DiscoverTour Operator Growth Podcast
Tour Operator Growth Podcast
Claim Ownership

Tour Operator Growth Podcast

Author: Nikki DeSantis & Greg Rosenhan

Subscribed: 1Played: 0
Share

Description

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.


Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.


This podcast was built from that exact reality.


The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.


We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.


The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.


Powered by Resmark.


6 Episodes
Reverse
Social media is not just a place to post photos. For tour operators, it is one of the most powerful tools in the Dreaming Stage of the Growth Engine. In this episode of the Tour Operator Growth Podcast, we break down why social media matters more than ever for tour and activity businesses. You are not just competing with other tour companies. You are competing with cat videos, workout tips, and everything else fighting for your customer’s attention. We cover how the algorithm actually works...
Paid ads can help you grow faster or waste money very quickly. In this episode of the Tour Operator Growth Podcast, we break down how paid ads actually work for tour operators and why they often feel risky or unpredictable. This conversation sits in the Dreaming stage of the Growth Engine, where potential guests are discovering options and starting to form trust. Paid ads show up early in that journey, but they do not create demand. They amplify what is already working. We cover: - When pa...
SEO is not a tactic. It is the foundation of how guests find you. Before someone is ready to book a tour, they are dreaming. They are researching destinations, exploring options, and gathering ideas. If your business does not show up in that moment, you are invisible. In this episode of the Tour Operator Growth Podcast, we break down why SEO sits at the very beginning of the Growth Engine and why it plays such a critical role in long-term tour business growth. This episode focuses on the Drea...
Most tour operators try to grow by fixing random problems as they pop up. More ads. A new booking tool. Better reviews. Maybe SEO next. The problem is not effort. It’s structure. In this episode of the Tour Operator Growth Podcast, we’re joined by Brandon Lake, founder of Resmark Systems, WaiverSign, and ResmarkWeb. Brandon also helps operate Western River Expeditions and Moab Adventure Center, two of the most successful tour companies in North America. With more than 25 years of experience, ...
AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour. In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making. We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book. You will learn: - How tour cu...
Most tour bookings do not come from one place, and that is exactly where many tour operators get stuck. Guests discover tours across Google, review sites, OTAs, social media, AI tools, email, and even offline channels like brochures and hotels. If you are only focused on one channel, you are likely missing bookings you never even see. In this first episode of The Tour Operator Growth Podcast, we break down omnipresence marketing for tour operators. What it really means, why it matters, and ho...
Comments 
loading