TIQUE Talks: The Business Podcast for Travel Advisors

Flights and hotels may get booked first, but experiences are what clients remember most. Rob Keen of Project Expedition joins this episode to share how tours and activities can elevate itineraries, create passive revenue opportunities, and help advisors meet clients at different budgets and planning styles without adding extra work.After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep196&utm_content=NicheAbout Rob Keen:Rob is Co-Founder of Project Expedition, a company dedicated to curating tours, activities, and in-destination experiences for the travel advisor community. He leads strategic growth, partnerships, and product innovation to help advisors offer unforgettable travel experiences.projectexpedition.comlinkedin.com/in/robkeenpeToday we will cover:(03:40) Meet Rob: from finance to Project Expedition(10:30) White labeling, referral links, and different client planning styles(12:30) Budget flexibility and increasing trip value closer to departure(18:30) Where tours fit naturally into your workflow and confirmation emails(23:00) Repeat business and the ROI of offering tours and activities(28:00) Custom requests, group experiences, and designing unique tours(34:30) Popular destinations and where demand is growingFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Everyone wants a “unicorn hire” - someone who can manage client experience, handle marketing, audit invoices, run social media, and basically fix everything overnight. In this Hot Take, Jennifer and Robin explain why that person doesn’t exist and why trying to hire one is setting your business up for frustration. They discuss the difference between administrative support and true specialization, why unclear expectations lead to failed hires, and how to audit your time so you can delegate, automate, or dump tasks strategically. They also tackle the money mindset around outsourcing and share why investing in specialists can actually drive more revenue, reduce costly errors, and remove you as the bottleneck in your own growth. If you’re feeling maxed out but unsure who to hire first, this episode will help you stop searching for magic and start hiring with intention!Have a topic you’d like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep195&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

After living with a degenerative muscle disease and experiencing an accident that limited her independence, Karen Morales began adapting travel for herself and her family. What started as necessity quickly became expertise as clients began asking how she navigated safaris, Europe, and luxury resorts while using a wheelchair. In this episode, Karen breaks down why accessible travel extends far beyond wheelchair users. From food allergies and chronic conditions to situational injuries and age-related mobility changes, many travelers need accommodations even if they do not identify as disabled. She reveals why the real industry gap is not infrastructure but communication, what advisors often overlook, and how to ask better intake questions without overstepping. If you want to plan personalized luxury trips that truly work for every client, this conversation will shift how you approach accessibility. Looking for more resources to elevate your travel business? Join the Niche Community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep194&utm_content=NicheAbout Karen Morales:Karen built a successful career in advertising and marketing as both a founder and executive before turning a lifelong love of travel into work that helps people experience the world more fully. After beginning to use a wheelchair in 2020, her relationship to travel changed and so did her mission. Karen set out to help the travel industry serve more people and open more of the world to them by pairing accessibility with what luxury travel does best: genuine, thoughtful hospitality. Through her work with Fora, she has trained hundreds of advisors, supported thousands of travelers, and helped close more than $100 million in travel in 2025 alone. By building this work through Fora, Karen is helping shape a travel industry where more people can go more places, with accessibility embedded at the heart of great hospitality.gojoyward.cominstagram.com/gojoywardforatravel.comToday we will cover:(02:40) Meet Karen: from marketing consultant to accessible travel advisor(06:50) How to ask clients about accommodations without overstepping(10:00) Situational vs. identity based accessibility(16:30) The real industry gap; communication, not infrastructure(20:30) Why hospitality feels different abroad(28:20) Luxury without sacrifice; the accessibility gap in high-end travel(33:55) Marketing accessible travel without labeling clientsFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

