HearSay

The Super Bowl isn't just about football—it's about messaging. For 30 seconds, brands spend millions trying to connect with millions of viewers. But not all of them succeed.   In this annual episode, one of our most popular every year, our partners break down the messaging behind this year's most talked-about commercials. What made some ads resonate so powerfully that people can't stop talking about them? Why did others completely miss the mark despite massive budgets and star power?  Lee, Michael, Keith, Ben, and Katie analyze the themes, language choices, and strategies that separated the winners from the losers. You'll discover what these ads reveal about how audiences think right now, and gain a behind-the-scenes look at what actually makes messaging work. Whether you're a communicator, a business leader, or simply curious about why certain messages stick with us, this episode is a masterclass in the power of language done right… and a whole lot of fun! _______________________________________________________________________________________  Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.  Questions? Email us at podcast@maslansky.com. We would love to hear from you!  Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. 

The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore—and it's moving fast.  If you're a communications or business leader, you're already feeling the pressure. The old playbook doesn't work. Talking about the "science" doesn't persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested—and how do you say it so people will actually listen?  In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead—not just survive—through what's coming next.  _______________________________________________________________________________________  Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.  Questions? Email us at podcast@maslansky.com. We would love to hear from you!  Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners. 

This year's language didn't just describe the world—it reshaped it. In this episode of HearSay, an annual favorite, we recap and analyze the most memorable language moments of 2025, across politics, culture, and business. It's a fast, fun look at the language that moved audiences this year, from big, bold language shifts (Gulf of America) and unforgettable political phrases (DOGE)… to new tech terms (AI slop) and pop-culture gems (Labubu)… we break down why certain phrases jumped from headlines to headspace. Lee, Michael, and the m+p crew riff on what stuck, what fizzled, and why, with strategic takeaways for every communicator. If you love language, this one is right up your alley—and fun listening as you wind down your year! Tune in and play along.  _______________________________________________________________________________________  Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.  Questions? Email us at podcast@maslansky.com. We would love to hear from you!  Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.  Like to know more about what we do? Head over to our website. 

It's no secret that America's trust in vaccines is declining, fast. Childhood vaccination rates are dropping, and nearly one in three Americans now questions what used to be a no-brainer. Then there's the "Make America Healthy Again" movement. Once dismissed as fringe, it's become a rapidly growing force reshaping the national conversation.  If you're a communicator or business leader, you're probably already feeling the pressure. The old rules don't work. Talking about "science" doesn't persuade. Even the word "vaccine" can blow up in your face. So what do you say when the language itself is under attack—and how do you say it so people will actually listen? In today's environment, this is more than just a messaging challenge; it's a survival skill.  In this episode, we reveal some strategies that can help you break the deadlock, connect with skeptical audiences by communicating effectively about vaccines, and turn a polarizing issue into a moment of real leadership.  _______________________________________________________________________________________  Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.  Questions? Email us at podcast@maslansky.com. We would love to hear from you!  Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.  Like to know more about what we do? Head over to our website. 

We all feel it: anger, frustration, the sense that something fundamental is broken. People aren't just upset today. They believe the system is rigged against them. They don't just doubt companies, they expect to be taken advantage of. That's the reality we face today. The rules of engagement have changed. And it's vital for companies to start rethinking how they engage with consumers in the world we're operating in. In this new era, every business must view its actions and words not through their own efforts at goodness, but through the lens of fairness.    In this powerful episode of HearSay, Lee and Michael will help you understand the context that we're living in and why people are so angry, so you can begin to communicate, resonate, and engage more effectively. They'll help you find a path forward by thinking differently about where your customers are, so you can meet them there… talk to them and engage with them in different ways… to reduce that anger and begin to rebuild trust.    This is critical listening for anyone who's responsible for shaping messages, building trust, or protecting your brand. 

Do you ever feel like you're shouting into a hurricane… hoping your message lands, but knowing it might get lost in the storm? Today, one misstep in communication can cost you trust, customers, and credibility. The stakes have never been higher, and the noise has never been louder.  Whether you're navigating the unknowns of AI, political upheaval, or global market shocks, the difference between chaos and clarity comes down to one thing: how you communicate when it matters most.  On this episode of HearSay, we talk with Michelle Russo, EVP and Chief Communications and Marketing Officer at the U.S. Chamber of Commerce, about "Calming the Chaos." Michelle has spent her career turning uncertainty into opportunity—and she shares some real-world communication strategies to help businesses not just survive, but win in this environment.

Every day, in boardrooms, break rooms, and across the internet, people are shaping their own version of your company's story—whether it's accurate or not. Here's the hard truth: If you don't own your narrative, someone else will. And when that happens, you can lose control—not just of your story, but of your brand, your reputation, and your future.     On this episode of HearSay, we dive into a critical question every business leader should be asking: Do you have a corporate narrative that truly defines you—or are you letting the world fill in the blanks? Join us, because the answer could be the difference between leading the conversation and being left behind. 

In case you haven't noticed, people are angry. And not just at politics, but at corporations. It's an anger that runs deep, based on a strong perception and a primal feeling of unfairness. As a result, the rules of engagement have changed, and what worked yesterday may not work today. In this episode of Hearsay, CEO of OPRG, Chris Foster, joins Michael Maslansky and Lee Carter to share highlights from important new maslansky + partners research that looks at the state of the world and how people think about business today. They provide actionable insights on how to connect with audiences in this volatile environment… and reveal what language and strategies will resonate in this critical moment. 

