B2B Automation Spotlight

In this episode, host Michael Bernzweig talks with Amir Elion, CEO of Think Big Leaders and former AWS innovation leader, about how executives should think about AI agents and generative AI strategy. Amir explains why intelligence is becoming a cheap, scalable commodity, outlines the growing capabilities across text, code, vision, audio, data, and physical systems, and introduces a three‑pillar framework for value: productivity, new customer value, and business model disruption. He also clarifies the distinction between co‑pilots, AI‑powered workflows, and true autonomous agents and agent teams, and shares implementation considerations and governance guardrails leaders need to have in place. In this episode: Amir Elion shares his journey from corporate roles to founding Think Big Leaders Practical frameworks for integrating generative AI into business operations The differences between co-pilots, AI-powered workflows, and autonomous agents How strategic partnerships accelerate AI adoption and innovation Real-world examples of AI implementation across industries Key considerations for leadership in deploying AI ethically and securely Timestamps: 00:00 - Introduction to Amir Elion and episode overview 01:07 - Amir’s career journey and founding of Think Big Leaders 02:12 - Building relationships through outreach and frameworks for value 04:25 - Transforming organizational AI strategies and client examples 05:52 - Strategic partnerships and ecosystem building for AI success 07:10 - The hype around AI agents and their potential 08:19 - Understanding AI's rapid capabilities across modalities 09:41 - Cost reduction and scalability of AI solutions 10:32 - Helping non-technical leaders understand AI's business impact 11:27 - The three pillars of AI value: productivity, customer value, disruption 13:32 - The evolution and opportunities of AI agents in business processes 14:23 - Differentiating co-pilots, workflows, and agents 15:15 - When to implement co-pilots versus full agents 16:42 - Real examples of AI agents and team orchestration 19:02 - Case study: Stanford’s AI-enabled research for COVID antidotes 21:16 - Key considerations: risk, governance, and strategic fit 21:59 - Leadership principles in the age of AI agents  Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig talks with Zane Frantzen, VP Platform and Operations at SimplyAsk, about why so many AI projects stall out before they deliver business value. Zane shares three common mindsets that sink initiatives, explains how AI amplifies whatever process reality you already have, and stresses the importance of mapping workflows, clarifying owners, and targeting repetitive, high‑volume tasks. He also covers the hidden costs of building custom AI and why human‑in‑the‑loop designs are key for adoption, compliance, and trust. Key Topics: The three common mindsets around AI and how they hinder success Why mapping and cleaning up workflows is essential before AI implementation The importance of clear ownership and strategic planning in AI projects How to identify bottlenecks versus slow tasks in business processes Reframing "human in the loop" as a feature for compliance and adoption, not failure Practical steps to build a scalable and reliable AI automation pipeline The role of process mapping exercises to avoid automation pitfalls Benefits of targeting high-volume, repetitive workflows for quick wins How organizational culture influences AI project outcomes The significance of owning and controlling creative assets in marketing with AI Timestamps: 00:00 - Introduction and episode overview 00:29 - Zane's career journey pre-SimplyAsk 01:22 - Types of organizations benefiting most from AI automation 02:53 - How high-volume processes drive tangible value 04:42 - Organizational size and impact of AI solutions 07:20 - Recognizing patterns in early discovery calls for AI value 08:49 - Common AI mindsets holding teams back 09:17 - Process mapping exercises to identify true bottlenecks 10:36 - Fixing process issues before deploying AI 11:29 - Building AI solutions versus customizing internally 12:44 - Ownership, security, and liability considerations in AI projects 14:37 - The balance between full automation and human oversight 15:55 - Business realities versus marketing promises in AI adoption 16:44 - Practical tips for AI scaling: fix workflows, define ownership, focus on tangible outcomes 17:39 - The importance of small wins for AI trust and expansion 18:18 - Industries and organizations that see the most value from AI 19:50 - Challenges of internal AI projects and fragmented tools 20:40 - Rebuilding holistic processes with AI integration 21:15 - Managing content and campaigns across silos like organic and paid channels 22:09 - Live Q&A setup and audience interaction 42:18 - Framing "human in the loop" as a strategic feature for adoption 45:22 - Guardrails for responsible AI use and maintaining control over messaging Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig talks with Roi Carmel, CEO and co‑founder of Spotlight AI, about how autonomous agents can fix enterprise sales productivity. Roi explains why reps spend most of their time on documentation, updating systems, and analysis instead of selling, and why quota attainment has barely improved despite a decade of new tools. He shares how Spotlight’s layered sales intelligence model and agents for qualification, discovery, inspection, analytics, value consulting, and content can sit on top of your existing stack, automate hundreds of thousands of tasks, and give leaders more reliable forecasts and win patterns. Key Topics The fundamental problems with current sales productivity and why quota attainment has stagnated over the last decade How Spotlight AI’s layered intelligence model integrates seamlessly into existing workflows to automate