Hands On Business - The H Files (Unlocking Growth Leadership in Healthcare)

On the show today we are joined by Mags Bell one of the most inspirational coaches I've worked with. Business owner, author, coach, speaker, behaviourist. Originally from Scotland, now residing in sunny Australia The topic for discussion today comes from the title of her book, "what the bleep is coaching"   Get the book here: https://creatingpowerfulresults.com/resources/what-the-bleep-is-coaching/ Find out more about  Mags and her programmes here: Creating Powerful Results

Too many companies show up to healthcare exhibitions, but few stand out. This week on The H-Files, I sit down with Lee Ali, founder of Expo Stars, to explore what turns a passive booth into a powerful business engine. From the TEO framework to practical tips on team structure and lead conversion, this is a must-listen for anyone serious about turning trade show presence into real ROI.📺 Watch on Youtube: https://youtu.be/jDd7soQ7rRg📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

What does “great” Medical Affairs look like in 2025? We talk evidence, access, patient voice, and how to work with Commercial without crossing the promotional line. Abdul Hameed Al-Khateeb, Country Medical Director, shares practical lessons on measurement, real-world evidence, and where AI actually helps.📺 Watch on Youtube: https://youtu.be/KEMIBr4-tXI📝 Join the mailing list to get the show notes for every episode here: ⁠https://thesalesaccelerationformula.com/podcast-show-notesDefinitions of things mentioned in the episodeMedical Affairs Professional Society (MAPS)Description: A global non-profit organization that provides frameworks, guidance, and educational resources for medical affairs professionals. Their work on measuring the impact of medical affairs is particularly influential.Link: https://medicalaffairs.org/International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) Code of PracticeDescription: This code sets out a global framework for ethical interactions with healthcare professionals, medical institutions, and patient organizations.Link: https://www.ifpma.org/resource-centre/ifpma-code-of-practice/FDA Guidelines on Scientific ExchangeDescription: The U.S. Food and Drug Administration (FDA) provides specific guidance on how pharmaceutical companies can engage in truthful, non-promotional scientific exchange with healthcare professionals, particularly concerning unapproved uses of approved products. These are often referenced in industry training and SOPs.Link (example of related guidance): https://www.fda.gov/drugs/guidance-compliance-regulatory-information/guidances-drugsInternational Society for Pharmacoeconomics and Outcomes Research (ISPOR)Description: A leading professional society for health economics and outcomes research. They have published numerous "Good Practices" reports that guide the design and reporting of real-world evidence (RWE) studies.Link (to their RWE resources): https://www.ispor.org/strategic-initiatives/real-world-evidenceICH E6(R2) Good Clinical PracticeDescription: International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use. The ICH E6(R2) guideline for Good Clinical Practice (GCP) is the global standard for designing, conducting, recording, and reporting clinical trials involving human participants.Link: https://www.ema.europa.eu/en/ich-e6-good-clinical-practice-scientific-guidelineGood Publication Practice (GPP) for Company-Sponsored Biomedical Research: 2022 UpdateDescription: This guideline provides best practices for the ethical and transparent planning, development, and dissemination of company-sponsored research.Citation: DeTora, L. M., et al. (2022). Good Publication Practice (GPP) guidelines for company-sponsored biomedical research: 2022 update. Annals of Internal Medicine, 175(11), 1601-1610.Link: https://www.ismpp.org/gpp-2022General Data Protection Regulation (GDPR)Description: A European Union...

Dr. Becky Howie was a GP for over 15 years. But when 10-minute appointments became a sticking-plaster solution for complex health issues, she decided to do something different.In this episode of The H-Files, Becky shares how she launched Maldod Life, her lifestyle medicine and coaching practice — and what every clinician and health leader can learn about building a business around care that works.💡 Expect insights on:– Leaving the NHS with purpose (not bitterness)– Running group consultations that scale– Avoiding business burnout– Making lifestyle medicine commercial (without selling out)📬 Subscribe, rate, and share with someone rethinking their own healthcare journey — as a clinician or entrepreneur.📺 Watch on Youtube: https://youtu.be/WN2RgoEAP34📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

