Confident AF

Almost everyone has LinkedIn.But very few professionals are using LinkedIn intentionally to build authority, credibility, and a strong personal brand.After delivering a recent workshop on Standing Out and Becoming the 1% on LinkedIn, one thing became very clear.Many of the professionals in the room had incredible expertise and years of experience — yet they weren’t using LinkedIn as a platform to share their thinking, build visibility, or position themselves as leaders in their industry.Not because they lacked knowledge.But because of things like:fear of judgementfeeling like they had nothing original to sayworrying they might sound fake or self-promotionalIn this episode, I go deeper into the key takeaways from that workshop and share what I’ve observed about the people who successfully build their personal brand on LinkedIn.Because the professionals who stand out on LinkedIn aren’t necessarily the loudest or the most polished.They simply approach LinkedIn visibility and personal branding differently.In this episode, I share 7 things the top 1% on LinkedIn do differently and what you can learn from them if you want to stand out and build authority on the platform.We cover:• Why consistency matters when building visibility on LinkedIn• The difference between sharing information and sharing perspective• Why personality builds trust faster than polished professionalism• How engaging with others increases your reach and credibility• Why repeating your message helps people remember your expertise• Why LinkedIn should be treated as a long-term reputation platform• The most important personal branding question:What do you want to be known for on LinkedIn?Key TakeawayStanding out on LinkedIn isn’t about posting more content.It’s about building a clear personal brand, sharing your perspective, and showing up consistently so people begin to associate you with a specific expertise.When you do that, your authority and visibility start to compound.Want to Become the 1% on LinkedIn?If you want to build your personal brand on LinkedIn but aren’t sure where to start, I’m running a masterclass called:In this masterclass, I’ll show you how to:• Get clear on what you want to be known for• Position your expertise so the right people notice you• Build authority and credibility through LinkedIn content• Show up consistently and confidently on LinkedInYou can find the link to join the masterclass Being the 1% on LinkedIn here.

In this episode of Confident AF, I’m joined by Jodie Salt to talk about something so many ambitious women are quietly struggling with — burnout.Not because they’re incapable.Not because they’re not confident.But because they’ve been conditioned to believe that being busy equals being valuable.We unpack:Why so many high-achieving women override their bodies in the name of successWhat feminine and masculine energy really mean (without the clichés)Why constant “doing” isn’t the same as powerful leadershipHow to build assertive confidence without hardening yourselfWhat balance actually looks like when you’re building influence and leading at a high levelThis isn’t about becoming softer.It’s about becoming smarter with your energy.Because real confidence isn’t about pushing harder.It’s about knowing when to drive — and when to regulate, collaborate and lead with compassion.If you’ve ever felt exhausted from trying to prove yourself, this conversation will land.And if this conversation has made you realise that visibility starts from within, then my Confident Visibility Guide is the perfect next step. It’ll help you build the foundations so you can show up clearly, confidently and consistently.

In this episode of Confident AF, I’m joined by Cat Williams to explore the fear of being “too much” — where it comes from, how early it starts, and how it shows up in our confidence, visibility, and businesses as women. We talk about how many of us learn in childhood to shrink, stay quiet, and make ourselves more palatable — and how those beliefs follow us into adulthood, especially when building a business that requires us to be seen and heard.In this episode, we cover:Why the fear of being “too much” often starts in childhoodHow shrinking impacts visibility, confidence, and consistency in businessWhy showing up online can feel uncomfortable or unsafeHow to reframe “too much” as a strength, not a flawMindset strategies to help you show up more authentically and confidentlyWe talk about how many of us learn in childhood to shrink, stay quiet, and make ourselves more palatable — and how those beliefs follow us into adulthood, especially when building a business that requires us to be seen and heard.If you’ve ever held back from posting, worried about judgement, or felt caught between wanting to be seen and wanting to stay safe — this conversation is for you.Because the people who think you’re “too much” were never your audience.And the people who are drawn to you will see that same “too much” as your power.If this resonates and you want to go deeper, you’re invited to my masterclass, How to Build Your Personal Brand Online, where I’ll help you identify your people, clarify your message, and show up authentically and confidently, just as you are! https://linktr.ee/mairasheikh

In this episode, I’m joined by mindset and business coach Laura Teare for an honest conversation about why visibility feels so hard for so many women — especially in business.We explore what’s really going on beneath the surface when women say they’re struggling to show up, share their work, or be seen online. From fear of judgment and imposter syndrome to perfectionism and old conditioning, we unpack the real reasons visibility can feel so uncomfortable.Laura shares powerful insights into the mindset blocks she sees time and time again with her clients, while we talk openly about how confidence shifts as life evolves.This episode is for you if you’ve ever wanted to show up more, but felt held back by fear, self-doubt, or the worry of getting it wrong.

Join me, Maira Sheikh, as I share my personal journey of losing my confidence — and how I found it again.In this first solo episode of Confident AF, I open up about what it really looked like when I stopped showing up in my business, started doubting myself, and felt disconnected from the confident woman I once was.We’ll talk about how life changes — from motherhood and career shifts to burnout and self-doubt — can quietly chip away at our confidence, and why so many women in business feel like they’ve lost themselves along the way.I also share the mindset shifts, actions, and visibility choices that helped me rebuild my confidence, start showing up again, and build a personal brand that aligns with my values and purpose.If you’ve ever thought “I used to be confident… what happened?” — this episode is for you.