Tech-Savvy Dietitian

Mastering Local SEO for Dietitians with Sam Sarsten of Thencan DesignsIn this episode of the Tech Savvy Dietician, Courtney interviews Sam Sarsten from Thencan Designs to dive deep into local SEO tailored for dieticians. They cover essential strategies including the importance of service and location pages, Google business profiles, and tackling the challenge of being licensed in multiple states. Sam shares his journey and expertise, offering actionable tips and real-life success stories that highlight the impact of effective local SEO. This episode is packed with practical advice, from keyword research to leveraging Google tools, and emphasizes the value of showing up in local searches without compromising on professional integrity.SAM'S WEBSITEFREE LOCAL SEO LESSONSFREE LOCAL SEO STRATEGY VIDEODECLET DESIGNS90 DAY LOCAL SEO INTENSIVE WITH DECLET DESIGNS00:00 Introduction and Episode Overview00:35 Meet Sam Sarsten: Local SEO Expert00:56 Sam's Journey into Local SEO03:34 Success Stories and Client Results05:40 Local SEO Strategies for Dieticians10:34 Expanding Your Reach with Local SEO14:58 Telehealth and Google Business Profiles21:49 Keyword Research and Tools28:14 Navigating Terminology Challenges32:01 Medical Nutrition Therapy vs. GLP-132:22 Common Misconceptions in SEO33:23 Tracking Keywords Effectively34:57 Optimizing for 'Near Me' Searches39:40 Importance of Location Pages49:04 Google Business Profile and AI Search51:42 Rapid Fire Questions and SEO Tips56:42 Resources and Final Thoughts

In this episode, Megan Coulter, a copywriter and AI educator, joins us to discuss her journey from fearing AI to embracing it. Megan shares practical tips on how solopreneurs and entrepreneurs can leverage AI tools like ChatGPT, Jasper AI, and others for better content creation, marketing, and productivity. She emphasizes the importance of interacting with AI in a conversational manner and using it for brainstorming and market research. Additionally, the episode explores various AI tools integrated into software like Canva and Descript, and offers reassuring advice for those hesitant to adopt AI. Megan advocates for starting with one AI tool and gradually integrating its capabilities into your workflow.00:00 Introduction and Guest Welcome00:17 Megan's Journey into AI00:52 First Impressions of AI01:17 Rediscovering AI's Potential02:47 Using AI for Copywriting04:32 Prompting AI Effectively06:04 Creating Custom GPTs07:39 Voice and Tone in AI15:25 Comparing AI Tools19:43 Exploring AI Tools for Entrepreneurs19:52 Canva's AI Features21:29 Descript and Cast Magic for Podcasting22:59 AI in Healthcare and Ethical Concerns25:06 Fathom AI and Meeting Summaries27:07 Using AI for Social Media Content33:53 Tips for Dietitians Using AI36:03 Overcoming AI Fears and Getting Started40:00 Conclusion and Final ThoughtsWORK WITH DECLET DESIGNSMEGAN'S WEBSITE

GuestMichelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/aiWhat we coverIs SEO dead because of AI? What’s still true, and what’s changingThe big shift: AI tools now have access to live search results (and why that matters for small businesses)How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversionsThe difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialtiesOff-page SEO is evolving: brand mentions can matter more than backlinks in AI searchReddit: how to show up without being salesy (and why etiquette + credibility matter)Michelle’s “3 R’s” framework for AI visibility:Recognition (does AI understand your brand?)Reputation (what does AI say when someone searches your name + reviews?)Results (do you appear when someone searches for a provider like you?)A practical starting point: test your visibility in an incognito windowThe “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writingAre blog posts still worth it? When they do make sense, and when they’re not the best use of timeRecipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”Action steps mentionedOpen an incognito browser window and test prompts your ideal clients would askCheck whether AI gets your business basics right (services, specialties, location/licensure)Make your most important info clear + concise on the pages you actually want AI to citeBuild consistent brand mentions across platforms (podcasts, bios, socials, community spaces)Listen/learn moreDownload Michelle’s cheat sheet: https://wordsontherise.com/aiSubscribe to her newsletter for ongoing AI search updates (sent about every two weeks)

