The Speechwriter's Room

What do infomercials and persuasive speeches have in common? In this episode, Mary explores the structure called Monroe's Motivated Sequence that can be found in persuasive speeches across history and in classic infomercials - from the Snuggie to the Miracle Blade.To learn more about Mary Robbins, visit storiedcommunications.com.

Today in The Speechwriter’s Room, Felicia Salazar talks about what it’s like to write history-making speeches in the White House for President Biden. Felicia worked with the President on his remarks to issue an apology for the United States’ forced Native American boarding school policy.With storytelling and cultivating connection in her speech drafts, Felicia has also been an aide to the former Secretary of Interior Deb Haaland. In this episode, Felicia talks through the writing process for a speech that Secretary Haaland gave to commemorate the 52nd anniversary of Native American activism on Alcatraz Island. Felicia is currently the Deputy Campaign Manager for Haaland’s campaign to become New Mexico’s next governor. DebHaaland.com.To learn more about Mary Robbins, visit storiedcommunications.com.

In this episode of The Speechwriter's Room, Mary gets inspired from pep talks in sports movies and television shows. From values-driven messaging to issuing a call to action, these coaches have lots to show us about crafting any kind of persuasive speech.

Ashley Mitchell joins The Speechwriter’s Room for a conversation about the power of speeches in times of crisis, pulling from Minneapolis Mayor Jacob Frey’s recent remarks at a press conference shortly after Renee Good was killed by an ICE agent on January 7, 2026. The two speechwriters talk about what speakers and leaders need to remember for crisis communications, including how to connect to an audience when a tragedy happens. Mary and Ashley also discuss the speech that Robert F. Kennedy gave in 1968 after the assassination of Dr. Martin Luther King, Jr. The “speechwriter’s Bible” that Ashley mentions: https://www.speechwriterscompanion.com/Speechwriters of Color’s website: https://speechwritersofcolor.com/Video of Mayor Jacob Frey’s remarks at a press conference on January 7th, 2026: Minneapolis Mayor Jacob Frey tells ICE 'get the f--- out' in response to Minnesota shootingVideo of Robert F. Kennedy’s speech on April 4, 1968, after the assassination of Dr. Martin Luther King, Jr. Indianapolis, 1968: Bobby Kennedy, Martin Luther King and a historic call for peace

In advance of this year's MLK Day, Mary highlights the stories behind two of Dr. Martin Luther King Jr.'s speeches, starting with how gospel singer Mahalia Jackson influenced the iconic "I Have a Dream" speech at the March on Washington and Clarence B. Jones' account of how the speechwriting process unfolded the night before the March. Then, Mary discusses how Dr. King used the tools of persuasion in his speech at the fourth annual AFL-CIO convention in 1961. The episode pulls excerpts from these two speeches to showcase Dr. King's gift for challenging people in power and inspiring people to join the struggle for civil rights.More about Mahalia Jackson's advice to Dr. King at the March on Washington: https://www.vox.com/2016/1/18/10785882/martin-luther-king-dream-mahalia-jacksonandhttps://www.nytimes.com/2013/08/28/opinion/mahalia-jackson-and-kings-rhetorical-improvisation.htmlTranscript of Dr. King's speech at the March on Washington:https://www.npr.org/2010/01/18/122701268/i-have-a-dream-speech-in-its-entiretyClarence B. Jones' story in the Washington Post:https://www.washingtonpost.com/wp-dyn/content/article/2011/01/14/AR2011011406266_pf.htmlTranscript of Dr. King's speech at the AFL-CIO Convention in 1961: https://kinginstitute.stanford.edu/king-papers/documents/address-delivered-fourth-constitutional-convention-afl-cioRecording of Dr. King's speech at the AFL-CIO Convention in 1961: https://laborhistorytoday.podbean.com/e/mlk-at-the-afl-cio-in-1961-encore/Historian Michael B. Honey's book All Labor Has Dignity:https://www.beacon.org/All-Labor-Has-Dignity-P921.aspxTo learn more about the host, Mary Robbins, visit storiedcommunications.com.

Two speechwriting legends join The Speechwriter’s Room on this episode. In addition to authoring The Political Speechwriter’s Companion, Bob Lehrman and Eric Schnure both wrote for former-Vice President Al Gore in the White House and have penned remarks for dozens more elected leaders, celebrities, and business executives. They talk about writing conversationally and quickly, how the term “howdahells” came about, the pitfalls of writing jokes for politicians, and the credit that the author Kurt Vonnegut deserves for Bob Lehrman’s speechwriting career. They also discuss the techniques that make Oprah Winfrey’s speech at the 2018 Golden Globes so memorable. Learn more about Bob Lehrman here. Learn more about Eric Schnure here. To find out more about the host, Mary Robbins, visit storiedcommunications.com.

In this episode, Mary Robbins talks about what speechwriters can learn from joke writers. She shares clips from some of her favorite comedians and the techniques their punchlines share with speechwriting, like the primacy-recency effect, the rule of three, and callbacks. Mary cites research on callbacks from Duke University, which can be found here: https://www.fuqua.duke.edu/duke-fuqua-insights/how-marketers-can-harness-power-of-callbacksTo learn more about Mary Robbins, visit storiedcommunications.com

Mary Robbins has been a speechwriter for 15 years, crafting remarks and narratives for leaders from the business world to the White House. Now, she's sharing some of what she's learned and inviting some of the best speechwriters in the business to discuss the techniques and quirky aspects of the speechwriting profession. Join us in The Speechwriter's Room. To learn more about Mary Robbins, visit storiedcommunications.com