activities The role of specialized agents in qualification, discovery, inspection, analytics, and content generation The importance of human-AI orchestration in building trust and understanding customer pain points Metrics: Over 800,000 sales activities automated and $7.5 billion in revenue managed autonomously Challenges faced during development, including the shift from chatbot models to workflow integration The future vision: sales teams as orchestrators using AI to handle routine tasks while humans focus on relationship-building Practical strategies: mapping low-leverage activities and adopting agent-driven automation Timestamps 00:00 - Introduction to Roy Carmel and Spotlight AI's mission 02:09 - Roy’s entrepreneurial journey across cybersecurity and enterprise software 04:22 - Connecting product value to customer business problems 05:57 - The evolving role of AI in sales and 2026 outlook 06:50 - Building a structured data model before the AI boom 08:03 - Embedding AI into existing workflows, not replacing them 09:27 - The big vision: transforming sales from execution to orchestration 10:47 - AI as a tool for decision-making support, not replacement of human judgment 12:11 - Autonomous driving analogy: AI gradually taking over routine tasks 13:11 - How Spotlight AI frees sales teams to focus on trust and relationships 15:10 - The broken productivity model: stagnation despite tech advances 16:35 - Why quota attainment has not improved and high turnover rates 17:15 - The need for a new approach centered on human strengths and AI support 18:39 - Designing seamless AI integration into existing workflows 22:22 - Real example of agents working across deal stages 23:17 - Specific agents: qualification, research, inspection, discovery, debrief, analytics, value consulting, content creation 25:09 - Adaptive discovery: AI guiding next steps in customer interactions 27:28 - Generating assets and orchestrating activities to reduce sales prep time 28:51 - Metrics: Activities autonomously executed, contacts qualified, assets generated 29:20 - The vision: productivity through evidence-based orchestration 30:10 - Final thoughts: Map low-leverage activities and adopt AI agents for automation Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig talks with Ricardo Tosatto, CEO at Esfera and COO at Esfera Studio, about how AI is changing product design and prototyping. Ricardo explains why traditional design teams spend 70–80% of their time inside tools like Figma and still end up with static prototypes that don’t reflect real user behavior. He shares how AI‑powered tools can generate working UI, flows, and states so teams can test multiple functional MVPs quickly, get better feedback, and free designers to focus on customer insight, problem‑solving, and strategy. 00:00 – Introducing Ricardo Tosatto and the future of prototyping with AI 00:50 – Ricardo's background and journey into tech and product management 02:30 – The evolution of design tools from Figma to AI-enabled prototypes 04:00 – Why static prototypes can hinder real product validation 06:00 – The role of AI in automating asset creation and speed to market 08:15 – Risks of relying solely on static or non-functional prototypes 10:30 – Bridging the gap between design and development with AI 12:45 – Reimagining the role of designers in an AI-powered landscape 15:00 – How rapid prototyping accelerates user feedback and product-market fit 17:20 – Choosing the right tools and workflows for functional MVPs 19:30 – First steps for startups to implement AI-driven prototyping 21:45 – Common pitfalls in early product development and how to avoid them 23:55 – The importance of testing and iteration cadence in CRO and UX 26:10 – Leveraging AI for HR data unification and employee insights 28:30 – Building trust with leadership through data and quick wins 30:50 – Deciding which growth levers to test first in enterprise settings 33:00 – Adjusting experimentation based on traffic volume and niche markets 35:15 – Practical tips for mid-market companies to unify HR systems 37:40 – The importance of a phased approach for data integration 39:10 – Maintaining a continuous testing and learning culture 41:15 – How to handle low traffic scenarios in experiments 43:20 – Turning trending workforce issues into actionable metrics 45:45 – Balancing statistical rigor with real-world constraints in niche markets 47:30 – Final advice: Focus on problem-solving, not just tool mastery 48:40 – Closing thoughts: The future of prototyping and team roles Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig talks with Mitchell Jones, founder and CEO of Lava, about how to monetize AI features without destroying SaaS margins. Mitchell breaks down why AI introduces real variable costs, why seat‑based pricing no longer reflects value when agents can replace dozens of users, and how usage‑based models can better align price with outcomes. You’ll learn how an AI gateway plus billing stack can track per‑request cost in real time, enforce target margins automatically, and let agents both collect and spend funds so AI‑native products can scale profitably. How traditional SaaS revenue models are breaking due to AI's variable costs Layering usage-based pricing on top of subscriptions for better margins Building real-time cost analytics and margin-aware billing with Lava's tools The role of an AI gateway in routing calls and managing payments effortlessly Strategies for startups to rapidly implement hybrid pricing models Connecting AI call routing with revenue collection in a unified stack Practical steps for organizations to upgrade their payment systems in an AI era Tactics for multinational companies to support nearshore AI and engineering teams Maintaining workflow alignment with AI adoption to avoid siloed inefficiencies Reframing product offerings in response to