[00:00] IntroductionWhy follow-ups matter: It's not just lost income, it's broken trustThe reality of running a practice: sessions, sick kids, and things filed under "later"[02:00] Common Follow-Up Moments That Get ForgottenPotential client inquiriesDiscovery calls that went quietClients who ghosted mid-package (yes, even prepaid ones!)Unanswered portal messagesPeople who downloaded freebies but never heard from you againThese are relationship moments, not just admin tasks[04:00] Gmail & Google Workspace SolutionsUsing labels and folders (Courtney's an inbox zero + folder person!)Smart inboxes in Apple Mail desktop appCourtney's favorite folders: Meetings folder (automatically sorts all meeting invites)To-Do (using orange flag + orange heart emoji)Waiting on Reply (purple flag + purple heart emoji)Pro tip: Use emoji to remember which flag color = which folder[07:00] MailButler Game-ChangerCreates tasks directly from emailsIntegrates with Apple RemindersWhy Courtney switched from big project management tools to Apple Reminders for small tasks"It's the little things that slip through the cracks and cause the most risk"[09:00] Practice Better TipsUse tags to flag clients who haven't booked their second sessionCreate tasks within Practice BetterFilter clients who don't have recent bookings[10:00] The Natural Flow QuestionJust like habits with clients: if it doesn't come naturally, you won't use itLook at what you ALREADY use (email, calendar) and build on thatGoogle Tasks is right there in Google Calendar—use what's in your faceDon't create a Google Sheet tracker if you never open Google Sheets[12:00] What to Actually Say in Follow-UpsDon't overthink it—keep it short and warmFor inquiries: "Hey, I just wanted to follow up in case my last message got buried. I'm still happy to chat if you're interested."For ghosted clients: "I've been thinking about you and wanted to check in. There's no pressure, but I'm here if you're ready to reconnect."For missed questions: "Apologies for the delay. I missed your message earlier, but I wanted to circle back."Remember: We're connecting, not selling[14:00] The Power of Email TemplatesSave brain power by having templates readyReference to previous episode on email templatesThese feel-good follow-ups are perfect template candidates[15:00] Action Items Choose 2 of the following:Create a "Waiting For" label/folder in Gmail and assign to 3 emails NOWCalendar block: "Follow-Up Friday" (30 minutes weekly to sweep missed replies)Add a "Follow-Up Needed" custom field in Practice BetterCreate a follow-up tracking board (Notion/ClickUp/SmartSuite)Try MailButler (or similar email management extension)[17:00] Courtney's Current SetupApple Mail (never bothered before, but now loves it)MailButler extensionBusy Cal coordinationSmartSuite for big project boards"You won't know what works for you until you try something"[18:00] Final ThoughtsPick the EASIEST action item—we're not trying to be fancyFollowing up doesn't make you pushy, it makes you reliableStop leaving money, trust, and client progress on the tableAvailable services: Strategy sessions + system setup at Declet Designs, or join Clinician Crew[19:00] Next Episode Preview Digital boundaries: What to do when clients message you at 10 PM on SaturdayConnect with Courtney:Website: decletdesigns.comCommunity: cliniciancrew.comSchedule a strategy session for system setup helpLeave a Review: If this episode helped your practice feel a little lighter, follow the show and leave a review!

Highlights:00:02 – Why automating doesn’t mean losing your personal touch04:15 – What to automate: scheduling, reminders, forms, and payments09:40 – Tools that make automation easier (without adding another subscription)13:20 – How to set up automated post-session check-ins that actually help18:05 – What should never be automated — red flags, emotional follow-ups, and referrals25:10 – The concept of “hybrid automations” and how Courtney uses them28:50 – A mini-challenge: audit your weekly tasks and automate one thingMentioned Tools & Ideas:Practice BetterGoogle Workspace schedulerTidyCal & CalendlyStripe, Square, QuickBooksHybrid automation ideas (template-plus-personalization)Next Steps: ➡️ Audit your weekly tasks to find one thing to automate. ➡️ Create one new email or intake template to save future you some sanity. ➡️ Write your “never automate” list for clarity and boundaries.Connect with Courtney:💻 decletdesigns.com🧠 cliniciancrew.com✉️ Follow The Tech-Savvy Dietitian Podcast for more practical systems talk — minus the buzzwords.

