How Do I Podcast?

Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears. This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination is the only thing truly standing between you and a global brand. You’ll hear: 🎙️ The transition from solopreneur to "9-times founder" and the lessons learned along the way 🎙️ The "Three Cs" (Connect, Collaborate, Create) and how to bake community into every touchpoint of your business 🎙️ Why you need to treat your podcast (and your content) like a professional media outlet to cut through the noise in 2026  You’ll hear: 0:00 - How Katie went from a 19-year-old founder to launching nine successful businesses 3:15 - The Three Cs framework: Connect, Collaborate, and Create 7:45 - How to interview high-level guests without the help of AI 12:20 - Why "yesterday's news" is your best friend when overcoming imposter syndrome 21:30 - The 3-second rule for hooks and why your "Hey guys" intro is killing your retention 29:55 - Understanding "pattern disruption" and the strategic placement of ads 37:20 - Why moving before you're ready is the only way to beat the "AI creators" to the punch 45:10 - Why live meetups and private forums are the biggest builders of business in 2026  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal?  Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too.  You’ll learn: How to find the angle that makes journalists say yes  The one-sentence pitch that landed a client on national TV  What to say in your pitch (and your follow up)  Which publications YOU should pitch to in 2026 You’ll hear Find Heidi over at IG @_heidianderson (https://www.instagram.com/_heidianderson/), Facebook (https://www.facebook.com/therealheidianderson/) and her website https://www.heidileeanderson.com/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

We’ve landed podcasts on the charts with 300 downloads.  Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm.  Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics.  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready. Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top. This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes. We chat about:  🎙️The transition from "the stage" to "the mic" and how to own your unique voice 🎙️The non-negotiable role of consistency in building a top-ranking global show 🎙️Building a sustainable production rhythm that prevents creator burnout  You’ll hear:  0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space 6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years 14:15 - How to keep showing up when the growth feels slow 21:30 - How to use AI without losing your magic 29:55 - What it actually looks like behind the scenes to produce a world-class podcast 37:20 - Melissa’s advice for podcasters who are afraid of what people will think 44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace 53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content  Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/ Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He sent Gary Vee a message … and 30 minutes later got a job interview. Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance. He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect. Especially when it comes to guests.  We chat about:  🎙️How to build a podcast community that buys from you (not just listens)  🎙️Whether YOU should have guests on your show  🎙️What you need to include in your cold outreach if you want people like Gary Vaynerchuk to respond  Listen to The Real O Show on Apple (https://podcasts.apple.com/us/podcast/the-real-oshow-podcast/id1634513051) & Spotify (https://open.spotify.com/show/51DacIVT9XnmaKnrvG4zCB)  Or watch on Youtube here - https://www.youtube.com/watch?v=zyiN4V2yTfQ  Follow Zachary & Joshua on Instagram here - https://www.instagram.com/therealoshow_/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters think they need thousands of downloads before a brand will take them seriously. Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before! Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode. There is a way to approach brands when you’re a smaller podcast but hardly anyone ever talks about it! This episode is a masterclass in how to show brands what you’re worth, how to price your deals and how to land partnerships before your download numbers look “impressive.” We chat about:  🎙️How to land brand deals before you have big download numbers 🎙️What most podcasters get wrong when pitching sponsors 🎙️How to make brands see the value in your show You’ll hear:  0:00 - How Madelyn built Healthy Hustlers to over 4 million downloads and why monetisation started way earlier than most people think 3:44 - How to start recording solo episodes when you feel awkward, nervous and like you’ve got nothing valuable to say 12:28 - What she’s learnt about podcasting after interviewing some of the