Learn how I can help you grow your business as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Timestamps: 00:00 Intro 01:10 Laurel Nelson’s Career 02:50 Launching a Product with a Limited Budget 06:01 Common F...
In this episode of LifeSci Continuum, I sit down with Bill Kenney, Founder of MEET (My Expo & Event Team), to unpack why most life science and med device trade show strategies fail—and how to fix them. Timestamps: 00:00 Intro 01:28 Bill Kenney’s Work in Bio-Tech 02:30 In-Person Inbound Marketing 03:20 How We Met 03:35 How to Get High Quality Leads at Tradeshows and Conferences 07:10 The Best Approach to Messaging at Tradeshow and Conferences 13:36 AIDA Framework 14:35 Communication...
Connect with Dave Iannetta on Linkedin: https://www.linkedin.com/in/dave-iannetta/ Interested in getting 18+ Years of Cheat Codes, Perspective, and Tips for Surviving Marketing in Life Sciences and Medical Devices? • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344 Or Connect with Bill directly on Linkedin https://www.linkedin.com/in/founderandcdo/ Timestamps: 00:00 Intro 00:55 Venture Capital I...
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