Ads Decoded

AI is expanding what people bring to Google Search - whether that's asking 3x longer questions, going back and forth on follow-ups, or searching with voice and images. With room to include personal nuance and context, people are working through complex decisions right as they search.In this episode of Ads Decoded, Ads Product Liaison Ginny Marvin steps into the world of organic Google Search with Shivani Mohan, Search Vice President of Data Science and User Experience Research (UXR), for a look under the hood at how billions of people search today. Together, they unpack what shifting search intent across experiences like AI Overviews and AI Mode means for your content. Ginny then considers how to translate these insights for your Google Ads strategy.🔔 Subscribe for more Ads Decoded episodes with Ginny Marvin.Got questions for Ginny? Email us: [email protected]. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.#GoogleAds #PPCChat #AdsDecoded #GoogleSearch #SearchIntent #SearchTrends Hosted on Acast. See acast.com/privacy for more information.

Building on the tools that advertiser feedback has shaped over the past year, like campaign total budgets and Smart Bidding Exploration, new settings are designed to give you flexibility and customization to guide budgets with greater precision.To help you put these controls to work in your accounts, host Ginny Marvin (Ads Product Liaison) and returning guest Tal Akabas (Product Manager, Google Ads) delve into the suite of bidding and budgeting features available and rolling out, including channel prioritization, budget allocation, promotion mode, customer lifecycle goals, and more. They also discuss why and how to use demand-led budgets.Learn more about the latest channel prioritization and budget allocation controls here: https://blog.google/products/ads-commerce/channel-prioritization-budget-allocation/Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.#GoogleAds #PPCChat #AdsDecoded #SmartBidding #PaidMedia #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.

Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think.You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how. Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative processWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.#GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds Hosted on Acast. See acast.com/privacy for more information.

In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.