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Tour Operator Growth Podcast
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Tour Operator Growth Podcast

Author: Nikki DeSantis & Greg Rosenhan

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Description

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.


Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.


This podcast was built from that exact reality.


The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.


We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.


The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.


Powered by Resmark.


31 Episodes
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Everyone thinks they need more traffic. Most operators actually have a conversion problem, and fixing it is the cheapest growth you can get. In this episode, Nikki and Greg pull back the curtain on two of ResmarkWeb's newest programs: our Conversion Engine (CRO) and our Coaching program. We break down real client results (including a $700K increase in online sales and an 80% jump in revenue, both on less traffic), explain what conversion rate optimization actually is (and what it isn't), and...
Most tour operators using AI are getting generic, mediocre results, and the fix isn't a better prompt. It's better context. In this episode of the Tour Operator Growth Podcast, Nikki sits down with Kelsey Tonner, founder of Guest Focus, who has coached thousands of tour operators since 2015. Kelsey breaks down the levels of AI use he sees across the industry, from uploading files into a single chat, to projects built around a business profile and ideal guest avatar, to a full "AI brain" that...
Every booking platform looks great in the demo, so how do you find the one that won't fall apart at real volume? In this episode of the Tour Operator Growth Podcast, Nikki and Greg sit down with Devin Spann, who spent years on Resmark's product side turning operator feedback into features. This isn't a product demo or a pitch to switch. It's a framework for pressure testing any booking platform against what your operation actually requires, because the right system doesn't just take bo...
Would you rather book the tour with 219 reviews at 4.7 stars, or the one with 12 reviews at a perfect 5.0? In this episode of the Tour Operator Growth Podcast, Nikki and Greg play a round of "would you rather" with real booking scenarios, then pull back the curtain on the buyer psychology behind every choice. It's a fun, honest look at how two very different travelers actually decide who gets their money. What you'll learn: - Why more reviews at a slightly lower rating often beats a p...
Almost nobody in this industry plans for it until it's too late: how to step back from, hand off, or sell the business you've spent your life building. In this episode of the Tour Operator Growth Podcast, Nikki and Greg sit down with Pat Tabor, founder of Swan Mountain Outfitters and Swan Mountain Consulting Group. Pat spent nearly 30 years at consulting firm RSM, where he led their national transition and advisory practice and completed close to 500 business valuations, then bo...
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