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Becky Li‘s Podcasts
Becky Li‘s Podcasts
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Hi, Welcome to Becky Li's podcast《Between World》
This is a personal sharing podcast focusing on overseas localization and business operations. Here, you'll hear the true stories of an entrepreneur who has been running a business in Europe for 10 years, covering topics such as cross-border expansion, the European market, brand localization, corporate organization, and organizational relationships. These original, firsthand accounts are more engaging than business textbooks! If you're in foreign trade, an entrepreneur, an e-commerce professional, or a brand professional, you're sure to find something valuable!
Becky doesn't preach success formulas; she only shares her experiences and decisions from real-world operational scenarios, sharing Becky's personal and business world with you!
If these sharing sessions inspire your reflections on personal growth or business choices, then 《Between World》 exists for that purpose.
44 Episodes
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Do you ever doubt yourself, reject yourself, or even attack yourself because you can’t reach those big, ambitious goals—falling into a cycle of energy drain?Are you caught in “performative effort,” chasing short-lived applause and dopamine-driven emotional comfort?Are you staying busy just for the sake of being busy, without truly checking in with yourself—whether the things consuming your time and life are actually that important?If any of these resonate with you, stay with me for today’s content—we’ll dive into a deeper breakdown together.Feel free to leave a comment and join the conversation—let’s stay connected.Follow if you’re interested:WeChat Channel: BeckyLi51Xiaohongshu: BeckySee you in the next episode!
� Vol 46 | The Center of All Relationships Is You: Intimate Relationships Are the Most Important Investment of a Lifetime� Key Takeaways:The center of every relationship is yourself.Intimacy isn’t about finding the perfect person, but about recognizing your own patterns.Understanding someone doesn’t mean you must continue the relationship.Before ending a relationship, make sure your wounds have truly healed.A partner is the most important long-term investment in life.The energy you gain from intimate relationships determines your potential for growth in business.In 2026, start by loving yourself.Let relationships nourish you, not drain you. See you in the next episode!� Discussion Questions:What patterns do you most often repeat in relationships?Have you ever doubted your true self because of others’ opinions?Is your current relationship nourishing you or draining you?If you are the center of your relationships, are you ready?Feel free to share your thoughts in the comments.Your story might become the mirror someone else needs to see themselves.
� Vol 45 | Don’t Mistake Luck for Skill — Ride the Tailwinds in Good Times, Build Depth in Hard Times, That’s How Compounding Works in Life� If you care about:The balance between business and life, long-term thinking, and aligning inner growth with real-world resultsWelcome to subscribe to this podcast. This isn’t just following me — it’s training your own information filtering system.How to Rise in Good Times and Grow in AdversityScenario 1: Reflecting After Earning Your First Pot of GoldLooking back at the early days of entrepreneurship: luck + favorable market conditions played a big role� Core insight: Don’t mistake favorable conditions for personal capabilityBlind spot in good times:When things go well, risk awareness fades. Optimism increases, and people tend to overestimate their own abilities.Scenario 2: Overexertion in Hard TimesAnxiety, fear, and urgency often lead to poor decisions.The nature of cycles:Like waves — there is no permanent high or low.Key metaphor:A boat in the ocean — the harder you fight the waves, the more likely you are to capsize.Scenario 3: Surrender and Letting GoLet go of control and attachment — that’s when inspiration and creativity emerge.� Part 1: Good TimesReal case:When companies move from a “bonus period” into a growth phase, leadership behavior often changes:Lifestyle inflation, looser decision-making.Underlying issue:Spending future success in advance.What happens after the tailwinds fade:Bottlenecks, stagnation, or even decline.What sets long-term winners apart?They remain cautious, recognize the role of favorable conditions, and don’t let success change their lifestyle drastically.Example:An entrepreneur who has barely changed in 10 years� A stable mindset leads to long-term growthCore strategy in good times:Leverage the trend, conserve energy, amplify momentum — while staying clear-headedCounterintuitive truth:The better things are going, the harder you should work — not relax, but accelerate wisely.� Part 2: Hard TimesInstinctive reactions:Anxiety, negative loops, complaints, avoidance, fearShift your perspective:Become an observer — step out of the situation to see clearlyKey mistake in low points:More effort ≠ better resultsEmotions amplify problems and create chain reactionsPersonal experience:End of a relationship & business lossesKey ability:Not being consumed by the low — maintaining awareness and avoiding emotional spiralsMy core principle:Pause first. Ground yourself. Then act with clarity.� Doing more doesn’t mean doing rightWhat others say:“You can find sunlight even in the mud” — but it’s not blind optimism, it’s conscious choiceCore insight:Negative energy doesn’t help — it only drains youHow to move through hard times:Face everything calmly — no attacking, no complaining, no resistingProper use of adversity:Reflection, patience, self-improvement, and waiting for the right timingCore belief:Trust yourself in the long run — low points are phases, not final outcomes� Part 3: Surrender & Inner WorkWhen you can’t control everything:Choose acceptance over resistanceMisunderstanding of surrender:It’s not giving up — you still live seriously and stay present in every action� Closing ThoughtsSuggestion 1: Return inwardMeditation, journaling, solitudeSuggestion 2: Focus on the presentIt’s the only variable you can control — practice awareness in both highs and lowsFinal mindset:A stable inner world facing a fluctuating lifeBoth good times and hard times are giftsIf you are currently:Growing rapidly in a favorable phaseOr going through a difficult periodFeel free to share in the comments �� Which stage are you in right now?� How are you dealing with it?I’ll create more targeted content based on your feedback.
Vol. 44 | Act First, Then Optimize: Most Regrets Aren’t Failures — They’re Things Never StartedHave you ever experienced this:You have plenty of ideas, but never actually begin?You feel excited while thinking, but lose momentum during execution?In the end, many plans remain only in your mind?When you look back on life, what is your greatest regret?For many people, the answer is:“Never started.”What leaves regret is not failure—it’s never having begun.� Business Case 1: A 7-Year Delay in TransformationA real case from a logistics company owned by a friend of 10 years:Company size: 300+ employees, multiple overseas branchesA striking fact: 70% of its business has no competitive moatThe idea of transformation actually emerged back in 2019.Then came 2020—unexpected growth fueled by the pandemic.Sometimes, being in a favorable situation makes people overlook hidden risks.A key ability of a CEO:To see risks in good timesTo see hope in difficult timesA core business principle:Today’s results come from actions taken 3–5 years ago.Businesses, like the human body, follow the same rule:Problems are the result of long-term accumulation.The pandemic boom delayed transformation.When the tailwinds disappeared, the real challenges surfaced:TariffsComplianceExchange ratesGeopolitical tensionsThe founder’s real emotions: regret and pressure.If they had started experimenting 7 years ago,they might already be seeing results today.When transformation is forced upon a company,it becomes much harder.A classic business principle:“Fix the roof while the sun is shining.”� Business Case 2: A Partner Who Took Immediate ActionIn a recent discussion with a domestic partner,we identified business opportunities for the next 3–5 years.The partner asked a critical question:“What can we start doing right now?”No matter how perfect a plan is,without action, it’s just imagination.Why do plans always change?Because the real world is constantly evolving.� Action vs. Long-Term GoalsThink of a 1,000 km journey:Long-term goals and present actions are not in conflict.The future is built by stacking each present moment.� What Top Performers Have in CommonThe business world is never short of ideas.What successful entrepreneurs share:They grow through real-world execution.The truth behind success:Failures far outnumber successes.Without testing, there are no patterns to learn from.️ Why People Don’t Take ActionThe biggest barrier: fear of failure.A simple logic:No action → guaranteed no resultsAction → possibility of resultsThat partner? They’ve already started.� Two Practical SuggestionsEliminate ineffective ideasIf you can’t act on it now, let it go for the moment.Start with the smallest stepMove fast in small increments to build positive feedback.Action reduces mental noise.� ClosingIf there’s something you want to do,now is the best time to start.Subscribe, comment, and share! Key TakeawaysIdeas don’t create value—action does.What truly causes regret is not failure, but never starting.A perfect plan without action is just an imaginary map.Today’s business results are built on actions from 3–5 years ago.Act first, then optimize.Wishing you the courage to begin. See you next time!
