The Social Stager

Running a staging business shouldn't mean working 60-hour weeks or losing your passion for the work. Lori Fischer, founder of Rethink Home Interiors and the Staging Business School, shares how simple systems can help you reclaim time, reduce stress, and grow with confidence.In this episode:Why most stagers hit capacity faster than they realize (and what to do about it)The "Groundhog Day" exercise to identify what's working and what's not in your businessHow to start documenting your processes so you can eventually delegateThe mindset shifts required to move from doing everything to leading a teamWhy pricing and capacity planning are connected (and how to fix both)Resources mentioned:Accelerate by Staging Business School: https://rethinkhomeinteriors.com/sbs/The Social Stager Club: https://socialsavvystagers.com/the-social-stager-clubFree Home Staging Starter Kit: https://socialsavvystagers.com/staging-starter-kitConnect with us:Lori Fischer: @stagingbusinessschoolHeather Cook: @socialsavvystager

4 Types of Content Every Home Stager NeedsYour content isn't the problem—your strategy is. Heather breaks down the four types of content every stager needs to grow their reach, build authority, connect with their audience, and drive real business results.In this episode:Why posting the same type of content repeatedly isn't convertingThe four content types and what each one does for your businessHow to balance your content strategy without posting moreReal results: How one staging brand increased reach by 5,000% in 90 daysResources mentioned:The Social Stager Club: https://socialsavvystagers.com/the-social-stager-clubFree Content Guide: https://thesocialstager.myflodesk.com/instagrampostideasConnect with me:Instagram: @socialsavvystagerWebsite: thesocialstager.comEmail: heather@socialsavvystagers.ca

If reaching out to real estate agents feels uncomfortable, awkward, or discouraging, this episode is for you.Many home stagers want steady realtor referrals, yet hesitate to put themselves out there because they question their value, fear rejection, or assume they are not established enough. In this conversation, we unpack why mindset is often the biggest blocker and how shifting how you see yourself changes everything about how you show up.In this episode, I’m joined by Marianne Cherico, a longtime coach and former real estate professional who helps home stagers build confidence, own their value, and create strong, sustainable realtor relationships.We talk honestly about what actually works, what gets in the way, and how to start taking action even when you feel unsure.In this episode, we cover:Why mindset plays a bigger role in realtor relationships than marketing tacticsHow imposter syndrome quietly stops stagers from reaching outWhy owning your value comes before visibility and outreachWhat realtors actually care about when deciding who to work withHow to approach agents without sounding salesy, desperate, or awkwardSimple ways to start building long-term relationships, not one-off jobsWhy consistency and patience matter more than quick winsThis episode is especially helpful if you want more referrals, stronger partnerships, and a clearer way to talk about what you bring to the table.Resources mentioned in this episode:Marianne’s free resource, Three Steps to Fully Book Consults with Agent Referrals Marianne’s podcast, Home Stagers and Designers on FireWork with MarianneThe Social Stager Club for home stagers who want simple, strategic marketing supportThe free Home Staging Starter Kit, a free week of The Social Stager ClubIf marketing or outreach has been holding you back, this conversation will help you rethink how you show up and take the next step with more confidence.

No one tells you the truth about marketing your home staging business, and that’s what makes it feel so frustrating.In this first episode of The Social Stager Podcast, I’m sharing the honest marketing lessons I learned while building and growing a staging business for over a decade. This episode isn’t about trends or tactics. It’s about perspective, branding, and understanding what actually helps your business grow consistently.