BILLIONS

Today on BILLIONS, I'm sitting down with the man who had the hardest sales job in Silicon Valley history: Zack Kass.Before ChatGPT was a household name, it was just a research lab. Zack was Head of Go-To-Market. He joined when OpenAI was around a hundred people doing two million in revenue. His job? Sell human-level intelligence to Fortune 500 executives who didn't even know what a token was.He built the playbook for Microsoft. For Coca-Cola. He turned a nonprofit lab into an eighty billion dollar superpower. Then he walked away.Zack, thanks a lot for being here!TIMELINE00:00:00 - 00:06:34 : Joining OpenAI as the first sales person00:06:34 - 00:09:47 : The early GPT-3 wrapper ecosystem00:09:47 - 00:11:03 : Strategy behind ChatGPT's development00:11:03 - 00:16:45 : The chat interface decision and market response00:16:45 - 00:21:04 : ChatGPT's explosive growth and company atmosphere00:21:04 - 00:26:45 : Lessons from viral growth and Microsoft partnership00:26:45 - 00:30:21 : Scaling challenges and the "bigger boat" moment00:30:21 - 00:33:44 : Personal burnout and health crisis00:33:44 - 00:37:29 : AI as humanity's last invention00:37:29 - 00:45:21 : Technology, inequality, and policy failures00:45:21 - 00:48:35 : Global AI competition and geopolitics00:48:35 - 00:50:18 : AI's potential to solve major problems00:50:18 - 00:54:33 : The next renaissance and education transformationREFERENCES- Sam Altman- Brad Lightcap- Lukas Biewald- Chris Van Pelt - John Maynard Keynes- Elon Musk- Jeff Bezos- Koch brothers- "The Next Renaissance: AI and the Expansion of Human Potential" by Zach Cass- "Attention Is All You Need" - Figure Eight- Lilt- Weights & Biases - Scale AI - Jasper - Harvey - Bain & Company- Waymo- Prenuvo- DeepSeek- OpenAI- RLHF- CRISPR - Jevons paradox - Jaws

Today on BILLIONS, I’m sitting down with Noah Kagan — the guy who got fired from Facebook before it was worth a trillion… and turned that loss into the biggest comeback story in online business.He went from losing a fortune on paper to building AppSumo, a $100 million-a-year bootstrapped empire - all without raising a single dollar of VC money.Noah, thanks a lot for being here!TIMELINE00:00:00 - 00:02:10 : The trillion-dollar miss at Facebook00:02:10 - 00:06:43 : Leadership lessons from Mark Zuckerberg's billion-dollar rejection00:06:43 - 00:12:13 : The lifetime deal dilemma destroying software value00:12:13 - 00:19:40 : Why most entrepreneurs never take action00:19:40 - 00:26:49 : Building discipline through small daily choices00:26:49 - 00:33:10 : The scary reality of AppSumo's uncertain future00:33:10 - 00:42:09 : Community quality crisis in the AI era00:42:09 - 00:48:58 : Testing new models before it's too late00:48:58 - 00:57:07 : Hiring secrets for bootstrap businesses00:57:07 - 01:04:29 : Finding contentment beyond the billion-dollar dreamREFERENCES- Mark Zuckerberg - Peter Thiel - Marc Andreessen- Sean Parker- Dustin Moskovitz- Soleio - Bill Gates - Steve Jobs - Moody- Christine Rogers- Jesse Mecham – - Ayman Al-Abdullah- Reid Hoffman- Million Dollar Weekend by Noah Kagan- AppSumo  - TidyCal  - Airbnb   - Asana  - Lemlist   - Reclaim- Bolt- Hostinger- Emergent- Pika  - YNAB- Vercel- Tabby  - YC