In this episode of Hearsay, Lee Carter is joined by partners Keith Yazmir and Katie Cronen to unpack why communicating effectively—especially in industries like pharma—is harder than ever. In a world fueled by mistrust, audiences are no longer asking, "Are you doing good?" but rather, "Are you being fair?" The team explores how fairness, not goodness, is now the key to resonating with audiences, especially when discussing sensitive topics like drug pricing, health equity, and scientific trust. They offer practical strategies for corporate communicators to respond with transparency, empathy, and clarity—avoiding jargon and embracing straight talk in a time where silence speaks louder than words.

In this episode, Michael Maslansky, Lee Carter, and special guest Michelle Mahony from Daggerwing, dive into the evolving role of language in business, with a special focus on internal communications and DEI. As companies face external pressures and shifting political climates, how do they navigate the tension between staying true to their values and adjusting their language? They explore the real-world challenges internal comms and HR teams face when words like "diversity" and "equity" come under scrutiny—and what happens when companies change course, stay firm, or try to find middle ground. 

In this episode, CEO of Maslansky + Partners, Michael Maslansky, and President and Partner Lee Carter discuss the challenges businesses face in realigning their Diversity, Equity, and Inclusion (DEI) strategies following recent executive orders from the new administration. With companies grappling to find a balance between adhering to their DEI commitments and navigating external pressures from political entities and advocacy groups, Michael and Lee dive deep into how companies can effectively communicate and implement these changes. Tune in to hear firsthand of how businesses can continue to champion DEI amidst a rapidly shifting landscape. 

In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move? And if they do want to engage, how should they do it? We explore the risks and rewards of making a statement, the challenge of breaking through public skepticism, and the evolving strategies needed to shape the conversation. Plus, they debate whether traditional corporate messaging still works—or if it's time for a radically different approach. 

Dive into the latest episode of HearSay, where Michael Maslansky, Lee Carter, and Ben Feller serve up a no-holds-barred analysis of the Super Bowl ads—because if there's one thing we love discussing more than touchdowns, it's bold messaging!  Did brands play it too safe, or did they hit that sweet spot of emotional resonance we're all craving—(even if the game itself was lacking)? The crew takes a critical look at the pharma industry's ads, dissecting Pfizer's heartfelt strategy and questioning the audacity of the Hims & Hers ad that boldly capitalizes on our skepticism about Big Pharma. From themes of patriotism and diversity to an oddly low focus on actual products, this episode is packed with sharp insights into how powerful messaging can shatter or strengthen a brand's image in today's fast-moving landscape. Tune in for spirited debates that might just change how you think about the ads we all saw!

Welcome back to a new season of HearSay! In this episode, CEO Michael Maslansky and President and Partner, Lee Carter delve into the complexities of communication strategies under the Trump administration. With public trust at an all-time low, companies must redefine their messaging to connect authentically with audiences, avoid becoming targets of political and social backlash, and stay aligned with national narratives. Listen in as they offer insights and strategies to help you build resilient communication strategies for turbulent times.

In our final episode of the season, we dive into the language moments that defined politics, culture, and business in 2024. From groundbreaking political quotes to cultural catchphrases and impactful business language, we explore not only what was said but what it means for the future. Join us for an engaging discussion on the implications of these language moments and what they might signal for 2025. 

Equity, access, and impact are terms often used but seldom fully understood or effectively communicated within the healthcare sector. In this episode of HearSay, President and Partner Lee Carter, Senior Vice President Maria Boos, and guest Rajni Samavedam, CEO of Rabin Martin, delve into why it's important to go beyond corporate social responsibility, how to measure impact without the numbers, and actionable ways to reframe the story for success. 

It's been one of the most unconventional and consequential presidential elections in American history. Amid the confusion, division, and turbulence, we spotted some valuable insights and important takeaways. This special live episode of HearSay will help you make sense of the outcome so you can thrive in these post-election days, with lessons from both sides that you can leverage for your own work. 

In this episode of HearSay, Partners Michael Maslansky, Lee Hartley Carter, and Katie Cronen navigate the complex terrain of "bad facts" in messaging—a topic that is as timely as it is uncomfortable. In a landscape fraught with political controversies like Biden's age and corporate scandals such as skyrocketing pharmaceutical prices, denial is simply not an option. Instead, our hosts unpack a transformative approach to confronting these tricky realities through the framework of the four Rs: Reject, Rebut, Reframe, and Replace. Tune in to sharpen your communication strategy and understand the power of language in the face of adversity.

You've got a breakthrough innovation that is much better than what's come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. They discuss language tactics for conveying the benefits of innovation, address resistance to change, and offer solutions for navigating unrecognized problems. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today's dynamic market landscape. 

In this episode, CEO Michael Maslansky, and Partners Lee Carter and Katie Cronen delve into the pharmaceutical industry's enduring reputation struggles, tracing their origins back to pre-pandemic times and exploring the transformative impact of COVID-19. Through insightful discussions and case studies, they'll propose strategies for reshaping the industry's narrative, emphasizing the importance of recasting pharma as more than profit-driven entities and fostering consumer trust.