Sara Does SEO Podcast - Wedding SEO Podcast for Wedding Pros, Photographers, and Creatives by Sara

I keep noticing Instagram profiles showing up on page one of Google for competitive wedding industry searches. And yes, that means your Instagram profile could potentially rank right alongside websites!So why is Google choosing certain Instagram profiles over all the others? There are a few things the profiles I’m seeing in search results have in common.In this episode, I’m breaking down those patterns and the three tweaks I’d make to give your Instagram profile a better chance of getting found on Google.What I Cover:- Why Instagram profiles are showing up in Google search results for wedding industry keywords- What I noticed about the profiles ranking for searches like “DC makeup artist” and “Dallas wedding photographer”- Why follower count doesn’t seem to be the deciding factor- How to use your most important keyword in your Instagram profile name and bio- Why optimizing your first pinned post may give Google even more context about your location and servicesYour Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!

Some people are just naturally good at social media. They enjoy making content, they know what gets attention, and it actually brings them business!So if that’s you, do you really need to add SEO too? In this episode, I’m talking about why your marketing strategy doesn’t have to look like everyone else’s. I also share a few situations where SEO can still be useful, even if social media is already working really well for you.What I Cover:- Why I think some people are naturally better suited to social media than others- What I’ve noticed about creators who seem genuinely good at getting attention online- Why you don’t necessarily need SEO if social media is bringing you enough bookings- When it might make sense to add SEO as another source of inquiries- Why your Google presence still matters when someone discovers you on social media- Why SEO may feel easier if you prefer written, educational content over social media contentYour Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!

A commenter recently said on one of my Instagram posts: "Unfortunately, you can't just quit social media if your SEO is good." I want to talk about it! (and you might be surprised by my thoughts on this 😉)There’s a big difference between using social media to prove you’re still in business, versus relying on it to constantly reach new people and bring in every lead.In this episode, I’m talking about what happens when SEO becomes a reliable source of inquiries. Can you quit social media entirely? Press play for what I'm seeing.What I Cover:- The difference between using Instagram as a “vibe check” and relying on it as your main lead source- What I’m seeing from clients who get strong SEO results without being very active on social media- When quitting social media entirely might actually be possibleRecommended Episodes:- Episode 38: SEO vs Social Media: Which One is Easier?Your Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!

I’ve been thinking a lot lately about how much harder social media feels than it used to. Creating one post can mean filming video, editing clips, writing hooks, choosing audio, and hoping you grab someone’s attention fast enough for them to keep watching.At the same time, SEO actually feels easier to me than it did years ago. AI can support so much of the content creation process, and search is expanding beyond Google in ways that give small businesses more opportunities to get found.If social media is starting to feel like a LOT, you need to press play on this episode!What I Cover:- Why social media content feels more demanding than it did 10 years ago- The amount of work that now goes into creating short-form video and getting the hook right- Why SEO can feel calmer and more flexible than social media- How AI tools are making parts of the SEO content process easier- Why you still need a smart strategy instead of handing your entire SEO process over to AI- The new opportunity of AI search and GEOResources Mentioned:- Blogging with AI workshop: https://www.crowdcast.io/c/ai-blog-workshopHow We Can Help:🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/Recommended Episodes:- Next episode #39: Can I Quit Social Media if I Do SEO?Your Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!

I get asked about this a lot: can you use SEO to expand into a bigger market where you’d love to book more weddings?The answer is yes, sometimes! But ranking in a new city is very different from ranking in a market where your business is already established.In this episode, I’m sharing a real client situation that shows why a big competitive market may not be the best SEO target. I also talk through where my Multi-Location Strategy can make a lot more sense.What I Cover:- Why ranking in a brand-new market is harder than simply creating a location page- The local signals Google looks for when deciding which businesses to rank- Why established local competitors have a major advantage in competitive cities- When I would and wouldn't recommend SEO as a strategy for expansionHow We Can Help:🔧 The SEO Fix for wedding pros: https://saradoesseo.com/wedding-seo-services/seo-fix/🔧 Content Intensives for wedding pros: Available for SEO Fix clientsYour Next Steps:👉 Learn more about Sara Does SEO: https://saradoesseo.com/👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/💌 Connect with me on Instagram @saradoesseo!