They’re liking your posts. They’re asking about your business. They’re booking…without you. And it’s driving you insane. In this Hot Take, Jennifer and Robin say the quiet part out loud: some people will never be your clients. And it’s not because your marketing isn’t working, but because they simply don’t want what you offer. From friends who book their honeymoon elsewhere to family who blur boundaries to travelers who genuinely love planning their own trips, they unpack why chasing the wrong people feels so exhausting and why trying to “convince” them is what makes sales feel gross. Because the moment you stop marketing to everyone is the moment your business gets easier.Ready to stop chasing the wrong clients? Inside Niche, you’ll find the Defining Your Dream Client guide + real conversations and strategies to help you attract the right people. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep193&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right platform, and what Instagram, Facebook, TikTok, Pinterest, and LinkedIn are really best used for. If you’re feeling overwhelmed by social media, unsure where to show up, or frustrated that your efforts aren’t turning into leads, this episode will help you simplify, focus, and finally get real ROI from your marketing!Ready to take this topic even further? Don’t miss Caroline’s live training inside the Niche community where she’ll show you exactly how to batch a full month of content in a single day. Join now! → tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep192&utm_content=NicheAbout Caroline Langdon:Caroline is a full-time traveler who has been living and working remotely for the past two years, designing a life centered around freedom, exploration, and purpose. Through her travels, she’s built strong connections within the travel advisor community — a group she admires for their shared love of travel, entrepreneurial spirit, and commitment to building meaningful businesses. Caroline is inspired by advisors who use travel as a vehicle not just for income, but for creating lives aligned with their goals, values, and vision. Her work focuses on supporting growth, storytelling, and connection within this space.instagram.com/impactmediahouseimpactmediahouse.coToday we will cover:(02:30) How to identify your target audience(08:10) The power of niching down(11:00) Instagram: your visual resume(16:40) Facebook: community and referrals(18:50) TikTok: incredible for discovery, weak for community(21:30) Pinterest: turning blogs into a traffic machine(24:15) LinkedIn: the most underrated platform(26:45) What to post on each platformFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

In the spiciest Hot Take yet, Jennifer and Robin call out a problem they didn’t realize was this widespread: successful travel advisors running entire businesses from memory, inboxes, and spreadsheets. And they don’t mince words. A CRM isn’t “nice to have.” It’s the difference between overwhelm and control, chaos and consistency, boutique service and a truly repeatable luxury client experience. If your processes live in your head, this episode will feel uncomfortably familiar. And if you’ve been putting off setting up a CRM because it feels like “too much work,” this conversation will convince you it’s the work that changes everything.Unsure which CRM is right for you? Join Niche for real advisor feedback and the insights you need to choose the one that fits your brain and your business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep191&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Most travel advisors say they’re “part of a consortium”, but very few actually know what that means for their business. In this episode, Karryn Christopher, President of Signature Travel Network, to unpack what consortia are really doing behind the scenes to support travel advisors through technology, marketing, training, and preferred partnerships. Karryn explains what it truly means for Signature to be a member-owned cooperative, why preferred partners are about protection and not just perks, how advisors are underusing the resources already available to them, and why data, AI, and education are shaping the future of successful travel businesses.If this conversation made you realize you want more help actually applying these ideas inside your own business, that’s exactly what we work on every day inside Niche - proven systems, ongoing support, and the confidence to grow your travel business with intention. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep190&utm_content=NicheAbout Karryn Christopher:Karryn Christopher is President of Signature Travel Network, where she works across all teams to support the mission of equipping members and advisors with the tools, resources, and support they need to grow successful travel businesses. Founded in 1956, Signature is a member-owned travel cooperative representing more than 280 agencies, 15,000 advisors worldwide, and over $11 billion in annual travel sales. Signature is known for its strong preferred partnerships, innovative technology, marketing and training programs, and its commitment to giving back through the Travel Elevates foundation.joinsignaturetravelnetwork.comToday we will cover:(02:30) Understanding consortia and Signature's unique model(05:45) Leveraging consortium resources for business growth(09:50) How preferred partners protect your reputation and your income(15:00) The #1 underused resource inside most consortia(29:30) Travel Elevates: how Signature is helping travel give back globally(35:15) Why consortia trade shows are different from host eventsFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Many advisors are starting to ask the same question: Should I get a business partner?Burnout, isolation, and wearing every hat in the business has many wondering if teaming up is the answer. As long-time 50/50 business partners, Jennifer and Robin share what their partnership looks like behind the scenes and the questions most advisors aren’t asking before entering an agreement that affects their brand, income, and future. They also reveal the financial model least likely to create tension and why many advisors may actually need support that could be solved by hiring, not partnering. If you’ve ever thought, “Maybe I just need a business partner,” this episode will help you pause, ask smarter questions, and think long term instead of reacting to what feels hard right now.Press play, then head to the Niche Community Resource Vault to download the Annual Business Audit worksheet and the Goal-setting worksheet → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep189&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Five-star service has less to do with planning, and more to do with people. Former Ritz-Carlton and St. Regis concierge turned travel advisor, Jessica Gorman, joins this episode to unpack what five-star service really looks like behind the scenes and what many advisors are missing. Jessica shares how concierges think, why relationships matter more than reservations, and why advisors should stop trying to do everything themselves and start leaning on the people trained to create in-destination magic. From pulling off the impossible for guests to setting boundaries as a solopreneur, this conversation will change how you think about service, client experience, and your role as a travel advisor.Five-star service isn’t about doing more. It’s about doing the right things.Inside TIQUE’s Niche community, we show you how! Learn proven systems, get ongoing support, and grow your travel business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep188&utm_content=NicheAbout Jessica Gorman:With 16 years in luxury hospitality at The Ritz-Carlton and St. Regis, Jessica built her career across sales, events, and concierge, earning membership in Les Clefs d’Or, the prestigious international association of concierges. She now brings that same five-star service mindset to her work as a travel advisor, curating highly personalized, detail-driven travel experiences with VIP access, thoughtful planning, and a focus on unforgettable luxury for every client.globaltravelcollection.com/travel-agent/291702/jessica-gormaninstagram.com/conciergecuratedtravelToday we will cover:(02:30) Jessica's journey to becoming a Les Clefs d'Or concierge(06:00) Why building relationships with concierges changes the client experience(10:30) What concierges know about service that advisors never see(18:50) How to create a more seamless experience by doing less(24:00) Setting boundaries while delivering high-touch service(31:00) The one concierge habit every advisor should adoptFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Are you doing way more work for your clients than they actually need…and getting paid the same no matter what? In this Hot Take, Jennifer and Robin explain why offering one all-inclusive level of service is quietly burning advisors out, and how a simple tiered service suite can change everything. Learn what basic, mid-level, and concierge tiers should look like, and how clearly showing your service levels and starting prices on your website instantly filters for the right people. They also introduce a formula-based planning fee approach that takes the emotion and guesswork out of pricing, so you can confidently explain exactly how your fees are calculated based on trip complexity. If you’re tired of bending over backward for every trip and still feeling maxed out, this episode shows you how to tighten your process, protect your time, and serve clients more intentionally.Press play, then head to the Niche Community for more resources, support, and real conversations around pricing, boundaries, and building a more sustainable travel business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Guida Botelho from The Travel Institute joins this episode to talk about the significance of certifications for travel advisors. She shares her career background with The Travel Institute, the role it’s played in shaping advisor education since 1964, and what certifications are really meant to do beyond adding letters to your name. You’ll learn how certifications should be used, why they still matter in today's travel landscape, and why