Small Business Small Talk powered by Hibu

Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms as well as on YouTube here: https://www.youtube.com/watch?v=W15SWiSoVaw&list=PLfrGu6aZ9uNyopCcBjKS68Sp_OY7IpduP Ready to take your local business to the next level? In this video, we break down three essential marketing mindsets to help you get found online, reach the right customers, and make smarter decisions with your digital marketing: Get Found Online ✔ Claim and optimize your Goo...

AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast. They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-g...

Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles. With the rise of AI-generated content, having a complete and accurate GBP profile is ...

Hibu News Update: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications. For more information, see our official press release.