What does it mean to lead in today’s complex, volatile world?In this episode, I sit down with Haseeb Ahmad, CEO of Purespring Therapeutics, to discuss the evolution of leadership — from command-and-control to human-first.We unpack the real meaning of sustainable growth, the importance of purpose and long-term thinking, and the tough decisions that define modern leadership.You’ll hear stories from the boardroom, the field, and across cultures — with plenty of laughter (and a few digs at Man United).Bold insights. Real stories. No fluff.🎧 The Prescription for Growth starts here.📺 Watch on Youtube: https://youtu.be/X3W9fwLeEzc📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes 

Five minutes. Five game-changing lessons from OB/GYN and Medical Director Dr Tori O’Daniel:Ease-of-Use: win the first two minutesOngoing Education: badge buddies & micro-videosChampion-for-Change: the insider who makes it stickTotal Value, Not Unit Price: talk avoided costsEvidence Templates: VAC packs that slash timelinesHit play, take notes, implement today.Enjoying these rapid recaps? ⭐️ Leave a quick rating and tell us which pillar you’re tackling first!

MedTech graveyards are full of clever devices that never made it past the demo. Dr. Tori O’Daniel (OB/GYN, Medical Director, Oklahoma City) walks us through the five adoption pillars that separate shelf-ware from standard-of-care.In This Episode• The “ease-of-use” litmus test every new device must pass• Why education is a FOREVER activity, not a launch event• How to spot (and empower) your Champion-for-Change• Talking cost: shifting the conversation from unit price to total value• Template-driven VAC submissions that save months of back-and-forth📺 Watch on Youtube: https://youtu.be/bru-Wz2RwSw📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notesHakeem’s newsletter “The Accelerator” ➜ click hereRate ★★★★★ if you learned something new – it really helps the show!

Think of this as your espresso shot of leadership training. In just five minutes, Hakeem distills Francie Jain’s best advice into:Translating complex ideas for non-expertsTurning psychological safety into performancePartnering with “opposite strengths”Making coaching voluntary (and sticky)Leading with questions, not absolute answersEach point ends with a single, doable action. Press ▶, pick one, and level-up before your next stand-up.

What does it really take to bring a biotech product to market?Nigel Theobald, founder and CEO of N4 Pharma, joins me to share the real highs and lows of turning science into a scalable business.We dive into:The challenges of RNA drug deliveryHow to stay resilient when plans changeBuilding a virtual, world-class teamThe path from platform to productThis is a must-listen for anyone in biotech, medtech, or startup life.📺 Watch on Youtube:https://youtu.be/Jy1JA5J1-F8📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Today, we’re diving into how funding for digital health has plummeted 3× since 2021, yet Tamar Blue still raised over $1 million for her mental-health startup, MentalHappy. Stick around for her exact playbook, complete with action challenges you can use today. Let’s get started!📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Digital-health cash is scarce, yet Tamar Blue secured > $1 M for MentalHappy. Hear her fundraising tactics, user-validation hacks, and the 12-year mindset every founder needs. Perfect for med-tech builders hungry for traction.📺 Watch on Youtube: https://youtu.be/kKKdaepF0Og📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

"In this 5-in-5 episode of The H-Files, we review the key takeaways from my podcast with MedTech entrepreneur Spencer Jones to break down 5 practical ways AI is transforming how we build and scale MedTech businesses. From FDA submissions to ROI calculators, these aren’t hypotheticals, they’re real-world strategies you can apply today.Hit play and discover how to save time, scale smarter, and stay competitive using AI."

In this episode of The H-Files, Hakeem is joined by returning guest Spencer Jones to dive into the real-world applications of AI in building and scaling MedTech businesses.From cutting regulatory prep time in half to identifying top KOLs across Europe, Spencer walks through the exact tools and workflows he uses to supercharge productivity, speed, and innovation.🎯 Perfect for MedTech founders, innovators, and healthcare consultants ready to future-proof their strategy.🎥 Watch the full video on YouTube to see Spencer’s live tool demos in action. https://youtu.be/OMY9XFQqSYI📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notesTools used :Claude (Anthropic)AskSteve.aiVercel V0MedTechVendors.com⁠Perplexity AI⁠

In this 5-in-5 episode, I unpack my conversation with Lee Ali, MD of Expo Stars and international exhibition expert.We break down how most MedTech companies waste tens of thousands at global healthcare events—and what to do instead.From qualifying leads to energising your team, this is your no-fluff guide to making every trade show count.Five key insights. Five minutes. One smarter conference strategy.