📌 What We Cover:Why onboarding isn’t just admin — it’s client relationship buildingHow to use Practice Better Programs to make onboarding feel like a courseUsing Google Workspace to automate intake and emailWhat to include in your welcome email (and why you need one!)Creating a values-aligned intake form that doesn’t feel cold or clinicalHow to incorporate conditional logic so forms don’t overwhelm clientsTips for making your communication boundaries crystal clearHow to send less email (while still being super supportive)🛠 Quick Wins from This Episode:Write your onboarding welcome email templateRecord a short “Welcome to the Portal” videoReview your intake forms for inclusivity and lengthSet up one simple automation from booking → welcome email + intake formDon’t overthink it: just make it warm, clear, and consistent🧠 Tools Mentioned:Practice BetterGoogle WorkspaceMailman for GmailZoom (for recording quick intro videos)📥 Free Resource:Download the Ultimate Systems Checklist to help you map out your tech, communication, and automation flow: 👉 cliniciancrew.com

Episode 2 — Create an Inquiry Form That Protects Your Time, Energy, and Values Welcome back to The Tech-Savvy Dietitian Podcast, where we believe your systems should support your practice — not sabotage your sanity. I’m your host, Courtney Vickery, a registered dietitian turned web designer and tech translator for private practice owners who are tired of playing calendar Tetris and inbox detective. 💡 What You’ll Learn If you’re a non-diet, weight-inclusive provider who’s feeling drained by endless admin tasks and unaligned inquiries, this episode will show you how to set up an inquiry or waitlist form that helps filter in the right clients — with empathy and clarity. You’ll learn how to: Use conditional logic to create filtering questions Write inquiry forms that align with your non-diet, weight-inclusive values Automate your pre-screening process with tools like Practice Better or Google Forms Avoid collecting unnecessary PHI (protected health information) Set up kind, clear automated replies that educate and connect with curiosity 🧠 Key Takeaways Filtering isn’t cold — it’s kind. You’re protecting your time and your potential client’s energy. Clarity prevents burnout. When your form communicates your approach upfront, you spend less time manually vetting. Automation = boundaries. Tools like Practice Better or Google Forms with conditional logic can save hours of admin work. Neutral language matters. You can gently introduce non-diet principles without alienating those still early in their journey. ⚙️ Quick Wins You Can Do Today Add a filtering question to your current inquiry form Write a template email that explains your approach once (and reuse it) Audit your form for conditional logic options Add a checkbox like: “I understand that this practice does not provide weight loss counseling as a primary service.” 🛠 Tools Mentioned Practice Better – for HIPAA-compliant forms and automations Google Forms + Google Sheets – for basic workflows Zapier – for connecting tools Clinician Crew – for prebuilt templates and peer support 🔗 Resources Clinician Crew Membership – Templates + community for weight-inclusive providers Declet Designs – Website, branding, and tech strategy for clinicians Book a Tech Strategy Session – Get hands-on help setting up your systems ⏭️ Next Episode Next week, we’ll be talking about how to set up a smarter client onboarding system that welcomes clients seamlessly — without adding to your workload. 💬 Connect If today’s episode helped your practice feel a little lighter, share it with a friend or leave a quick review! Follow along at decletdesigns.com or come hang out with us in Clinician Crew.

Title: Why You're Drowning in Admin Work in your private practice Summary: A deeper look at the biggest admin traps in private practice and how to fix them. Timestamps: 00:00 – Welcome + what we’re covering 03:12 – Why burnout happens in admin work 07:45 – How to simplify your workflow 12:30 – Quick wins to automate today Resources Mentioned: Practice Better, Zapier, Mailbutler Connect: Work with us

The Dietitian Turned Designer has an exciting announcement: We are moving to a Seasons model! Listen to this episode to learn more about this exciting update!

