Full Disclosure with Aleena Khan

DM @aleenank on IG to request Art’s KPI Calculator. Art Lindop, founder of Alpha Geek, reveals why your performance marketing agency can no longer justify overcharging - and how Meta and Google's AI algorithms have made complex ad accounts obsolete. This isn't about hacks or growth tricks. Art breaks down the exact blueprint that took a neuroscientist selling supplements from $800K to 10x revenue in 14 months, scaled Cassio watches, and consistently delivers 1800% year-over-year growth for clients. From his agency Alpha Geek, Art's mission is simple: strip away the ego-driven complexity that most agencies hide behind and show founders the truth about what actually works in 2026. Forget 30-40 campaign structures or restrictive audience targeting that tries to outsmart a supercomputer. Art reveals the exact framework: • Why Creative is the new targeting - and how Meta's predictive modeling beats any manual audience setup you think you need • The 10/70/20 budget split that works across a $4K monthly spend (and scales to six figures without changing structure) • Why Advantage Shopping campaigns (ASC) and Performance Max are the only two campaigns most brands actually need • The true top of funnel secret weapon that agencies hate recommending because it doesn't show immediate ROAS (but transforms long-term performance) • How to graduate creative from testing to scaling in just one week - not months of endless testing cycles • Why 12 pieces of content is Meta's sweet spot for launching your ASC (and how to pull them from your best organic posts in under two hours) From the KPI calculator that determines your exact target ROAS based on unit economics to the automated rules that shut off underperforming ads at 3am so you can sleep, Art maps every decision that separates profitable ad accounts from budget-draining chaos. Learn why low-fi founder-led content on your phone outperforms $10K production shoots, how to turn bad reviews into objection-handling ad copy that converts, why 80% of your spend should go to new customers (not retargeting existing ones), the exact five questions to ask your agency tomorrow that will make them panic, and why ROAS obsession is killing your scale. Plus: The POAS metric (profit on ad spend) that founders are ignoring, why Google brand spend over 10% means your agency is stats padding, how Robert Love scaled from $1K monthly ad spend to six figures using the same simple structure, and why complex ad accounts are the biggest red flag in 2026. Whether you're spending $4K or $400K monthly on ads, stuck with an agency that won't explain their strategy, or ready to cut through the smoke and mirrors, this episode delivers the tactical blueprint from account structure to creative testing. No fluff, no ego - just the framework that turns ad spend into predictable profit and makes performance marketing finally make sense. BONUS: Win a free 1-hour consultation with Art to review your ad account strategy or discuss opportunities with Alpha Geek! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

[Live from Chicago!] Raj, founder of Startup Hypeman and self-proclaimed Chief Pitch Artist, reveals the exact 60-second formula that wins investors and customers - and why most founders lose attention before they even get to their product. This isn't about memorizing scripts or sounding like every other pitch. Raj breaks down the Que PASA framework (Problem, Approach, Solution, Action) that takes audiences from emotion to logic, plants seeds in their minds before you reveal your solution, and turns boring industries like logistics into compelling stories. From his multi-hyphenate background as a hip-hop artist, MMA ring announcer, yoga teacher, and podcast host, Raj brings a unique perspective on holding attention, reading rooms, and making pitches land - whether you're on stage in front of 500 people or in a boardroom with five skeptical investors. Forget leading with big TAM numbers or throwing out buzzwords like "AI-powered" and "one stop shop." Raj reveals the exact framework: • Why your elevator pitch should sound like you're talking to a customer, not an investor (and how this actually impresses VCs more) • The audio recording strategy that gets cold emails opened and meetings booked (instead of blindly sending pitch decks) • How NavFlex turned robotics and supply chain (the most boring industry ever) into a compelling pitch using Que PASA • Why your slide headers should read like newspaper headlines, not neutral labels like "Problem" and "Solution" • The Funding Triangle model that shows exactly where to focus your pitch deck based on traction (hint: pre-revenue founders need to sell themselves and the market, not just product features) • Why sending MORE information in your deck actually kills follow-up meetings (you need to leave gaps that create intrigue) From the brand manifesto document that replaces traditional pitch decks in early outreach to the secondary and tertiary market trends that make investors' eyebrows go up (like how one in five households spends more on kids' sports than their mortgage), Raj maps every step of the pitch journey. Learn why monotone delivery kills even the best-written pitch, how to win back a distracted audience mid-presentation without being awkward, why focusing on one engaged person in the crowd creates a ripple effect to everyone else, and the exact clothing strategy that unlocks your alter ego on stage. Plus: The six to eight slide send-ahead deck structure, why teaching through your pitch beats pitching through your pitch, how to identify the one person in the room who's most into it and speak only to them, and why removing phrases like "innovative" and "disruptive" makes you sound more credible. Whether you're terrified of public speaking, stuck using corporate buzzwords that sound like everyone else, or ready to raise capital but don't know how to structure your story, this episode delivers the tactical blueprint from elevator pitch to pitch deck design. No fluff - just the framework that turns 60 seconds into funded rounds, retail partnerships, and rooms full of people leaning in. Connect with Raj: https://www.startuphypeman.com/ https://www.linkedin.com/in/rajnation/overlay/photo/ BONUS: Win a free 1-hour consultation with Raj to review your pitch strategy or discuss opportunities with Startup Hype Man! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Win a mentorship call with Twinkle (details below!) Twinkle Stanly, the UAE’s favorite oversharer with over half a million followers, reveals the exact blueprint for becoming addictive on social media - and why authenticity doesn't mean sharing every trauma. This isn't about follower hacks or going viral overnight. Twinkle breaks down how she went from 6,500 followers to 500,000 in just two years, landing brand deals with Kayali, Emirates, and Visit Britain - all while working a full-time corporate job. From her first viral story time that hit 1 million views to the scam caller video that gained 70,000 followers in one week, Twinkle's mission is simple: show you how to build parasocial relationships that convert into real business opportunities. Thank you to our episode sponsors: HalaPop (prebiotic soda):https://www.instagram.com/drinkhalapop/ Miss Palettable (conscious beauty platform): https://www.instagram.com/misspalettable_/ Not an Agency (one stop solution for social, influencer services): https://www.instagram.com/notanagency.me/ Forget treating Instagram like a highlight reel or trying to please everyone with safe content. Twinkle reveals the exact framework: • Why her first viral video happened because friends said she was "too annoying" on IG stories - and how she turned negativity into her superpower • The one minute 30 second story time format that took her from 6,500 to 20,000 followers overnight • How she posted every single day while working full time - filming during her 7am makeup routine and editing during lunch breaks • Why your outro matters MORE than your hook for follower conversion (everyone focuses on hooks, but the ending determines who actually follows you) • The exact reason TikTok videos can be longer than Instagram Reels - and how to edit differently for each platform • Why she turns down collaboration posts with other creators even though it could grow her faster From the parasocial relationship strategy that makes followers feel like they know you personally to the brand deal negotiation tactics that protect your rates, Twinkle maps every decision that builds (or destroys) your creator business. Learn why gifted products should NEVER come with posting obligations, how to tell brands their brief is killing your engagement, why affiliate codes without flat fees are a hard no, the exact email vs DM approach that works, and why she refuses to sign with talent management agencies (even though she gets approached constantly). Plus: The dating content strategy that resonates with millions, why posting about her two-week situationship isn't "boy crazy" but actually relatable, how working at Cosmopolitan taught her sales terminology that helps her negotiate today, and why she's never bought a single follower or engagement metric in her life. Whether you're terrified of being "cringe" on camera, stuck at 2,500 followers wondering if you should start over, or ready to turn your personal brand into paid partnerships, this episode delivers the tactical blueprint from hook structure to brand contract red flags. No fluff - just the framework that turns oversharing into income, personality into platform growth, and consistency into half a million engaged followers. You can follow Twinkle on IG: @twinklestanly BONUS: Win a free 1-hour consultation with Twinkle to review your content strategy or discuss creator opportunities! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Win a free mentorship call with Iman (entry details below!) Iman Hasan, founder of IHC Agency and host of Biohackit podcast, reveals the exact blueprint for building an authentic personal brand that opens doors to seven-figure deals, celebrity clients, and opportunities most founders only dream about. This isn't about follower counts or going viral. Iman breaks down how she pivoted from fashion PR to representing some of the biggest names in health and wellness - Dave Asprey, Dr. Mark Hyman, Gary Brecka - and built a media empire that's now raising capital to scale the next generation of creators. From getting verified in 2019 (when you actually had to earn it) to landing Mark Cuban and Peter Cron on her podcast within 18 months, Iman's mission is simple: show founders that personal brand is so much more than your digital footprint. Forget treating Instagram like a highlight reel or trying to please everyone with safe content. Iman reveals the exact framework: • Why authenticity doesn't mean oversharing everything - and how to draw boundaries between personal and professional • The network effect that matters more than follower count: who's commenting, who's in your circles, and who you're being seen with • How she got shadow banned after October 7th for speaking her truth - and why she doesn't regret it • The dinner where she was shaking so badly she couldn't give a five-minute speech (yes, in 2024) - and how she went from that to moderating keynotes for Mark Hyman months later • Why she won't interview Tucker Carlson yet even though he's in her network - because timing and readiness matter more than access • The pivot strategy that took her agency from 100% fashion clients to 98% health and wellness in just three years From vetting clients like you're dating them to firing brands that don't align with your values, Iman maps every decision that builds (or destroys) your personal brand equity. Learn why she never asks for favors but always offers help, how Instagram is the new LinkedIn for founders, why her ex-husband is her co-founder at Biohackit, and the exact due diligence she does before taking on celebrity clients. Plus: The vision board strategy that landed her dream podcast guests, why multiple revenue streams protect you from algorithm changes, how to know when you're ready to take your shot with VIP opportunities, and why stepping back as CEO might be the smartest move she's making this year. Whether you're terrified of posting online, stuck choosing between authenticity and professionalism, or ready to leverage your personal brand into real business opportunities, this episode delivers the tactical blueprint from mindset to monetization. No fluff - just the framework that turns personal brand into deal flow, access, and the rooms you've been trying to get into. You can follow Iman on IG: @imanhasan BONUS: Win a free 1-hour consultation with Iman to review your personal brand strategy or discuss opportunities with IHC Agency or Biohackit! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Nidhima Kohli, AI expert and founder of The AI Accelerator, reveals how to build a 20-person team for just $20/month - and why this could be the most capital-efficient decision you make as a founder. This isn't about replacing humans with robots. Nidhima breaks down the exact system that gives you the output of a full team without the hiring chaos, training nightmares, or equity splits. From building one of Europe's first AI beauty businesses (scaled to 32 million customers) to managing a $250M AI fund at Neom, Nidhima's mission is simple: help founders escape the chaos and get their time back. Forget spending months hiring, training, and managing junior employees who leave for bigger salaries. Nidhima reveals the exact framework: • Why Custom GPTs are your second brain - and how they keep your branding, tone, and messaging consistent (unlike human hires who bring different styles) • The 4 AI colleagues you need for one partnerships coordinator role: subject line writer, pitch creator, cadence builder, and CTA optimizer • How to build your Brand Identity Pack - the one knowledge file that goes into every Custom GPT you create • Why markdown format makes ChatGPT understand your instructions 10x better (and how to download it from Google Docs) • The AI co-founder strategy that prevents brain fog, loneliness, and helps you focus when investors, team, and customers all want different things • How to build your AI clone so freelancers, agencies, and team members stop asking you the same questions (especially powerful during fundraising) From knowledge file strategies to playbook structures, Nidhima maps every step of building your AI team in one day. Learn why subject line open rates beat fancy email copy, how 97% open rates on tracking emails prove post-purchase is your biggest revenue opportunity, why specificity matters more than general instructions (one Custom GPT per task, not per role), and the exact due diligence on which AI tools to marry vs. kill. Plus: The newsletter strategy that gets 44% open rates using one toilet break per month, why ChatGPT Plus ($20/month) beats hiring your first employee, how to turn podcast transcripts into expert knowledge files, and why founders who grab opportunities now will outpace those who raised millions but lack systems. Whether you're a solo founder drowning in tasks, struggling with team turnover, or scaling past your first hire, this episode delivers the tactical blueprint from Custom GPT setup to AI colleague delegation. No fluff - just the framework that turns $20/month into a full team and gives you back the time to actually build your business. Learn more about Nidhima’s AI Accelerator: https://www.theaiaccelerator.co/ BONUS: Win a free 1-hour consultation with Nidama to review your AI strategy or discuss The AI Accelerator course! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Bassel el Koussa, Co-Founder & CEO of Quiqup, reveals why your shipping strategy could be the difference between a thriving brand and a failed launch - and shares the exact framework that separates seven-figure e-commerce brands from those drowning in their living room inventory. This isn't about logistics being boring. Bassel breaks down why the post-checkout experience is the most emotional (and critical) part of your customer journey - from the moment anxiety spikes after hitting "buy now" to the doorstep delivery that determines if they'll ever come back. From building Quiqup into one of the region's most trusted fulfillment partners to navigating markets across the UK and UAE, Basel's mission is simple: make founders realize that cheap logistics kills brands. Forget treating shipping as an afterthought or going with the cheapest option to protect margins. Bassel reveals the exact framework: • Why 2-5 orders per day is the tipping point where you need a fulfillment partner (before you lose your creative energy to manual labor) • The horror story of an influencer who lost her entire business when 2,000 orders shipped to the wrong customers • How fulfillment costs in the UAE are literally half what they are in the UK - and why the region is in an e-commerce golden age • The checkout anxiety windows (right before and right after purchase) that determine your conversion rate • Why offering free delivery without understanding your basket value and margins will kill your business • The retention math: it's 80% cheaper to keep a customer than acquire a new one - so your delivery experience IS your retention strategy From freight forwarding to warehousing to last-mile delivery, Bassel maps every step of the logistics value chain and where brands lose customers. Learn why tech-backed fulfillment partners matter more than discounted rates, how inventory management prevents expiration disasters for brands with shelf lives, why convenience beats free shipping in the UAE market, and the exact due diligence questions to ask before choosing your logistics partner. Plus: The product-market fit framework that involves calling every single website visitor (yes, really), why landing pages beat full inventory launches, and how to validate demand before buying stock. Whether you're packing orders in your living room, struggling with toxic fulfillment partners, or scaling past 100 orders daily, this episode delivers the tactical blueprint from freight costs to customer communication preferences. No fluff - just the framework that turns post-purchase anxiety into brand loyalty and makes customers come back again and again. BONUS: Win a free 1-hour consultation with Bassel to review your shipping and logistics strategy or discuss opportunities with Quiqup! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Rebecca Griffiths promises that logistics can be sexy! Former Amazon senior leader turned CX platform founder reveals why your tracking email gets a 97% open rate - and how turning it into a marketing channel could be your biggest untapped revenue driver. This isn't about logistics being boring. Rebecca breaks down why the post-purchase journey - from checkout to delivery to returns - is the most emotional (and profitable) part of your customer experience. From advising Astroglide to building her own CX platform Primis CX, Rebecca's mission is simple: make logistics sexy. Forget treating shipping confirmations like an afterthought. Rebecca reveals the exact framework: • Why 97% of customers open tracking emails (vs. 40% for regular marketing emails) - and what to put in them • The checkout flow mistakes killing 40% of conversions before customers even pay • How to turn standard delivery into "two-hour delivery" without sounding boring • The 24-48 hour window that captures reviews and prevents one-star disasters • Why 40-60% of apparel orders get returned - and how to make returns a revenue driver instead of a loss • The four-step maximum rule for returns portals (anything more and customers abandon your brand) From the "shop window" (your website) to the "changing room" (product pages) to the "checkout" (where you're still dating), Rebecca maps every micro-moment where brands lose customers. Learn why Apple Pay double-tap matters more than you think, how unboxing tissue paper builds Instagram content, why WhatsApp beats email in the GCC, and the exact review request timing that converts feedback into loyalty. Plus: The QR code strategy for seamless returns, why exchange-only policies save margin on sale items, and how Castle Flex's one-product model proves CX beats catalog size. Whether you're a one-person Shopify store or scaling past 100K orders annually, this episode delivers the tactical blueprint from address capture to refund speed. No fluff - just the framework that turns tracking emails into your best performing marketing channel and makes customers defend your brand like it's their own. BONUS: Win a free 1-hour consultation with Rebecca to review your CX strategy or discuss integrations with Primis CX! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date! This episode is in partnership with Quiqup! Exclusive Quiqup offer for our Full Disclosure listeners: click this link to get 500 AED credit for deliveries - https://quiqup.com/contact-full-disclosure

Sammy Sawaf, Group CEO of Novomed Group, reveals the unconventional group interview method that's helped him build a 600-person empire with his healthcare clinics, family office and more - and how you can use it to stop hiring the wrong people. This isn't your typical hiring advice. Sammy breaks down the military-grade assessment technique from the 1920s that he's adapted to identify leaders, weed out complainers, and build teams that defend your company like it's their own. From running 13 healthcare locations across the UAE to launching mental health platform NFC and women's health brand Habibti, Sammy's hiring philosophy is simple: hire for personality, train for skill. Forget one-on-one interviews where candidates can fake their way through. Sammy reveals the exact three-stage process: • Why he brings 10-15 candidates into one room without telling them it's a group interview • The silent waiting period strategy that exposes complainers and class clowns before the interview even starts • How hidden cameras capture who cheats on the surprise English and math quizzes (yes, really) • The paper-folding name exercise that reveals confidence levels, anxiety patterns, and leadership traits • Why 9 out of 10 candidates vote for the same person to be hired - and it's always the star you already spotted From tracking who arrives early (punctuality = royalty) to observing body language during interpersonal Q&A rounds, Sammy shares the behavioral cues most founders miss. Learn why hiring the funniest cardiologist is a terrible idea, how making the process exclusive reduces salary negotiations, why Friday afternoons are perfect for group interviews, and the integrity test that matters more than any technical skill. Plus: The exact timeline strategy that makes candidates grateful instead of entitled, why referrals beat spamming LinkedIn, and how to end interviews with kindness while reinforcing exclusivity. Whether you're hiring your first employee, struggling with toxic team culture, or scaling past 100 people, this episode delivers the tactical framework from name-writing analysis to the final vote reveal. No corporate BS - just the blueprint that built 120 full-time doctors and market leadership in longevity, aesthetics, and mental health. BONUS: Win a free 1-hour consultation with Sammy to review your hiring strategy or discuss opportunities at Novomed, Nafsi, Habibti, or Skin Factory! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

Adam Ali, founder of Uncommon Agency, on the blueprint that scaled Selena Gomez's Rare Beauty, Liquid Death, and Beyoncé-backed Lemon Perfect - and how you can use it to launch your DTC brand tomorrow. Adam reveals the exact strategy that separates seven-figure brands from failed launches. This isn't theory - it's the step-by-step playbook from someone who's built the digital infrastructure for brands doing $700M+ in revenue. Forget launching with 20 SKUs and hoping something sticks. Adam breaks down the non-negotiables: • Why your hero SKU is everything - and how Liquid Death went from one can of water to $700M in 4 years • The working backwards framework from Amazon that prevents 90% of product launch failures • Why Castle Flex hit $9M with ONE stretching product (and only one employee) • The product vision mapping strategy that turns one-time buyers into subscription customers • How Lemon Perfect (just lemon water in a bottle) became a multimillion-dollar brand with Beyoncé as an investor From mobile-first design secrets to the retention channel mix that Garden Cup uses to generate $3-4M monthly from salads in cups, Adam shares the technical playbook most agencies won't tell you. Learn why your Add to Cart button placement could be killing 40% of conversions, which Shopify apps to marry vs. kill (including the AI email tool that replaced 10 designers), why loyalty programs might be wasting your money, and the exact budget breakdown for building your first site ($2-4K max). Plus: The gamification pop-up strategy that's replacing traditional discounts, why site speed doesn't matter for small brands (but this does), the direct mail app making retention sexy again, and why hiring a developer to design your site is the biggest mistake you can make. Whether you're sitting on a hero product idea, stuck at plateau revenue, or ready to scale past seven figures, this episode delivers the tactical framework from SKU strategy to sell-through rates. BONUS: Win a free 1-hour consultation with Adam to review your DTC strategy or digital growth plan! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story: https://www.instagram.com/p/DRw305kj7HY/ Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date! Quiqup x Full Disclosure: Click this link to get 500 AED credit for deliveries - https://quiqup.com/contact-full-disclosure

Alice Rose Bugeja, founder of running wear brand Mile Off, reveals the organic growth blueprint that took her from corporate marketing manager at Dyson to building the fastest-growing brand in her category. This isn't theory - it's the step-by-step playbook of how a 30-year-old first-time founder scaled to seven figures in 120 days using nothing but strategic content and community. Forget paid media budgets and viral hacks. Alice breaks down the three-year journey that made it all possible: • Why she started a brand new Instagram page instead of using her 700-follower personal account • The financial planning that let her quit corporate with 12 months of savings (and the sacrifices she made) • How 600 posts in 3 years built the foundation - even without a single viral moment • The one reel that gained 24,000 followers and hit 1.5 million views (and why it's STILL converting today) • The influencer DM strategy that landed Zoe Ray - and the creative mission to get product in her hands From @aliceroserunner (her personal running page) to @mileoffrunning (the brand), Alice shares how she built parasocial relationships through consistency, found the gap in the market that Nike and Lululemon missed, and turned 10,000 followers into a seven-figure business. Learn why posting every other day matters more than going viral, how to amplify one influencer post into 400,000 views, the exact content funnel that converts browsers into buyers, and why being a niche brand beats trying to serve everyone. Plus: The behind-the-scenes on launching with zero paid marketing, collaborating with The Re Club for her first event, creating campaign imagery on a bootstrap budget, and why content is now eating the entire marketing team. Whether you're stuck at 500 followers wondering if you should start over, planning your corporate exit, or ready to launch your first product, this episode delivers the tactical blueprint from savings plan to sales milestones. BONUS: Win a free 1-hour consultation with Alice to review your brand or organic growth strategy! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

From zero to funded - the brutally honest playbook every first-time founder needs before raising capital. Hugo, partner at Dopamine Ventures and former head of legal at Global Ventures, pulls back the curtain on the fundraising journey that most entrepreneurs get wrong. This isn't another fluff piece about unicorns and valuations - it's the real talk about why raising money is like signing up for a new boss (and why you might not want one). Forget the glamorized startup stories. Hugo breaks down the uncomfortable truths: • Why faking FOMO instantly kills your deal (and how investors verify your claims) • The exact 2-3 week roadshow strategy that creates real urgency • Why sending MORE than a pitch deck is actually hurting your chances • The vesting trap that could cost you everything you've built • How to calculate if you're giving away too much equity (spoiler: most founders are) From friends and family rounds to VC negotiations, Hugo maps out every document you need, every email to send, and every mistake to avoid. Learn why MVPs that embarrass you are actually powerful, when presales trump everything, and the one ChatGPT hack that could save you thousands in legal fees. Plus: The co-founder equity splits that prevent 50% of startup deaths, why accelerators might be costing you more than they're worth, and the shadow negotiation happening after every "we have other investors interested" claim. Whether you're sitting on a PowerPoint and a dream or ready to scale with your first $500K, this episode delivers the step-by-step process from first email to signed term sheet. No sugar-coating, just the tactical blueprint that takes 2-6 months and could change everything. BONUS: Win a free 1-hour consultation with Hugo to review your fundraising strategy! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story: Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena’s IG stories to find out who the lucky winner is within one week of the episode’s air date!

Just in time for Black Friday - are you leaving money on the table with your email strategy? Sam Saifi from Frosted Agency reveals the retention marketing playbook that's helped brands like David Beckham's supplement line IM8 and Muhammad Ali's daughter's brand crush their email game. Forget everything you think you know about email frequency. Sam drops truth bombs about why sending MORE emails actually builds trust (when done right), and shares his psychological framework that turns browsers into buyers: • The 5-sentence formula that makes customers feel understood • Why your "engaged list" strategy might be killing your Black Friday sales • The full-screen popup secret that took conversion from 1.8% to 14% • How to game email deliverability (especially crucial for BFCM) • The "shadow business" concept that changes everything about your messaging Plus, Sam shares the exact DM template that landed him 8-figure clients, why Castle Flex's stretching device is a masterclass in emotional copywriting, and introduces Magicals AI - the tool that creates a month's worth of emails in 45 minutes. Whether you're scared of "bothering" your list or ready to 10x your retention revenue, this episode delivers the tactical playbook you need. No fluff, just strategies you can implement today. BONUS: One lucky listener wins a free consultation call with Sam! How to enter: Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story: https://www.instagram.com/p/DRPf3wKD7W-/?hl=en&img_index=1 Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena’s IG stories to find out who the lucky winner is within one week of the episode’s air date!

If an episode does not provide true value, the episode will not air. Welcome to Full Disclosure - hosted by fellow entrepreneur Aleena Khan, co-founder of CTZN Cosmetics. Full Disclosure is a podcast created for ambitious business owners and aspiring entrepreneurs who want to learn tangible takeaways and strategy tips from the best. No more surface-level advice. The intention is to create the most valuable and most approachable business podcast (learning about scaling or starting your business does not have to be intimidating)! Each episode is an expert-led mini masterclass focused on one area of growing a business. The best part? Every episode, you have the chance to win a free 1-hour consultation call with our guest. To enter: share the trailer Reels of the episode on your IG story with the episode link included & tag our host @aleenank in the story for visibility of your submission. The winner will be announced within one week of every episode air date via IG DM! Stay up-to-date: https://www.instagram.com/aleenank/?hl=en