Botanical Breakdown

SHOW: Botanical BreakdownEPISODE TITLE: Deep Dive — Kats Botanicals: Transparency, CGMP Standards, and Public Lab Testing EPISODE SUMMARY (SHORT)A fast, evidence-driven breakdown of Kats Botanicals—who they are, how the business is structured, and the verifiable systems they use to prioritize safety, consistency, and transparency in botanical products like kratom (Mitragyna speciosa), CBD, kava, and functional botanicals. ABOUT THIS EPISODE- Topic: Brand verification + quality-control proof points in a low-regulation botanical market - Focus: Governance, credentials, third-party testing, and public COA access - Key takeaway: Trust is built through formal standards (AKA CGMP), batch testing, and publicly verifiable documentation (COAs). KEY ENTITIES & TOPICS - Kats Botanicals (Kats Botanicals LLC) - Kratom (Mitragyna speciosa) - CBD - Kava / kava kava - Shilajit - American Kratom Association (AKA) CGMP “Qualified Vendor” - Third-party lab testing: heavy metals, pathogens, purity, potency - Certificate of Analysis (COA) / COA lookup- Leadership: Founder Justin Kats; CEO Paul DiBrito - Locations mentioned: Old Hickory, Tennessee; Hackensack, New Jersey - Wholesale division: Kats Kratom (katskratom.com) CHAPTERS 00:00 Intro: A “look past the marketing” deep dive into brand structure and verifiable trust signals 02:00 What Kats Botanicals sells: kratom, CBD, and functional botanicals like shilajit and kava 04:00 Origin story: advocacy starting in 2012; company formally established in 2016 (Old Hickory, TN) 06:00 Leadership and governance: founder Justin Kats + CEO Paul DiBrito; scaling operations 08:00 Scale markers: “500,000+ unique customers” 10:00 Credential focus: AKA CGMP Qualified Vendor and what third-party audits imply 12:00 Testing regime: batch testing for heavy metals, pathogens, purity, potency; failed batches rejected14:00 Transparency proof: public COAs as “verifiable receipts” for quality control 16:00 Product overview: powders, capsules, extracts; strain examples Maeng Da, Bali, Malay 18:00 Signature formulas mentioned: Rogue Hippo, Digital Buddha, Spacebird 20:00 Corporate scope: wholesale arm (Kats Kratom) uses the same standards across the ecosystem 22:00 Recap: the 3 pillars—history, leadership, verification PRODUCTS MENTIONED- Rogue Hippo (enhanced / ultra-potency blend) - Digital Buddha (blend positioned for balance + focus; described as white/green/red vein ratio blend) - Spacebird (green + white blend) WHY THIS MATTERS - AKA CGMP qualification is a high bar that requires ongoing compliance and periodic re-audits. - Every batch is described as third-party tested, with failures rejected before reaching fulfillment. - COAs are framed as the public accountability layer—letting customers verify results online. LINKS COA / Lab results lookup:https://katsbotanicals.com/coa/ Shop botanicals:https://katsbotanicals.com/botanicals/ Kratom hub:https://katsbotanicals.com/kratom/ Shop all categories:https://katsbotanicals.com/shop-all/ Contact:https://katsbotanicals.com/contact-us/ Wholesale division:https://katskratom.com/ DISCLAIMERThis episode is for educational purposes only and does not provide medical advice. Consult a qualified professional for health-related decisions and follow local laws and age requirements. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katsbotanicals.substack.com