In this episode, Courtney discusses the recent workshop topic from the Clinician Crew - how to use Google Workspace to run your entire private practice. Learn how to make the most out of your Google Workspace subscription and even run all aspects of your private practice using the apps included in Google Workspace.*Nothing mentioned in this podcast is meant to be legal advice.JOIN THE CLINICIAN CREWSCHEDULE A STRATEGY CONSULTREQUEST A WEBSITE AND SEO REVIEWWORK WITH COURTNEY

In this episode of Dietitian Turned Designer, I dive into the reasons why private practice owners should consider starting a podcast. I chat about the stats of having a podcast, enhancing visibility, connecting with your audience and sharing valuable information in a personable way. I also share my favorite content creation tips and success metrics. Learn more about the value of a podcast and get actionable tips for you to start leveraging a podcast for your private practice.LET'S WORK TOGETHER  SCHEDULE A CONSULTATION  JOIN ME ON INSTA 

Join me on this episode of Dietitian Turned Designer as I pull back the curtain on my blog writing process. I'll be sharing how I use a content writing tool to optimize my blog posts for search engines, providing in-depth analysis and comparing my content to top competitors. Tune in to discover how this AI-integrated tool offers smart headings, suggested questions, and helps me generate long-form articles with improved descriptions. I 'll also discuss the importance of website structure and keywords, offering valuable insights for entrepreneurs and healthcare professionals looking to enhance their online presence. JOIN THE CLINICIAN CREWLET'S WORK TOGETHER  SCHEDULE A CONSULTATION  FOLLOW ME ON INSTA    

In this episode of Dietitian Turned Designer, I discuss the importance of offboarding clients and share valuable insights and actionable tips on creating a seamless offboarding experience.I provide details on using templates and Canva to guide you through the process and offer advice on incorporating some personal touches.Listeners will also learn how to use platforms like Practice Better and Google Workspace to streamline the offboarding process. So, join me as I dive into the intricacies of client offboarding and share my expertise in creating a supportive and dynamic environment for weight-inclusive private practice owners. JOIN THE CLINICIAN CREWLET'S WORK TOGETHER  SCHEDULE A CONSULTATION  FOLLOW ME ON INSTA 

In this episode, we dive into the important role of website design and branding in building a successful nutrition business. Courtney and Whitney share their experiences and insights on the impact of a well-crafted website, effective copywriting, and email marketing in attracting clients and driving sales. Join us as we explore the intersection of design, marketing, and nutrition entrepreneurship! FREE Masterclass: How to get more clients with your Google Business Profile:Hosted by Courtney on Thursday, November 16th at 1:00 PM EST - Discover how to leverage the untapped potential of your GBP listing, boost your visibility, and stand out from the competition. With these expert tips, you'll leave this masterclass with a new game plan, ready to make your practice the go-to choice in your area. Whitney's bio:Whitney Bateson, MPH RD is a business owner and digital nomad (she's been traveling and working outside the US for over 5 years!). She is the creator of The Dietitian Website System, a live 6-week group program that helps nutrition entrepreneurs create beautiful, functional, profitable websites (without the tech overwhelm!), that generate more traffic and attract more clients. Since 2018, Whitney and her team have helped 100+ entrepreneurs establish themselves online, help more people, and confidently build thriving nutrition businesses (that can be run from anywhere!). Enrollment in Whitney's signature website program, The Dietitian Website System, opens soon! Go to whitneybateson.com/dws to see inside the course and get on the waitlist for the next cohort starting in January 2024. You'll also be the first to know about her epic Black Friday sale for DWS (save over $1,000!). Download free resources to gain clarity in your business and thrive online, like Whitney’s Abundant Profit Planner or Service Mapping Workbook, available at whitneybateson.com/resources. Want to make more in 2024? Join Whitney’s upcoming workshop, Planning Your Path to a $100k+ Nutrition Business: Learn How to CORRECTLY Price and Package Your Services to Build YOUR 6-Figure Nutrition Business (Without Overwhelm or Imposter Syndrome, Even If You’re Just Starting Out), on Tuesday, Nov 14 at 7 pm ET. Register at whitneybateson.com/pathto100k.

In today's episode, I'm going to take you through the process of setting up and preparing for a free webinar or master class. I'll be sharing my tips and tricks on topic selection, timing, and the platform to host your virtual event. As a bonus, I'll also give you a sneak peek into my upcoming master class on optimizing your Google business profile. So if you're ready to learn how to effectively plan and execute a successful webinar, this episode is tailor-made for you. Tune in and let's dive into the world of virtual events together!

In this episode, join me and my guests, fellow Pursuing Private Practice team members - Jennifer McGurk and Danielle Young, as we chat about the importance of support and systems in business.We discuss the need for a circle of support, including therapists, care teams, business besties, and friends who understand the challenges of running a business.We explore the role of different types of support in maintaining personal and professional well-being, and how they can assist with tasks and support mental health.Additionally, we dive into the key strategies and systems we utilize to ensure smooth operations in our businesses, including organization, project management, and delegation.Tune in as we share our experiences and insights to help you build a successful and sustainable business. JOIN THE CLINICIAN CREWLET'S WORK TOGETHER  SCHEDULE A CONSULTATION  FOLLOW ME ON INSTA  PURSUING PRIVATE PRACTICEEXPAND LIKE A CEO EVENTFOLLOW PPP ON INSTA 

In this episode of Dietitian Turned Designer, Courtney sits down with fellow dietitian and copywriting expert, Nina Mills.They discuss the importance of writing relatable copy and human communication in the healthcare field, the challenges of balancing professionalism and warmth in copywriting, and the impact it has on client experience.Nina shares insights into crafting personalized websites, optimizing website copy for skimmers, and demystifying SEO. They also chat about the customer journey and the significance of ethical copywriting in attracting the right clients. Don't miss this insightful conversation between two dietitians turned designers!  JOIN THE CLINICIAN CREWLET'S WORK TOGETHER  SCHEDULE A CONSULTATION  FOLLOW ME ON INSTA   FOLLOW NINA ON IGWORK WITH NINA

In today's episode, I am talking all about how to choose the brand colors for your private practice. Have you ever struggled with choosing the perfect colors for your brand? If so, this episode is for you! I share my unique process of selecting brand colors for both my clients and my own personal brand. From creating Pinterest boards to using a special website for color extraction, I guide you through the behind-the-scenes process of finding the right colors to represent your brand's identity. I also provide practical action steps to help you get started on your own brand colors. LET'S WORK TOGETHER  SCHEDULE A CONSULTATION  JOIN ME ON INSTA 

In this episode of Dietitian Turned Designer, I share my secrets to streamlining your client onboarding in your private practice. I discuss the different ways to set up your website for client inquiries, such as using discovery calls or questionnaires. I also dive into the power of Practice Better, a system that can revolutionize your client onboarding process. Join me as we explore how to save time and improve client satisfaction through some awesome onboarding techniques! JOIN NOURISH YOUR SEO MEMBERSHIP  LET'S WORK TOGETHER   SCHEDULE A CONSULTATION  JOIN ME ON INSTA   

In this episode of "Dietitian Turned Designer," I sit down with the incredible Ali Hall, owner of Pure Balance Pilates and Align by Ali Hall in Athens. Ali shares her journey from experiencing severe pain and considering quitting dance to becoming a Pilates studio owner focused on healing and body reconnection. We delve into the importance of creating a positive atmosphere in the studio, aligning with the company's messaging, and staying true to values while avoiding toxic diet culture. Ali's passion for helping others shines through as she discusses the profound transformations she's witnessed in women attending her classes and wellness events. Join us as we explore the power of movement, the shift towards anti-diet culture, and the vision for expanding Ali's coaching programs. Get ready for an inspiring and empowering conversation!   LINKS:   LET'S WORK TOGETHER  JOIN ME ON INSTA  ALIGN BY ALI HALL WEBSITE ALIGN BY ALI HALL INSTA PURE BALANCE PILATES WEBSITE PURE BALANCE INSTA