Business Strategy

Five strategic avenues lead to superior performance, each using a different economic logic.Value compositionPricing avenueValue-creation avenueEfficiency avenueMarket-expansion avenueRivalry-reduction avenueChoosing and avenueSee the figures in the ⁠original article⁠.

Winning firms create and capture value using economic fundamentals.IndustriesCustomer demand and firm profitValue creationValue captureSee the figures in the original article.