It's Obvious

Well folx... Data Over Drama is officially retired, and the podcast has a new name: It’s Obvious.In this short announcement episode, I’m sharing why I made the shift, what’s staying the same, and what this new chapter is really about.While data will always be part of how I work (and how I help clients make smart marketing decisions), the heart of my work has always been about something bigger: helping service providers become the obvious choice in their industry.What It’s Obvious is all aboutThis podcast is for service providers who are:Creating good content but still not getting consistent inquiriesGetting engagement, likes, and compliments… without sales to matchFeeling lost in the noise despite being really good at what they doWe’ll talk about marketing, content strategy, trends, and positioning! I'm so grateful you are here.See our serviceswww.klcthestudio.com/services

Everyone's talking about Substack. LinkedIn is having its main character moment. Threads is... well, we're not really sure what Threads is doing anymore. And you're over here wondering if you're supposed to be on all of them.I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?"And my answer? It depends. Not on what everyone else is doing. Not on what's "hot" right now. On what your business actually needs.This episode is how to stop chasing platforms and start making decisions based on your data.Inside the episode:Why long-form written content (blog or Substack) still matters in 2026When Substack makes sense for your business (and when it doesn't)How to audit what's actually working in your marketing right nowThe platform decision framework I use with consulting clientsLinks:Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

It’s new year new me seasonnnnn. There’s a certain kind of energy that starts floating around this time of year. More ideas, bigger plans, and a growing sense that something is shifting, even if it’s hard to name exactly what yet. Along with that energy usually comes a flood of options. Launch the new offer. Start TikTok. Get back on YouTube. Finally build that email funnel. Hire a copywriter. Invest in the program everyone seems to be talking about. None of these are bad ideas. They’re solid, exciting possibilities, which is exactly why this moment can feel so heavy.That’s why I created this episode. It’s the framework I use to slow everything down, look at what’s actually on the table, and bring focus back to what makes sense for the season you’re in, without the pressure to chase everything at once.Inside the episode:The one thing most founders skip before committing to a new strategyWhat to prioritize when every marketing decision feels equally importantHow to protect what's working while you experiment with what's nextWhy giving yourself permission to change your mind isn't failureLinks:Book a 90-Minute Brand Intensive: klcthestudio.com/servicesLearn About 6-Month Brand Consulting: klcthestudio.com/servicesConnect with me on Instagram: @klc.thestudio

What does it actually take to scale to six figures when you're working a high-level corporate job, raising a family, and refuse to sacrifice your life for your business?In this episode, I sit down with our brand management client, Karina F. Daves. Karina is a marriage coach who had her first six-figure year while managing a daily commute, a demanding career, and 2 kiddos. In this conversation, we talk about all the things she pushed back on, what she eventually surrendered to, and the moments that actually shifted everything. We also get into what it looks like to work with someone who doesn't chase you, doesn't force you into a formula, and respects that real growth happens on your timeline—not theirs.We're pulling back the curtain on:The sales call data that made her realize she was solving the wrong problemWhat finally changed her mind about the strategies she resisted for monthsWhat it really means to have a brand manager vs. hiring another team member or a coach. The difference between clients who are ready to invest and people who just want free coaching in your DMsWays to work with usSee our services here Karina IG Here Karina Website Here

I know lately a lot of you are puttin in work with your marketing. You’re showing up. You’re doing the things. You’ve posted. You’ve emailed. You’ve even tried batching.But lately? It’s starting to feel... heavy. Like you're doing a lot, but it’s not actually moving the needle.And you're not alone.We’re in a season where the whole “just pump it out” content strategy is burning people out. What used to work in 2020... showing up constantly, posting 3 reels a day, staying glued to your IG stories... just doesn’t work the same anymore.Back then, it was a volume game. Now? The game has changed.But that leaves the big question: How do you still grow your visibility and reach new people without doubling your output or becoming a full-time content creator?That’s exactly what we’re diving into in this episode.We’re getting into:Why visibility without direction is just noise (and how to get clear on where you're actually going)What to put on your plate when you take something off (because you can't just eliminate Instagram without a plan)The KPIs that actually matter when you're shifting your marketing strategy (hint: it's not engagement)How to train your audience to interact with you in a new way (and why you have to hold the line while they adjust)Ways to work with usSee our services here