Lazar Jovanovic is the world's first official "Vibe Coding Engineer." Working at Lovable (the AI startup that hit $100M ARR in just 8 months) Lazar is proving that the future of software engineering isn't about syntax; it's about taste and intent.In this episode, we dive into how Lazar ships production-grade apps for a $6.6B unicorn without writing a single line of manual code. We discuss the "SaaS-pocalypse," why ignorance is a superpower in the AI era, and how you can transition from a traditional role to a Vibe Coder.TIMELINE : 00:00 - Meet the world's first "vibe coding" engineer01:06 - Why "not knowing how to code" is your new superpower04:43 - Is software maintenance dead in the age of AI?09:15 - The Lovable story: hitting $100M ARR in 8 months15:42 - The end of bootstrapping? Vibe coding vs. the old way24:16 - SaaS-pocalypse: the future of software interfaces29:47 - Beyond code: the only metrics that matter for AI products37:01 - Will enterprises ever adopt AI-generated code?44:35 - The "Aladdin & Genie" trick for mastering AI prompts56:05 - How to become a vibe coder (no permission required)REFERENCES : Warren MasonKurt Cobain Pieter Levels.Marc LouVictor Wembanyama Elena VernaJony IveLovable Claude OpenAIShopify Stripe TechCrunch Salesforce HubSpot 28 Days of LovableShe BuildsAladdin and the Genie

Today on BILLIONS, I'm sitting down with Des Traynor, co-founder of Intercom.In 2023, his company was stuck at 10% growth. Customer service teams were shrinking. The old model was dying. So he did something radical: he launched an AI agent priced at $0.99 per resolved conversation. Not per seat. Per outcome.The result? Growth doubled to 25%. $343M in revenue. And a complete reinvention of a $1.3B company in 18 months.TIMELINE : 00:00:00 - 00:01:02 : Des Traynor - Intercom00:01:02 - 00:05:22 : The $1.3 billion bet on AI : moving 15 days after ChatGPT launched00:05:22 - 00:09:08 : Why building AI is not building SaaS00:09:08 - 00:12:51 : The "torture test" for engineering reliability00:12:51 - 00:20:14 : Developing the "white smoke" moment for product00:20:14 - 00:25:16 : Defining what "good" looks like in AI00:25:16 - 00:34:53 : The Blockbuster warning: Adapt or die00:34:53 - 00:40:27 : Killing hallucinations with actor-critic logic00:40:27 - 00:48:55 : Outcome-based pricing and the future of CRM00:48:55 - 00:55:56 : The end of frontline customer service jobsREFERENCES : ⁠Fergal Reid⁠ ⁠Ciarán Lee⁠ ⁠Eoghan McCabe⁠⁠Marc Andreessen⁠ ⁠If Anyone Builds It, Everyone Dies⁠⁠OpenAI / ChatGPT⁠⁠Zendesk⁠⁠Salesforce⁠ ⁠Fin.AI⁠⁠Gong⁠ ⁠ClickUp⁠⁠DALL-E⁠⁠Cursor⁠ ⁠Windsurf⁠⁠Devin⁠⁠Claude Code⁠⁠Attio⁠⁠Clarify⁠⁠Netflix⁠⁠The Cheeky Pint

Today on BILLIONS, I'm sitting down with Wilfried Juncker.He's the Managing Director for Odoo's Americas a Belgian software unicorn that just hit a €8 billion valuation.Under Wilfried's watch, Odoo's Americas operation exploded from 35 people in 2016 to over 950 in America only.In this episode, we're digging into how Wilfried built Odoo's American war machine, what it takes to conquer a new market from scratch, and how he's fighting high SMB churn while scaling at breakneck speed.While SAP and Oracle charge millions for ERP, Odoo's open-source model is democratizing enterprise software and Wilfried built the Americas war machine that's making it happen.Wilfried, thanks a lot for being here!TIMELINE : 00:00:00 - 00:01:05 : Odoo's explosive growth from 70 to 2,000 employees00:01:05 - 00:02:30 : The early days and Wilfried's journey at Odoo00:02:30 - 00:05:25 : Entering the US market with channel partners strategy00:05:25 - 00:09:25 : Open source model and freemium conversion tactics00:09:25 - 00:14:20 : Building the partner ecosystem and revenue sharing00:14:20 - 00:18:07 : Scaling partner relationships and management approach00:18:07 - 00:24:12 : Hiring and retention philosophy - promote from within only00:24:12 - 00:27:14 : Industry specialization vs size-based team structure00:27:14 - 00:34:32 : Managing SMB churn while maintaining growth00:34:32 - 00:42:17 : Demo-first culture and bottom-up sales approach00:42:17 - 00:48:20 : Resource allocation and offline marketing strategy00:48:20 - 00:52:27 : Unconventional customer acquisition tactics00:52:27 - 00:54:29 : Building local ecosystems and final thoughtsREFERENCES :- Oracle NetSuite- Microsoft Dynamics- SAP- Acumatica- Sage- Epicor- Infor- QuickBooks- HubSpot- GitHub- Lemlist- Clay- Lucia- NPR- NASA

