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Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day?
Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?
Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.
My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action.
I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business.
This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells.
This podcast answers questions like:
🍒How do I become a better copywriter?
🍒How to I get better at online marketing?
🍒How to write a sales page?
🍒How to market like an industry leader?
🍒How to get good at email marketing?
🍒What types of marketing should I focus on?
Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information.
Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!
Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out?
Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers.
My online career started as a (slightly) humble blog writer in 2019 which quickly led to discovering my knack for writing money-making sales pages, emails, content, and ads. Before that, I was focused on IRL clients in the health and wellness spaces. Hundreds of clients later, I had an epiphany: no one can sell your offers like you can. You don't need to outsource your marketing to see amazing results. With the right strategies, you can write copy that's authentic to your voice and compels your community to take action.
I've mastered the art of creating A++ marketing and copywriting that sells unique offers – and now I want to help you become the best-fit main character marketer for your business.
This podcast is your go-to resource if you're a course creator, coach, or service provider ready to master simple selling through specific messaging. You've got a lot to say, and I'm here to help you say it in a way that sells.
This podcast answers questions like:
🍒How do I become a better copywriter?
🍒How to I get better at online marketing?
🍒How to write a sales page?
🍒How to market like an industry leader?
🍒How to get good at email marketing?
🍒What types of marketing should I focus on?
Tune in weekly for simple yet powerful marketing and copywriting tips and actionable strategies designed to help you write quicker, feel more confident in your copy, and see tangible results from your work. Each episode is rooted in playful, confidence-boosting vibes so you learn how to master the art of easy and effective copywriting without boring and outdated information.
Subscribe to Main Character Marketing wherever you listen to podcasts and share it with a creative business owner ready to transform their business with specific copy that sells!
193 Episodes
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So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference, and others simply aren't teaching this.) In this episode of Main Character Marketing, learn how to create a lead magnet for dream clients (vs subscribers) and what to implement on the backend automations so it ACTUALLY converts. Listen to this episode of Main Character Marketing to turn new email subscribers into paying clients with a high-converting lead magnet and new subscriber email sequence. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Book your 1:1 Telegram Power Hour ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode of Main Character Marketing, we're diving into seven marketing tips that work - no matter what industry, offers, or business you have. AND I'm telling you where the bro-marketers got it wrong, and how to avoid the hustle-culture they push while building a sustainable business you enjoy. Listen to this episode of Main Character Marketing to learn these 7 marketing trends that convert fast af, why they work, and how to bring them into your business for bigger results. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Listen to episode 110: How To Write A Call To Action ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence Mentor, on her living room couch to yap about the industry insight no one else is talking about (or at least providing solutions for). Listen to this episode of Main Character Marketing to get our take on boring pitches, outdated industry advice (that may not be as "wrong" as we think), and more on doing online business as a confident af leader. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Connect with Madi Maple: Listen to Breaking Butterfly Follow on Instagram ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ 💻Learn more about my messaging and sales services or read the blog.
When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking about is how important it is to know how they treat the people THEY pay and the containers THEY are in. In this episode of Main Character Marketing, we're talking about the truth behind multi-million dollar teams, coaches who think they sh/t don't stink, and LeAdErS who never take their own medicine. Listen to this episode of Main Character Marketing to learn how to find GOOD coaches, mentors, and service providers who run ethical businesses. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. 💻Learn more about my messaging and sales services or read the blog.
Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local business into a profitable remote strategy. As he's headed out of the country to travel, we created a brand new offer suite that felt fun af for him AND talked all things business, marketing, and sales so he felt READY to go get that bag. Listen to this episode of Main Character Marketing to learn the top 3 downloads I had during this chat that you'll use to step into your Main Character Marketing energy for 2026 & beyond. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a personal brand and business owner. ------------ Join The Stand Out & Sell Out Summit for Free Here! Here's what's included: → 45+ powerful sessions from vetted, experienced entrepreneurs → Mastermind-style prompts so you leave with action steps, not just ideas → Focused tracks on visibility, profitability, and personal brand authority → Real networking with other business owners doing the work It's 100% free to attend live. You can upgrade later if you want lifetime access or the full bonus bundle that has over $3,000 worth of courses, templates, softwares & live events (I recommend grabbing this ticket because you literally cannot purchase this anywhere else). Claim your seat here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering education. You're dripping with value. You're giving people free TED Talks in their inbox…and never actually telling them how to pay you. In this episode of Sell Like A Copywriter, we'll look at how to turn your empty inbox into a conversion party. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts. You need better emails. In this episode of Sell Like A Copywriter, we'll look at 3 very different offers, and exactly how I'd position each one inside Inbox It Girl 💅🏼 to sell each one using email. ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW. How to determine which story to tell. How to connect your story to your client. How to use your story to sell. So most people (prob u -- though, not your fault) are doing it completely wrong. In this episode of Sell Like A Copywriter, get a free mini-masterclass in telling stories that actually sell even when you're not "selling." ------------ Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to my personal? In this episode of Sell Like A Copywriter, I'm giving you the top 5 reasons that led to this, as well as where my 'work' is going now. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living first, working second. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from constant daily posting, endless content batches, and the hustle and bustle of the online world. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ 1:1 VIP Day Pass: Dm "I want to book a 1:1 day pass!" on Instagram ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Done-For-You Emails Monthly Retainer: Apply to My Client List ------------ Done-For-You Sales Funnel (Sales Page + Emails): Apply to My Client List ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That's the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The secret difference isn't the thing you give away...It's what happens next. In this episode of Sell Like A Copywriter, learn if you have a freebie or a welcome sequence and how to start signing clients from it. ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for connecting deeper with your community so they can see themselves working with you, pass the vibe check, and click pay! ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alternatives (that could lead to MORE success). And if ads ARE your thing, listen to this to learn how to make your ads work BETTER as well as other ways to skyrocket your income. In this episode of Sell Like A Copywriter, get multiple ways to sell and scale your offers without ads so you can have less overhead with more results. ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning. 💻Learn more about my messaging and sales services or read the blog.
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