The Podcast Why

Let’s turn your podcast why into the editorial filter that guides your podcast forward!Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to tackle one of the most common struggles podcasters face: figuring out what episodes to create next.If you’ve ever sat down with a mountain of ideas—scribbled in notebooks, scattered across sticky notes and apps—and felt completely overwhelmed, you’re not alone. I’ve been there, and so have so many hosts I work with.In this episode, I show you how a clear podcast why can become your best editor, not just a catchy slogan.I share a story about a host named Elise, who went from a chaotic list of topics to a focused content plan just by reconnecting with her show’s core purpose. You’ll see how making your “why” concrete—distilling it into a simple statement and a show promise—can help you filter ideas and decide which topics truly belong.I’ll walk you through an easy exercise for sorting your own episode list, using your “why” and promise as your compass. Instead of chasing every interesting trend or feeling pressure to cover everything, you’ll learn how to create clear lanes for your content, cluster topics that serve your mission, and build each episode to move your listener closer to the outcome you’ve promised.You’ll have actionable strategies for building a more focused show—and you’ll be able to show up with clarity and confidence, knowing every episode has a meaningful purpose.Open The Mic Newsletter signupHere are 3 key takeaways:Let your podcast why edit your ideas: Instead of chasing every trend, ask: “Does this topic move my listener toward the promise I’ve made them?” If not, set it aside for now.Create content “lanes” aligned to your mission: Group your ideas into core buckets that directly support your show’s mission (e.g., mindset, actionable strategies, real-life stories). This makes planning so much easier—and more motivating.Curate a focused mini-arc: Take a cluster of 3–4 checkmarked ideas that work together to get your listener meaningful results. Voilà—a month of content, all rowing in the same direction.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy Newsletterhttps://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Over the years, I’ve seen so many podcasters start with good intentions, but their purpose often gets lost as the show evolves. We know why we start, but sometimes we forget why we keep going. In our last episode, I guided you through finding your internal why—the deeper reason that keeps you coming back to the mic.In this episode, we’re taking the next step: translating that internal engine into an external invitation for your audience.Welcome to The Podcast Why, I’m Brett Johnson—your trusted friend in podcasting. In this episode, I want to help you rediscover the real “why” behind your podcast and show you how to turn that personal motivation into a clear show promise your listeners can instantly understand and connect with.I share a composite story based on someone I’ve worked with (let’s call her Jamie) to illustrate how an authentic why can become a powerful promise to listeners.I walk you through practical questions and templates, showing you how to take your why statement and make it a listener-facing promise that shapes your show description, your intro, even your episode ideas. When you do this work, your ideal listener can instantly tell, “This show is for me,” and you can confidently craft content that truly delivers.Open The Mic Newsletter signup3 Key Takeaways:Your internal “why” is your engine. It keeps you showing up and sets your direction—but it needs to be translated so your audience understands what’s in it for them.A clear show promise guides everything. From your intro to episode topics, turning your internal why into a listener-facing promise will help both you and your audience decide if each episode truly belongs.Make your promise specific. Name who it’s for, what feelings or outcomes you deliver, and how you deliver them. The more concrete your promise, the easier it is for listeners to say, “That’s me.”You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This episode will help you reconnect with the soul of your show and give you a practical tool to guide every episode you create.Welcome back to The Podcast Why, where we get to the heart of what keeps you creating with clarity and purpose. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, here to help you reconnect with the real reason your show matters—not just to you, but to your listeners too.In this episode, I am talking about one of the most powerful yet overlooked tools in your podcasting toolkit: the one-to-two sentence why statement.Forget lengthy manifestos and over-polished mission statements; it’s all about crafting a clear, honest declaration of what your show is truly about, who it’s for, and why it exists.You’ll hear how refining your why can simplify decisions, focus your content, and keep you anchored even on tough days.We’ll look at a real-world example from a composite podcast host, walk through common struggles, and give you a simple framework for building your own why statement—something authentic you can return to whenever you need direction.Subscribe to get my latest content in My Podcast Guy Newsletter3 Key Takeaways:Clarity breeds confidence: Condensing your “why” into a sentence or two creates a compass for everything from choosing guests to planning episodes. You’ll instantly know if an idea aligns—or doesn’t.Specificity over slogans: Avoid empty buzzwords. Your why should sound like you’re talking to a friend, not writing a brochure.Your why is your anchor: On tough days, a true-to-you why statement reminds you who you’re serving and the real impact you want to make—it’s a quiet motivator.Take a moment today to write your own 1–2 sentence why statement. If it doesn’t spark a “yes” in your chest, keep refining until it does.