AI-driven service shifts Timestamps:  00:00 – Introduction to Lava and AI's impact on SaaS revenue 00:30 – Mitchell’s entrepreneurial journey through COVID and YC 01:56 – Challenges with traditional SaaS models in the AI era 02:25 – The need for new pricing strategies reflecting AI’s variable costs 03:23 – How Lava enables layered usage-based pricing seamlessly 04:13 – Building margin-aware billing with real-time cost analytics 07:17 – Importance of partnerships with developer tools and AI coding agents 08:16 – Mitchell’s background with payments and AI monetization 09:15 – AI introduces variable costs that threaten margins 10:41 – Implementing value-aligned pricing models 11:44 – The $80 billion payments opportunity through AI 12:42 – Lava’s API for multi-model AI access and real-time analytics 13:11 – Charging customers based on actual AI usage with margin controls 14:26 – Routing AI calls and payments in one unified gateway 15:23 – Measuring costs and revenue for profitable AI monetization 16:16 – Overcoming organizational challenges with AI workflows 17:28 – Transitioning from fixed seat-based to hybrid pricing models 19:12 – Building efficient, real-time revenue recognition systems 20:04 – Typical enterprise payments stack and its limitations 21:32 – Simplifying complex billing and revenue recognition with Lava 22:08 – Implementation journey: from call routing to margin setting 23:28 – Q&A: Practical steps for organizations to adopt usage-based models 26:04 – Rethinking AI implementation as a business decision 27:44 – Addressing margin risks with variable LLM costs 30:09 – Reframing hiring and talent strategy for nearshore AI teams 32:23 – Recognizing misaligned workflows beyond tools 35:07 – Revisiting product offerings as AI evolves services 37:48 – Practical steps for shifting to hybrid subscription-plus-usage pricing 40:14 – Cross-department workflow mapping for AI collaboration 42:28 – Managing organizational friction and aligning AI initiatives 43:25 – The Groundhog Day fulcrum: balancing resources and demand 45:16 – Onboarding Latin American remote hires effectively 47:37 – Finding balance between governance and flexibility in enterprise workflows 49:24 – Final thoughts: Measure, adapt, innovate in AI monetization Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig sits down with Michael Toguchi, Chief Strategy Officer at Techtonic, to explore how mission‑driven and enterprise organizations can turn chaotic, manual workflows into scalable systems their teams actually use. Michael breaks down why many workflow and automation projects fail—not because of bad software, but because they’re misaligned with mission, culture, governance, and cross‑department realities. He shares a clear framework for assessing current processes, designing around repeatable patterns instead of edge cases, and using configuration plus guardrails to balance flexibility with control, so leaders get trustworthy data and front‑line teams get workflows that support real adoption and AI‑ready operations.Key TopicsWhy many automation and workflow projects fail and how misalignment with mission, culture, and governance is often the root causeA structured approach for auditing current workflows and designing repeatable, scalable patternsThe importance of stakeholder buy-in, leadership involvement, and user-centered design in successful adoptionBalancing flexibility and rigidity through configuration, guardrails, and clear governanceAddressing organizational issues like technical debt, siloed teams, and cross-department collaborationHow to measure success, validate workflows, and ensure data integrity for data-driven decision makingPractical steps for integrating AI into workflows without creating friction or inefficiencyStrategies for onboarding remote teams and fostering inclusive collaboration in geographically dispersed organizationsTimestamps00:00 - Introduction to enterprise workflow challenges and the importance of mission alignment02:01 - Michael Toguchi shares his journey in streamlining workflows for mission-driven organizations04:01 - The ROI of automation in nonprofit, education, and corporate sectors07:00 - Why technology alone doesn't fix workflow issues and the role of culture and governance08:44 - Detecting strategy problems versus tool problems during workflow assessment11:02 - Automating and streamlining for organizational impact and efficiency12:19 - Validating workflows: ensuring data integrity and accountability13:53 - Common forms of technical debt in organizational systems and how to address them14:12 - Overcoming siloed teams and fostering cross-department collaboration16:26 - Balancing configuration flexibility with the need for guardrails and consistency17:53 - Developing a scalable workflow strategy with stakeholder buy-in and iterative feedback20:01 - Building trust and ensuring adoption through leadership and people-centric approaches22:30 - Aligning workflow automation with purpose-driven speed and scalability25:14 - How to evaluate if workflows are misaligned with mission and culture27:26 - Rethinking pricing models in AI-first SaaS to manage variable costs30:11 - Leveraging nearshore talent pools for strategic advantage32:05 - Signs that organizational workflows are misaligned with mission and culture35:14 - Adapting product offerings in response to AI-driven service changes37:30 - Transitioning to hybrid subscription and usage-based pricing models40:21 - Mapping cross-department workflows to support collaboration and reduce silos44:32 - Effective onboarding practices for remote Latin American hires47:19 - Finding the right balance between governance and flexibility in enterprise workflows49:31 - Final thoughts: key takeaways for workflow success Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig talks with Matt Soltau, Global Director of Strategy and