Claim OwnershipA web designer in Harrogate did what?!
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© Copyright 2026 Andrew Backhouse
Description
“A web designer in Harrogate did what?!” is hosted by Andrew Backhouse and shares short thoughts on web design, technology and running a small business. It is made from the point of view of a freelance web designer based in Harrogate, North Yorkshire.
Each episode explores one idea at a time. I talk about what I see working, what causes problems, and how tech can better support real people and real businesses.
This podcast is for:
- Small business owners
- People interested in design and technology
- Anyone running a business in North Yorkshire or nearby
- You do not need to be technical. I focus on clarity, not jargon.
I have experience of designing websites since the '90s, and worked over a decade as a freelancer. In that time, I have seen how confusing and frustrating technology can be when it is not designed with people in mind.
I started this podcast to share what I have learned, think out loud about the industry, and connect with more people locally. I care about making tech work for people, not the other way around.
Each episode explores one idea at a time. I talk about what I see working, what causes problems, and how tech can better support real people and real businesses.
This podcast is for:
- Small business owners
- People interested in design and technology
- Anyone running a business in North Yorkshire or nearby
- You do not need to be technical. I focus on clarity, not jargon.
I have experience of designing websites since the '90s, and worked over a decade as a freelancer. In that time, I have seen how confusing and frustrating technology can be when it is not designed with people in mind.
I started this podcast to share what I have learned, think out loud about the industry, and connect with more people locally. I care about making tech work for people, not the other way around.
4 Episodes
Reverse
You have heard the advice to design with the end user in mind.In this episode, I suggest something more specific. Design with your mum in mind.Not because she represents everyone. But because she quickly reveals where things feel confusing, stressful or unclear.If something works for your mum, it usually feels calmer and more human for everyone else too.I talk about:Why familiarity creates blind spots in digital designHow clear language improves user experienceWhy clever layouts can reduce confidenceHow to write error messages that feel calm and helpfulWhy accessibility should feel like common senseThe value of testing with people who are not in techThis episode is for small business owners, designers, and anyone building something online.If your mum can use it without help, frustration, or feeling lost, you have probably done a good job.Design with empathy. Design with clarity. Design with your mum in mind.
Many businesses blog regularly but see very little return.In this episode, I explain how blog post formatting supports SEO by making content clearer, more readable, and easier for search engines to understand. I am not an SEO expert. The aim is not to replace one, but to show how good structure helps SEO specialists work more effectively.I cover one topic per post, heading structure, paragraph length, lists, internal links, images, and metadata, and explain how these elements work together to support visibility and trust.This episode is for Harrogate businesses and anyone who wants their blog content to work harder without chasing algorithms.
Many small businesses choose Squarespace or Wix because they are quick and easy to launch.In this episode, I explain what I often recommend - WordPress is possibly a better long term option.I look at how the platforms actually work, where their limits show up over time, and what that means if your business plans to grow, publish regularly, or change direction.
In the trailer I let slip the plans for my first five episodes.
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