Welcome to The H-Files: 5-in-5, the weekly dose of distilled insight from healthcare leaders — in five minutes or less.In this episode, I reflect on my conversation with Dave Taylor, CEO of Valley Diagnostics, who's navigating the hard road of building a medtech company from scratch.We cover five key lessons — from funding dilemmas and NHS barriers, to vision, values, and health economics plus one action step you can take right now for each.Whether you’re an innovator, founder, or investor , this one’s for you.

Dave Taylor, CEO of Valid Diagnostics, joins The H-Files to talk about building a startup in the high-stakes world of early cancer detection. From health economics to the NHS’s slow pace, we dive into the hurdles and the purpose that keep you going. 📺 Watch on Youtube: https://youtu.be/p-gluVZND4Q 📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

One of the biggest mistakes I see in leadership? The fear of failure. And guess what? It’s not just affecting leaders - it’s holding entire teams back.Too many businesses get stuck because their teams are terrified of making mistakes. Perfectionism leads to delays, stress, and, ironically, more failure.In this Five in Five, I break down five key takeaways from my conversation with Cas Rix, a leadership expert with nearly 30 years of experience in strategic thinking, team dynamics, and guiding leadership teams through critical transitions.We explore:✅ Why fear of failure kills innovation✅ How perfectionism leads to business stagnation✅ Why failure should be embraced, not avoided✅ How leaders can set the tone for a culture of resilience✅ Practical steps to build a high-performing team that fails fast and learns fasterIf you’re in healthcare, startups, or leadership, this one’s for you!🔥 Hit play, drop a comment, and let me know—what’s one failure that taught you a valuable lesson?📢 Subscribe for more expert insights!🎧 Listen to the full episode here: [Insert Link]

Expanding internationally can be exciting—but also full of risks. Without the right strategy, partnerships, and market entry plan, you could be wasting time and money.In this 5 in 5 episode, I break down:✅ How to choose the right international expansion strategy✅ The importance of evidence & credibility in new markets✅ Why local partnerships can make or break your success✅ How to evaluate if a market is right for your business✅ The key action step you can take this week to start expanding strategically💡 Don’t let the wrong partnerships or poor planning hold you back. Take these 5 lessons and start making real moves towards international success!🎧 Listen now and take action!📌Tune into the full episode with Suzie 👉 https://open.spotify.com/episode/0vBpGmDa1nyXkivzmWCRKy?si=BZNZBV7UT-ibkWKIiOKIuA

The UK’s entry into CPTPP and increasing trade agreements with the Middle East and India mean exciting new opportunities for UK health tech companies. But breaking into new international markets isn’t easy.In this episode, I speak with Suzie Ali-Hassan, International Business Director at ABHI, about:✅ The common mistakes UK SMEs make when expanding overseas✅ How the ABHI Middle East Accelerator helps businesses grow internationally✅ Why evidence and local partnerships are essential for success✅ Key trends shaping international health tech expansion💡 Whether you’re considering the US, Asia, or the Middle East, this episode is packed with practical advice to help you scale internationally with confidence.🎧 Listen now and accelerate your global growth!📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0📌 Connectwith Suzie on LinkedIn:https://www.linkedin.com/in/suzie-ali-hassan/📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Welcome toThe H-Files Five in Five—where we serve up five key insights in just five minutes! In this episode, we’re tackling a game-changing question:Is LinkedIn just a networking site, or is it a powerhouse for international expansion?Join me as I break down five actionable takeaways from my conversation withNorma Foster, a LinkedIn expert who has helped businesses secure international deals through strategic networking.You’ll discover:✅ How to optimize your LinkedIn profile for global opportunities 🌍✅ Why LinkedIn is yourdigital trade show—minus the travel costs ✈️✅ A3-step strategy for LinkedIn success✅ How just12 minutes a day can transform your business✅ Real-world success stories of businesses winning BIG internationally🔥Don’t just scroll—take action! Try these strategies, see the results, and let me know how they work for you.Tune into full episode with Norma here: https://open.spotify.com/episode/70W6rfTQTCcnKOUCLCOR1r?si=4Dw_KWtERwaqO74X8eW-uw📝 Join the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes