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The Beauty Behind the Brand Podcast is a weekly series where your host, entrepreneur Nicole Manion, gives listeners a behind the scenes and #unfiltered look at what it takes to run your own business. You'll hear from all types of business owners and how they turned their dream into a successful brand.
141 Episodes
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Send us your feedback about the episode! In this episode of Beauty Behind the Brand, Nicole shares the story of how a vision turned into a thriving beauty brand. In 2019, Nicole took her entrepreneurial spirit to new heights with the launch of Miskoka Beauty Inc. — a luxury lash and brow product line rooted in quality, innovation, and results. Built by a beauty professional, for beauty professionals, the brand quickly earned trust within the industry for delivering products that truly perform...
Send us your feedback about the episode! You might be fully booked — but are you actually making money? In this episode of Beauty Behind the Brand, Nicole dives into one of the most important (and most avoided) topics in the beauty industry: knowing your numbers. From service pricing and product margins to hidden costs that quietly eat away at profit, this episode is all about moving from busy to profitable. Nicole breaks down how to audit your services, evaluate product profitability, and un...
Send us your feedback about the episode! Beauty Behind the Brand is a podcast for beauty professionals who want to grow a business that supports their life — not consumes it. Hosted by Nicole Manion, this show explores the behind-the-scenes of spa ownership, entrepreneurship, motherhood, leadership, and personal growth in the beauty industry. Through real stories, mindset shifts, and business strategy, Nicole helps you build confidence, clarity, and sustainability in both business and life.&n...
Send us your feedback about the episode! Today on Beauty Behind the Brand, Nicole dives into one of the most overlooked parts of running a spa or salon — your numbers. 💰 You might be fully booked, but are you actually profitable? Nicole shares how to break down your service costs, product margins, and hidden expenses so you can see where your business is truly thriving (and where it’s quietly losing money). From understanding your cost per service to setting healthy markups on retail, this ep...
Send us your feedback about the episode! Today, Nicole dives into a must-listen topic for every spa & salon owner: cancellation policies. As we head into the busy season, it’s more important than ever to stand your ground and stick to your policies — it can save you money, time, and a serious headache down the road. Nicole shares: Why knowing your worth mattersHow to stop people-pleasing and enforce boundariesSimple scripts you can use to confidently communicate policieTips from 10+...
Send us your feedback about the episode! Running a salon business can feel like a constant juggling act — and when the pressure builds, it’s easy to feel stuck. In this episode of Beauty Behind the Brand, Nicole Manion shares practical, real-world tips to help you push past the frustration and tackle the overwhelm head-on. Whether you're struggling with time management, team challenges, or just feeling burnt out, Nicole offers simple strategies to help you regain control and keep moving forwa...
Send us your feedback about the episode! This episode of Beauty Behind the Brand, Nicole Manion pulls back the curtain on one of the most powerful — yet often overlooked — tools in your salon business: gift cards. Nicole shares her favorite marketing tips and creative tactics to make gift cards work for you — not just during the holidays, but all year long. You'll learn: 💳 Smart strategies for offering gift card discounts and value-adds 📈 How to track and pay yourself back using savings accou...
Send us your feedback about the episode! In this episode, Nicole shares the behind-the-scenes story of how investing in a warehouse changed the game for Miskoka Beauty. From streamlined order fulfilment to more efficient inventory management, she dives into the real, tangible ways this move has improved operations. You’ll also hear her honest take on what it really means to spend money wisely in your business — and why some expenses are actually long-term investments. If you're scaling your b...
Send us your feedback about the episode! After three months off the mic, host Nicole Manion returns for an intimate solo episode of Beauty Behind the Brand—this time with a whole new perspective. Nicole opens up about one of the biggest transitions of her life: becoming a mom. In this raw and vulnerable conversation, she shares what it’s been like stepping into motherhood while navigating the familiar uncertainty of entrepreneurship. From spending her 20s building a brand and often feeling li...
Send us your feedback about the episode! In this empowering episode, Nicole Manion shares the mindset shifts and daily habits that help you truly embody your role as a spa CEO—from the inside out. It’s not just about running the business; it’s about showing up as the face of it. Nicole dives into the importance of elevating your personal presence—whether it’s spending a few extra minutes on your hair and makeup, curating a professional and confidence-boosting wardrobe, or upgrading to flatter...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, Nicole Manion dives into a game-changing tool that’s transforming the way beauty businesses operate—Mangomint. And no, this isn’t a sponsored episode—we just believe in giving you the best tools to grow, scale, and stand out in today’s competitive beauty market. Tired of the manual guesswork that slows you down? Struggling to streamline your booking, manage your team, or elevate your client experience? Mangom...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, we're sitting down with Mckenna Smalley—owner of Howdy Studio and a creative force in the marketing world—to unpack what it really means to see a return on investment when hiring a marketing specialist. From making social media actually fun again to strategically attracting your dream clients, Mckenna shares her fresh take on how salons and spas can grow online while staying true to their brand. She dives int...
Send us your feedback about the episode! In this episode, host Nicole Manion sits down with her longtime friend and inspiring entrepreneur Robyn Hobbs to talk all things business. Robyn shares the journey of transforming her spa from an employee-based model to a thriving room-rental business, all while moving into a bright new space in her hometown of Espanola, Ontario — just north of Sudbury. With her calendar booked out months in advance, Robyn has built more than just a successful spa — sh...
Send us your feedback about the episode! In this refreshingly real episode of Beauty Behind the Brand, Nicole cuts through the chaos of overthinking and constantly chasing the "next big thing" in the spa industry. Owning a spa doesn’t have to be complicated—and Nicole’s here to prove that keeping it stupid simple might be your smartest business move yet. She dives into how clarity and confidence—both in your brand and your team—can be the true game-changers. From questioning whether your mark...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, your host Nicole gets real about growing your spa business—not by moving to a bigger location, but by reimagining the space you already have. She shares her personal journey of transforming two underused storage rooms into fully functional treatment areas, downsizing her waiting and retail space to create three new revenue-generating service areas, and how these small but strategic changes led to big growth. ...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, host Nicole Manion dives deep into the exciting world of career evolution within the beauty industry. Whether you're a beauty professional looking to pivot, grow, or transition into a new phase of your career, Nicole explores the endless opportunities available. From starting a beauty supply store and mentoring others to exploring franchise options or diversifying your services, Nicole shares valuable insight...
Send us your feedback about the episode! In this episode of Beauty Behind The Brand, host Nicole Manion shares how she’s revolutionized her spa and beauty line business by integrating ChatGPT into her daily operations. From automating customer service and booking appointments to offering personalized product recommendations, Nicole dives deep into the practical ways she uses this AI tool to enhance customer experience, save time, and scale her business. Whether you're a small spa owner or par...
Send us your feedback about the episode! Join Nicole Manion, host of Beauty Behind The Brand, as she takes a deep dive into the financial landscape of the first quarter of 2025. In this episode, Nicole unpacks the importance of reviewing your business finances early in the year and how to build a solid financial foundation for long-term success. With her expert insights, she’ll help you navigate the numbers that matter most to your beauty business, offering tips on budgeting, managing expense...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, host Nicole Manion shares her expert tips on how to grow your salon or spa to an extra $100K in profit this year! Nicole dives into the importance of mindset and money beliefs, offering actionable strategies to shift your financial outlook and set your business up for success. She breaks down how to create more efficient schedules that maximize every minute of your day, making room for high-profit margin serv...
Send us your feedback about the episode! In this episode of Beauty Behind the Brand, Nicole, the founder of Miskoka Beauty, to discuss the big changes she recently made to her product line. From shifting her brand’s focus to introducing new products, Nicole shares the challenges, fears, and triumphs she faced along the way. She opens up about how embracing change and staying adaptable ultimately led to even greater success for her business. If you’ve ever faced uncertainty or hesitation about...
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