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© 2026 Canned the Marketing Podcast
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Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital and Cue Marketing.
28 Episodes
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The 4Ps might be Marketing 101, but are we actually using them properly? In this episode of Canned, Steph Quantrill from Cue Marketing and Ben van Rooy from Human Digital go deep on Product, Price, Place and Promotion and why these fundamentals still shape the strongest brands in New Zealand and Australia. Then in a special guest section, Kaleb Mearns joins to launch a new partnership survey in conjunction with the Marketing Association, unpacking why agencies and clients need to take a...
What does it take to futureproof an entire profession? On this episode of Canned, Ben van Rooy and Stephanie Quantrill sit down with John Miles, CEO of the New Zealand Marketing Association, to unpack how NZMA has evolved from its direct mail roots into a national engine room for marketing capability. John shares how COVID forced a fast pivot to digital learning, why leadership pathways matter more than ever, and the importance of a professional body in a profession that doesn't require...
When you’re up against a giant, you do not outspend them. You out-position them. In this episode of Canned, Ben van Rooy and Stephanie Quantrill unpack challenger brands versus market leaders and why bigger is not always better. From Pepsi taking on Coca-Cola at the Super Bowl, to Whittaker's holding its ground against Cadbury, and how Skinny emerged in response to 2degrees, this is a sharp, practical breakdown of how David can beat Goliath. If you manage brand in NZ or Australia,...
Strategy gets talked about a lot in marketing—but is rarely defined well. In this episode of Canned: The Marketing Podcast, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) cut through the noise to unpack what strategy really is, why so many businesses confuse it with tactics, and how that confusion quietly kills focus, momentum, and results. What You’ll Learn in This Episode Strategy is a set of choices, not a plan True strategy answers where you play and how you win—b...
Customer Experience Is the Brand (Especially When Things Go Wrong) In this episode of Canned the Marketing Podcast, Steph and Ben are joined by Sarah Clearwater, founder of Reframr, to unpack why CX is the delivery of your brand promise — and why the best brands shine brightest when everything goes sideways. This is a practical, no-nonsense conversation for marketers who are tired of talking about “customer centricity” and actually want to do something about it. What We Cover 1. Customer Expe...
It’s 2026, Ben’s back from Rio (minus a phone… plus a backup phone like an absolute psychopath), and Steph’s back from a soggy Coromandel reset. This week, they crack open the crystal ball and give it their best shot at calling the trends for marketers to pay attention to in 2026—brand vs performance, AI slop, agency shake-ups, and why “real” is the new premium. What You’ll Learn in This Episode Brand is back (and B2B finally got the memo): Why over-relying on lead gen is about to hit diminis...
It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work? What You’ll Learn in This Epi...
Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode Why OOH Still Works in 2025 – How ...
This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and...
B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boa...
Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic person...
This week, Steph from Cue Marketing and Ben from Human Digital dive headfirst into one of marketing’s most fun playgrounds: brand collaborations. From Balenciaga x Scholl (yes, the bunion shoe brand) to Four Square x Sawmill’s summer IPA, to why Barbie basically owned 2023, this episode hits everything from FMCG smashes to luxury chaos. If you love collabs, hate collabs, or have trauma from the Steinlager abstinence ring — you’re in the right place. What You’ll Learn in This EpisodeWhat Makes...
This week, Steph from Cue Marketing and Ben from Human Digital crack open a story you wouldn’t expect from the world of banking; a handcrafted kids’ content series built inside ASB. Yep, puppets, original songs, TVNZ studios… the works. Social & Content Lead Hamish Russell joins the show to unpack how a bank made one of the most delightfully creative education projects in New Zealand. If you think financial services kills creativity, prepare to backspace that opinion. What You’ll Learn in...
This week, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with Chanel Clark, founder of The Marketing Club (TMC), fresh off the very first Marketers Day. They unpack how one marketer’s side project turned into a cross-Tasman movement — complete with 1,000-strong Slack channels, sold-out events, and a goody bag that broke wrists. From the courage to start small to the art of building community, this episode celebrates the people shaping marketing’s new frontier...
When was the last time a bank ad made you smile, or even think twice before spending? In this episode of Canned, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) sit down with Allie and Georgia from Westpac New Zealand to unpack how a bank known for caution turned heads with scarily creative campaigns. From hangover drinks to haunted houses, this episode proves finance marketing doesn’t have to be boring. 💡 What You’ll Learn in This Episode• Turning Financial Educat...
Recorded live at South by Southwest Sydney, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) take the Canned the Marketing podcast to the stage for the first time. Joined by Alex Holden (EVT Group GM, Brand & Customer) and Matt Meffan (Aether AI), they debate the future of marketing, where does AI help, where does it hurt, and why the human element still matters most. AI Adoption vs. Human AdvantageHow leading brands like EVT are embracing AI tools without losing the...
What makes packaging more than just a box? In this episode, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) unpack the power of packaging as a strategic marketing tool. From Louis Vuitton to Telegraph Hill, they explore how design, psychology, and sustainability all influence what we buy - and how great packaging can become a brand’s most valuable asset. What You’ll Learn in This EpisodeWhy Packaging Is Marketing, Not Just Design Steph and Ben break down how packaging d...
Steph’s bruised from a spa mishap, Ben’s beard is thriving, and together we’re diving into one of marketing’s most overlooked weapons: print. From junk mail raids and luxury packaging to phygital QR hacks and Hell Pizza hydroponic billboards, this episode smashes the myth that print is yesterday’s news. We get into: Print’s Comeback – Why mailers, street posters, and in-flight mags cut through in ways digital just can’t. Sustainability Myths – Is print really less green than AI prompts and se...
Strap in, marketers. This week, Ben van Rooy (Human Digital) and Stephanie Quantrill (Cue Marketing) take you behind the closed doors of the C-suite to unpack the most misunderstood, and arguably most exciting, role in business: the Chief Marketing Officer. From career pathways to power plays, bold calls to boardroom politics, this episode is your masterclass in what it takes to thrive as a CMO. What You’ll Learn in This EpisodeThe CMO’s Seat at the Table: Why being in the exec team (not just...
In this episode, Ben van Rooy and Stephanie Quantrill explore the various structures of marketing teams within organisations, discussing the pros and cons of agency versus in-house setups. They delve into the importance of aligning marketing teams with business goals and the challenges of maintaining brand consistency while allowing for local market adaptations. The conversation also touches on the dynamics between marketing and sales, the role of leadership in supporting marketing efforts, a...
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