foundational education is key to building a sustainable, professional business. If you’ve ever wondered whether certifications are worth the time and investment, this conversation is for you. And if you’re looking for more resources to elevate your travel business, be sure to join the Niche Community!Niche is the premier travel agent community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep186&utm_content=NicheAbout Guida Botelho:Guida is Vice President of The Travel Institute, a nonprofit organization dedicated to advancing professionalism and career success in the travel industry through education. In this role, Guida provides strategic leadership across education, partnerships, and workforce development initiatives that strengthen the industry and elevate the value of professional credentials. Known for a clear-eyed, results-driven approach, Guida champions education that delivers real-world application, career mobility, and long-term relevance. By aligning learning pathways with industry needs, partner priorities, and emerging trends, Guida plays a key role in shaping the future of travel education and ensuring advisors are prepared to compete—and win—in an evolving marketplace.thetravelinstitute.comgbotelho@thetravelinstitute.comlinkedin.com/in/guida-botelho-ctie-b36603284Scholarship link: thetravelinstitute.com/travel-agent-training-scholarshipToday we will cover:(03:30) How The Travel Institute has shaped advisor education(08:45) Why credibility and education matter more than ever(11:00) How certifications impact client trust and professionalism(18:00) Using education to improve sales and client conversations(27:30) Avoiding burnout and building a long-term travel business(30:30) How to leverage certifications strategicallyFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code TIQUEBOGO

Something has quietly shifted in the travel industry and advisors are feeling it. In this Hot Take, Jennifer and Robin talk about a pattern that’s showing up again and again inside the Niche community, and it’s changing how trips are being booked, planned, and managed behind the scenes. What used to take years of planning is now happening fast! Expectations are higher, timelines are shorter, and the margin for error has never been slimmer. For advisors, this shift is exciting, but it also exposes exactly where businesses are strong and where they’re vulnerable. No doubt about it: 2026 isn’t rewarding hustle. It’s rewarding those who are prepared and unshakeable. Are you ready?Have a topic you’d like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Sales doesn’t have to feel awkward or pushy and this episode proves it! Sales strategist Sarah Murray returns to discuss what actually moves clients from “just thinking about a trip” to confidently booking with you, without burning yourself out or chasing people who were never serious to begin with. This conversation reframes sales as relationship-building and positions you as the guide through every stage of the booking lifecycle. You’ll learn how to spot high-intent leads, avoid getting derailed on discovery calls, follow up without feeling awkward, and move clients forward in a way that feels aligned, professional, and sustainable. If you’re tired of tire-kickers, ghosting, or feeling like sales is the hardest part of your business, this episode is a must-listen! Want to go deeper in this topic? Sarah will be teaching The Art of the Effortless Upsell inside the Niche Community on February 12th - Don’t miss out!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep184&utm_content=NicheAbout Sara Murray:Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.saramurray.comToday we will cover:(05:00) Reframing sales as relationships, empathy, and authority(07:00) What a sales pipeline really is and why advisors need one(12:30) Staying in the driver’s seat on discovery calls(18:30) Presenting proposals without losing control of the narrative(26:00) The four real reasons clients hesitate to book(29:00) Asking better questions to uncover what’s really holding clients back(38:00) A simple follow-up phrase that actually gets responsesSales Call Roadmap → https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+184&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+RoadmapFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

Cancellation fees: rude or required? In this Hot Take, Jennifer and Robin explain the significance of implementing a cancellation fee to protect your time, effort, and business. They break down when to enforce or waive a fee, how to position it as company policy (not a personal decision), and the systems every travel advisor needs so cancellations don’t turn into unpaid labor. If you’ve ever been burned by last-minute cancellations or clients who don’t respect your time, this episode is your sign to tighten your policies and protect your business. Tune in and then take the conversation further inside the Niche community!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep183&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