No matter in business or in life, the core of any stable relationship is trust — it is both the nourishment and the foundation.� Questions for reflectionIn your relationships, do you tend to express yourself honestly, or do you hold back and stay guarded?Do you fear being truly open?Have you ever experienced a relationship that nourished you rather than drained you?Have you ever had misunderstandings caused by guessing instead of communicating?Three common relationship scenarios:Fear of honest expressionDraining relationshipsNourishing relationshipsThink back to the relationships that made you feel creative and alive.Part 1: The Key — Honest ExpressionA lesson from Dutch culture: transparency and directness make communication more efficient and smooth.The principle of honest expression:Express your thoughts — not complaints, attacks, or blame.Why suspicion destroys business relationships:The most expensive cost in business is not money, but the time and energy wasted in poor communication.What truly matters when choosing partners:The ability to communicate honestlyShared valuesA real case of how honest communication leads to effective collaboration.Why “mask-to-mask” communication doesn’t work:When neither side is real, nothing meaningful can be built.What honest communication brings:Flow stateMutual respectCreativityIntegration of each other’s wisdomIn close relationships:Real people are more comforting than perfect ones.Authenticity is the key to all relationships.Part 2: The Energy Behind RelationshipsDo we let the environment shape our mind, or does our mind shape the environment?Who takes the first step toward trust and respect?Ask yourself:What kind of people do you want around you?Are you becoming that person?We are the origin of every relationship.Energy works like a magnetic field — it attracts those on the same frequency.When you are stable and authentic, your relationships naturally begin to change.Part 3: Breaking the Pattern of SuspicionOld patterns:DefensivenessDistrustRebuilding new patterns starts with awareness.Notice your suspicious thoughts.Defensiveness shuts the door to understanding.Practice honest communication.Two simple actions you can start today:Action 1:Find someone you feel safe with.Try expressing your thoughts, concerns, or fears honestly.Observe their response.Action 2:Spend 10–15 minutes each day talking to yourself.Learn to face yourself honestly.When you begin to respect and understand yourself,you’ll find it easier to build healthy relationships with others. Key TakeawaysTrust is the key to all relationships.Authenticity is the fastest way to build trust.In business, the most expensive cost is inefficient communication.We attract who we are.Relationships compound — time amplifies their value.See you next time.
Where does value come from?Not from anxiety, not from ideas— but from small, consistent actions.In this episode, I’d like to invite you to reflect:Have you recently found yourself in any of these states?Setting goals so big that you struggle to even start,or falling into self-doubt because they feel too far away?Feeling anxious, conflicted, and drained from constantly comparing yourself to others?Consuming too much information, yet feeling lost about what to do or how to choose?Feel free to share your experiences and observations in the comments.Anxiety does not create value—action does.Value doesn’t come from grand goals, but from the accumulation of small, consistent steps.Urgency is an emotion, not efficiency.What we see as “success” is often just a snapshot of someone else’s life.Real responsibility isn’t about taking on more tasks,but about being accountable for results.Discipline isn’t about forcing yourself—it’s about understanding how the world truly works.See you next time!
Have you ever experienced these situations that bring confusion or drain your energy?Scenario 1: Anxiety in the AI Era — Are you afraid of falling behind?Scenario 2: Being swept along by the pace of society, making passive life choices, and later feeling regret, remorse, or pain.Scenario 3: Rushing to define things and searching for standard answers, which leads to misunderstanding the real context and the full picture.� Key TakeawaysTruly valuable things are almost never “instant-noodle style.” They require long-term accumulation and patience.Many people want long-term value, yet cannot endure the period of quiet accumulation.Many conclusions cannot be defined without a timeline.What we pursue is not speed, but compounding.Business and life actually follow the same underlying logic.When energy is unstable, the mind is controlled by circumstances.When energy is stable, circumstances begin to follow the mind.Each person’s life energy is their best calling card.️ Questions for YouIf this episode resonates with you, feel free to share in the comments:1️⃣ Have you ever experienced the “instant noodles mindset”?2️⃣ In your life or career, is there something whose value only became visible after many years?3️⃣ What is one thing you are坚持 doing right now that reflects long-term thinking?Leave a comment and let’s exchange ideas.See you in the next episode! �️
1️⃣ The last time you realized“you were surrounded by information noise,” when was it?2️⃣ If you were to check today’s time list:How much time was actually spent on things you didn’t really want to invest in?3️⃣ Have you ever encountered a situation like this:Many people give you advice, but in the end you realize that the one who can truly make the decision is still yourself.4️⃣ In your life or work, which information is truly valuable to you?5️⃣ How do you usually clear out “information garbage” and “energy drains”?Three practical methodsMethod 1:Create a “Time / Energy List.”Check where your time goes in a day.Time management is life management.Method 2:Clear information garbage.Use meditation or quiet time to clear mental space.Method 3:Stay away from people who drain your energy.Three types of people to stay away from:Long-term negative people, people without boundaries, people who do not grow.Stay clear-minded in an era of information explosion.Every choice is a deposit into your life account.I look forward to us all becoming better versions of ourselves. See you next time!
Do you feel drained by daily life, social media, or endless guilt over food, money, and time? In this episode, Becky shares how to truly love and nourish yourself—from your body to your mind and spirit. Learn practical ways to take responsibility for your life, conserve energy, and make choices that make you feel alive and free.Stop Energy Drain in Daily Life:Are you constantly worrying about weight, dieting, or unhealthy habits?Do you feel guilty for buying something you want, or indulging in small pleasures?How much time do you spend scrolling meaningless short videos or messages instead of feeding your mind?Nourish Your Body:Your body is your lifelong carrier—treat it like a luxury car.Eat consciously: choose natural, minimally processed foods that truly nourish.Example: Becky eats lightly, enjoys simple flavors, and prioritizes sleep to recharge energy.Enjoy Material Things Without Guilt:If something brings joy, allow yourself to enjoy it.Stop comparing yourself to others—true freedom comes from balance between desire and reality.Feed Your Brain Wisely:Your brain is your most valuable resource—invest in knowledge and experiences, not distractions.Long-term learning and journaling cultivate discernment, judgment, and independence.Becky’s personal example: over 2,300 diary entries and years of mentorship shaped her growth.Protect Your Energy:Guard against negativity, gossip, and unnecessary complaints.Energy is like a bank account—don’t waste it on things that drain you.Set boundaries and consciously choose what enters your mind and life.
As the new year begins, I’ve received more feedback and interactions from listeners. I’m very happy to see that many of you enjoy and pay attention to my content. Today, I want to share a topic that many people care about—how to set life goals.Instead of sharing theoretical methods, I want to tell my real-life experiences over the past decade—from starting my first business as a college student, working in Shenzhen, to expanding my business overseas. By looking back at this journey, I hope to provide a mirror for you to see how curiosity, exploration, and passion can guide your path.Through this journey, I’ve realized:Curiosity and exploration are the driving forces in life;True passion helps us move forward even in the face of challenges;Personal choice and responsibility are the foundation for achieving life goals;Life goals and career growth are not conflicting—they nurture each other.I believe everyone has the potential to discover their true passions and continue growing in both life and business. I hope this sharing can inspire you, and please leave a message with your feedback, letting me know what topics you’d like me to explore next.
The New Year is here—are you still thinking, “I’m not ready yet”?In this episode, I share nearly two decades of my journey: from college entrepreneurship, first jobs, to cross-border business and starting up in Europe. Every step was about facing the unknown, overcoming fear, and taking action.Here’s what I learned: action matters more than perfect plans. Often, “I’m not ready yet” is just an excuse. True progress comes from desire, curiosity, and courage to embrace the unknown.Three key takeaways for you:1️⃣ Take action even if it’s imperfect; turn ideas into reality now.2️⃣ Stay curious and brave, try, and get feedback immediately.3️⃣ Growth is in the process, not just the results—every step builds capability.For 2026, put your wishes on the calendar and act on them—make every moment meaningful.
Hello everyone, I want to share one of the most important things in life and work: your personal energy and passion. From my own experience, I’ve realized that our energy is our most precious asset, like savings in a bank account — once depleted, it’s hard to regain.Over the past year, through better routines, diet, and mindset, I’ve learned:� We gain the most energy when we do what we truly love� Protecting your energy is more important than pleasing others� Positive and mindful communication preserves energy and avoids unnecessary stressEveryone has unique talents and potential. When we reconnect with our true passions, we can shine like a diamond. For many years, I hesitated to acknowledge my strengths, but in recent years I’ve embraced them fully — and it’s made my life more vibrant and inspired. New Year Tips:1️⃣ Listen to your inner voice, reduce energy spent on unnecessary things2️⃣ Protect your energy to increase efficiency in work and life3️⃣ Rediscover your passion to live each day fully energized and creativeIn 2026, let’s rediscover ourselves, preserve our energy, and embrace the things we truly love! Follow me if you want to explore how to live with passion and vitality every day.
Hello everyone, welcome back to my podcast! Today, I want to share a vital skill in both work and life — problem-solving ability.Recently, during a project in France, we faced a classic scenario: the client wanted to reduce costs and find a local logistics partner, while our Dutch partner focused on safety and efficiency. This experience highlighted how different positions and cultural perspectives offer a perfect opportunity to develop problem-solving skills.From this experience, I’ve summarized three key approaches applicable in any complex scenario:1️⃣ Let go of emotional labels and focus on the facts — Emotions consume energy and cloud judgment.2️⃣ Find common goals — Identify shared interests among all parties to drive collaboration.3️⃣ Actively seek solutions — Being proactive is always more valuable than giving up; explore multiple possibilities to increase success.These methods are not only useful for international business but also for everyday communication and teamwork. By adopting proactive, rational, and open-minded thinking, we can turn conflict and energy drain into win-win outcomes and personal growth.� Tip: During the upcoming holidays, reflect on your recent interactions: which conflicts can be turned into opportunities? Which challenges can you solve quickly using the three-step approach?If you want to enhance your problem-solving skills in work and life, don’t forget to follow and leave a comment with your experiences. In the next episode, I’ll share more practical cases and strategies to help you stay efficient and positive in complex situations.
In yesterday’s podcast, I discussed how time management may seem simple on the surface, but it’s really about making choices and investing your energy wisely. Today, I’ll share how to use calendars to manage both personal habits and business operations, ensuring every moment counts.� Personal DimensionMove ideas and tasks from your mind into your calendar to free up mental space.Lock in time and tasks to make proactive choices—you decide where to invest your energy.Color coding and periodic review help track whether your time allocation matches your goals.� Business DimensionMarket entry follows a rhythm: plan ahead based on customer purchase cycles, seasonal trends, and supply chain timelines.Critical actions must be quantified: who does what, when, how, and what the goal is.Long-term strategies need annual, quarterly, and monthly breakdowns to ensure execution.Calendar management is more than scheduling—it’s a way to proactively invest your energy. It allows you to see the big picture while grounding yourself in the present, making each step precise and effective.� Try these steps immediately:Record ideas, appointments, and goals in your calendar;Set reminders and checkpoints to ensure action is taken;Regularly review and adjust to optimize time allocation and efficiency.
Hello everyone, I’m Becky, welcome to my podcast!Today, I want to share something practical: how to balance vision and action in a busy life and work.Recently, during a call with a senior Dutch lawyer, I realized a common problem: many ideas, goals, and strategies are in our minds, but in reality, time, energy, skills, and resources are limited. We try hard, but results often fall short of expectations.I call this the “mental clutter” phenomenon—like a computer running too many programs at once, it slows down. Our brain works the same way; energy scattered across many tasks makes it hard to focus on what really matters.Method 1: Break Down TasksDecompose goals and plans: timeline, responsible person, required resources, urgency, and importanceExample: If the goal is to go public in three years, work backward to identify tasks and resources needed for each stageThis helps us see the big picture strategically while staying focused on the presentMethod 2: Efficient Calendar ManagementRecord meetings, decisions, and tasks to free up mental spaceAssign and follow up promptly, ensuring ideas are executedEssentially, it’s about managing time, energy, and focus—our most precious life assetsWith these two methods, we can both aim high and stay grounded—investing energy in the present while gradually achieving long-term goals.
Over the past five years, I’ve meditated every morning, gradually exploring my true self. From childhood obedience and responsibility to adult self-awareness and emotional acceptance, I’ve learned to embrace my fears, desires, and the little girl within. Each meditation, each moment of solitude, has brought me closer to my original pure self, helping me find strength and balance in life, work, and relationships. Today, I share this subtle yet profound journey of personal growth.
Running a localized business in the Netherlands may seem straightforward with rent and salaries, but hidden costs and cultural differences are the real challenge. From finance and taxation compliance to employee management and mental health, every step affects efficiency and cost. Through real-life examples, I share insights from taking a business from zero to one, helping you anticipate risks and prepare better.
Many Chinese companies entering Europe worry most about: low sales, fierce competition, and price wars.But let me tell you: the real risk in Europe isn't sales—it's compliance.Three months ago, our e-bike was exposed in the media due to an old incident. Government authorities got involved, our product was recalled, and the industry was watching to see if we would “fail.”That day, for the first time, I had to:Handle the mediaHandle government authoritiesLaunch public relationsMake product recall decisionsA few weeks later, I attended a full Dutch government hearing entirely in Dutch.This incident gave me a deep understanding of the European market: European culture allows mistakes, but responsibility must be taken Compliance is not a cost, it's a threshold Localization is not just opening stores, it's understanding the rules CEOs must understand the local legal systemIn this episode, I share:How we made a PR decision in 30 minutesWhy we proactively recalled productsWhy a 5% return rate actually increased trustHow this crisis brought more distributorsIf you are considering entering Europe or already operating there, this episode is a must-listen.
In business, have you noticed something?Some people grow more exhausted the further they go.Others seem to gain more energy as they build.What makes the difference?I’ve come to believe it’s this:Cooperation is a positive-sum game.Confrontation and internal friction are zero-sum games.Recently, we were delivering a large automated production line project in Europe.Suddenly, our production capacity dropped.The client was urgent.The team was stressed.The pressure escalated quickly.In that moment, I had two choices:Pass the pressure down.Absorb the pressure and focus on solutions.I chose the second.What happened next confirmed something I’ve tested many times in both business and life:When you stop transmitting pressure and start creating psychological safety,people don’t withdraw —they step up.The team voluntarily worked overtime.Capacity recovered.The client was satisfied.And I was reminded again:A real leader doesn’t create more pressure.A real leader digests pressure.In this episode, I will share:What positive-sum thinking really meansHow emotions circulate inside organizationsWhy leadership is about emotional filtrationHow to reduce relationship friction in work and lifeIf you are an entrepreneur, a manager,or simply someone who wants to preserve your energy,this episode may resonate with you.If you’ve experienced a “zero-sum” moment in your life or business,leave a comment and share your story.
Why do many companies enter overseas markets but struggle to scale?In this episode, I share two powerful insights from a real discussion with a fellow entrepreneur expanding from OEM to brand-building in Africa—partnering with a Fortune 500 company operating 14,000+ retail stores.We explore:• Why localization is the true foundation of globalization• How to leverage existing local channels instead of “rebuilding everything”• The hidden power of understanding a client’s organizational structure• Why frontline salespeople—not just headquarters—determine your real sales• The mindset shift from “closing deals fast” to “helping partners succeed”Through real cases with MediaMarkt and European retail expansion, I reveal a practical strategy: when you align interests and help others win, orders become the natural outcome.If you’re building a brand overseas or scaling cross-border business, this episode will reshape how you think about market entry, partnerships, and growth.




