Measured Impact

In this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in to learn how they are proving that doing good and brewing great beer are not mutually exclusive.Connect with BrewgooderWebsite: brewgooder.comSocial Media: @Brewgooder on Instagram and FacebookAlan: alan@brewgooder.comJames: james@brewgooder.com

Neil's conversation with Jay Tandan, the digital lead at Ben & Jerry's, covered topics such as values-driven marketing, balancing advocacy and product content, measuring impact and success and cultural alignment and collaboration. Jay shared insights into Ben & Jerry's triple bottom line approach, the challenges of measuring impact and maintaining balance, and the future of AI in marketing.Ben & Jerry's Social Media LinksInstagram: instagram.com/benandjerrysX (formerly Twitter): twitter.com/benandjerrysFacebook: facebook.com/benandjerrysTikTok: tiktok.com/@benandjerrysYouTube: youtube.com/benandjerrysBen & Jerry's NewsletterEmail Signup: You can find their official "Inside Scoop" newsletter signup at the bottom of their homepage: benjerry.com

The conversation between host Neil Callanan and Alex Pilkington, CEO of IM ABLE Foundation, covers the organization's mission to empower people of all abilities and the impact measurement through data-driven decisions. The conversation delves into redefining what's possible, impact measurement using the EOS system, connecting impact to fundraising, and storytelling and content selection for donor engagement. Neil and Alex cover the decision-making process for content formats, audience targeting, impact measurement, fundraising challenges, and data-driven decision-making. It delves into the importance of inclusivity, transparency, and the need to learn from both successes and failures.

A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.