Today on BILLIONS, I'm sitting down with Anish Acharya.He sold his first company to Google. His second to Credit Karma — then stayed and helped scale their U.S. Card business to nearly a billion dollars in annual revenue.In 2019, Andreessen Horowitz made him a General Partner. Since then, he's led the Series A in Deel, which just hit a $17.3 billion valuation in October 2025.Most VCs have never operated anything. Anish built, scaled, sold, and then learned how to pick.Anish, thanks a lot for being here !TIMELINE : 00:00:00 - 00:02:30 : Anish Acharya’s entrepreneurial journey00:02:30 - 00:06:28 : Why 2008 and today are the most exciting times for founders00:06:28 - 00:11:38 : The AI model competition and Google's comeback00:11:38 - 00:14:50 : Why the "LLM wrapper" fear is no longer relevant00:14:50 - 00:20:07 : Multi-model approach and the future of AI applications00:20:07 - 00:24:01 : Learning from Credit Karma and the importance of winning00:24:01 - 00:29:14 : Why paternalism kills products and going with human nature00:29:14 - 00:35:28 : AI's human impact and why it's different from social media00:35:28 - 00:42:45 : The future of coding, jobs, and why SaaS isn't dead00:42:45 - 00:55:21 : Investing in Deel, AI companionship, and what it costs to winREFERENCESMark Zuckerberg Sam Altman Sergey Brin Nicolas Dessaigne - Billions EP2Andrej Karpathy Alex Bouaziz Shuo Wang Harry Stebbings - Billions EP4Eugenia Kuyda Credit KarmaDeel ChatGPT Gemini Claude GrokCursor Lovable HarveyReplikaWabiLife360 PapayaQwen

Today on BILLIONS, I'm sitting down with Antoine Le Nel the guy who spent 7 years scaling Candy Crush into one of the most addictive products ever created... then walked away to go kill traditional banking.At King, he helped turn a mobile game into a machine that prints billions. When Activision bought them for $5.9 billion, he could've stayed forever.Instead, he joined Revolut in 2021 — right as most fintech were collapsing. Three years later? $75 billion valuation. $4 billion in revenue. 65 million customers.His secret? Ignoring everything Silicon Valley preaches about growth.Antoine, thanks for being here!TIMELINE :00:00:00 - 00:01:07 : Scaling Candy Crush to a $5.9 billion exit00:01:07 - 00:03:38 : How to avoid the "one-hit wonder" trap in gaming00:03:38 - 00:06:54 : The Facebook hack that reached 70% of global users for free00:06:54 - 00:10:35 : Activision's acquisition and the reality of pre-ipo stock options00:10:35 - 00:16:59 : Why Revolut prioritizes unit economics over venture capital hype00:16:59 - 00:21:00 : Decoding the exponential LTV curve that defies banking logic00:21:00 - 00:30:13 : Charging for the card: A masterclass in buying user engagement00:30:13 - 00:46:01 : Killing the middleman: Revolut's secret to autonomous, lean teams00:46:01 - 00:54:08 : From ROI to F1: Building a generational brand with Audi00:54:08 - 01:00:53 : The uncomfortable truth about brand value and engineering mindsetsREFERENCES:- ⁠Mark Zuckerberg⁠ - Nik Storonsky- Patrick Collison- King Digital Entertainment - Activision Blizzard - Stripe - Booking.com - Primavera Sound - Como football team- Audi F1- Drive to Survive- Revolut Business

Today on BILLIONS, I'm sitting down with Ross Andrew Paquette, the CEO who broke every Silicon Valley rule: he bought OUT his investors before buidling a 1.7 billion dollar empire. He founded Maropost in 2011, and by 2016, it ranked #7 on the PROFIT 500 as one of Canada's fastest-growing companies.Ross, thanks a lot for being here!TIMELINE : 00:00:00 - 00:01:12 : From lifestyle business to a $1.7 billion empire00:01:12 - 00:03:32 : The 75% ebitda secret and why growth at all costs is a trap00:03:32 - 00:05:37 : Founder mode and signing clients every single day00:05:37 - 00:08:18 : Why "experienced" executives fail and the return to young and hungry teams00:08:18 - 00:12:14 : The $37 million wire transfer to buy out investors00:12:14 - 00:16:18 : Why advisory boards beat professional investor boards every time00:16:18 - 00:26:48 : The contrarian ipo strategy for australia and canada00:26:48 - 00:33:08 : Why you should never take vc money if you want to keep your drive00:33:08 - 00:51:56 : The brutal reality of m&a and culture integration00:51:56 - 01:00:48 : Two metrics that actually matter: revenue and profitREFERENCES :- Adam Robinson - Larry Ellison - Patrick Campbell - Elephant & Highland Europe - Summit, Insight, TA - Shopify Plus- Atlassian - Oracle - Attentive & Klaviyo .- Groq - Neto & Retail Express - Australian companies acquired by Maropost - Findify - Swedish search/merchandising company acquired by Maropost- ProfitWell & Baremetrics- Stripe

Today on BILLIONS, I'm sitting down with Cornelius Schmahl — a college dropout who keeps finding his way into billion-dollar outcomes.At 23, Uber sent him to markets nobody wanted. South Africa. Uganda. Ghana. No playbook. Figure it out or fail.By 27, he was running Uber Russia. One problem: Yandex was winning.He helped engineer a 3.7 billion dollar merger — then walked away from operating entirely. Started writing angel checks. Lime. Liquid Death. BillionToOne.Climeworks. Four bets. Four unicorns.What does this guy see that everybody else misses?Cornelius thanks a lot for being on BILLIONS.TIMELINE : 00:00:00 - 00:03:58: From college dropout to Uber's unwanted markets00:03:58 - 00:09:02: The brutal reality of launching Uber in hostile territories00:09:02 - 00:16:06: Engineering violent price cuts and discovering the utilization game00:16:06 - 00:25:47: The Russia war - infiltrating Yandex and burning millions strategically00:25:47 - 00:32:35: The $3.7 billion merger and why timing beat fundamentals00:32:35 - 00:44:26: Angel investing reality check - why unicorns on paper don't pay bills00:44:26 - 00:52:28: The three-step framework that creates billion-dollar companies00:52:28 - 00:58:52: From billionaire dreams to therapy - the consciousness shift00:58:52 - 01:01:48: Marc Benioff email scandal and building leverage through controversy

Today on BILLIONS, I'm sitting down with Stan Massueras - the guy who's scaled companies to billion-dollar valuations not once, but multiple times.He was one of Facebook's first European sales hires in 2008, then helped Twitter expand across the continent and after that, he spent six years scaling Intercom to unicorn status. Now he's doing it all over again at ElevenLabs, the voice AI company that went from zero to $6B+ in under three years.In this episode, we'll dig into what it actually looks like to scale sales, how selling AI is fundamentally different from selling SaaS, and what Stan had to unlearn from the typocal Saas playbook to succeed at ElevenLabs.If you want to understand what it takes to repeatedly win at the billion-dollar level - and what breaks inside companies growing this fast - this episode is for you.Stan thanks for being here today!TIMELINE : 00:00:00 - 00:01:17 : From Facebook to ElevenLabs: Meet the billion-dollar scaler  00:01:17 - 00:05:21 : Why selling software in Europe breaks the US playbook  00:05:21 - 00:10:10 : The AI sales revolution: Killing the SaaS sales hierarchy  00:10:10 - 00:13:56 : No middle management, no titles: How ElevenLabs runs flat and fast  00:13:56 - 00:18:34 : Inside ElevenLabs’ $300M ARR sprint: Remote, lean, relentless  00:18:34 - 00:22:47 : Mastering two motions: creative tools vs enterprise AI  00:22:47 - 00:26:39 : Expanding from voiceovers to luxury AI agents  00:26:39 - 00:30:54 : Taking updates seriously: enterprise upsell strategy and product marketing  00:30:54 - 00:34:22 : Deepfake fears & Hollywood deals: AI voice ethics in action  00:34:22 - 00:40:45 : Billion-dollar impact: AI accessibility, ALS, and global translation  00:40:45 - 00:54:44 : Career regrets, recruiting lessons, and the real rocket-ship mindset  REFERENCES :- Sheryl Sandberg - Jason Fried - (Basecamp) - Carlos Reina - Guillaume Kabane- Dave Gerhardt- Arthur Waller (PennyLane)- Harry Stebbings (20VC)- Matthew McConaughey- Bruce Springsteen- Mark Zuckerberg - Skyblog (Note: Mostly inactive now; legacy site)- Lemlist- Deel- Salesforce- Oracle- Canva- Figma- Zendesk- Lovabl- Synthesia- HeyGen- Coinbase- Sales Navigator (LinkedIn)- Y Combinator- Station F- SaasStock

