DiscoverDon't quote us on this: brand, marketing and the BS in between
Don't quote us on this: brand, marketing and the BS in between
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Don't quote us on this: brand, marketing and the BS in between

Author: Rowena Wilding & Nic Mooney

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© 2026 Rowena Wilding & Nic Mooney

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Welcome to Don't Quote us on This - the podcast about brand, marketing and the BS in between.

Nic Mooney (Strategic Brand Identity Expert) and Rowena Wilding (Marketing Strategist and Coach) come together to give you a look inside their brains - the honest, unfiltered version.

This is not another "5 tips to go viral" show.

This is the stuff we usually only say to each other on WhatsApp voice notes and over coffee. The real conversations about what actually works, what absolutely doesn't, and all the gloriously awkward bits no one puts in the case studies.

Nic brings the deep brand foundations: visual identity, positioning, the story your business tells before you’ve even opened your mouth. Rowena brings the marketing ecosystem: offers, content, funnels and the very practical question of "how does this actually make you money?" Together, you get the full picture - from first impression to repeat customer.

Every episode, we pull apart a different corner of the brand and marketing universe:

  • why your brand isn’t landing the way you think it is
  • how to build a category of one instead of being "the cheaper version of..."
  • the difference between look-at-me branding and actually-gets-booked branding
  • how to create content that sounds like you and sells like crazy
  • events, funnels, launches, trends and the nonsense in between

You’ll get frameworks, hot takes, and painfully practical advice you can actually use without needing a 40-page funnel map or a full creative department to implement it.

Expect strong opinions (backed by years of experience), straight-talking strategy with zero BS, real stories from real businesses - the wins, the flops and the "we probably shouldn’t have done that but we learned a lot" moments, and a healthy dose of side-eye at marketing myths, hustle culture and industry jargon

If you’re a business owner, marketer, founder or leadership-type human who:

  • is tired of cookie-cutter advice
  • wants your brand to actually feel like you
  • cares about values, not vanity metrics
  • and secretly wishes someone would just tell you what matters and what’s a total waste of budget...

…pull up a chair. You’re our kind of people.

Don’t Quote us on This is here to help you think sharper, market braver and build brands that are rooted in who you are, not who the algorithm told you to be this week.

Hit follow, plug us in on your next dog walk, commute or late-night planning session, and let’s talk about the good, the bad and the brilliantly bullshit bits of brand and marketing.

5 Episodes
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Get in the damn room: WTF does good networking look like?

Get in the damn room: WTF does good networking look like?

2026-03-1744:46

This one’s for anyone who’s ever walked out of a networking event thinking:“Was that… actually worth my time?”In Episode 5, Ro and Nic get into what good networking really looks like - and why so many people are doing it on autopilot with zero results.Spoiler: turning up is not a strategy.Yes, networking can be powerful.Yes, it can build incredible relationships.Yes, it can generate serious business.But without intention behind it, it’s just a very expensive coffee break.In this episode we get into:What actually makes a networking room worth your timeThe difference between expanding your network vs being stuck in oneWhy forced referrals and rigid structures feel… offThe before, during and after strategy most people skipAnd why the follow-up is where the money really isWe also answer the question: why is lead generation so hard? - and unpack the two biggest reasons most businesses are struggling to convert.And in this week’s Don’t Quote Us On This, we’re getting into the best and worst brand slogans - from iconic one-liners to campaigns that should never have made it out of the boardroom.If you’ve been “doing the networking” but not seeing results… this one might hit a nerve.You can follow Nic on Instagram and LinkedIn And Ro on Instagram and LinkedInAnd remember… don’t quote us on this.
Not as easy as it looks: WTF is my brand “not working”?

Not as easy as it looks: WTF is my brand “not working”?

2026-03-0432:05

This one’s for anyone who’s ever said:“I invested in my branding… so why isn’t my business exploding?”In Episode 4, Ro and Nic unpack one of the most common frustrations in small business: expecting a rebrand to magically fix your sales.Spoiler alert: your brand is not your marketing strategy.Yes, great branding can spike attention.Yes, it can elevate perception.Yes, it can make you more memorable.But without a plan behind it, it’s just a very pretty asset sitting there waiting to be used.In this episode we get into:Why branding can’t do the heavy lifting aloneThe “I’ve built it, where are you?” trapWhy visibility is only step one of the journeyThe real reason your brand might feel like it’s “not working”And why looking like everyone else is the fastest way to be forgottenWe also talk about the Canva effect, diluted branding, and what happens when you drift away from the rules that were designed to protect your potency.And in what might be our spiciest moment to date, we call out the epidemic of borrowed identities.The beige boho clones. The editorial Instagram twins.The “inspired by” brands that look and sound… identical. If your brand could be handed to someone else who does what you do… it’s not yours.You can follow Ro on Instagram and LinkedIn And Nic on Instagram and LinkedInAnd remember… don’t quote us on this.
Everyone’s a marketer: WTF is up with all the marketing courses?

Everyone’s a marketer: WTF is up with all the marketing courses?

2026-02-1745:15

This one is spicy.In Episode 3, Ro and Nic dive headfirst into a growing problem in the industry: the explosion of marketing (and branding) courses being sold by people who… aren’t actually marketers.If you’ve ever invested in a programme that promised transformation but delivered vibes, hype and a whole lot of tweaking your messaging, this conversation will hit home.This episode is about experience vs hype. Strategy vs noise. Integrity vs manipulation.And yes… we name some uncomfortable truths.We'll also get into why you really DO need reciepts, what makes a great logo, and the problem with using urgency, scarcity & manipulation in your marketing.You can follow Nic on Instagram and LinkedInAnd Ro on Instagram and LinkedIn
The Gap: WTF is the difference between brand and marketing?

The Gap: WTF is the difference between brand and marketing?

2026-02-0432:30

If you’ve ever wondered what the actual difference is between branding and marketing and why they’re so often confused, this episode is for you.In Episode 2, Ro and Nic pull apart one of the most common (and costly) misunderstandings in business: assuming branding is marketing, or that marketing magically works without strategy.As always, this is a bs-free conversation about what branding really does, what marketing is actually for, and why “just posting on social media” is not a strategy. Expect strong opinions, a few spicy takes, and a lot of clarity.
The Definitions: WTF are we talking about?

The Definitions: WTF are we talking about?

2026-01-2036:33

Branding has become one of those words people fling around like confetti… until it means nothing. So Rowena does what any sensible person would do: she corners Nic (who has 30 years experience in brand design) and asks her, directly, to define it. Spoiler: branding isn’t “a logo and a vibe”, it’s the foundation underneath everything, the strategy and identity work you do before you touch photography, Canva, fonts, or a colour palette. They get into why “buying the parts” (brand shoot, copywriter, email sequence, new visuals) without the core strategy creates a disconnect that quietly turns people off, and why the brands that win are the ones that feel rooted, human, and coherent.
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