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Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. You will learn about hands-on strategies and insider secrets to authentically engage your audience, craft powerful marketing emails, and turn your subscribers into loyal customers with a customer-centric approach.
25 Episodes
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If you've been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you've missed the entire point. Funnels aren't about software and they never were. In this episode of Master the Inbox, I take you on a journey from 1898 Philadelphia (where the AIDA framework was born) to a potato field in Idaho, to a movie theater concession stand in Chicago — to show you what funnels actually are: decision architecture. The best funnels...
If most of your course revenue comes from just a few moments a year — launches and Black Friday — you’re not alone. For a lot of course creators, selling outside those windows feels awkward, uncomfortable, or like something you should avoid… because the only selling models you’ve ever seen are built around novelty, urgency, or discounts. In this episode of Master the Inbox, I introduce one of the most essential parts of my customer-centric framework: problem-based promotions — a way to sell m...
If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it sounds like hesitation, avoidance, even a polite way of saying no. In this episode of Master the Inbox, we unpack why that reaction is often wrong — and why this moment is actually one of the most important parts of the selling conversation. This episode explores what’s really happening psychologically when buyer...
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens, but what really happens once the payment goes through and the initial excitement fades. In this episode of Master the Inbox, we zoom in on one of the most overlooked — and most powerful — parts of selling online courses: the post-purchase email experience. Most course creators stop communicating after a single welcome email. This episode explains why that’s a costly mistake — and ...
Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, this episode is packed with insights you won’t want to miss. Summary In this episode, Monica Badiu and Crystal Johnson discuss effective strategies for running Black Friday ads, emphasizing the importance of planning ahead, ret...
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In today’s episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions. Summary In this episode of 'Master the Inbox,' host Monica Badiu reveals a powerful yet underutilized strategy for maximizing Black Friday sales: email segmentation. Monica breaks down three key audience segments—VIP customers, recent purc...
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that not only drive sales but also feel authentic and engaging In this week’s episode of Master the Inbox, I sat down with launch copywriter Nikki Trailor to dive int...
It's tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem. So in this episode, we’re going to break down the top 3 elements you need in your Black Friday emails to make that happen. Chapters 00:00 Introduction to Black Friday Email Strategies 01:51 The Importance ...
There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consistent or even going up and reduces the likelihood of getting marked as spam or seeing high unsubscribe rates. If you don’t do this, then even the best sales copy is going to flop. Takeaways Re-engagement campaigns are essential for maintaining email l...
Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? In this episode, I’m breaking down the top mistakes course creators make with their Black Friday offers —and how to avoid them. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy ...
Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid triggering the spam filters and making sure your Black Friday promo emails are visible in your audience’s inbox? In this episode, Monica Badiu and guest Matt Brown discuss how to avoid triggering spam filters with Black Friday emails. They emphasize the i...
Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your subscribers’ inbox. Here’s a glimpse of what you can expect from this episode In this episode, Monica Badiu and Andrew Kordek discuss the importance of deliverability for course creators, coaches, and consultants ahead of Black Friday. They defin...
It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes, but there’s so much more to it. That’s why in this episode, I brought in someone who knows exactly how to make Black Friday work for your business. I sat down with Josip Belina, a funnel strategist who’s helped countless businesses turn data into dollars. He’s sharing his best tips on creating profitable Black Friday funnels—and trust me...
There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data. Which is why, in this episode of Master the Inbox, I’ve invited Georgiana Costache, data analyst, to give us a breakdown of finding the right insights in your data so your next Black Friday isn’t just successful, but data-driven. Here’s a glimpse of what you can expect from this episod...
As the biggest shopping event of the year approaches, many course creators are wondering: Should you join the sales frenzy or stand your ground? In this episode of Master The Inbox, I delve into the pros and cons of running a Black Friday sale for your course. Listen up so you can make an informed decision. Why Some Say “No” to Black Friday Sales Fear of Devaluing Your Brand: One of the most common concerns is that offering deep discounts, especially on a regular basis, could train you...
The digital age has transformed how we connect with our audience, making email marketing a pivotal tool for creators, coaches, and consultants. Yet, as we juggle countless tasks, the allure of setting our sales emails on autopilot is undeniable. But when is the right moment to switch to automation? In the heart of this episode, we dive into the essentials of automation: ensuring your emails convert, understanding the context of your promotions, recognizing where your audience is in their j...
We've all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that. But the big question is, how do we communicate this to our loyal subscribers without upsetting them? In this episode, I'm sharing my go-to strategies for justifying a price increase in a way that keeps everyone on board. We explore strategy, communication, and ensuring our audience sees the value, even with a slight price uptick. Stick around as I walk you through making these...
We often fall into the trap of thinking we know our audience based on surface-level stats. But what if I told you there's more? In this episode, I show you how to identify and dismantle your audience's false beliefs that are hindering their decision-making process. I walk you through how to craft sales emails that tackle these false beliefs head-on, making your audience think, "Hey, this person gets me!" Because, let's face it, the real magic happens when your audience sees you as mor...
There's a little trick that could make your emails stand out and get clicked on more. So, I’ve been coaching course creators worldwide for a while now, and I've noticed that many people don't pay much attention to the preview text in their emails. But here's the thing - it's a tiny detail that could make a big difference. Adding a brief but compelling preview text next to your subject line can really pique the reader's interest and get them to open your email. Think about it - when y...
Your inbox is more powerful than you think when it comes to turning leads into customers, and I'm here to show you how to make the most of it. In today's episode, I'm going to introduce you to my favorite marketing strategy, which I've used successfully in countless promotions to deliver value, connect with my audience, and achieve impressive results. From problem awareness to making a decision, you'll discover how to strategically position your offer at each stage to resonate with yo...
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