biggest  names 14:44 - How to land bigger names on your show (even if your podcast isn’t “big” yet) 18:46 - The scripting strategy she used to get Kayla Itsines saying “I’ve never spoken about this before” on her show 21:33 - One of the first things Madelyn did that saw HUGE growth in her podcast 25:50 - Doing series with other people on your podcast: how to leverage guest’s audiences 30:58 - What it’s like signing to a podcast network and things you need to be aware of 35:08 - The kind of brand deals most podcasters overlook (and why small shows are more powerful than they realise) 38:44 - How to pitch your dream brands 40:44 - The most important thing you need to get big brand deals + how to find what brands you’re aligned with 44:48 - The kinds of ads you can actually place in your podcast 49:50 - How to price your podcast to brands even if you have a small audience 54:27 -  After 7 years of podcasting - how Madelyn keeps herself motivated to keep recording 58:18 - The podcast she loves right now and why she avoids consuming too much content in her own niche Follow Madelyn over at https://www.instagram.com/madelyncarafa/ and https://www.instagram.com/thehealthyhustlers/  Listen to The Healthy Hustlers on Apple - https://podcasts.apple.com/au/podcast/the-healthy-hustlers-podcast/id1400257108 or Spotify - https://open.spotify.com/show/0JbdhahNuAtoJlp4TPSGDt  Find your human design here (https://www.myhumandesign.com/). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey!  But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast.  We chat about:  🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way)  🎙️ What she had to uynlearn from radio to become a better podcaster  🎙️ The prep she does before every single episode  🎙️ The fear framework that stops most people from starting  Want to see more behind the scenes? Follow Myf over at https://www.instagram.com/myfwarhurst/?hl=en and https://www.instagram.com/themomentwithmyf/?hl=en  Listen to The Moment on Apple - https://podcasts.apple.com/au/podcast/the-moment-with-myf-warhurst/id1838865699 Spotify - https://open.spotify.com/show/5A6NnCMx4Or5zwywagmTZB or Watch on Youtube - https://www.youtube.com/channel/UCmeMYXPOW0j7rMIwjbrkkFA Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters don’t quit because they hate podcasting. They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it. It’s not easy. So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands. It’s a conversation about what a podcast looks like while you’re juggling everything else in your life, whether that’s running a business, working in a career, studying or just managing a busy life.  We chat about:  🎙️ The resilience it takes to keep showing up when there’s no obvious way to tell if you’re on the right track 🎙️ Keeping a podcast running when some episodes hit and others don’t 🎙️ How podcasting can turn guests into adult friendships 🎙️ Building a team offshore to help with your production Want to hear more about the Clubhouse? Click here (https://www.cinemathom.com/clubhouse)or visit Cinema Thom at www.cinemathom.com If you want to follow along Arielle’s journey, head over to IG @arielle.thomas (http://www.instagram.com/arielle.thomas) and listen to the Process The Podcast on Spotify (https://open.spotify.com/show/2eK1rXpYWElkHaNpaZ7fkW?si=a146b88f71e14af4) or Apple (https://podcasts.apple.com/au/podcast/process-the-podcast/id1612441858). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them? They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle  If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!)  You’ll hear:  🎙️The one question to ask yourself before recording your podcast  🎙️Why Youtube is the biggest growth opportunity for podcasts right now  🎙️The reason podcast clips don’t work like they used to and what to do instead  0:00 - Why I’m recording this episode  1:57 - The pitch test for every podcast  3;48 - Can you re-brand your podcast? 4:26 - Why consistency alone isn’t enough 4:52 - The reason most seasonal podcasts never get the growth they deserve  5:39 - How to optimise for Youtube  6:52 - What to post on social media (and when)  9:48 - The secret all of the big podcasters use  12:24 - Your next step if you want to grow in 2026 Get the DEBRIEF here - https://project-c-2.kit.com/351e63aa1a  If you’re ready to go all in on your podcast in 2026, I’m working with a VERY small group of creators …. send me the word MIC DROP www.instagram.com/alyciachapman_ and send you some more details  And if you want to see an example of the pre-interview questions send me a DM with the word QUESTIONNAIRE at www.instagram.com/alyciachapman_ Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify (https://open.spotify.com/episode/6DyoOFbpvfQrueZG88x6qy?si=22609f01956f4eca), Apple (https://podcasts.apple.com/au/podcast/the-strategy-to-get-more-people-to-listen-to-your/id1840086977?i=1000735245312) or YouTube (https://youtu.be/87BTjW3YguQ?si=YUBYsmmiL87mTlA6). Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

Have you been wanting to monetise using your podcast but you have no idea where to start?  Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content? How much should you even be charging? Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products. We chat about:  🎙️How to use your podcast to sell guides, courses, ebooks and more  🎙️Ruby’s strategy for getting people in her world (and it’s so much easier than you think) 🎙️What it actually looks like when your podcast, emails, and offers work together You’ll hear:  0:00 - What Flow State Business is and why Ruby’s audience wants to buy from her 04:08 - How Ruby’s podcast has generated millions (without heavy selling or launches) 05:16 - Strategies to help make your podcast part of your sales cycle 10:00 - Exactly what Ruby does to get her listeners realising they want to work with her 12:59 - How to identify your easiest low-ticket offer (even if you think you don’t have one) 19:46 -  What should go inside a low-ticket guide and what to deliberately leave out  21:40 - You’ve made the offer… now what actually makes people buy it? 23:33 - The exact platforms Ruby uses to sell 29:28 - How Ruby brings in 400 new listeners in under 25 minutes 31:58 - The one word email strategy that gets an 88% open rate (and why it works) 42:44 - How Ruby use her Instagram stories to get her audience to buy her guides 46:36 - The process behind why Ruby chose her prices 49:24 - Tips on using your podcast to sell without it sounding salesy 54:08 - The episode format that brings Ruby the MOST sales (and it’s not even more work) 55:38 - What to do if you want to change your podcast topic without losing your audience 1:03:00 -  Ruby’s advice for building an email list that actually converts 1:07:00 - Rapid fire: podcast habits, lessons, and what Ruby’s still learning Want more of Ruby? Listen to Ruby’s podcast Flow State Business on Spotify (https://open.spotify.com/show/5lPNUaTDpaydqlhrAlnUuw?si=d592ab6a819c4094), or Apple (https://podcasts.apple.com/nz/podcast/flow-state-business/id1384762015). Visit her website at www.flowstatebusiness.co or check out her IG @_rubylee_ (https://www.instagram.com/_rubylee_) Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters dream small. They focus on the downloads and listens only. But what if there were more ways to get your audience involved on a much deeper, and personal level? The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests. They have retreats, merch, sponsored partnerships, and they do all of it through the lens of e-commerce marketing.  Hannah is the Head of Partnerships at Shopify AU/NZ and Carmel has a decade worth of experience as a marketing consultant. And it SHOWS. We chat about:  🎙️ How to apply e-commerce strategies to your podcast and really stand out in your niche 🎙️ The tip to finding sponsorships that actually align with your audience (and without selling out) 🎙️ How they turned listeners into event attendees, email subscribers and people wearing their hats You’ll hear:  0:00 - Who Carmel and Hannah are and why their business backgrounds are instrumental to their success 04:01 - The criteria they use to choose podcast guests their audience will love 6:44 - How they prepare their guests before recording to make sure they get the best episode possible 8:25 - What they do behind the scenes to make sure the guests feel open and comfortable sharing their stories 10:25 - Why they made the decision to only do in person recordings (nothing online!) 13:50 - Exactly what they did to turn their podcast into a recognisable brand 20:31 - The trick to getting partnerships that are aligned with your brand 23:28 - Real examples of how brands can be integrated into your show without selling out for you audience 27:00 - Real figures - what is the minimum spend for a sponsorship on Humble Brags? 33:02 - How they get their podcast listeners to follow them on social media 36:47 - What podcasters should do before starting an email list 39:34 - Steal these strategies from their marketing ecommerce background! 45:28 - Carmel and Hannah’s favorite moments with their Humble Brags community 46:58 - How they split their responsibilities as co-hosts (without building resentment) 50:23 - What’s coming for Humble Brags in 2026 53:00 - Mic drop moments (rapid fire questions) Follow the podcast on IG @humblebrags_ (https://www.instagram.com/humblebrags_) or check out their mailing list pop up over on their website www.humblebrags.com.au If you’re ready to take action from this episode - Download the Debrief here -  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What does it really take to build a podcast that people come back to every single week? In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers. If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into your own show - then you’re going to want to listen to this one. We chat about:  🎙️How big shows decide what’s worth talking about (and what isn’t) 🎙️The editing choices that keep listeners engaged without them even noticing 🎙️How to think like a producer when you don’t have one You’ll hear:  0:00 - How Xander ended up producing BIG Australian podcasts 1:05 - What a real day in the life of a podcast producer looks like 2:33 - How podcast producers choose topics for episodes that will have the highest impact for their audiences 7:51 - How to think like a producer when you don’t have one 10:43 - How intentional big podcasts really are including a bonus social media hack! 14:10 - What gets cut in an episode and why it matters more than you think (you could be losing listeners doing this!) 16:23 - The podcasting organisation tool that Xander swears by 20:41 - Everything that happens when a guest goes on one of Xander’s shows + a tip on how to reduce your research time 26:25 - A radio lesson that can help you to build your podcast community 30:16 - How podcast monetisation works behind the scenes 33:14 - How to grow your audience when you’re starting from scratch 36:05 - The metrics that actually matter if you want to grow your show 39:15 - The best conversion tactic to move people from social media to your podcast 45:46 - Rapid fire questions! If you want to follow along with Xander online, head over to his IG @xanderrcross (https://www.instagram.com/xanderrcross/?hl=en) Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Taki Moore is the coach to coaches. He’s worked with some of the biggest names in the coaching space (including Dan Martell, Maria Wendt, & Erika Cramer just to name a few) and has helped hundreds of coaches scale to seven figures. If you follow him on social media you might have seen he fired his entire sales team … and still added an extra $100k per month in recurring revenue. How? Content. Taki creates content that people want to watch, it’s entertaining, it’s FUN for him to create and it is completely designed to generate sales (without you even noticing.  We chat about:  🎙️What makes content feel ADDICTIVE and how to make people binge your videos 🎙️The key to holding someone’s attention throughout your episodes 🎙️How to move listeners seamlessly across platforms 🎙️The piece of content Taki wishes he had started making YEARS ago You’ll hear:  0:00 - Why Taki has doubled down on YouTube content as his number #1 sales strategy (and why you should too) 6:00 - How replacing a sales team with content added an extra $100k in monthly recurring revenue 11:05 - The question Taki asks himself before creating anything 13:38 - An analogy about Kayne West and making content (I didn’t expect this one but it’s SO true) 15:09 - The reason short clips alone won’t grow your podcast… but what actually turns casual scrollers into listeners (and clients) 18:29 - “Brandwidth” - How to drive your audience to follow you on ALL of your platforms 21:47 - Taki’s Secret Formula: how he gets you to binge watch his content (STEAL THIS!) 25:08 - Is the age of building a brand by giving tips and tricks on social media over? What you should be doing instead 29:00 - How Taki decides what to talk about without a content calendar 35:56 - What podcasts does the coach for coaches listen to? 37:30 - The best advice Taki has ever received Find Taki on IG @takimoore (https://www.instagram.com/takimoore/?hl=en) or over on YouTube here (https://www.youtube.com/@TakiMoore). Watch how to create a banger piece of content here - https://youtu.be/tYu7HdJQwnk?si=q3WQySX_x3XBBx7x And how to get coaching clients daily here - https://youtu.be/WzhkRq6RT4o?si=gfqUxgQ7oxJyDD49 If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/09c290ca1b Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her! Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community. In 2024 Kayla launched her podcast Sweat Daily where they had over 120 episodes drop in under a year! This episode isn’t just talking about how to build a community, we talk about creating content, how she overcame her nerves and what she still holds back from sharing today and what makes an incredible interview (as well as what not to do!) We chat about:  🎙️The lessons she learnt from starting her own podcast  🎙️What makes a great interview vs a terrible one (and how to make your guest feel comfortable!)  🎙️How she manages her content with a tiny team  You’ll hear:  0:00 - Why we got Kayla Itsines on  1:30 - What Kayla shares that makes her community feel connected  3:43 - The one thing Kayla deliberately keeps private and why  6:05 - What you need to do if you want to have a great podcast  8:02 - The reason you need a WHY and how to show up through a tough moment  10:10 - What Kayla did to build community that is now BANNED  13:53 - What she does now 14:19 - How Kayla balances motherhood, social media and running successful businesses  15:15 - The app she uses to cut down her screen time  16:27 - The most important thing about building a community (and why you might struggle if you don’t have this) 18:39 - Kayla’s content team now  21:19 - How to navigate outgrowing your personal brand  22:36 - What makes a great interviewer (from someone who has been interviewed hundreds of times) 24:30 - What gives Kayla anxiety and how she manages it  27:06 - Starting her own podcast  30:48 - How Kayla prepped for interviews  32:16 - The one thing you should never do as an interviewer  36:19 - If someone was too scared to start but wanted their own podcast in 2026, what advice would Kayla give them? 40:53 - Media training for difficult questions  42:33 - The podcasts on Kayla’s rotation (I wasn’t expecting these!)  45:41 - Mic Drop Moments  You can find Kayla over at  @kayla_itsines (https://www.instagram.com/kayla_itsines/?hl=en) and @sweat (https://www.instagram.com/sweat/?hl=en)  Website - www.kaylaitsines.com Or download the Sweat! App and get a 7 day free trial here - https://sweat.com/ If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/ede722b06b  Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If growing your podcast in 2026 is one of your New Years Resolutions then welcome, you’re in the right place. Today I’m answering your most commonly asked podcasting questions, and walking you through the five things that truly matter if you want a podcast that people come back to every single week. You’ll hear: 🎙️The 5 non negotiables if you want to grow your podcast in 2026 🎙️How long your episodes should be (and how to know when they’re too long) 🎙️Your podcast equipment - where you should invest your money (and where you’re wasting your time) 0:00 - Should you start a podcast in 2026? 1:58 - Where the majority of people are focusing their attention right now  3:13 - Does longform or short form perform better?  8:45 -#1 - Most people never answer this question 9:36 - #2 - Why does THIS podcast need to exist? 10:49 - #3 The question that helps you find your dream listeners 12:32 - #4 - How to decide on your growth strategy  14:02 - Alex Coopers masterclass on Social Media  14:53 - #5 - The most important question to ask yourself  18:24 - Podcasting equipment 101 - What to buy and what’s a waste of money 21:37 - The most important part of your setup regardless of budget 22:39 - How long should your podcast episode be?  24:33 - The best way to get rid of podcast nerves when you’re starting out  27:29 - Why podcasts are great for anyone who is just starting to do speaking gigs and interviews 28:57 - The content you should be posting on social media in 2026 to grow your podcast  30:05 - The content that has performed the best for us in 2025  31:37 - If you’re doing this with your podcast, it will be SO hard to get people to care about (and engage with)  34:55 - Gary Vee’s guide to repurposing long form 36:17 - If you’re still stuck, listen to this  Grab your podcasting equipment checklist here - https://project-c-2.kit.com/equipment-list  (What to buy, what to skip and discount codes too!) Ready to go all in on your longform? Get the worksheet with your 5 questions here - http://project-c-2.kit.com/five-questions Want your podcast to be something people can’t wait to listen to in 2026 that positions you as the go-to? Send me the world LMP over on instagram - www.instagram.com/alyciachapman_ Listen to Anita’s episode 10x Your Podcast Growth without Spending Any Money on Spotify, Apple or YouTube. Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify, Apple or YouTube. Grab Gary Vee’s Guide on how to turn long form video into 64 pieces of content here. Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What goes into creating podcasts for some of the world’s most loved celebrities?  Today I’m sitting down with the incredible Amelia Chappelow.  Amelia started her career with the ABC and Triple J creating the Like a Version podcast so many people still love today. Since then she’s been involved with Linda Marigliano's Tough Love podcast, The #1 Spotify Podcast 'Who Is Daniel Johns?  And worked with incredible shows across Earwolf, Spotify and Sirius XM including Storytime with Seth Rogen, Bitch Sesh with Casey Rose Wilson & Danielle Schneider, Unspooled with Paul Scheer & Amy Nicholson, Scam Goddess with Laci Mosley, I Weigh with Jameela Jamil, and TV, I Say w/ Ashley Ray. She’s now Head of Content at MIK Studio where she recently launched Storytime with Kayla Jade (a #1 podcast across Australia) and Myf Warhurst’s The Moment.  We chat about:  🎙️The word most podcasters use that shuts your audience out  🎙️A strategy most producers leverage to grow their shows (but never really talk about!)  🎙️How to structure your episodes so people can’t WAIT to listen to the next episode  You’ll hear:  0:00 - Who is Amelia Chappelow & Who Has She Worked With? 6:24 - What it’s like working on a celebrity show?  7:55 - How can a producer add value to a podcast? 16:54 - The most IMPORTANT question to ask yourself before recording any episodes 18:05 - How to make your listeners feel like you’ve made this podcast episode just for them  20:01 - How should you script? 27:27 - Are you closing the doors on your listener? 29:54 - Use this small shift to hook your listeners in to wanting more 31:48 - The building blocks of a great show  35:49 - How to grow your show organically  39:21 - What Amelia includes to make sure listeners come back every single week  42:01 - What goes into a successful podcast launch  52:05 - The podcast Amelia keeps coming back to every single week  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep-16-amelia-chappelow  Find Amelia over at @ameliachappelow and https://www.ameliachappelow.com/   Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Morgan Nelson has shared stages with Steven Bartlett, Chris Williamson, has sold out events and got millions of downloads on his podcast every single month.  But … it took him 18 months to start his podcast.  He had a voice in his head saying he wasn’t ready, that he needed to do (insert limiting belief here) BEFORE he could get behind the microphone, and his advice to you? Start now.  If you want to know how to get out of your own way (and the science behind why you’re there in the first place), the platforms and tips you need to actually grow and what Morgan has learnt from some of the best podcaster in the world, this is your episode. .  We chat about:  🎙️How Morgan preps for interviews now and the type of question you should NEVER ask  🎙️What he did on Youtube to get more downloads in 6 months than the 3 years earlier  🎙️How Morgan sold out his event and what you can learn from this for your podcast  You’ll hear:  0:00 - Who is Morgan Nelson  2:06 - Why Morgan Nelson put off starting his podcast  5:25 - The change that brought in a million podcasts a month  10:15 - Hormozi checks this, and if you do it … it’s an instant no to being on your podcast  10:52 - How to prepare for your guest episodes  12:46 - Speaking on stage with Steven Bartlett & Chris Williamson  13:25 - How Chris Williamson prepares for his episodes (Morgan tried it and 10x’d his downloads!!)  16:27 - What Morgan is currently testing with the podcast  20:59 - The mistake most people make that turns their audience off  25:03 - How to build hype for your podcast or event  40:40 - Do this to sell out your event (or find new listeners!)  47:17 - Do you think Steven Bartlett does this?  48:48 - It’s not your fault you haven’t taken action on your podcast or content yet … this is what’s stopping you  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep15-morgan-nelson And check out the 7 Techniques the best podcasters in the world use here - https://project-c-2.kit.com/7-techniques Find Morgan over at @morgantnelson on IG, @morgantnelson on YouTube and https://morgantnelson.com/ and his podcast Dream Out Loud on Spotify and Apple. Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

You don’t need a huge audience to get brand deals and people to talk about your podcast … but you do need the things we talk about in this weeks episode. Today I’m joined by Pru Corrigan from One Day Dream, the team behind Just For Girls, Where’s Your Head At, Ready or Not, Culture Club, The Pump Up Pod, Hotter Than Yesterday and Hear Me Out Podcasts and Talent Agency to some of Australia’s favourite creators.  We chat about:  🎙️How to pitch yourself and your podcast (and what you should NEVER do)  🎙️What the best podcasters are doing every single day to get their audience bought in  🎙️The clickbait strategy that’s working right now to get more people to consume your content  You’ll hear:  0:00 - Who is Pru Corrigan  2:00 - Why One Day Dream started building their podcast stable  4:18 - The reason most brands won’t invest in podcasting  4:58 - What the best podcasters are doing to get brands to say yes 6:11 - How can you get people to notice your podcast 8:28 - This influencer got 80,000 people to attend an event and sold out her products by creating connection  9:28 - In 2026 people are going to be wanting more and more of this  11:35 - The Double E’s you need to win at podcasting 11:57 - The EXACT script to get you onto your dream podcasts  14:48 - How to pitch to your dream brands for sponsorship or collaborations 18:14 - The risky move to get dream brands to fall in love with you and your audience  20:25 - How Pru got the attention of Sephora  23:01 - What the biggest influencers do to build community  28:17 - The brand partnerships that aren’t being done right now  28:54 - The different ways you can monetise your podcast  33:35 - How to deal with negative PR and backlash  35:24 - What you should do if your reel goes viral  38:14 - Do you need to censor yourself if you want brand partnerships? 38:49 - The types of podcasts that are blowing up in 2025  39:55 - How do ODd decide if a podcast is going to be good or not 43:35 - The secret to making a show people want to listen to  44:29 - Do you need to treat podcasting like a full time job? 47:17 - Can you just outsource everything to a producer? 50:58 - Mic Drop Moments  Want to actually take action from this episode? Download the Debrief here -  Find Pru over at @prucorrigan, @onedaydreamteam, on LinkedIn and her website https://onedaydream.com.au/    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast.  I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️ And if that’s you? Hi … Welcome to our Shownotes! Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach you how to write (and talk) so that people take action … It's her.  We chat about:  🎙️The three hook types that work to capture someone’s attention every single time (and how to use them for your episode titles) 🎙️How to not only spend LESS time planning recording content… But also increase the chances of someone buying from you 🎙️Why the content you’re creating right now might not be giving you the results you want (and the 3 things to do instead)  You’ll hear:  0:00 - Who is Anita Siek  1:40 - The stat that will completely change how you think about your podcast!  3:37 - How to write a podcast episode title that makes your ideal audience want to listen  3:49 - The three types of hooks that are outperform ALL others right now 11:51 - How to make your audience feel like you completely understand every single problem they have  18:18 - If you want your podcast to build a cult like community, you need to have this nailed  25:16 - The prompt that will make ChatGPT actually sound like YOU  28:46 - Why you need to STOP posting educational content if you want people to buy from you  30:21 - The type of content to post if you want to be known as the go-to person in your niche    40:34 - 5 things you need to do to attract your ideal audience that can’t wait to listen to every week 42:37 - The one thing that will make your content unskippable (and most people don’t do!)  43:48 - What I wish we could have in this podcast, but have chosen not to (and why)  50:40 - The podcast you should all listen too and the best advice Anita has ever received  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/anita_siek Find Anita over at @anitasiek and https://anitasiek.com/wordfetti And listen to her podcast on Apple - https://podcasts.apple.com/us/podcast/brandfetti/id1464154049 Spotify - https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh.  Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week. From the content strategy, reels and what’s actually worked to grow the podcast we cover it all!  We chat about:  🎙️The strategy to make sure you NEVER run out of content  🎙️The things that build a community that can’t wait to tune in every single week  🎙️How to create moments that go viral  You’ll hear:  0:00 - Who is Ryan Jon  3:09 - How they come up with new content every single week  4:21 - This will give you the BEST reactions with any guests or your co-host  5:10 - Where to find great content 6:38 - Should you tell your guests or co-hosts what you’re going to talk about? 9:36 - The KEY to incredible podcasts  10:28 - And how to choose moments that will go viral  12:12 - How to create a loyal community that can’t wait to listen every single week 14:00 - Getting 1000 people to show up to a meet and greet in 24 hours  16:28 - Naming your community  18:25 - How to get your community to actually engage and send in questions and stories  20:38 - How to monetise your podcast without ads  29:14 - The biggest thing that grew the show to millions of downloads  32:46 - If you’re scared to start creating content, listen to this  34:08 - How Toni & Ryan actually started  36:08 - How to make sure people stay to the end of your podcast  36:30 - The strategy to choose the right ads and partners for your show  39:24 - If you want to start a podcast ask yourself this question first  40:34 - Bringing your producers into the conversation  42:19 - The team behind Toni & Ryan  43:53 - Where you should focus your attention in 2026  50:12 - The podcasts that inspire Ryan  53:53 - Most embarrassing behind the scenes moment  55:29 - Best advice that Ryan’s ever been given  Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep13-ryan-jon  Find Ryan over at https://www.instagram.com/ryan.jon And listen to Toni & Ryan on Apple - https://podcasts.apple.com/au/podcast/toni-and-ryan/id1526634903  Spotify - https://open.spotify.com/show/5OzkclFjD6iAjtAuo7aIYt  Youtube - https://www.youtube.com/@ToniandRyan  Check out their Patreon here - https://www.patreon.com/cw/ToniandRyan  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast