Creating the things I wish existed...

In 2026, we productise!In this episode, I unpack what productisation really means for artists in 2026. From intellectual property and merchandise to live experiences and brand-aligned revenue, I break down why music is now the starting point, not the end goal.I share how I’ve approached productising my own work, how NORMVL thinks about IP and physical products, and why artists who don’t build products end up dependent on platforms, streams, and gatekeepers.If you’re serious about sustainability, ownership, and longevity as an artist, this episode is for you.

Is the artist website still relevant in 2026?In this episode, I unpack the evolving role of the artist website, what it used to be, what it’s become, and how artists can actually use it today. I also share how I built bylwansta.com, the thinking behind it, and what I learned along the way through NORMVL.Consult with NORMVLPre-Order that VinylBuild a Website using ElementorBy on Socials:

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This episode reflects on I Care A Lot, the best event I hosted in 2025 at Artistry.Why it worked, what it taught me about catalytic moments, funding, and intention, and why creating the things I wish existed sometimes means taking emotional risks.Vinyl Pre-Order: https://bit.ly/TCISUnpluggedOnVinylEvent Footage: Urban Skhotheni