Don't quote us on this: brand, marketing and the BS in between

Welcome to Don't Quote us on This - the podcast about brand, marketing and the BS in between.

Nic Mooney (Strategic Brand Identity Expert) and Rowena Wilding (Marketing Strategist and Coach) come together to give you a look inside their brains - the honest, unfiltered version.

This is not another "5 tips to go viral" show.

This is the stuff we usually only say to each other on WhatsApp voice notes and over coffee. The real conversations about what actually works, what absolutely doesn't, and all the gloriously awkward bits no one puts in the case studies.

Nic brings the deep brand foundations: visual identity, positioning, the story your business tells before you’ve even opened your mouth. Rowena brings the marketing ecosystem: offers, content, funnels and the very practical question of "how does this actually make you money?" Together, you get the full picture - from first impression to repeat customer.

Every episode, we pull apart a different corner of the brand and marketing universe:

• why your brand isn’t landing the way you think it is
• how to build a category of one instead of being "the cheaper version of..."
• the difference between look-at-me branding and actually-gets-booked branding
• how to create content that sounds like you and sells like crazy
• events, funnels, launches, trends and the nonsense in between

You’ll get frameworks, hot takes, and painfully practical advice you can actually use without needing a 40-page funnel map or a full creative department to implement it.

Expect strong opinions (backed by years of experience), straight-talking strategy with zero BS, real stories from real businesses - the wins, the flops and the "we probably shouldn’t have done that but we learned a lot" moments, and a healthy dose of side-eye at marketing myths, hustle culture and industry jargon

If you’re a business owner, marketer, founder or leadership-type human who:

• is tired of cookie-cutter advice
• wants your brand to actually feel like you
• cares about values, not vanity metrics
• and secretly wishes someone would just tell you what matters and what’s a total waste of budget...

…pull up a chair. You’re our kind of people.

Don’t Quote us on This is here to help you think sharper, market braver and build brands that are rooted in who you are, not who the algorithm told you to be this week.

Hit follow, plug us in on your next dog walk, commute or late-night planning session, and let’s talk about the good, the bad and the brilliantly bullshit bits of brand and marketing.