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At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.
You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.
Because the first draft builds it.
The second draft defines it.
Want more? Follow along @secondstorystudio and join the evolution.
44 Episodes
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A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen in! DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sales. If you’ve been posting consistently but not seeing results, this is the perspective shift you’ve been missing. DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
Caroline just got back from her first business retreat and is sharing her biggest takeaways. In this episode, she shares the biggest shifts that came out of the room (raised standards to identity-level growth) and the subtle ways she realized she may have been playing smaller than she’s actually available for. She dives into the power of proximity, what real expansion feels like, and why getting in the right room can change everything. DM Caroline on Instagram to learn more about The Wo...
DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
Before you spend $30K on SEO, paid ads or outsourcing your marketing, dial this in first. More traffic won’t fix a message that doesn’t convert, and unfortunately I see interior designers make this mistake all the time. In this episode, I break down what actually activates your audience, why more leads won’t solve your problem, and how to refine your messaging so your marketing actually works. Because if it’s not converting now… it won’t convert at scale. DM Caroline on Instagram to learn mor...
In this episode, I’m sharing the story behind the rebrand from The House Call Podcast and Caroline Klein Design and why this felt like the right moment to close the first chapter of my business and start writing the next one. We're talking about what the early years of building my design business really looked like, the lessons that chapter taught me, and how I knew it was time to evolve the brand into something bigger. Because sometimes the version of your business that got you here isn...
In this episode, I’m sharing the real, behind-the-scenes business lessons I learned this year. We’re talking about what actually moved the needle (and what was just noise), the difference between being busy and being strategic and how I started operating like a CEO If you’re a designer who wants more consistency, confidence, and momentum in your business, this episode is for you. ✨ Ready to apply these lessons to your own business? The Studio is where I help interior designers sto...
If nothing changes, nothing changes. And six months from now, you’ll either be in a completely different place in your design business, or wondering why you’re still stuck in the same patterns. We’ll talk about resilience, why community matters more than you think, and how showing up imperfectly (consistently) compounds faster than waiting for confidence to magically appear. If you’re serious about building a design business that supports your life, this episode is your wake-up call. If you d...
So many business owners think the reason things feel hard is because they’re not disciplined enough, not confident enough, or not doing enough. But most of the time? It’s because they’re trying to build a business as someone they’re not. In this episode, we’re talking about the real difference between pushing yourself into growth and forcing yourself into a version of business that works against your personality, lifestyle and natural strengths. If you’ve ever wondered why your busines...
In this episode, I’m breaking down the five most common business mistakes I see budding interior designers make. If you’ve ever felt busy but not progressing, confident in your design skills but unsure how to turn them into a streamlined, sustainable business, this episode will be an eye-opener. This isn’t about working harder or being more creative. It’s about building a business that supports you, instead of one you’re constantly holding together with duct tape. If you’re ready to sto...
In this episode, I’m breaking down how I built my virtual design business by combining the best of e-design with the parts of the traditional interior design model and created a thriving business. I’m talking about why aesthetics without strategy won’t turn into consistent, paying clients. I also share behind-the-scenes details about The Studio: why I created it, who it’s for, and what designers really need in place to build a business that’s profitable, flexible, and sustainable. Curious abo...
In this episode we cover: You’re not bad at choosing paint — it’s just harder than it looksLighting changes everythingUndertones matter more than you thinkYour paint color needs to play nice with what’s already in the roomDon’t fall into “swatch paralysis.”Make sure your colors flow from room to room DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In the this episode of House Call, we cover: The 10 most common reasons people avoid hiring a designerWhy your home is worth investing in—no matter its size or styleHow working with a designer gives you more control, not lessWays interior design can actually save you money long-termWhat the design process really looks like (hint: it’s not overwhelming)Why “simple taste” still deserves great designHow to make the most of your home—even if it’s not your forever oneWhen to stop DIY-ing and call ...
In the this episode of House Call, we cover: what an open concept layout iswhen this layout became popularthe pros of the kind of floor planthe cons to considertips + considerations for creating a functional open concept spaceEpisode 0:00 Introduction 4:46 What is an open concept layout 6:25 The history of open concept layouts 9:43 The advantages 12:55 The disadvantages 19:21 Tips + considerations DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In the this episode of House Call, we cover: A case for a summer refreshUpping your curb appealSwapping out some lighter decorBringing the outdoors inJazzing up your outdoor space a bit Episode 0:00 Introduction 3:00 A case for a summer refresh 4:06 Refresh your curb appeal 6:26 “Undecorate” a bit 7:33 Swap out for some lighter decor 8:36 Bring the outdoors in 9:53 Jazz up your outdoor space DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In the this episode of House Call, we cover: being aware about your storage needssetting a realistic budgetchoosing the right materials for your lifestylegetting the functional aspects correctsetting a realistic timelinesaving up to do a bathroom renovation rightEpisode 0:00 Introduction 2:43 Be realistic about your storage needs 5:49 Set a realistic budget 8:42 Choosing the right materials for your lifestyle 12:00 Consider function before aesthetics 13:56 Be realistic with your timeline ...
In the this episode of House Call, we cover: choosing the right shape dining tablehanging artwork at the right heightcolor drenching “rules”updating a tray ceilingEpisode 0:00 Introduction 1:45 Choosing a dining room table 4:05 Hanging artwork 5:11 Color drenching your ceiling 6:00 Updating a tray ceiling DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In the this episode of House Call, we cover: the history of Art Deco and the movement it grew out ofkey players in the Art Deco movementthe color palettes, materials and furniture profileshow to incorporate this style into your own homeEpisode 0:00 Introduction 5:40 History of Art Deco 7:25 Iconic art deco designers 9:48 Radio City Music Hall 10:48 Infusing Art Deco in your own home 11:08 Color palette 11:41 Furniture profiles and materials 13:01 Key furniture pieces 14:05 Art Deco walls 15:2...
In the this episode of House Call, we cover: how hiring an interior designer can save you moneytrade discountsavoiding costly mistakeshow interior designers can save you timeEpisode 0:00 Introduction 2:35 Trade Discounts 3:59 Avoiding costly mistakes 6:28 Saving you time DM Caroline on Instagram to learn more about The Workspace Second Story Studio Website
In the this episode of House Call, we cover: what “Fisherman Core” ispros of fisherman corefisherman core color palettematerials that make the lookhow to avoid looking like a seafood restaurantEpisode 0:00 Introduction 1:30 What is “Fisherman Core” 4:32 Fisherman Core vs Nautical 5:49 Fisherman Core Color Palette 6:52 Textures 9:40 Incorporating This Style Into Your Home 17:28 Dipping Your Toe Into Fisherman Core DM Caroline on Instagram to learn more about The Workspace Second Story Studio W...
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