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I’ll walk you through how my “podcast why” has changed over the years, the lessons I’ve learned from supporting dozens of podcasters, and the real reason I keep coming back to the mic—even when things get hard, or the numbers aren’t what I hoped.Welcome to The Podcast Why. I’m Brett Johnson—My Podcast Guy—and in this episode, I’m turning the spotlight on myself to share my own “podcast why.” After spending this first season (episodes 1 through 6) helping you reconnect with the deeper mission behind your podcast, I realized it was time to get honest about my journey, too.Over the past decade of working with podcasters, I’ve noticed something important: it’s not about the fanciest gear or slick marketing tactics.The shows that last are the ones powered by a clear, authentic sense of purpose. Along the way, I’ll give you the same practical guidance I offer my clients, plus a simple exercise to help you define your own “why”—one that feels honest enough to sustain you through the ups and downs.If you want clarity, confidence, or just a friendly voice in your corner as you build your show, this episode is for you.Here are 3 key takeaways podcasters (and creators of all kinds) should consider:A Clear Why Is Your Compass.It’s not gear or tactics that keep shows alive—it’s a lived-in, honest why. The hosts who stick with it know exactly who they’re serving and what impact they want to make.Your Why Can (and Should) Evolve.My why started as a love for audio and helping people. Now? It’s about helping creators make shows that are true to themselves and their audience—even as their lives and goals shift.Test Your Why—For Real-Life Stickiness.Ask yourself: If you had to keep podcasting for a year, with no big numbers or opportunities, what version of your why would still make it worth showing up week after week? That's the deep fuel that lasts.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Subscribe to get my latest content in My Podcast Guy NewsletterMusic from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I’ll show you how to come back honestly, confidently, and truly connected to your purpose—not just out of guilt or obligation.Welcome to The Podcast Why—I’m Brett Johnson, your trusted friend in podcasting. In this episode, I’m exploring something that so many podcasters quietly carry: the shame of taking a break from your show.Maybe you’ve missed a week, dropped off for months, or your podcast feed hasn’t seen a new episode in almost a year. I want to help you see that break not as a failure, but as a form of feedback about your real life, your capacity, and the “why” behind your show.Over the years, working with podcasters, I’ve seen this struggle time and again.In this episode, I’ll share composite stories, practical steps to navigate your return, and a new way to look at your podcasting gaps. We’ll talk about naming your break, getting curious about what really caused it, revisiting your mission, and redesigning how you show up so your podcast is actually sustainable.If you’re ready to leave shame behind and restart from a place of clarity, this is the episode for you.Here are 3 key takeaways for anyone who’s struggling to hit record again:A break is data, not failure: Your hiatus says more about your capacity and season of life than about your worth as a podcaster. Instead of self-judgment, treat the break as feedback that can guide you in making the show sustainable.Focus on your WHY, not guilt: Before you return, ask if your core reason for podcasting still matters and if your listener still exists. Let your motivation to serve—not a need to apologize—shape your comeback.Make it work for your real life: Whether it’s switching to bi-weekly episodes, planning short seasons, or simplifying your format—adjust your podcast to fit your life, not the other way around.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever felt disconnected or stuck as a podcaster, this episode is your invitation to rethink your format, realign with your core purpose, and make changes—big or small—that help your show serve both you and your listeners in the way you always intended.Welcome to another episode of The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real purpose behind your podcast so you can keep showing up with clarity and confidence.In today’s episode, I talk about something that quietly makes a lot of podcasters miserable: when your show’s format doesn’t actually match your “why.”Maybe you started with a solid mission and a clear sense of what you wanted to accomplish. But along the way, you found yourself locked into a format that just doesn’t feel right for you.Maybe it’s a string of interviews, an overly produced style, or quick news updates that don’t really speak to your heart.I’ll share with you a composite story drawn from my experience working with podcasters—about a host who found herself trapped in the wrong format, and how we worked together to realign her show with her true mission.Along the way, I’ll offer practical steps and honest questions you can use to evaluate whether your current show structure is lifting up your “why,” or holding you back.Here are my 3 top takeaways for podcasters (new and experienced):Your Format Should Support Your Mission - Don’t settle for a show style just because it’s “what everyone does.” An interview format isn’t the only path. Make sure the way you structure your episodes actually enables the kind of connection and impact you’re aiming for.Small Format Tweaks Can Have a Big Impact - You don’t have to overhaul your entire show overnight! Even adding a short solo segment or reconsidering episode length can help your podcast better serve both you and your audience.Let Your WHY Drive the Vehicle - Ask yourself honestly: “If I could design this show from scratch, what would feel most true to my mission?” Don’t be afraid to experiment and shape your format around your why, not someone else’s template.