Buyers are savvier, the market is noisier, and testimonials aren’t moving people the way they used to. In this episode, we break down how to create case studies that don’t just show results, but actually build trust and drive decisions. Mariela Del la Mora joins Kierra to unpack how she used case studies to respond to a shift in buyer behavior, meet more nuanced objections, and turn a slower-than-expected launch into a six-figure success.What This Episode CoversWhy client wins alone aren’t enough to close sales anymoreHow to pivot your marketing when warm leads stop converting and how to reach colder, more discerning buyers.Why even the best testimonials can fall flat and how to use case studies to shift buyer beliefs.The psychology behind why potential clients rule themselves out of your offer and how you can reframe that with the right storytelling.If you’ve been wondering…What to do when people say they love your work but still don’t buy.Whether it’s too early or too late to invest in case studies.How to market to people who have already invested before and are more skeptical this time around.What it really looks like to sell sustainability and nuance instead of hype and screenshots.You’re going to love this episode! It’s deep, tactical, and full of ah-ha moments for seasoned service providers and coaches alike.Links MentionedMariela’s Podcast: Cycle Breakers & Money MakersPrivate Podcast: Identity ROIFollow Mariela on InstagramWant to turn your own client results into sales? Explore our Content Retainer

You check your views and it’s the same 10 people every day. Your IG reach is down, your story replies are quiet, and you’re starting to wonder if anyone’s even seeing your content, let alone buying from it.But before you spiral into “I need more leads,” this episode is here to give it to you straight.The truth is, you probably don’t have a visibility problem. You have a conversion problem.Let’s talk about why lead gen isn’t the magic fix for low sales and what to focus on instead.What This Episode Covers• Why Instagram makes you feel like you’re not doing enough • What’s really happening when the same people always watch your stories • When you actually need more leads and when you don’t • The hidden conversion opportunity sitting inside your existing audience • Tiny objections that keep warm leads from buying and how to address themWays to Work With Us1:1 Consulting Convert the leads you already have with content that speaks directly to your most aligned buyers.Done-for-You Content Retainer Skip the strategy and let us handle the content creation for you so you can stay focused on delivering.[Book a sales call to get started]

Creating content only when you're inspired feels good in the moment, but it rarely supports the long game. In this episode of Data Over Drama, we’re digging into the habit of going all in during a launch or a creative high and then disappearing when life gets lifey.If you’ve ever ghosted your audience between launches or struggled to be visible when you didn’t “feel like it,” this one is for you.What This Episode Covers• Why content driven by emotion leads to inconsistent sales • How your content habits are shaping your business habits • The real cost of hot-and-cold visibility • Why your audience stops trusting you when you disappear • Practical tools to help you build a content rhythm that lastsWays to Work With Us1:1 Consulting Book more sales calls with aligned clients through content that reflects your actual work and impact.Done-for-You Content Retainer Attract aligned clients with consistent, conversion-focused content created for you.[Book a sales call to get started]

If you're coaching clients, delivering great work, and still feeling stuck when it comes to content, you're not missing strategy. You're dealing with mindset noise.This episode breaks down why content can feel so confusing even when you know your stuff. The content that converts is often the easiest to create. It already exists inside your business. You just need to learn how to use it.What This Episode Covers• Why content feels harder than it should • The real reason “I don’t know what to say” keeps showing up • How to use your actual work with clients to create relevant, powerful content • What makes simple content more effective than over-edited posts • How to build the skill of showing up and selling through stories you already haveWays to Work With Us1:1 ConsultingBook more sales calls with aligned clients through content that reflects your actual work and impact.Done-for-You Content RetainerAttract aligned clients with consistent, conversion-focused content created for you.[Book a sales call to get started]

I don't have ADHD, but many of my Content Retainer clients do—and I've noticed some patterns in how they need support with content creation that go beyond what standard business advice acknowledges. While everyone's pushing "just batch your content" and "create a content calendar," my ADHD clients are fighting against systems that work against their brains.In this episode, I share what I've observed:Why ADHD entrepreneurs get caught up in nuance and want to capture ALL the detailsThe heightened awareness of how content will be perceived (and why this creates analysis paralysis)Why content created "on the fly" feels more natural than batched contentHow the regret cycle works—wanting to change content immediately after postingThe typical solutions everyone suggests—batching content, having team members write it, or using AI tools—all miss the mark because they don't account for how ADHD brains actually work. These approaches either fight against their natural processing style or miss the nuance and complexity that feels essential to them.See more about our services here www.klcthestudio.com/services

If you've ever wondered why your amazing content isn't turning into paying clients, this episode is for you.Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it.In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start converting your audience.Here's what we get into:Why spending time convincing people they have a problem is actually wasting your time and theirsThe difference between talking to problem-aware vs. problem-unaware audiences (and why this matters for your bottom line)Why all that educational "how-to" content might be helping people DIY instead of hiring youThe real objections your audience has that you're not addressing in your contentHow to use case studies to show you've literally dealt with every scenario possibleWhat conversations belong in your content vs. what should wait until after they pay youBy the end of this episode, you'll understand exactly why your content feels like it's not working and have a clear path to create content that actually answers the questions keeping people from buying.Check out our services here www.klcthestudio.com/servicesCome hang out on IG @klc.thestudio

If you’ve ever said “I hate selling,” this episode is for you.Because the truth is, you probably don’t actually hate selling. You just haven’t found a way to sell that feels natural to you.In this episode, we’re unpacking why selling in your content often feels weird, off, or just straight-up cringe. Especially when you’re being told to either teach or tell your story, with no real strategy in between.Here’s what we get into:Why the whole “just tell your story” or “just add value” advice isn’t cutting it anymoreThe real reason content starts to feel pushy, preachy, or performativeWhat to do instead if you want to sell in a way that feels honest and actually convertsHow to create content that answers objections before they ever hit your DMsBy the end of this episode, you’ll finally understand what’s been missing in your sales content and how to fix it without having to write cringe pitch posts or share personal stories that feel out of place.Want help selling without the cringe?Inside the Content Retainer, we:Take your sales calls, coaching calls, and DMsPull out hidden objections your audience isn’t saying out loudAnd turn that into weekly done-for-you content that actually convertsYou’ll never have to guess what to say again. Learn more or try a content trialNot sure what kind of content seller you are?Take the Content Archetype Quiz and get a free strategy based on your personality. It’s like Human Design meets content planning, and it’ll help you figure out how to sell without sounding like anyone else.

What This Episode CoversIf you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.You’ll LearnWhy price objections are usually value objections in disguiseThe nail salon test (yes, really) that explains consumer behavior perfectlyHow your messaging—not your price—is likely the real sales blockThree shifts to turn your content from “inspirational” to “irresistible”The subtle art of urgency (without the fear tactics)

Whewww. This one’s part rant, part real talk, and 100% necessary if you’re tired of getting on sales calls that feel like a waste of time.You know the ones—Halfway through, you’re realizing they’re not your person.They’re asking for deliverables you don’t even offer anymore.Or worse… they’re negotiating your price before you’ve even presented the offer.If your content isn’t filtering your leads before they hit the inquiry form, your calls turn into convincing sessions. And we’re not doing that in 2025.Inside this episode, we’re breaking down:The real reason your sales calls feel like struggle cityWhy having a strong perspective will do more filtering than any sassy “we only work with serious clients” threadHow watered-down content = watered-down clientsThe shift one of my clients made that totally changed her inquiries (and what it looked like in her content)Why you need to be reflecting back your audience’s actual thoughts—not just writing what sounds goodWhy your case studies should show redirection and leadership, not just the highlight reelOffers mentioned in this episode:Case Study RetainerIf you’ve signed 5–10 clients and don’t have strong case studies? It’s time. We’ll help you build a sales system around your client wins—with 7 full case studies, 7 emails, and 7 mini stories that show your leadership and convert leads before the call. You can stop trying to prove your value on Zoom.Soft Girl ERA Content PackageNeed help making your content convert? We’ll take the mic. One to two platforms—emails, blog, podcast—and we’ll run your content with strategy that sells. No more wondering what to say or why it’s not working.Come see us at www.klcthestudio.com.

So, you’re not the type to hop on Instagram and drop hot takes every Tuesday. You’re not out here yelling into the void, crafting spicy threads, or performing for the feed—and honestly? Same.There’s a lot of pressure to be “loud” in your marketing. To say something bold. To be polarizing. To turn every post into a moment.But if that doesn’t feel authentic to you? You’re not doing it wrong. You’re just doing it differently.And in today’s episode, I’m walking you through what it actually takes to stand out—especially if spicy content isn’t your thing.Inside this episode, we’ll talk about:✅ Why clarity (not controversy) is the real key to standing out ✅ What “owning your perspective” really means—and how to find yours ✅ Why your content might sound vague, even if you’re showing up consistently ✅ How to say something worth listening to—without becoming someone you’re not ✅ What we do inside the Content Retainer to help clients refine and clarify their messaging so they become unforgettable onlineWhether you’re a coach, a creative, or a service provider who’s tired of feeling like your content has to perform to be effective, this episode will help you get clear, go deeper, and stand out—without selling your personality to do it.Mentioned in This Episode:📝 Work with us inside the Content Retainer Done-for-you content and messaging strategy that helps you sell without performing. 👉 www.klcthestudio.com/services

You’ve mastered the handshake. The word-of-mouth referrals. The in-person energy that gets people to say, “I need to work with you.”But what happens when you want to stop flying across the country for leads? What happens when the referrals start slowing down—or sending you clients who just aren’t the right fit?In this episode, we’re breaking down how to build a sales pipeline that works without needing to network, show up to every event, or rely on other people to bring leads your way.If you're ready to move from referral-only to content-converts-on-its-own… this one's for you.What You’ll Learn:Why referral-based businesses hit a ceiling (and what to do about it)The 3 biggest gaps in marketing when you rely on referrals and in-person connectionHow to build trust, handle objections, and showcase proof through contentThe mindset shift you need to sell without being in the roomResources Mentioned:The Content Retainer – Our signature done-for-you service that helps you sell through content, not just referralsCase Studies VIP Day – Book a one-time session to turn your results into case studies for your website, emails, and InstagramPrivate Podcast – Get more behind-the-scenes episodes, client lessons, and data-backed marketing insightsLet’s Connect: IG: @klc.thestudio Website: klcthestudio.com

Today, we’re busting a myth that I see hold SO many service providers back: the idea that you need a crystal-clear transformation or a spicy, industry-shaking angle to sell your offer.You don’t.What you actually need is one clear thing to center your messaging around. That’s it. Just one.In this episode, we’re diving into:📌 Why forcing yourself to sell results when that’s not your strongest angle is hurting your sales.📌 The power of niching by audience (and why people buy even when they don’t fully understand the result).📌 How a strong method can be your best marketing tool—even if it’s not wildly unique.📌 How we help service providers find their strongest angle, refine their messaging, and simplify their sales process inside the consulting membership.By the end of this episode, you’ll know exactly which of these three angles you should be leading with—and how to use it to make your marketing work better (without chasing trends or coming up with “spicy” content hooks).If you’re done overthinking how to sell your service and you want a step-by-step process for making your messaging clearer and your sales easier, join the consulting membership: www.klcthestudio.com/services

You’ve helped your clients book out their offers, hit their first $10K month, and completely shift how they run their business… but their success stories are just sitting in your inbox.Because turning results into compelling case studies that actually sell? That’s a whole other skill set.Inside this episode, we’re diving into:➝ Where your best case study material is already hiding (hint: you don’t need to send another testimonial form)➝ The biggest mistakes business owners make when trying to share client wins—and why they fall flat➝ How we take raw results and turn them into content that builds demand and drives sales inside our Content RetainerIf you’ve ever felt like you know your work gets results but don’t know how to prove it in a way that brings in more clients—this one’s for you.Let’s turn your client wins into sales. Explore our Content Retainer here → www.klcthestudio.com/services

The new year always brings that clean slate energy. If you’ve been drowning in content tasks and wondering if it’s time to outsource, this episode is for you.In this episode, I’m breaking down:➝ How to know if you have a content problem—or if you’ve just been sold the idea that you do➝ The real cost of spending 70-90% of your time on content (and why it’s holding you back from making more money)➝ Why hiring a VA for content rarely works the way you think it will➝ The hidden gold mine of content ideas you already have but aren’t maximizing➝ The biggest sign that you’re ready to outsource (hint: it has nothing to do with being “too busy”)🔗 Ready to work with us? Explore our content retainer here → www.klcthestudio.com/services

Let’s talk 2025—it’s all about strategy, simplicity, and putting the me back in CEO. This week, I’m sharing my investment strategy for the year ahead and why it’s going to look refreshingly low-key.Here’s the plan:Team Support: Building on what worked in 2024, I’m doubling down on refining systems and streamlining processes. My goal? A business that runs at 80% autopilot so I can focus on the big picture.Pouring Into Myself: From finally buying leggings without holes to prioritizing personal goals like health and style, 2025 is about filling my cup.Inspiration Trips: Whether it’s an off-the-grid month in Italy or a quick weekend staycation, I’m making space for moments that spark creativity and clarity.If content or marketing support is on your 2025 list, check out my services at KLCTheStudio.com. Whether you need daily consulting, help mapping out your next season, or done-for-you content, we’ve got options to meet you where you are.P.S. If you’re vibing with this “simple and strategic” energy, hit me up on Instagram (@KLC.TheStudio).