A beautiful website means nothing if it doesn’t make people click, book, or buy. Ingrid Urena of Penguin Designing joins this episode to answer the question: what actually makes a website convert? She walks through the foundational “ingredients” every high-performing website needs: crystal-clear messaging rooted in your audience’s language, strategic site structure that supports SEO and discoverability, and intentional design choices that guide visitors toward action. You’ll hear why clarity beats clever every time, how smart structure boosts both SEO and conversions, and the sneaky copy and design mistakes that quietly send potential clients clicking away. Plus, Ingrid covers the core legal elements every website needs to protect both you and your clients (because “I’ll add that later” is not a strategy). If your site feels more like a digital business card than a sales tool, this episode shows you how to turn it into something that actually converts!Want even more insights from Ingrid? Watch the replay of her training inside THE NICHE COMMUNITY, and download the Travel Website Roadmap and an SEO Checklist for Travel Advisors!About Ingrid Urena:Ingrid is a brand strategist and Showit expert with 10+ years of experience helping creative founders and coaches build profitable websites. As the founder of Penguin Designing, she blends design psychology with conversion rate optimization to turn digital presences into money-making ecosystems. Her work and teaching have been featured in Showit, Flodesk University, and across industry summits and communities.instagram.com/penguindesigningpenguindesigning.comToday we will cover:(01:00) Meet Ingrid: design expert and ShowIt Design Partner(03:00) The importance of knowing your target audience(11:40) How website structure impacts SEO and discoverability(18:50) Must-have legal pages every website needs(25:55) Using segmentation to guide visitors through the right journey(32:35) Balancing beautiful design with effective design(38:30) What to review monthly, quarterly, and yearly to keep your site convertingDownload the FREE Tech Stack Checklist: tiquehq.com/tech-stack?utm_source=Podcast+Episode+182&utm_medium=Podcast+Shownotes&utm_campaign=Tech+StackJOIN THE NICHE COMMUNITY → tiquehq.com/nicheVISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

If January has you overwhelmed and considering hiring help, this episode is a must-listen! Jennifer and Robin explain why January is not the right time to bring on employees or independent contractors, how reactive hiring can hurt your business, and what to focus on instead when leads are flooding your inbox. They cover smarter alternatives like outsourcing and project-based support, how to identify workflow breakdowns, tighten client boundaries, and prepare your business for sustainable growth before bringing on a team.Resources Mentioned in this Episode:Agency Expansion Academy → tiquehq.com/agency-expansion-academyTravel Business Launch Lab → tiquehq.com/travel-business-launch-labJOIN THE NICHE COMMUNITY → tiquehq.com/nicheVISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Download the FREE Job Descriptions for Travel Business Roles: tiquehq.com/job-descriptions?utm_source=Podcast+Episode+180&utm_medium=Podcast+Shownotes&utm_campaign=Job+DescriptionsWhat if growing a team isn’t about scaling faster, but scaling smarter? In this episode, Jordan Rush and Kim Hebert, who took over Explorateur Travel after Jennifer sold the agency, pull back the curtain on what it really takes to expand a team with intention. They break down how they prepare each new IC cohort, what onboarding looks like behind the scenes, and why a cohort-based model creates stronger consistency, accountability, and retention. You’ll also hear the honest realities of growth, including the time and profit tradeoffs of running a team, how they balance mentorship while still managing their own clients, and how they know when it’s truly the right time to expand again. If you’re considering growing your agency or wondering what it takes to support ICs well, this episode offers a refreshingly honest look at building a mentorship-driven model that lasts!About Explorateur Travel’s Kim Hebert & Jordan Rush:Kim Hebert stepped into ownership of Explorateur Travel in 2022, bringing a people-first leadership style shaped by her background in marketing, advertising, and travel design. After joining the agency as a Travel Designer in 2020, she quickly became known for her attention to detail and ability to turn client visions into seamless, highly personal itineraries. A Louisiana native, Kim is driven by connection and collaboration—values rooted in her time with Kappa Delta that now guide both Explorateur’s client experience and internal culture.Jordan Rush also became co-owner in 2022, inspired by the agency’s mission to create thoughtful, one-of-a-kind travel experiences. With over a decade of experience in hotel sales and event planning, she brings a strong foundation in hospitality, relationship-building, and service excellence. Her Kappa Delta roots continue to shape her leadership, emphasizing community, purpose, and meaningful partnerships that support clients at every stage of their journey.Today we will cover:(02:30) Why Jordan and Kim chose a cohort-based model for growing a team(12:45) What onboarding actually looks like behind the scenes(22:30) What they look for when selecting new ICs(30:50) How interviews are structured and what questions they ask(34:00) The real cost of running a mentorship-based model(45:50) How Jordan and Kim balance mentoring with client workJOIN THE NICHE COMMUNITYVISIT THE TEMPLATE SHOPEXPLORE THE PROGRAMSFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