Today on BILLIONS, I’m sitting down with Arthur Waller, one of the sharpest French founders of his generation.He sold his first company to Booking.com in his twenties — and instead of retiring, he came back to build Pennylane, a fintech that turned accountants from enemies into growth partners and became one of europe fastest-growing unicorn.In this episode, we will discuss how six co-founders actually share power, what founders get wrong about fundraising terms and dilution, and what Arthur thinks about secondaries, freedom, and building a company that lasts twenty years.If you want to understand what it really takes to scale, cash-out without selling out, and keep your ambition alive after success - then this episode is for you!TIMELINE : 00:00:00 - 00:03:37 : First exit to Booking.com at 25 - the $80M deal structure00:03:37 - 00:08:08 : Why the earn-out worked and 3.5 years at Booking00:08:08 - 00:13:58 : Coming back stronger - choosing accounting as the next battlefield00:13:58 - 00:18:12 : Seven co-founders sharing power and equity splits00:18:12 - 00:24:01 : Fundraising strategy - diluting less than 10% early rounds00:24:01 - 00:30:34 : Making accountants allies instead of enemies00:30:34 - 00:36:08 : European expansion vs US market strategy00:36:08 - 00:41:56 : Secondary transactions - $30M for employees, $70M for founders00:41:56 - 00:46:38 : Staying private vs going public - the Stripe model00:46:38 - 00:48:43 : The one advice for young foundersREFERENCES : - Booking.com - Felix Blossier- Tancrède Besnard - Alexandre Roquoplo- Charles-Philippe Letellier- Brian Halligan- Partech- PayFit- Alan- Qonto- Indy- QuickBooks- NetSuite- Salesloft- Outreach- Sequoia Capital- Carta- Cegid- Shine- Stripe- Revolut- Andreessen Horowitz (a16z)

Today on BILLIONS, I’m sitting down with one of Europe’s youngest General Partners — Jonathan Userovici from Headline, a global venture firm that spots the next billion-dollar companies before anyone else.Jonathan’s already backed some of Europe’s fastest-growing unicorns and he’s quietly redefining what it means to invest with both data and instinct.In this episode, I want to talk about the behind-the-scenes of fundraising, how he spots future billion-dollar founders, and where the biggest opportunities in AI are.And of course, we’ll talk cash — secondaries, cap tables, and the real economics behind staying hungry once you’re rich on paper.If you’ve ever wondered how the next generation of billion-dollar investors think — this episode is your blueprint.Jonathan, thanks a lot for joining!TIMELINE :00:00:00 - 00:01:09 : The rise and fall of unicorns 00:01:09 - 00:03:42 : Backing founders who build long-term compounders  00:03:42 - 00:08:48 : Speed of iteration: The ultimate founder advantage  00:08:48 - 00:12:46 : Unicorn playbook:  00:12:46 - 00:20:35 : Deal flow secrets: Scoring, signals, and global sourcing with AI  00:20:35 - 00:26:34 : Headline’s global roadmap strategy and industry watchlist  00:26:34 - 00:34:08 : The true trillion-dollar AI opportunity  00:34:08 - 00:42:20 : Secondaries, incentives, and cash: De-risking without losing hunger  00:42:20 - 00:49:12 : VC exits, liquidation prefs, and cap table traps to avoid  00:49:12 - 00:55:40 : Valuation games in the AI worldREFERENCES :- Arthur Mensch- Loïc Soubeyrand- Daniel Nathan- Christian Miele- Arthur Waller- Mistral AI- Black Forest Labs- Bioptimus- Harvey- Legora- Lovable- Grok- Swile- Pennylane- Homa Games