Operations at IntelliPaaS, about how enterprises can make their fragmented tech stacks truly AI‑ready. Matt explains why point‑to‑point “spaghetti” integrations create data silos, security risk, and failed AI projects, and shares how a centralized integration layer can deliver real‑time, reliable data across CRM, ERP, ITSM, and other core systems. You’ll hear practical steps to audit your current stack, create a single source of truth without yet another data lake, and design scalable, low‑code/enterprise‑grade integrations that turn your existing tools into a competitive advantage.Key Topics:The personal journey and insights from Matt Soltau on curiosity-driven career growthHow IntelliPaaS simplifies complex enterprise integrations with centralized solutionsKey strategies for making data AI-ready and avoiding common pitfallsThe importance of designing scalable, secure, and compliant data pipelinesPractical steps for upskilling QA teams into business-savvy quality engineersBuilding impactful community movements versus simple groupsMetrics to measure audience engagement and community growthAligning developers, QA, and security for holistic quality ownershipHow to progressively replace spaghetti integrations with AI-powered hub modelsApproaches to cleaning, transforming, and orchestrating data for reliable AI deploymentTimestamps:00:00 - Introduction to Matt Soltau's personal and professional journey02:11 - The role of curiosity and international experience in shaping leadership04:42 - Overview of IntelliPaaS's mission and core capabilities05:09 - How IntelliPaaS supports regulated industries in real-time data management08:42 - Strategies for deploying on-premise, cloud, and air-gapped environments09:34 - Building scalable integration architecture: from point-to-point to hub models11:15 - Using data stamps and audit trails for compliance in cross-border data use13:01 - Unlocking AI value through integrated, real-time data pipelines16:36 - Shifting from traditional point-to-point to centralized integration platforms18:40 - Practical example: Transitioning from spaghetti architecture to hub-and-spoke20:31 - Enabling AI readiness with flexible deployment and high data control22:17 - Addressing AI hallucination through robust data pipelines23:26 - The future of digital transformation and AI integration in enterprises24:19 - Transformations in AI-driven data management and automation25:49 - The importance of single source of truth and data normalization27:33 - Applying AI to unstructured data like emails for automation29:28 - How to evolve B2B marketing with AI-informed customer insights31:35 - Differentiating a community movement from a simple community34:40 - Signals of waterfall thinking in QA teams and how to adapt37:09 - Questions to uncover customer pain points through interviews38:25 - Metrics for measuring audience engagement before fan art & tattoo stage40:28 - Designing community journeys to increase contributor engagement48:29 - Alleviating burnout through targeted community engagement strategies48:48 - Aligning developers, QA, and security for organizational quality ownership50:23 - The playbook for cleaning and transforming data for reliable AI actions53:33 - Closing remarks and next steps for attendees Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig sits down with Dan Charles, founder of Codarity, to unpack why so many B2B agencies and event businesses stay stuck in feast‑or‑famine mode. Dan explains how most teams only market to the 5% of buyers who are actively searching while ignoring the 95% who are quietly forming their shortlists months in advance. He walks through how to map category entry points, stay always‑on in front of future buyers, and build an evergreen demand engine so you become the inevitable first call when budgets and timelines finally open up.Key Topics:The myth of active buyers and the reality of passive market demandUnderstanding the 95% passive market and the 5% active marketThe pitfalls of reactive marketing and the importance of consistent brandingHow to maintain top-of-mind awareness and avoid being commoditizedThe difference between capturing demand and creating demandThe role of Category Entry Points (CEPs) in pre-purchase positioningStrategies for aligning with buyer triggers and maintaining visibilityLeveraging data and AI for effective market research and CEP developmentBuilding a consistent marketing approach to smooth out revenue and increase profitabilityTimestamps:00:05 - Introduction by Michael Bernzweig00:45 - Dan Charles on becoming inevitable in your market03:07 - The importance of being remembered by prospects05:17 - The dangers of pausing marketing efforts06:59 - Capturing vs. creating demand09:11 - Using CEPs to align with buyer triggers11:40 - Applying demand creation strategies across industries13:47 - Q&A session introduction Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join host Michael Bernzweig to discover how top e-commerce brands leverage data to optimize marketing, improve conversions, and reduce wasted ad spend. In this episode, Matthew Stafford shares proven strategies and real-life case studies that reveal the power of authentic customer data and AI-driven insights to drive sustainable growth.Key TopicsThe importance of owning and authenticating your customer data to maximize ROIHow to segment traffic sources and identify high-value customer behaviorsCommon pitfalls with fake traffic, bots, and untracked visitorsPractical steps to implement consent banners and data collection toolsThe role of AI and automation in scaling e-commerce efficientlyCase studies: From $300K/month to $2.7M/month by optimizing dataThe difference between raw data and actionable insightsHow to break down large marketing channels into meaningful segmentsCRO principles for increasing conversion rates at checkoutBuilding a cohesive brand story across product lines for better engagementTimestamps00:00 - Welcome and overview of data-driven e-commerce growth02:17 - Matthew's entrepreneurial journey from concrete business to online brands05:07 - How selling T-shirts led to multi-million dollar success09:32 - The significance of owning and analyzing your customer data10:41 - Leveraging data to understand visitor behavior beyond traffic volume13:08 - Myth busting: Data vs. insights and how to interpret them14:20 - How to collect detailed customer data legally and ethically15:40 - Segmenting traffic sources within channels for better optimization17:25 - The impact of authenticating visitors on ad spend and ROAS20:16 - Fixing leaks: Eliminating fake traffic and high bounce visitors21:40 - Converting more visitors by optimizing on-site engagement25:03 - Case study: Removing false negatives improves conversion rates26:21 - How clean data drives better attribution and ad platform signals27:45 - Practical CRO hacks for increasing checkout completion rates33:07 - Using AI to build personalized growth roadmaps34:07 - The power of persuasion: "Pre-suasion" principles in checkout forms36:12 - Q&A panel: Insights from industry experts on marketing foundations and storytelling50:35 - Building a unified brand story across multiple products and markets51:26 - Rapid fixes in data management for quick wins in B2B and B2C55:21 - Testing creative vs. audience targeting on platforms like Meta56:51 - Differentiating junk traffic from high intent visitors effectively58:10 - Where to place the brand story on your website to influence buying59:34 - Final thoughts and upcoming sessions Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join host Michael Bernzweig as he explores how to align your sales and marketing teams, define clear go-to-market systems, and leverage AI effectively to drive scalable growth. This episode features insights from Mark Gordon, CEO of Integrated Go-to-Market Solutions, on transforming organizational alignment to unlock revenue potential.Key topics:The importance of organizational clarity in defining the problem and target audienceHow misalignment between sales and marketing creates friction and stalls growthThe four pillars of a healthy go-to-market operating system: messaging, demand generation, sales process, and technologySigns that a business struggles with go-to-market clarity rather than talent issuesThe role of leadership and accountability in executing go-to-market transformationUsing AI for diagnosing messaging clarity and avoiding "peanut butter" AI strategiesPractical steps to improve website messaging and content alignmentCase examples of measuring ROI on digital transformation investmentsCommon content misfires that harm customer experience and AI performanceStrategies for leadership to set a single, clear problem-solution narrativeTimestamps: 00:00 - Introduction: Why organizational clarity is crucial for growth01:15 - Mark Gordon shares his journey from rugby to go-to-market expertise03:17 - The core four: framing your organization’s go-to-market operating system04:37 - Why differentiation in sales and marketing is vital in commoditized industries05:43 - Identifying industries that benefit most from complexity-driven strategies06:20 - Testing your organization's alignment: Key questions for leaders07:41 - The impact of misaligned messaging on demand and sales cycles09:02 - The four pillars of a healthy go-to-market system: messaging, demand, sales, tech10:21 - How clarity in messaging reduces friction and shortens sales cycles11:37 - The critical relationship between sales process and buyer trust12:29 - Technology as an enabler, not a silver bullet, in go-to-market success13:04 - Ownership and leadership responsibility for go-to-market strategy14:17 - When to embark on a full system transformation versus incremental optimization15:26 - Leveraging AI to assess and improve your go-to-market clarity16:17 - Recognizing when current systems are outdated and scale demands change17:04 - Strategies for aligning sales and marketing leaders to present a united front18:17 - External facilitation: How outside experts accelerate alignment19:07 - The role of data in evaluating digital transformation investments20:26 - Common website messaging pitfalls indicating systemic misalignment29:25 - Diagnosing content vs. channel problems in B2B marketing31:52 - The dangers of spreading AI initiatives without focused strategy32:12 - How leadership can determine the core problems and ensure alignment34:17 - Final tips on avoiding messaging misfires and organizational chaos35:08 - Example: Using value stream analysis to justify AI investments Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig and guest Kyle Bailey from Front Burner Marketing share actionable insights on how local service providers can adapt to the rapid changes AI and search algorithms are bringing. Discover how to future-proof your business and stay visible in a competitive landscape.Key Topics:Kyle's entrepreneurial journey from 2009 to today and lessons learned from setbacksThe impact of AI search on local SEO and how businesses are being affectedTransition from traditional SEO to search everywhere optimizationCritical steps for local service providers to implement AI-friendly content strategiesThe importance of local listings, reviews, and optimizing platforms like Houzz, Yelp, and FacebookHow Google is experimenting with removing the three-pack and what it means for your visibilityBuilding a reputation moat to protect against rising competitorsCase study: How a legacy overhead door company revitalized their online presence in the face of digital disruptionImmediate action steps to adapt your business for the evolving AI and search landscapeTimestamps:00:00 - Introduction and importance of adapting to entrepreneurial journeys01:07 - Kyle’s personal story and lessons from setbacks02:32 - The analogy of falling up an escalator in business growth03:12 - The impact of Google updates like Penguin, Panda, and helpful content03:37 - The fragmented future of AI search and its implications04:02 - Where home service professionals should start with AI integration04:32 - Practical first steps: focusing on your website and storytelling05:25 - Optimizing for AI: content relevance and authority signals06:16 - The importance of understanding AI’s sources and signals07:12 - Monitoring AI results and maintaining relevance on platforms08:05 - The shift in local SEO with AI: moving beyond the Google 3-pack09:01 - Expanding presence across local directories and review sites10:27 - The need for conversational, entity-focused content for AI11:26 - The fast pace of AI developments and the urgency to act12:25 - Search everywhere optimization: schema, listings, reviews, and mentions13:10 - Why local reviews and descriptions matter more than ever14:03 - The significance of rich, location-specific reviews and descriptions15:01 - Protecting your business with a moat — building resilience against competitors16:57 - Preparing for the AI tsunami and future-proofing your local SEO17:54 - The end of dependence on traditional SEO and the rise of AI-driven relevance18:21 - Practical tips: diversifying online assets and reputation management19:45 - The importance of local industry-specific directories and reviews20:41 - Success story: Revitalizing an old overhead door company’s digital presence21:10 - The risks of complacency and falling behind in online visibility22:23 - Building integrated content ecosystems around service questions Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig engages with Ron Crabtree to explore the intricacies of entrepreneurship, digital transformation, and AI. They delve into Ron's career journey, highlighting his experiences with value stream mapping and activity-based costing, and discuss the challenges organizations face in adopting digital transformation, particularly in manufacturing.TakeawaysRon Crabtree shares his unique career path from manufacturing to digital transformation.The importance of value stream mapping in identifying AI opportunities.Challenges in digital transformation include labor shortages and technology adoption.Activity-based costing as a tool for measuring ROI in digital projects.Ron emphasizes the need for a network of experts in management consulting.The role of AI in streamlining manufacturing processes.Insights into the adoption headwinds of AI technologies.Practical advice for organizations starting their digital transformation journey.The significance of aligning technology with business goals.Ron discusses the evolution of MetaOps and its impact on the industry.Sound bites"Value stream mapping is key.""AI adoption faces headwinds.""Align tech with business goals.""Digital transformation needs expert networks.""Activity-based costing measures ROI.""Streamline processes with AI.""Overcome labor shortages with tech.""MetaOps impacts the industry.""Start digital transformation right.""Manufacturing needs AI integration."Chapters00:01:07 Introduction to Ron's Journey00:02:18 Early Career and Education00:03:36 Transition to Digital Transformation00:06:21 Founding MetaOps00:11:46 Value Stream Mapping and AI00:15:10 Challenges in Digital Transformation00:24:35 Practical Advice for Organizations Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful conversation, host Michael Bernzweig engages with Tory Bjorklund, a veteran tech entrepreneur, to explore the intricacies of digital transformation. They discuss the importance of vision, execution, and assimilation in successful digital initiatives, highlighting the role of AI in enhancing project management and data migration. The dialogue also delves into the challenges of operational maturity and the significance of aligning business strategies with technological advancements.Takeaways:Vision is crucial for guiding digital transformation projects.Execution must align with the defined vision for success.Assimilation ensures changes become integral to the business.AI can enhance project management and data migration.Operational maturity is key to successful execution.A clear business strategy should precede AI implementation.Digital transformation requires top management leadership.Successful projects focus on business impact, not just technology.AI tools can aid in strategic planning and execution.Sustainable change is achieved when new methods become the norm.Title Options:Mastering Digital TransformationThe Role of AI in Business SuccessVision, Execution, and AssimilationOvercoming Challenges in Digital InitiativesAligning Business and TechnologyAI: A Game Changer in Project ManagementAchieving Operational MaturityLeadership in Digital TransformationStrategic Planning with AISustainable Change in BusinessSound Bites:"Vision is crucial for success.""Execution must align with vision.""AI enhances project management.""Operational maturity is key.""Focus on business, not just tech.""Leadership drives transformation.""AI aids strategic planning.""Sustainable change is the goal.""Align strategy with technology.""Assimilation integrates change."Chapters:00:00:50 Introduction to Digital Transformation00:08:21 Identifying Opportunities for Transformation00:18:56 Using AI in Execution00:22:32 Q&A Session Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast episode, host Michael Bernzweig discusses the journey of founding Aetos with Shayne Adler, focusing on the challenges and transformations in compliance and AI deployment. The conversation covers the importance of privacy by design, the role of AI in business, and the concept of shadow AI. Key insights include the need for a plan B in AI deployment, the significance