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Description
Two dads. Too much data. Questionable humour.
If you’re into Adobe, data, or just enjoy watching two grown men pretend they have their lives under control - this is your podcast.
Join Kasper Andersen (Accrease) and Casper Noreen Frid (Accutics) as they navigate the wild intersection of Adobe Experience Cloud, data strategy, and the everyday chaos of business-life.
Expect sharp takes, pragmatic insights, and the occasional existential crisis over broken tracking… all generously sprinkled with dad jokes so bad they should probably come with a GDPR warning.
11 Episodes
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Hey, have a topic for us? Being data-driven isn’t about tools, dashboards, or technology stacks. In this episode, we talk about data culture — and why people, leadership, and shared understanding matter more than any platform. We discuss what successful data-driven organizations have in common, how teams become motivated (not just informed) by data, and why ownership and clear outcomes are the real foundations. Technology enables. Data informs. But culture is what actually makes i...
Hey, have a topic for us? Roughly half of marketing activity can’t be tracked properly — yet we still argue about attribution models. In this episode, we talk about Adobe Mix Modeler (AMM) and why marketing mix modeling is suddenly relevant again. Not as a replacement for attribution, but as a way to answer a much more practical question: Where should you spend your next marketing dollar? We discuss how AMM works, why it doesn’t care about UTMs or cookies, and how combining aggregated data w...
Hey, have a topic for us? This episode is a K/C-asper overload — in the best way. We’re joined by Kasper Rasmussen, co-founder of Accutics, to unpack a concept that sounds fluffy… until you realize it’s the missing ingredient behind almost every “data-driven” ambition: a shared data language. We break down what it actually means in practice (hint: it’s not just a taxonomy or a spreadsheet). A shared data language connects everything from briefing and naming conventions inside platforms, to UR...
Hey, have a topic for us? In this episode, we unpack one of the most misunderstood words in modern marketing: maturity. Based on real-world insights from an Adobe Target event, we talk about why most organizations are stuck at “one-to-many” personalization — and why that might not actually be a failure. We explore the personalization maturity ladder, what’s really holding teams back from moving up (spoiler: it’s not the tech), and why lack of executive sponsorship, siloed data, and unclear st...
Hey, have a topic for us? In this episode, we take on one of marketing’s most uncomfortable topics: ROI — and why the way we calculate it is fundamentally broken. We talk about why marketing numbers get recalculated (or quietly dismissed) the moment they hit the CFO’s desk, and why attribution debates, channel wars, and “soft metrics” aren’t the real problem. The real issue is data quality — or rather, the lack of it. We unpack a simple but uncomfortable idea: if only 50% of your data is trus...
Hey, have a topic for us? In this longer CMO edition, we’re joined by Frederik Grønlund Scholten, CMO (VP Marketing) at TV 2 Denmark, to talk about what actually matters when you step into a new CMO role. We dig into why the first 90 days shouldn’t be a template exercise - but a deliberate phase of listening, learning the culture, and building trust across the organization. Frederik shares his view of the CMO as the company’s connector and orchestrator, and why aligning value creation across ...
Hey, have a topic for us? In this episode, we explore the shift from “web analytics” to what we’re calling experience analytics - and why moving from Adobe Analytics to Customer Journey Analytics (CJA) shouldn’t be treated as a simple one-to-one migration. We talk about the real value of CJA: stitching online and offline data to finally see the full customer journey across web, call center, and physical stores. But we also get honest about what it takes to succeed: clear use cases, organizati...
Hey, have a topic for us? In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.” We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusing on what’s broken creates friction instead of progress. Instead, we argue for a mindset shift: focusing on the data we trust - our gold data - and building from there. We discuss why data should be prioritized early in projects (not ru...
Hey, have a topic for us? In this episode, we dive into Adobe’s new AI agents in Customer Journey Analytics and what they actually mean for businesses - beyond the hype. We talk about how AI agents can democratize analytics, automate reporting, and free up time for real analysis. But we also get brutally honest about the elephant in the room: data quality, governance, and trust. Because AI doesn’t fix bad data - it just scales the problem. We discuss AI as a workflow enabler vs. AI as a busin...
Hey, have a topic for us? Why do different teams in the same company end up with different “truths” in the data - and why does it turn into a political battle? In this episode, we unpack “data wars”: the clash between optimization truth (marketing performance) and business truth (actual outcomes). We talk about why marketing, IT, data teams and executives often operate in silos, why dashboards don’t add up, and how “single source of truth” is more myth than reality. We dive into shared data l...
Hey, have a topic for us? This trailer episode introduces Dads Talk Data - who we are, why we started the podcast, and what we’ll be talking about. Expect Adobe, data, honest opinions, and far too many dad jokes.
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