Today on BILLIONS, I’m sitting down with Harry Stebbings — the guy who turned a microphone in his bedroom into a $400 million venture fund.He started The Twenty Minute VC as a teenager, and it became the place where the smartest founders of unicorns, and the world’s best investors all lined up to talk.In this episode, Harry opens up about the deals he missed, the unicorns he caught early like Linktree and Tripledot, and how he turned content into capital.If you’ve ever wondered how storytelling can build an empire, this is the playbook.TIMELINE : 00:00:00 - 00:03:36 : Turning content into deal flow: The 20VC playbook 00:03:36 - 00:06:26 : From obsession to insight: How Harry predicted the future of VC 00:06:26 - 00:09:03 : Why most VCs suck at content—and how to stand out 00:09:03 - 00:12:48 : $400M facepalms: Inside Harry’s biggest investment regrets 00:12:48 - 00:17:35 : What separates great founders from everyone else 00:17:35 - 00:27:50 : Building the fund: Raising $8M from a podcast mic to $400M 00:27:50 - 00:36:22 : The underrated VC weapon: High-impact content as revenue driver 00:36:22 - 00:44:52 : Going public vs staying private: Who really wins? 00:44:52 - 00:58:52 : Charisma, crisis, and credibility: The raw truth about founder DNA 00:58:52 - 01:04:23 : Bullish on Europe: Beating Silicon Valley at its own gameREFERENCES : - Peter Thiel- Michael Moritz- Alex Bouaziz (Deel)- Christina Cacioppo (Vanta)- Peter Fenton- Daniel Ek- Nick Storonsky - Marc Benioff- Guy Kawasaki- Steve Ballmer- Thibault Elziere - Torsten Reil- Mati Staniszewski- 20VC- Project Europe- a16z

Today on BILLIONS, I’m sitting down with Nicolas Dessaigne — the engineer who bet everything on one idea, built Algolia into a multi-billion-dollar global search platform… and then did something almost no founder ever does:he walked away.Nicolas went from obsessing over one company for a decade… to shaping hundreds of startups every year as a General Partner at Y Combinator, the most influential accelerator on the planet.In this episode, we will talk about why he left Algolia, how founders should think about liquidity, what really happens inside YC, and why the next wave of AI will be bigger — and stranger — than anyone expects.If you’ve ever wondered what happens when a unicorn founder switches sides and becomes the one choosing the next unicorns… this conversation will change the way you think about ambition, ego, and the future of startups.TIMELINE :00:00:00 - 00:06:39: Why I walked away from my billion-dollar company00:06:39 - 00:11:46: The brutal truth about founder liquidity and secondary sales00:11:46 - 00:17:35: Inside YC's investment strategy and partner dynamics00:17:35 - 00:22:31: How to spot the next unicorn founders before anyone else00:22:31 - 00:28:02: The AI company revolution happening right now00:28:02 - 00:34:50: Why your kids will outperform you with AI superpowers00:34:50 - 00:40:47: Robotics and the future of physical AI agents00:40:47 - 00:46:09: The model wars - who's really winning the AI race00:46:09 - 00:51:04: Why Google shocked everyone and OpenAI's real advantage00:51:04 - 00:54:44: The counterintuitive way to find billion-dollar startup ideasREFERENCES : - Bryan Onel, Oneleet founder - François Chollet, ARC Prize founder- Yann LeCun- Y Combinator

Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief evangelist and former CMO at Gong.I’ve known Udi for a few years now, and not only I’ve always been super impressed by how Gong’s brand is so unique but also by how great of a piano player Udi is!Udi thanks a lot for joining me today!Timeline :00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder execReferences :Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi LedergorKyle Lacy - CMO at DoceboMoneyball: The Art of Winning an Unfair Game by Michael LewCrossing the Chasm by Geoffrey Moore - Classic business book about bridging early adopters to early majorityMade to Stick by Dan Heath and Keith Heath - About principles of viral content and what makes things memorableThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - About what becomes a trend and viral phenomenaInfluence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert Cialdini - Psychology book about persuasion, specifically reciprocity effect