of security basics, and the creation of sanctioned spaces for AI use.TakeawaysFounding Aetos was driven by the need for affordable compliance solutions.Algorithmic disgorgement can devastate a company's valuation.Privacy by design is crucial for AI governance.AI deployment should include a plan B for failures.Security basics are essential for investor confidence.Good AI use cases are like a good haircut: obvious value.Shadow AI is prevalent and needs sanctioned spaces.Deploy AI that is safe and has a plan B.Create sanctioned spaces for AI to prevent shadow AI issues.AI should be a co-pilot, not an autopilot.Sound bitesAlgorithmic disgorgement can devastate a company's valuation.Privacy by design is crucial for AI governance.AI deployment should include a plan B for failures.Security basics are essential for investor confidence.Good AI use cases are like a good haircut: obvious value.Shadow AI is prevalent and needs sanctioned spaces.Deploy AI that is safe and has a plan B.Create sanctioned spaces for AI to prevent shadow AI issues.AI should be a co-pilot, not an autopilot.Founding Aetos was driven by the need for affordable compliance solutions.Chapters00:01:11 Introduction to Aetos and Compliance Challenges00:04:08 Launching Aetos and AI Deployment00:12:00 Privacy by Design and AI Governance00:15:19 AI Deployment Strategies00:16:31 Security Basics and Investor Confidence00:16:52 Good AI Use Cases00:18:57 Understanding Shadow AI00:20:44 Creating Sanctioned Spaces for AI Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig and guest Sarah Johnson discuss the importance of a content-first framework for organizations aiming to scale content and AI. They emphasize the need for clear messaging and team alignment to avoid AI confusion and enhance performance. The conversation highlights the structural clarity required for AI readiness and the role of stakeholder alignment from the C-suite to UX in achieving consistent messaging.TakeawaysDevelop a content-first methodology for effective content management.Conduct workshops to implement practices and align messaging.Organizations scaling content and AI benefit from clear frameworks.Expose content process misalignments to improve messaging and AI performance.Team alignment is crucial for avoiding AI confusion.A content-first framework builds structural clarity for AI.Meaning misalignment can disrupt AI experiences.Align stakeholders from C-suite to UX for consistent messaging.Clear messaging enhances AI readiness and organizational performance.Workshops and frameworks help organizations align and scale effectively.Sound bitesDeveloped one methodology for content first.Teaching workshops to align messaging.Organizations scaling content benefit from frameworks.Expose misalignments to improve AI performance.Alignment is crucial for avoiding AI confusion.Content-first builds structural clarity for AI.Meaning misalignment disrupts AI experiences.Align stakeholders for consistent messaging.Clear messaging enhances AI readiness.Workshops help align and scale effectively.Chapters00:02:44 Introduction to Content-First Methodology00:04:21 Implementing Workshops for Alignment00:05:27 Scaling Content and AI00:08:25 Four Block Framework Overview00:10:21 Importance of Team Alignment00:12:59 Building Structural Clarity for AI00:15:11 Addressing Meaning Misalignment00:19:05 Stakeholder Alignment for Consistent Messaging Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast episode, host Michael Bernzweig is joined by Ryan Burch, founder of the Tobie Group, to discuss the evolving landscape of marketing and advertising with a focus on AI's impact. The conversation highlights the importance of understanding your audience and adapting to new technologies while maintaining core marketing principles.TakeawaysFlexible marketing is at the core of successful strategies.AI is changing the landscape of advertising rapidly.Understanding your audience is crucial for effective marketing.Balancing technology with traditional marketing is key.Know your marketing goals and align them with your strategies.Audience-first approach is essential for campaign success.Systems over heroes: build sustainable marketing systems.Stay flexible and adapt to changing platforms and behaviors.Creative content, especially video, is becoming more important.Test and adapt your strategies to find what works best.Sound bitesFlexible marketing is key.AI is changing advertising.Know your audience.Balance tech with tradition.Align goals with strategies.Audience-first approach works.Build sustainable systems.Stay flexible and adapt.Video content is crucial.Test and adapt strategies.Chapters00:01:10 Introduction to Flexible Marketing00:01:58 AI's Impact on Advertising00:03:04 Advising Clients in a Changing Landscape00:03:12 Core Marketing Principles00:06:21 Balancing Technology and Tradition00:07:32 Approaching New Campaigns00:13:21 Key Actions for Advertisers00:21:58 Timeless Principles in Paid Media00:28:33 Balancing Audience and Broad Targeting Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode features Michael Bernzweig hosting Phil Bacon, founder of Marketing Managed, as they discuss building a successful marketing strategy. The conversation delves into foundational marketing principles, understanding your audience, and practical advice for auditing and improving marketing efforts. TakeawaysUnderstand your audience deeply to tailor marketing efforts.Foundational marketing principles are crucial for success.Auditing marketing strategies can reveal key improvement areas.Quick wins in B2B marketing often come from data-driven decisions.Positioning is key before investing in marketing tactics.Phil Bacon's journey from agency to entrepreneurship is inspiring.Marketing Managed helps firms turn complex offerings into revenue.Stop asking what tactics to try next; focus on