2025 taught us a lot…and not all of it was comfortable. In this Hot Take, Jennifer and Robin reflect on the lessons that shaped the past year: why growth felt heavier, what constant change actually costs, and how shifting trust and consumer behavior forced a rethink of how businesses operate. They discuss what worked really well, what stopped working, and the hard truths about resilience, revenue, and sustainability that only show up when you’re deep in it. From outsourcing growing pains to decision fatigue and the pressure to always evolve, this conversation is a candid look at what 2025 revealed behind the scenes and how those lessons are shaping a calmer, more boring approach to 2026.VISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Download the FREE Sales Call Roadmap: tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+Success+RoadmapThis episode challenges one of the most common and costly misconceptions in business: that marketing and sales are the same thing. Anthony Cifelli, Marketing Strategist and Founder of Truevail, explains why confusing these two roles quietly undermines trust, confidence, and conversions. You’ll learn why visibility alone doesn’t lead to bookings, how inconsistent or generic marketing pushes the right clients away, and what actually makes potential clients feel confident enough to say yes. Anthony shares why consistency matters more than clever campaigns, why emotional connection beats promotion, and how staying present over time (not chasing quick wins) is what builds a business people remember. If marketing feels loud but bookings feel quiet, this episode reframes what’s really missing and why fixing it starts with alignment, not more content.About Anthony Cifelli:Anthony has always had a passion for marketing and connecting with people, which led him early on to follow his family into the hotel business. Today, he brings nearly 40 years of experience across the hospitality and travel industries. He began his career with Hyatt Hotels before going on to help build the sales team for what was then a little-known airline, Virgin Atlantic Airways. After a decade-long hiatus as a chiropractor, Anthony returned to the travel industry, spending the next ten years on the representation side with Janine Cifelli Representation. Having founded multiple small businesses along the way, he experienced firsthand how overwhelming marketing responsibilities can be. That insight led him to create Truevail - which helps Travel Advisors with their marketing so that they can focus on their clients.truevailapp.com/affiliates/tiqueToday we will cover:(02:15) Anthony's background in sales and marketing(05:30) The real difference between marketing and sales explained simply(12:45) Attracting the right audience vs. attracting everyone(19:15) Why emotional connection matters more than promotion(21:15) The long game of marketing and why consistency beats quick wins(25:45) Common marketing mistakes travel advisors don’t realize they’re making(31:40) Aligning sales and marketing for sustainable growthSleeping Barber episode: The Eight Fundamentals of Effective MarketingJOIN THE NICHE COMMUNITYVISIT THE TEMPLATE SHOPEXPLORE THE PROGRAMSFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code COZYTIQUE for 20% off

If your Instagram posts look good but your calendar is still wide open, this episode explains why. Marketing is louder than ever, but buyers are savvier, more discerning, and far less impressed by pretty posts alone. In this Hot Take, Jennifer and Robin talk about the uncomfortable truth most business owners avoid: marketing can attract attention, but it doesn’t close the sale. They unpack why high-value clients choose competence over aesthetics, how weak sales confidence leads to scope creep, and why feeling “weird” about sales is quietly costing you revenue. This conversation reframes sales as what it actually is, a confident, consultative process that builds trust, protects your time, and turns warm leads into paying clients. If you’re tired of creating content that performs but doesn’t pay, and you want to stop relying on vibes to grow your business, this episode will change how you think about selling!ENROLL IN SEVEN FIGURE SALES → tiquehq.com/seven-figure-sales/VISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