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Description
Business of Film explores the evolving world of storytelling. Hosted by Jesse Ikeman, it’s a candid look at how producers, writers, directors, and creators navigate the collision of creativity, technology, and business. Each episode delivers real conversations, sharp insights, and tactical takeaways for working professionals in film, TV, and the creator economy.
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In this episode, seasoned publicist Angie Power (Route 504 PR) shares how publicity shapes the success of a film from development through release.
With over 25 years of experience, she breaks down the role of press strategy, the difference between publicity and marketing, and how the media landscape has evolved. From film festivals to social media and influencer outreach, this conversation explores how films gain visibility in today’s industry.
A must-listen for filmmakers looking to better understand how their work reaches an audience.
QUESTIONS? Email us and we'll answer on the pod!
askbofpod@gmail.com
More from Angie:
https://www.route504pr.com/
https://www.instagram.com/route504pr
4 of our BEST conversations on film. You don't want to miss this!
QUESTIONS? Email us and we'll answer on the pod!
askbofpod@gmail.com
What actually works on YouTube right now?
Ryan Prunty (1.7M+ subscribers) and MrBeast writer Casey Creveling unpack the real strategies behind growth — from retention and consistency to AI, monetization, and why most creators never break through.
QUESTIONS? Email us and we'll answer on the pod!
askbofpod@gmail.com
More from Ryan & Casey:
https://www.socialcarry.co/
Ryan's Socials:
https://www.youtube.com/@RyanPrunty
https://www.instagram.com/ryprunty/?hl=en
https://www.facebook.com/ryanpruntyofficial
https://www.tiktok.com/@ryanprunty?lang=en
Casey's Socials:
https://www.instagram.com/caseycreveling/?hl=en
https://www.tiktok.com/@caseycreveling
https://www.linkedin.com/in/caseycreveling
An inside look at the craft of storytelling, writing for television, and adapting major IP.
Jesse and Geoffrey Thorne (Genre 19) explore writers’ rooms, dialogue, pitching, and lessons learned from working across Marvel, Star Trek novels, and television.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
More from Geoff:
https://www.imdb.com/name/nm0861382/?ref_=ext_shr_lnk
The creator economy is reshaping media.
Jesse Ikeman sits down with digital strategist Paul McGrath (Underknown) to break down how YouTube channels grow, why data drives modern storytelling, and where creators are actually making money today.
From AI tools to vertical video, this episode explores how creators can thrive in the new media landscape.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
More from Paul:
https://underknown.com/
https://www.linkedin.com/in/pfmcgrath/
Paul Guyot (screenwriter, showrunner, and author of Kill The Dog) joins Jesse to break down the truth about screenwriting.
They unpack bad guru advice, why character always beats formula, and why writers should stop waiting for Hollywood’s permission. Paul shares lessons from working in television, writing features, and navigating an industry that’s changing fast.
If you’re a writer trying to break in, this one’s for you.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
More from Paul:
https://www.screenwritingtruth.com/
https://www.tiktok.com/@screenwritingtruth
Jesse sits down with talent agent Seta James to unpack what it really takes to get cast today. From self-tapes and post-strike competition to AI in contracts and the evolving role of agents, they break down the realities actors are facing. Seta shares practical advice on standing out, building relationships, and navigating a rapidly changing industry.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
What does a great Director of Photography actually do? Jesse Ikeman sits down with cinematographer Stephen Whitehead to break down craft, collaboration, common directing mistakes, and how story, blocking, and technology shape a film.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
What does it really take to make films today? Jesse Ikeman and Pasha Patriki (Hangar 18 Media, PurpleDOG Post) talk indie filmmaking, AI, distribution, and why story still wins.
QUESTIONS? Email us and we'll answer on the pod! askbofpod@gmail.com
New season. New conversations.
Business of Film returns with weekly episodes exploring the realities of filmmaking, media, and the modern creator economy - straight from the people doing the work.
New episodes drop Thursdays, starting tomorrow.
Follow the show so you don’t miss what’s next.
Welcome back to the Business of Film podcast, episode #86. The two founders of the company are Forrest Lucas (owner of Lucas Oil, the naming rights to the Indianapolis Colts football stadium, the auto-sports cable network MAVTV and Lucas Oil Speedway) and Ali Afshar (current race car driver, producer and actor). They brought on Scott ...
The post BoF #86 – Forrest Films with Ali Afshar and Scott Kennedy appeared first on Craft Truck.
Welcome back to the Business of Film podcast, episode #8. Christopher Woodrow, the Chairman and CEO of MovieCoin just us for an in-depth conversation on the next generation of film financing. MovieCoin is a next-generation financial technology company focused on leveraging blockchain technology, digital assets and proprietary applications to create a new standard currency for ...
The post MovieCoin with Christopher Woodrow appeared first on Craft Truck.
Welcome back to the Business of Film podcast, episode #84. Patrick Corcoran is the Vice President and Chief Communications Officer of the National Association of Theatre Owners. This has been an amazing year for film. The industry is approaching, for the first time ever, $12 Billion of box office. The simple fact that we can ...
The post BoF #84 – A $12 Billion Year? – with NATO’s Patrick Corcoran appeared first on Craft Truck.
Welcome back to the Business of Film podcast, episode #83. Matthew Helderman is the founder and CEO of both Buffalo 8 and BondIt Media Capital. With a background rooted in media production, finance and digital technology he leads the team of both businesses on a daily basis. Helderman is a regular speaker at international media ...
The post BoF #83 – Matthew Helderman and BondIt Media Capital appeared first on Craft Truck.
Welcome back to the Business of Film podcast, episode #82. Bob Bassett is the Dean of Dodge College of Fine Arts at Chapman University. The Hollywood Reporter ranked Chapman’s film program #6 in the country. Lots of great stuff here. Connect with us on INSTAGRAM or any other social @Crafttruck
The post BoF #82 – Bob Bassett, Dean of Dodge College of Film and Media Arts appeared first on Craft Truck.
Welcome back to the Business of Film podcast, episode #81. On this episode we talk with co-directors Ben Foster and Mark Dennis and do a case study of their mind-bending sci-fi film Time Trap. The film is about a group of archaeology students trapped inside a mysterious cave where time passes differently underground than on ...
The post Time Trap with Ben Foster and Mark Dennis appeared first on Craft Truck.
Welcome back to Business of Film podcast, episode #80. Today I sit down with a film student in the Creative Industries program at Ryerson University who is specializing in the Business of Film. The interview was filmed and this episode is the unedited complete interview. Here’s a list the questions asked and answered on the ...
The post BoF #80 – 19 Questions Every Films Student Should Know appeared first on Craft Truck.
Welcome back to Business of Film podcast, episode #79. On this episode we welcome James Nadler, a writer/producer and currently the Chair of Creative Industries at Ryerson University. Here’s a quick video from interview: Also, if you have any comments or questions, just write’em below or find us on Twitter.
The post BoF #79 – The Creative Industries with James Nadler appeared first on Craft Truck.
Welcome back to Business of Film podcast, episode #78. Screenwriter and now novelist, Elan Mastai, is our guest. On this episode we talk about Elan’s first novel, All Our Wrong Todays, and how Paramount Pictures ended up optioned the film rights with Elan adapting the novel for the screen. ELAN MASTAI is the screenwriter behind ...
The post BoF #78 – All Our Wrong Todays with Elan Mastai appeared first on Craft Truck.
Welcome back to Business of Film, episode #77. We welcome Sean Cisterna, independent director and producer to the show. On this episode we learn what it takes to get started in the business and the secret to syndicated your film – hint: NOBODY DOES THIS!. Here’s a quick video from interview: Trailer for Sean’s latest ...
The post BoF #77 – Indie Filmmaking with Sean Cisterna appeared first on Craft Truck.
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