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever wondered, “Shouldn’t my show be bigger by now?” this episode is for you. Let’s rediscover together why your mission matters more than your numbers.I’m talking about one of the toughest moments we face as podcasters: when our download numbers and rankings just don’t seem to match the heart and effort we pour into our shows.I know firsthand how discouraging it can be to pour yourself into every episode and still feel like your audience isn’t growing the way you’d hoped.I’ll share a story inspired by real conversations I’ve had with other podcasters—a moment when the excitement of launching a show faded, and the reality of slow growth started raising tough questions.But more importantly, I’ll walk you through how reconnecting with your core mission—your real why—can keep you showing up, even when the metrics aren’t on your side.Learn how to use numbers as feedback, not as a verdict on their worth or the value of their mission. Hear practical ways to rethink success, find fulfillment in serving your true audience, and keep your purpose at the center of everything you do.3 Key Takeaways to Anchor Your Podcast Journey:Your mission is your compass, not your stats. Metrics are feedback, not your identity. They should inform your direction, but never replace your purpose.Numbers don’t get to dictate your worth. They can signal areas for growth, but they don’t get to say your mission doesn’t matter or you “shouldn’t” show up.Success can be measured in impact—not just growth. A single thoughtful listener message can validate your show’s value more than any chart ranking ever could.If you need a reset, ask yourself: If your numbers stayed the same for three months, would your mission still be worth it?You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInSubscribe to get my latest content in My Podcast Guy NewsletterRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas.Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can keep showing up with clarity and confidence.I’m inviting you to dig deeper into what drives your show. It’s not just about why you hit record, but also about why your listeners press play. I’ll show you how aligning your motivation with your audience’s needs is the secret to feeling truly connected, beating the usual doubts about downloads, and seeing actual growth.You’ll hear a story about a podcaster named Maria—a perfect example of what happens when your internal engine (your why) isn’t delivering your listener where they want to go (their why). I’ll share simple, practical steps to help you discover both, see where they might be out of sync, and bring them together.Subscribe to get my latest content in My Podcast Guy NewsletterHere are my 3 key takeaways for every podcaster:Your “Why” and Your Listener’s “Why” Are Both VitalYou have a personal reason for hitting record, but your audience has their own reason for tuning in—and those might not be the same! When both are acknowledged and addressed, everything just works better.Alignment Creates MomentumWhen your motivation and your listener’s needs line up, ideas flow and engagement increases. But if they’re out of sync, you might work harder without seeing results (even if download numbers look okay).Small Shifts Make a Huge ImpactDon’t overhaul everything overnight. Try structuring episodes to first explore ideas, then give practical takeaways. Ask yourself: “How can my internal engine serve my listener’s destination?”You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul.Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, and today I want to cut through the noise and talk about something every podcaster faces but few admit out loud: fake “whys.”In this episode, I’m sharing what I’ve learned from over a decade working with podcasters who feel stuck and burned out because they’ve been running on fake whys—not real purpose.You’ll hear real stories, common pitfalls, and practical ways to spot when you’re powering your show with the wrong fuel. Most importantly, I’ll help you reconnect with your true motivation, so you can bring more clarity, confidence, and energy to your podcasting journey.Let’s get honest, make the shift, and rediscover the real “why” that keeps us hitting record—even when nobody’s watching.Subscribe to get my latest content in My Podcast Guy Newsletter3 Key Takeaways:“Fake whys” look logical, but won’t fuel you long-term. Chasing download numbers or fearing you’ll be left out aren’t powerful enough reasons to keep your podcast going month after month.Outcomes aren’t foundations. Metrics like downloads and sponsorships are results—not your core reason for creating. Treating them as your engine will drain your energy fast.Your true why is your North Star. When you anchor your podcast in a deeper purpose—like serving others honestly or sharing what you wish you’d heard—it sustains you even when the numbers fluctuate.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward.Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to help you reconnect with the real reason your podcast matters—both to you and to your listeners.After ten years working with podcasters, I’ve noticed that most of us start out with answers that sound good, like “I want to grow my business” or “I want to build my brand.” But when the excitement fades and the grind sets in, those surface-level reasons just aren’t enough to keep us going.Today, I’ll share a story that illustrates what discovering your real, sustaining “why” feels like. You’ll hear practical advice and questions to help you cut through the noise and get clear on what truly motivates you to keep showing up behind the mic.Subscribe to get my latest content in My Podcast Guy NewsletterHere are three key takeaways that can help any creator rethink their podcast’s purpose:Surface answers won’t sustain you. Saying you want to “help people” or “grow your business” sounds great, but if you’re struggling to show up consistently, your why might be out of date or too fuzzy.Your real why is personal and current. Ask yourself: Why does your show exist today? Who would truly miss it if it were gone, and what would they miss? Getting specific makes your content—and your motivation—more sustainable.Clarity is a game-changer. When you uncover your deeper why (like speaking directly to a past version of yourself or helping someone feel less alone), creative energy and consistency start to flow again.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBhttps://creativecommons.org/licenses/by-nd/4.0/Copyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you.Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting.After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, viral moments, or chasing algorithms. It’s about knowing your “why.”I share what you can expect from each episode: short, focused, and practical ideas to help you reconnect with your purpose, clarify the direction of your show, and make podcasting feel more meaningful and manageable. Every episode includes real stories from my years of podcast consulting and simple reflection questions so you can take action right away.Subscribe to get my latest content in My Podcast Guy NewsletterIf you’re ready to go deeper than surface-level advice and build a show that’s aligned and worth the effort, join me for season one. Let’s rediscover your why together and create a more intentional, fulfilling podcasting journey. Hit play—your mic, your listener, and your future self will thank you.You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.Connect with me on LinkedInRecorded at 511 Studios - Columbus, OH (and you can too!)https://creativecommons.org/licenses/by-nd/4.0/Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVBCopyright 2026 My Podcast GuyThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners2) Convert Subscribers to Listeners3) Share Additional Content with Your SubscribersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by MondayWhat time of the day generates the most opens?Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).And more takeaways in this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Has your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of podcast equipment be the LAST thing you need to consider?+ What do experienced podcasters wish they would have known earlier?Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.Here we go…My favorites? If I HAD to choose, I would say #20, #30 and #33.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO. 1. Keyword research 2. Optimize your podcast episode titles for discoverability3. Use common search phrases for discovery and naming4. Write smart video descriptions5. Use both tags and hashtags6. Use SRT files or closed captioning for YouTube SEO7. Strong content is key to YouTube SEO for podcasts8. Engage and encourage Interaction with your YouTube audiencePodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcasting Is The Future For Your BusinessPodcasts can be used for many different areas of business.In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.Traffic GenerationNot only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.ConvenienceOnce your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.Brand BuildingGiving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.Additional Revenue StreamsIf you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners. We need to start giving our listeners and podcasters more credit. Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.Why this matters: No one likes to be misled. But. As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting. Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here as some tips for you to implement to get your podcast listened to by more people.Invest in the best quality audioYou’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consistentlyPick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine. Purchase the url for your podcast You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important. Upload your podcast to your website or create a specific website for your podcastIf your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com. Transcribe each podcast episodeServices such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube. Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.Promote with Audiograms and use the caption featureCompanies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds. Upload your podcast and your audiograms to YouTubeTake advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others. Do not underestimate the importance of #hashtags Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media. Send out an announcement email to your guests with podcast assetsWhen working with guests, make sure you ask them what they could use from you to promote the episode.  As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to the episode on Apple Podcasts and Google Podcasts. By using these, users can link directly to your episode. Speaking of links, don’t forget to give them a link to your podcast website, and a specific link to that episode on the site. Be sure to include one or two pre-written social media posts in the email so your guest can cut-and-paste them. Send them a graphic image that has their image in it and an audiogram with their voice in it. The more simple you make it for them to share it, the more motivated they are to promote it. Create a template of the outreach email to be more efficient. Repurpose your contentOne of the biggest advantages of podcasting we emphasize with our clients is the repurposing of the content that is created. For example, you can record your episode one time, transcribe it and then use the content to create social media posts, show notes, blog posts and articles you can post on platforms like Medium. When you do this, you become more recognized as a thought leader in your niche by having more than one piece of content to publish. All this without having to stress about how the next content idea is going to be generated. Work it or Delegate itThese pointers can seem like a lot of work. But believe me, they’re all worth the time and resources you spend to execute them. If you have the budget, work with a podcast consultant like Circle270Media Podcast Consultants, so we can help you focus on creating your best content. Podcast fade can be a real issue. Get a solid workflow down so you can optimize all the energy it takes to release and promote a podcast. You don’t have to do all things at once. Choose the top 2 or 3 items you find easiest for you to take action on and begin there. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy