Claim OwnershipWork Hard, Live Soft with Maya Elious
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Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she's been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balance between fun, freedom, and fulfillment.
31 Episodes
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We are officially three weeks into the new year, and this is usually when the pressure sets in. If you haven't mastered those 5 a.m. wake-ups or hit your gym goals yet, take a breath. In this episode of Work Hard, Live Soft, I'm sharing why "pretty calendars" don't lead to results, systems do. I'm walking you through the exact three-step process to get your life all the way together: The Fix, The Foundation, and The Fruit. The gap between your vision board and your reality is just a system away. Download the "Fix" Digital Workbook at https://mayaelious.com/fix and let's get your foundation deep enough to support your highest goals. Which system do you need to focus on first: Time, Money, or Space? Let's talk in the comments! /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
Don't go into a new year with old baggage. I'm sharing my ultimate 25-item home declutter checklist to help you clear the physical and mental clutter so you can step into 2026 with a total clean slate. It is so important that we don't carry old habits, old ideas, or old "stuff" into a new season. As a systems girl, I know that physical clutter leads to mental overwhelm, which is why I'm walking you through my ultimate home declutter checklist. Whether you're dealing with a "war zone" of a car or a closet full of clothes that no longer fit your lifestyle, this is your roadmap to a full home reset. Where are you starting your declutter journey this week? Let me know in the comments! Don't forget to grab your copy of the Ultimate Home Declutter Checklist at https://www.mayaelious.com/declutter to help you do the hard work that leads to a soft life ////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
What if you're already living your dream life and you just haven't noticed yet? I'm breaking down the three shifts you need to make to stop chasing someone else's highlight reel and start mastering your own "Everyday Magic" in 2026. In this episode of Work Hard, Live Soft, I'm sharing why the life you prayed for years ago is likely the one you're standing in right now. We're moving past "toxic positivity" and into the practical science of gratitude, the lens of privilege, and the art of romanticizing your mundane moments. I believe you are exactly where you need to be to get where you want to go. Download the Digital Dream Life Planner at https://mayaelious.com/dreamlife and let's make 2026 your most intentional year yet. What is one "micro-detail" you're grateful for today? Let's talk in the comments! /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: instagram.com/mayaelious YouTube: youtube.com/@mayaelious
A good coach doesn't just give you answers; they pull the strategy out of you by asking the right questions. In this series finale of My Messy Middle, I'm walking you through my exact business coaching framework to help you pivot into your next season, reclaim your time as a CEO, and find the "best-case scenario" for your career. I've coached hundreds of women to six and seven-figure success, but for the last few years, I've been navigating my own "messy middle." In this episode, I'm closing out the series by coaching myself (and you) through the exact process of reinventing your brand and offers. Whether you're starting from scratch or scaling to $2M, the foundation remains the same: Identity, Messaging, and Marketing. I want to help you get out of your messy middle and into a business you actually love. If you're ready to package your expertise or fix your operations, book a call with me at https://mayaelious.com/ready. ///// Let's connect ///////// My Website: https://www.mayalious.com Instagram: instagram.com/mayaelious YouTube: youtube.com/mayaelious
Most things don't last forever—and the belief that they should might be the very thing keeping you stuck. I'm breaking down how to rebuild your discipline from scratch and why "forever thinking" is blocking your next level of growth and fulfillment. In this episode of Work Hard, Live Soft, I'm breaking down what it really means to stay aligned when your life and business evolve. I've realized that when we "fall off," we haven't lost our discipline—we've just outgrown our old structures. I'm sharing how to stop the shame cycle and start restructuring your life and business to fit your current season. I invite you to stay for the journey as we figure out these answers together. Let's connect! Instagram: www.instagram.com/mayaelious Threads: www.threads.com/mayaelious Resources To Grab: Brand Archetype Playbook: www.mayaelious.com/identity
You are exactly who you think you are—you just need to look at the receipts. I'm sharing the internal trust-building systems I use to beat imposter syndrome and the three success principles you must master to reinvent yourself before the year ends. I recently turned 35, and after a decade in business, I found myself in a "weird space" of questioning my qualifications despite making a million dollars six times. In this episode of My Messy Middle, I'm teaching you how to build internal trust through a "Receipts List" and why the momentary failures in your business are not a reflection of your identity. We're moving past overthinking and diving into why success loves speed and how to execute your ideas before perfectionism kills them. I want to hear from you—where do you need to give yourself more grace, and what area of your life needs more accountability? Let's talk about it in the IG DMs. Don't forget to keep working hard so you can live soft. ///// Let's connect ///////// My Website: https://www.mayalious.com Instagram: instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
I'm so over the internet. Not the connection or the community, but the "entertainment media" game we're all forced to play. I recorded this episode from an airport lounge while reflecting on a decade of business coaching and the "messy middle" of my own brand evolution. I love helping women monetize their gifts, but I've realized that telling clients to "just post content" feels like gaslighting in 2026. I'm sharing why I no longer want to play games that lack a predictable ROI and why I'm prioritizing digital organization for my mental health. This isn't just a rant; it's a call to return to our source of truth, reclaim our attention spans, and leverage technology for the right things instead of letting it steal our identity. ///// Let's connect ///////// My Website: https://www.mayalious.com Instagram: instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
Consistency over perfection is the theme for today. Bravely answering the question "what's true for me in this season?" It's my last full day in Bali, and I almost let the "I deserve" girlie in me talk me out of recording. But I've realized that the messy middle isn't about having the perfect camera or the best lighting—it's about showing up authentically. In this episode, I'm sharing in real time: - What I'm discovering to be true about my identity. - How I like to show up and WHY. - The powerful question my friend asked me that sparked a new level of clarity for me. Key Moments 0:00 - Choosing consistency over perfection 02:50 - The "gimmick" of social media vs. genuine community 06:51 - Why we need wise counsel 08:42 - Co-mingling personal desires with your business gifts 09:38 - The powerful question that sparked a new level of clarity 12:50 - The struggle with being succinct vs. sharing my heart 16:43 - How to follow the journey Resources mentioned: - Discover Your Brand Archetype: https://www.mayelious.com/identity - Join The Community: https://www.mayaelious.com/community
Remember that season you were super consistent? You woke up early. You showed up. You ate right. You worked out. And then... you fell off? 🥲 I'm talking about rebuilding my discipline from scratch today on Episode 2 of My Messy Middle. I'm posting this a day later than I wanted because I got sick in Bali (apparently it's called Bali Belly... terrible name!), but I did my makeup from bed and crawled to the kitchen to record. I realized that the version of me yesterday was enthusiastic, but the version of me today is just trying to survive. This is exactly where the discipline muscle is built, showing up when you're "crawling to the finish line." Thanks in advance for the love, feedback, DMs, and comments! Check out the Momentum 100 Challenge and join the Work Hard, Live Soft community at www.mayaelious.com/discipline. Let's navigate these messy waters together. ////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
I'm officially entering my "messy middle" and I'm taking you with me. After 10 years as a personal branding expert, I'm pulling back the curtain on what it really looks like to pivot, reinvent your brand, and figure out life at 35, even when you don't have all the answers. For the last three years, I've felt a friction I couldn't ignore. I built a successful business as a branding strategist, but I realized I was forcing a version of myself that I had already outgrown. In this debut episode of the My Messy Middle series, I'm sharing a raw and transparent look at why I'm stepping away from the "expert" pedestal to find my truth in this new season. Almost the entire year has felt like waking up and forcing things in my business, and it's because I outgrew my season 3 years ago and never made changes. If you've ever felt like you're just "going through the motions" in your career or felt the urge to pivot but feared discrediting your past work, this video is for you. We're exploring how to honor your truth so you can become exactly who you're meant to be in 2026. I'm figuring this out in real time, and I'd love for you to join me on the journey. If you're feeling the pull to reinvent yourself, let's talk about it in the DMs. Are you in the messy middle too? ////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
From $55 to thousands per client, in this episode I reveal exactly how I transformed my pricing and money mindset, and how you can too. I'm breaking down the 3 main reasons you're not pricing based on your value, plus my framework for developing a healthy relationship with money. After you've watched this episode, drop a comment and let me know: What money mindset do you need to work on? I read every single comment and love supporting this community! IN THIS EPISODE: 00:00 - My $55 to $1000s transformation 01:30 - Why you're undercharging (3 main reasons) 06:45 - Understanding your TRUE value 12:20 - Common pricing mistakes to avoid 16:40 - What pricing with "integrity" really means 19:30 - Building a healthy money relationship 22:45 - Next steps + free resources Get my FREE Launch Kit Blueprint → https://builttimpact.com/launchkit Learn how our clients consistently have 5-figure launches and increase their rates with confidence.
After ten years of business coaching and working with hundreds of entrepreneurs, I've identified the exact patterns that separate my most successful 6 and 7-figure clients from those who struggle. In this episode, I break down the seven non-negotiable traits I see in every client who achieves extraordinary results - from Gabby who went from $700 to $20,000 per client in real estate, to Shaquel who built a $2 million business in just two years. I also share the five devastating mistakes I see in clients who don't succeed, because understanding what kills momentum is just as important as knowing what creates it. If you're serious about building a substantial business, these traits aren't suggestions - they're requirements. /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/ @mayaelious
This episode of Work Hard, Live Soft, is all about my wealth-building journey. From MySpace designer to seven-figure business owner, I've learned a ton about managing money, and I'm sharing it all with you. Topics will include: The difference between being rich and wealthy, Why saving is crucial (even when you don't know what you're saving for), & How to make your money work for you. Whether you're making $35 per project or $100,000 a year from clients, this episode is packed with practical advice to help you level up your finances. Remember, I'm not a financial advisor – just someone who's made money, lost money, and learned valuable lessons along the way. /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
Ready to level up your business but not sure if you should focus on growth or scaling? In this episode of Work Hard Live Soft, we break down the key differences between growing and scaling your business. Whether you're looking to hit capacity or expand it, this episode is packed with practical tips to help you make the right moves for your business's success. Key Moments 0:00 : The importance of understanding growth vs scaling 1:15 : Defining growth and scaling 3:00 : Understanding capacity as an entrepreneur 5:30 : The importance of profitability in the growth phase 7:00 : Strategies for scaling /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
It's time to think bigger – way bigger. In this episode, we're breaking down why 10x-ing your life is actually easier than just doubling it, and how you can make the leap into your next season. Key takeaways: Why setting 10x goals forces a complete identity shift How to live in the energy of "want" instead of just "need" The danger of good being the enemy of great Matching your desires with disciplined action If you're feeling that itch to do something bigger but don't know where to start, this episode is your wake-up call. Drop a comment below and let me know: What area of your life are you ready to 10x? /////// Let's connect ///////// My Website: https://www.mayaelious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
If you are nervous about starting your online brand or feeling like you're starting to drown in a sea of other experts or coaches, this is the perfect episode for you. Today we're going to be talking about how to build massive trust and authority in a saturated market 🔥 Register for my 3-Day Build Your Brand Bootcamp to learn how you can build a brand that leads to more money, more impact, and more fulfillment. --> https://buildyourbrandbootcamp.com/ /////// Let's connect ///////// My Website: https://www.mayaelious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious Leave a comment and let me know what you think!
Are you feeling overwhelmed in your business? Not sure what to focus on? This episode is perfect for you! I'm breaking down how to decide what to prioritize in your business so you can stop being burnt out and overwhelmed. These game-changing strategies will streamline your business and help you reclaim your time! Grab my Build Your Brand Checklist at https://builttoimpact.com/BYOB Key Moments 01:15 - The importance of building your brand in the early stages 3:15 - How to leverage relationships and collaborations to grow your audience 7:00 - Transitioning from brand building to lead generation 6:30 - Create these types of resources to grow your email list 9:00 - Setting the right goals for different phases of your business /////// Let's connect ///////// My Website: https://www.mayaelious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious Leave a comment and let me know what you think!
In this episode of the Work Hard, Live Soft Podcast, I'm sharing all of the software and tools that we use in my company, Built to Impact. I don't usually recommend specific platforms, but this time I'm going to break down everything we use, from branding and visuals to client management, sales, and communication. I'll also explain why we use each tool, how they integrate with our systems, and how you can leverage similar software in your own business - even on a tight budget. Grab the full list of recommendations at https://mayaelious.com/tools, and let me know if you have any other questions in the comments! /////// Let's connect ///////// My Website: https://www.mayaelious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious Leave a comment and let me know what you think!
Are you feeling overwhelmed juggling adulting and entrepreneurship? Girl, I feel you! In this episode of Work Hard Live Soft, I'm spilling the tea on my secret weapon: the adulting life spreadsheet. I break down how to manage all your adult responsibilities without losing your mind. We're talking everything from home utilities to financial accounts, insurance policies to service providers. Trust me, this system is a game-changer and you can grab my adulting spreadsheet template at https://mayaelious.com/adulting! /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious Leave a comment and let me know what you think! /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious Leave a comment and let me know what you think!
In this episode of Work Hard Live Soft, we're diving deep into what it really means to build a brand. Is it something you absolutely need to be successful? As a personal brand strategist, I'm breaking down the differences between a brand and a business, and why it matters for your success. Learn about the three types of personal brands, how to infuse your personality into your brand, and why consistency is key. I'm sharing my experiences and actionable tips to help you build a brand that attracts your ideal clients. Whether you're just starting out or looking to level up your existing brand, this episode is packed with valuable insights. Links Mentioned Register for the Build Your Brand Bootcamp https://buildyourbrandbootcamp.com/register Free Build Your Brand Checklist https://builttoimpact.com/byob Book A 1:1 Call: https://builttoimpact.com/ready The Dream Life Planner https://mayaelious.com/dreamlife Shop My Amazon Store Front http://mayaelious.com/amazon /////// Let's connect ///////// My Website: https://www.mayalious.com Instagram: https://instagram.com/mayaelious YouTube: https://youtube.com/@mayaelious
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