strategy.Simple questions can clarify positioning and save resources.Root systems and CRM definitions deliver quick wins.Title OptionsUnlocking Marketing Success with Phil BaconFrom Agency to Entrepreneur: Phil Bacon's JourneyMastering Marketing Foundations with Phil BaconPhil Bacon on Building a Winning Marketing StrategyMarketing Managed: Turning Complexity into RevenuePhil Bacon's Insights on B2B Marketing SuccessAuditing Marketing Strategies with Phil BaconPhil Bacon: The Importance of Audience UnderstandingQuick Wins in B2B Marketing with Phil BaconPhil Bacon's Guide to Effective MarketingSound bitesUnderstand your audience deeply.Foundational principles are crucial.Auditing reveals improvement areas.Quick wins come from data-driven decisions.Positioning is key before tactics.Phil Bacon's journey is inspiring.Turn complexity into revenue.Stop asking what tactics to try next.Simple questions clarify positioning.Root systems deliver quick wins.Chapters00:00:59 Introduction to Phil Bacon's Journey00:04:02 From Agency to Entrepreneurship00:05:35 Founding Marketing Managed00:06:17 Foundational Marketing Principles00:17:49 Practical Marketing Advice Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI in freeing humans from mundane tasks, allowing more focus on core competencies.TakeawaysStorytelling is crucial in business for emotional connection.AI can free humans from mundane business tasks.A 'capital S story' answers why people engage with your business.Only 39% of companies use storytelling effectively.Origin stories are powerful in the tech industry.Your story should be present in all business communications.AI enables better human connections in business.Partnerships are key to business growth.Technology can enhance storytelling and communication.Understanding and leveraging technology is crucial for success.Sound bitesStorytelling is crucial in business.AI frees us from mundane tasks.A 'capital S story' is essential.Only 39% use storytelling well.Origin stories are powerful.Your story must be everywhere.AI enhances human connections.Partnerships drive business growth.Tech enhances storytelling.Leverage tech for success.Chapters00:01:02 Introduction to Storytelling00:02:18 AI in Business00:05:00 Future of Business and Technology00:07:27 Importance of Storytelling00:09:06 Capital S Story00:10:41 Origin Stories and Business00:11:30 Embedding Your Story Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful podcast episode, hosted by Michael Bernzweig, Larissa Schneider, co-founder of Unframe, explores the current landscape of enterprise AI adoption. She highlights the challenges businesses face in extracting value from AI, the importance of tailored solutions, and the shift towards customer-centric AI platforms. Schneider also shares predictions for the future of AI in enterprises, emphasizing the need for outcome-based pricing models and the decline of DIY solutions. The conversation concludes with a look at how Unframe's approach is helping enterprises achieve significant efficiencies and scale without increasing headcount.TakeawaysAI adoption requires tailored solutions for business value.Generic AI solutions often fail to deliver results.Enterprises need customer-centric AI platforms.Outcome-based pricing models are gaining traction.DIY AI solutions are declining in popularity.Unframe offers a three-step AI implementation process.AI efficiencies can be achieved without increasing headcount.AI transformation is crucial for enterprise competitiveness.Future AI companies will integrate AI into entire business models.Enterprises are shifting from internal to external AI partners.Sound bitesAI adoption needs tailored solutions. Generic AI often fails. Customer-centric AI is key. Outcome-based pricing is rising. DIY AI is declining. Unframe's three-step process. AI efficiencies without more staff. AI transformation is essential. Full-stack AI companies are coming. Shift to external AI partners.ChaptersIntroduction to Enterprise AIChallenges in AI AdoptionThe Need for Tailored SolutionsCustomer-Centric AI PlatformsFuture Predictions for AIUnframe's Approach to AI Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig welcomes Kuber Jain from Headspace to discuss the integration of automation in business processes. They explore how to design systems that support both customers and internal teams, focusing on personalization at scale and balancing automation with human connection. Kuber shares insights from his experience at Headspace and other leading companies, emphasizing the importance of data-driven decision-making and product-led growth strategies.TakeawaysAutomation should support people, not overwhelm them.Personalization at scale is key to customer satisfaction.Balancing automation with human connection is crucial.Data-driven decision-making enhances business processes.Product-led growth drives user engagement and retention.AI can automate onboarding and personalize user journeys.Seamless user experience is vital for product adoption.Collaboration across teams ensures successful PLG strategies.Continuous innovation is necessary to meet evolving user needs.AI amplifies growth by enhancing product value.Sound bitesAutomation should support, not overwhelm.Personalization at scale is key.Balance automation with human connection.Data-driven decisions enhance processes.Product-led growth drives engagement.AI automates and personalizes journeys.Seamless experience boosts adoption.Collaboration ensures PLG success.Continuous innovation meets user needs.AI amplifies product value.ChaptersIntroduction to Automation and PersonalizationBalancing Automation with Human ConnectionData-Driven Decision MakingProduct-Led Growth StrategiesAI in User ExperienceCollaborative Strategies for SuccessContinuous Innovation and Growth Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.